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Sony 55" BRAVIA 3 Direct LED TV (2025)|K55S38B.UKA

K55S38B.UKA
Sony 55" BRAVIA 3 Direct LED  TV (2025)|K55S38B.UKA
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Description
Natural, bright colour for real life pictures
Introducing the BRAVIA 3, with natural, bright colour for real-life pictures.

See billions of bright, natural colours on this TV, as our Triluminos Pro display unleashes vibrant colour in your living room, complete with real-life texture. Using the power of AI, our 4K HDR X1 Processor upscales even old movies to near 4K quality and our 4K X-Reality Pro technology breathes new life into every pixel.

Dolby Vision is a technology you’d usually find at the cinema, available on the BRAVIA 3, so you can enjoy cinematic detail, contrast, and colour - at home.

And to experience its full cinematic prowess from the get-go, you’re invited to redeem 5 movies and 12 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app that features high-quality Pure Stream technology, a vast IMAX Enhanced library, and more(1).

The sound on this Direct LED TV is powerful too, with our innovative X-Balanced Speaker ensuring crystal-clear dialogue and deep bass that is perfect for movies, as well as sports, games, and music.

Your Game!

For gamers, our Game Menu puts everything needed to win in one place(2). ALLM and eARC are included, and if you want more, pair with a PlayStation 5 to unlock extra gaming features(3).

With its sleek look and compact screen sizes, the BRAVIA 3 is designed to suit any room. The PS Remote Play app allows you to use the BRAVIA 3 as a gaming TV, without physically needing to move your console(4).

Browse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games(5). Enjoy Voice Control(6) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(7) and Apple AirPlay 2(8).

Pictures Quality

See billions of bright, natural colours on the BRAVIA 3. From deep shades that ooze atmosphere, to exhilarating highlights, our Triluminos Pro display brings vibrant colour into your living room, complete with real-life texture. Whether you’re watching a fantasy epic or a gritty documentary, you’ll feel part of every world.

This realism is achieved by our AI-powered 4K HDR X1 Processor. In fact, even old movies are given new life as our 4K X-Reality Pro technology upscales every pixel to near 4K quality. It ensures the original content’s natural textures and details shine through, while using dynamic frame analysis and zone division to minimise unwanted noise. The result is crystal-clear entertainment, refined and lifelike.

Dolby Vision is a technology you’d usually find at the cinema, available at home on the BRAVIA 3. It unlocks the full potential in everything you watch, delivering richer detail through precise pixel control, with sharper contrast, and eye-popping colour.

Sound Quality

The sound is powerful, with crystal-clear dialogue and deep, atmospheric bass – perfect for movies, as well as sports, games, and music. The diaphragm of our X-Balanced Speaker unit has been uniquely shaped to reduce distortion, making this impeccable sound resolution possible.

Design

With its sleek look and compact screen sizes, the BRAVIA 3 is designed to suit any room and any interior style. If using it for gaming, the PS Remote Play app will allow you to connect to your PS5 or PS4 remotely, without moving the console from another room - or even another location altogether(1)! The remote control is not only compact and easy to clean, but it’s made from approximately 80% recycled plastic too(2).

UX

On this Google TV, everything you stream is available on one screen. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games(1). There are even dedicated buttons for your go-to apps, so you can dive straight into the action(2).

With Google Assistant, you can control the TV using your voice(3) – and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, or get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.

And with Google Cast built-in(4) and Apple AirPlay 2(5), you can easily share content from your smartphone, tablet, laptop, or computer straight onto the big screen.

To monitor your energy consumption and optimise your efficiency(6), use the brilliant Eco Dashboard 2. Here, all your energy settings are in one easy-to-use place.

You can feel better knowing that you are making smarter decisions for the planet too. The BRAVIA 3 not only uses recycled materials in its build, but the packaging is smaller and lighter, making for more efficient transportation.

Gaming

Enjoy invincible gaming on the BRAVIA 3.

The Game Menu puts everything needed to win in one place(1). Here, you can quickly check your status, fine-tune settings, access assist functions, and more. Auto Low Latency Mode (ALLM) and eARC are available, ensuring smooth, clear, and responsive gameplay.

Auto Low Latency Mode (ALLM) and eARC are available, ensuring smooth, clear, and responsive gameplay.

Auto Low Latency Mode (ALLM) and eARC are available, ensuring smooth, clear, and responsive gameplay. And PlayStation gamers can unlock extra exclusive gaming features(2). For example, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location(3).

Dolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.

Sony Pictures Core

To let you experience its full cinematic prowess, movies are included on the BRAVIA 3.

Redeem 5 movies and 12 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app(1). Featuring Pure Stream technology, you can stream HDR movies at up to 80Mbps on SONY PICTURES CORE. This is similar to 4K UHD Blu-ray, meaning significantly more detail, colour, and contrast than conventional 15-25Mbps streaming content. With IMAX Enhanced titles, and more, your movie nights will truly come to life with out-of-this-world visuals and expressive sound quality – exactly how it should be.

Specs
General
Brand Sony
Product Type 4K TV SMART
TV Features
Key Features
  • QLED
  • 4K
  • LED
  • Smart TV
Warranty
Warranty 12 months
Reviews
Sony 55" BRAVIA 3 Direct LED TV (2025)|K55S38B.UKA is rated 4.3 out of 5 by 184.
Rated 5 out of 5 by from Android operating system good I have TV about two weeks and find picture and sound quality excellent
Date published: 2025-12-02
Rated 5 out of 5 by from Sony bravia Excellent tv picture quality is unbelievable I'm so happy with my purchase
Date published: 2025-11-29
Rated 5 out of 5 by from Good price Very good picture and sound for the price. Easy to use and great range of apps etc
Date published: 2025-11-28
Rated 5 out of 5 by from Picture and sound is of very high quality. Very happy the TV, simple to use quality of the picture and sound is fantastic, I would highly recommend this TV.
Date published: 2025-11-25
Rated 5 out of 5 by from Quality engineering from a reliable japanese firm I always buy sony quality engineering from a Japanese company I can rely on
Date published: 2025-11-24
Rated 5 out of 5 by from Great picture and sound. As with all our Sony products we are very happy with our TV. As with the one before which is still working after 18 years. And the one before that bought in Saudi Arabia in 1987. It was bought with a Sony amplifier F-335R which still works perfectly.
Date published: 2025-11-23
Rated 5 out of 5 by from Brilliant Picture Very Happy with Sony television Also with my other three Sony Televisions
Date published: 2025-11-22
Rated 4 out of 5 by from New Bravia 3 I bought this model to replace my KD model which packed-up after 5 years? i am hoping for a better investment from this new model. So far everything works fine - excellent picture and sound. I am hard of hearing and used a Sony plug-in wireless system with my old model. No plug-in socket on new model for analogue and I was forced to purchase a bluetooth headset, not Sony this time.
Date published: 2025-11-12
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Fulfilment & Returns
Delivery:
  • We offer a comprehensive nationwide delivery service; we aim to deliver all orders as quickly as possible.
  • Computers & Electrical – 5 to 7 days on stocked items.
  • Furniture & Bedding – 7 days stock items, Non Stock varies with supplier.
  • Harvey Norman Customer Direct: please refer to each individual product description page for accurate lead times.
  • Note: Delivery times for rural areas may vary depending on routes and availability.

Free Click & Collect In Store

Can’t wait for delivery or don’t want to pay additional delivery charges? It’s incredibly simple to collect your online order in store and get your hands on your product quickly and easily. Simply select the Click & Collect option and head to your nearest Harvey Norman store to collect your order.

  1. During checkout, select “Click & Collect” and select your preferred store.
  2. After your order is placed, you will receive an order acknowledgement email with your order number.
  3. Once the store has confirmed your order and reserved the stock, you will receive an email to inform you that your order is “Ready for collection”. If you want to use "Contactless Click & Collect" select this option on this email.
  4. Bring your order number to the store you selected for Click & Collect, along with photo ID and the credit card you used to make the order.
  5. Speak to one of our staff and your order should be processed in minutes.
  6. If availing of Contactless Click & Collect, please click the link in your email “ready to pick up” to let the store know you are on your way. When you have parked in the designated parking bay, open your email, and choose the “I’m here” option and a member of staff will bring your purchase out to your car.

Easy returns

Store Purchases: For all items purchased from a physical store, please return to your local Harvey Norman Store. Please see Terms & Conditions here.

Online Purchases: For all items purchased via our Online Store (website), please contact our Online Customer Service Team at online.customerservice@ie.harveynorman.com where a dedicated Customer Service Agent will guide you through the process.

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