Description
Introducing the S90F
The Samsung OLED 4K S90F AI Smart TV delivers a truly cinematic OLED experience in your living room. Powered by Samsung’s advanced AI technology, immerse yourself in pure blacks, vivid colors, and ultra-smooth motion, bringing exceptional detail and realism to every scene.
A Cinematic OLED TV Experience
With OLED technology and Samsung’s powerful NQ4 AI Gen3 Processor, the S90F ensures exceptional picture quality, optimized scene-by-scene for outstanding visuals and immersive sound.
Top Features:
4K AI Upscaling Pro & NQ4 AI Gen3 Processor
Samsung's best 4K AI processor intelligently upscales and enhances your entertainment, optimizing picture clarity and sound for a stunning 4K viewing experience.
OLED Technology with OLED HDR+
Experience pure blacks, vivid colors, and expertly balanced brightness, delivering true cinematic quality right in your home.
AI Motion Enhancer Pro & Motion Xcelerator 144Hz
Advanced AI delivers ultra-smooth, blur-free motion and minimal lag, perfect for high-speed sports and responsive gaming.
Dolby Atmos with Object Tracking Sound Lite
Surround yourself with dynamic multi-speaker sound that tracks and moves with the on-screen action, bringing immersive audio into your home.
LaserSlim Design
Elegantly minimalistic, the S90F features an ultra-thin, nearly bezel-less design that blends effortlessly into your living space, providing style from every angle.
Recommended Soundbar Pairing
Upgrade your audio experience by pairing your S90F with Samsung’s recommended S800D soundbar. Enjoy deeper bass, clearer dialogue, and fully immersive surround sound to perfectly complement your cinematic visuals.
Why Upgrade From S85F?
The S90F offers significant improvements over the S85F, including advanced OLED HDR+, smoother motion handling, superior AI processing capabilities, and enhanced sound technology—taking your entertainment experience to new heights.
Perfect Color, Optimal Viewing
Validated by pantone for accurate color representation, and featuring Samsung’s Anti-Reflection Screen and Ultra Viewing Angle, the S90F delivers vibrant visuals and minimized glare, ensuring outstanding viewing quality from anywhere in the room.
Smart Features for Ultimate Convenience
Enjoy personalized recommendations and easy access to your favorite apps powered by Tizen OS, integrated gaming with Samsung Gaming Hub, comprehensive home management via smartThings, and secure data protection with samsung Knox security.
Transform your home into a cinematic haven with the Samsung S90F OLED 4K TV.
Accessories:
- Remote controller model: TM2560E (EU 5 country)(+TM1240A), TM2360E(except 5 country)
- Slim fit Wall-mount support
- Full motion slim wall mount support (Y22)
- SlimFit cam support
- Zigbee / Thread module: Built-In
- Power cable
Product Features:
- Picture engine: NQ4 AI Gen3 processor
- HDR (High dynamic range): OLED HDR
- USB: 2 x USB-A
- Sound output (RMS): 60W
- Design: LaserSlim
- Power consumption (Max): 230W
- Wi-Fi: Wi-Fi 5
Samsung S90F 77" 4K OLED Smart TV (2025) | QE77S90FAEXXU is rated
4.8 out of
5 by
47.
Rated 5 out of
5
by
Gmac75 from
Great Quality, Great Price
[This review was collected as part of a promotion.] Delighted with my new 55" OLED S90F 4K Vision AI Smart TV. The picture quality and sound is tremendous. I was very attached to my old Samsung 55" Curve, which was over 10 years old, but it came time to upgrade to new technology and newer model. Delivery was fast and inexpensive, and after in the prevailing two weeks I've quickly discovered that I made the right choice buying Samsung
Date published: 2025-09-22
Rated 5 out of
5
by
Cletheroe from
Early days… but happy so far
I already own a slightly older 78” Samsung OLED - this is even thinner so was slightly concerned having to lay it flat to firmly attach the stand (!) but all was good and I’m seeing an equally impressive image with the perfect blacks OLED allows… in a smaller room the 65” feels big, but in a cinematic way.
The built in audio is probably quite decent especially given the depth dimensions of these TVs - but having had a soundbar bundled with my older screen I opted to buy a W series to pair with this… with the help of extra speakers and an external sub the TV sounds really good - but it’s also nice to have the standalone Alexa and Bluetooth audio without needing to power up the TV.
Date published: 2025-12-08
Rated 3 out of
5
by
GKay from
Overly & unnecessarily complicated!
Constantly signs you out of iplayer unless you turn off hbbtv(?!) and turn off tracking etc... Constantly requires you to choose region every time you turn on unless you turn off auto tune on standby. Some areas are FAR too dark unless you turn off eco and other light settings. Changing input or leaving a streaming service takes you to the 'home' page, where you then have to find and choose live tv... I had to search the internet to find solutions to these issues. You REALLY shouldn't have to! Once you have got your picture sorted to your taste, the quality is very good. It looks great, but the 'menu design' is very poor imo.
Date published: 2025-11-24
Rated 3 out of
5
by
Dr Asqueroso from
Great TV but...
Absolutely love my TV and after one week of the 65 inch beast, I'm happy I decided to make the purchase, the hardware is class leading and the content displays in such a way, I just keep getting blown away.
The only issue I have is with the Tizen operating system its awful, too much clutter and not enough options to clean it up to make it how I'd like also it would be great if there was a notification which popped up to screen when UHD 4K/ HDR/HDR10+ was sensed by the TV there should be something that lets the user know what kind of content they are getting. hopefully theses are things which can be fixed via a software update as they really do let the TV package down.
Date published: 2025-12-10
Rated 5 out of
5
by
Yedu from
Good Television
Nice television with great features.Definitely worth
Date published: 2025-10-08
Rated 5 out of
5
by
Brimmers from
Great for viewing
Fantastic for watching in a bright room , very little reflections
Date published: 2025-11-28
Rated 3 out of
5
by
Gozzack from
Sound not so good but otherwise to super
TV very good but sound could be better. Would recommend this set.
Date published: 2025-09-09
Rated 5 out of
5
by
Brian99 from
Lovely screen
Lovely colours, can see dark scenes properly, uhd is great
Date published: 2025-10-19
Product Care
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