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Small Lights, Big Impact
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Follow Every Pass. Catch Every Goal: Ai Football Mode
Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.[1]
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More About
Samsung Vision AI
You're in Control of The Conversation: Al Sound Controller
Al Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound. [2]
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One-of-a-kind Visuals that Match Your Mood: Generative Wallpaper
Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, Samsung Al- powered wallpaper creates stunning one-of-a-kind visuals that transform your space.
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Picture Quality
Powerful AI. Exceptional Picture: NQ4 AI Gen2 Processor
Samsung powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.[3]
Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor
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Precise Light. Bold Detail: Mini LED
Tiny LEDs behind the screen bring precise control over brightness and contrast. Dark areas look deeper, bright scenes shine, and fine details stand out. From shadowy streets to bright skies, every frame feels more balanced and immersive.
Precise Light, True Colour: Pure Spectrum Colour
Pure Spectrum Colour uses Samsung’s Mini LED backlight to control light and colour, bringing natural, rich hues and sharp detail to every scene. Colours stay true, and every moment feels balanced and lifelike.
Details Shaped to Feel More Alive: Mini LED HDR
Enjoy powerful detail and striking contrast that makes every image feel more alive. The picture adapts scene by scene to deepen blacks, boost colour and ensure nothing gets lost, creating bold, vibrant visuals across films and series.
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More About Picture Quality
Breathing New Life into Dull Colours: Colour Booster Pro
Samsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.
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Transform SDR Content into HDR-like Picture Quality: Auto HDR Remastering
Enjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.
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Give Your Watchlist The 4K Treatment: 4K AI Upscaling
Samsung powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour. [4]
Automatically Adjusts to You: Al Customisation Mode
Samsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.
See Depth, Just Like Real Life: Real Depth Enhancer
By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.
Gaming Experience
Game on Glitch-free with Ultra-smooth Gameplay and Perfect Visuals: Motion Xcelerator 144Hz
Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.[5]
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More About Gaming Experience
Adapts to Your Game: Al Gaming Optimiser
Whether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.
Effortless Control for Game-changing Moves: Game Bar
The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.[6]
Game without Screen Tearing and Stuttering: Freesync Premium
Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering. [2]
Sound
Tailored Sound, in Real-time: Al Sound
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound that adjusts to your room and content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.
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Sound That Tracks The Action On-screen: Object Tracking Sound Lite
Hear onscreen action amplified from left to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.
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Tv And Soundbar, Perfectly in Sync: Q-Symphony
Why choose between your TV speakers and a soundbar?With Q Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.
One UI Tizen
Tailored Recommendations from Your Favourite Apps: Smart TV Powered by Tizen OS
Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.[8]
Enjoy 7 Years of New TV Experiences[9]
TV You Know and Love. Just Watch: Samsung TV Plus
Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind.[10]
More About One UI Tizen
A Gallery at Home. A Mood for Every Moment: Art Store
Transform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works, from legendary artists and world class museums, to modern collections that evolve with the seasons. Whether it's classic, contemporary or something new, there's always art that fits your moment. [11]
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Your Day, On Display: Now Brief
Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.
Keeping Your Private Information Private: Samsung Knox Security
With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. [12]
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Smartthings
One Place. All Your Smart Devices: Smartthings
Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.[13]
Design
Slim In Style, Tidy In Set-Up: Metalstream Design
Samsung MetalStream Design takes inspiration from aircraft engineering, using a single sheet of metal to create a slim, seamless and modern aesthetic. With a smooth back and clutter-free cabling, it looks great from all angles.
Notes:
Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.
1.
Support and performance may vary depending on viewing content and apps.
2.
AI Sound Controller: Support and performance may vary depending on viewing content and apps.
3.
NQ4 AI Gen2 Processor: Upscaling may not apply to PC connection and Game Mode.
4.4K AI Upscaling: Upscaling may not apply to PC connection and Game Mode.
5.Motion Xcelerator 144Hz: Motion Xcelerator 144Hz not applicable to 50". 4K 144Hz is only available with PC connected content. Supports VRR/4K@120Hz.
6.Game Bar: Applicable to console and PC Gaming only.
7.FreeSync Premium: Compatible games and consoles only.
8.Smart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
9.7 Years OS Upgrade: Content and services are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.
10.Samsung TV Plus: Samsung account and internet connection required.
11.Art Store: Subscription required to access full art collection.
12.Secured by Knox: Applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.
13.SmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.
Product Features:
- Wi-Fi 5
- Bluetooth 5.3
- HDMI 1/2/3
- Embeded POP
- EPG
- IP Control
