Check out the video:
Ask your TV anything and get instant answers
Samsung Vision AI Companion
Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. It’s a more visual, personalised way to discover, right from your TV.
Vision AI Companion: Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.
Check out the video:
Powerful AI. Exceptional picture.
NQ4 AI Gen2 Processor
Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.
NQ4 AI Gen2 Procesor: Upscaling may not apply to PC connection and Game Mode.
Check out the video:
More about
Samsung Vision AI
Follow every pass. Catch every goal: Al Football Mode
Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.
Check out the video:
You're in control of the conversation: Al Sound Controller
Al Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.
Al Sound Controller: Support and performance may vary depending on viewing content and apps.
One-of-a-kind visuals that match your mood: Generative Wallpaper
Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, Samsung Al-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.
Picture Quality
Sharp detail, bright scenes: Quantum Mini LED
Quantum Mini LED uses concentrated lighting zones and precise control to reveal more detail in every scene. Whether it’s the depth in shadows or the brightness of a spotlight, contrast feels sharper and picture quality more refined, so what you’re watching stays clear, expressive and full of impact.
Real colours, Real QLED. You deserve nothing less: Real QLED with 100% Colour Volume
Enjoy picture-perfect Pantone-validated colour in every scene and on every game with Quantum Dot technology. Lose yourself in truly cinematic visuals with boosted brightness for vivid and true-to-life colours and brightness.
Real QLED with 100% Colour Volume: Measured to DCI-P3 standard, certified by VDE.
More about Picture Quality
Give your watchlist the 4K treatment: 4K AI Upscaling
Our powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.
4KAI Upscaling: Upscaling may not apply to PC connection and Game Mode.
Spectacular detail and contrast: NQ HDR+
From gloomy shadows to sun-scorched scenes - see the previously hidden detail in every scene, exactly as you're meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast. Plus, with Adaptive HDR10+ every frame is optimised to perfection, so that every movie you watch looks just as the director intended.
Breathing New Life into Dull Colours: Colour Booster Pro
Our smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by- scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.
Transform SDR content into HDR-like picture quality: Auto HDR Remastering
Enjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.
Automatically adjusts to you: Al Customisation Mode
Our advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.
See depth, just like real life: Real Depth Enhancer
By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.
Enjoy authentic colour, validated by PANTONE: PANTONE Validated
Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.
Gaming Experience
Game on glitch-free with ultra-smooth gameplay and perfect visuals: Motion Xcelerator 144Hz
Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.
Motion Xcelerator 144Hz: Motion Xcelerator 144Hz not applicable to 50". 4K 144Hz is only available with PC connected content. Supports VRR/4K@120Hz.
Jump into games instantly. No console required: Gaming Hub
Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.
Gaming Hub: Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.
More about Gaming Experience
Adapts to your game: Al Gaming Optimiser
Whether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.
HDR Gaming without screen tearing and stuttering: FreeSync Premium Pro
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail - just like the creators intended.
FreeSync Premium Pro: not applicable to 50". Compatible games and consoles only.
Effortless control for game-changing moves: Game Bar
The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.
Game Bar: Applicable to console and PC Gaming only.
Sound
Get wrapped up in sound that takes your viewing to the next level: Dolby Atmos
Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using Samsung incredible virtual top channel audio.
More about Sound
Sound, tailored to you: Al Sound Pro
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.
Sound that tracks the action on-screen: Object Tracking Sound Lite
Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.
TV and soundbar, perfectly in sync: Q-Symphony
Why choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.
One UI Tizen
Tailored recommendations from your favourite apps: Smart TV powered by Tizen OS
Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.
Smart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
A gallery at home. A mood for every moment: Art Store
Transform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.
Art Store: Subscription required to access full art collection.
More about One UI Tizen
TV you know and love. Just watch: Samsung TV Plus
Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.
Samsung TV Plus: Samsung account and internet connection required.
Your day on display: Now Brief
Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.
Keeping your private information private: Samsung Knox Security
With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.
Secured by Knox: Applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.
SmartThings
One place. All your smart devices: SmartThings
Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.
SmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.
Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.
