See the Details of Every Light and Dark
*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
Next-Level Visual Detail with the Brilliant Alpha 9 AI Processor Gen8
LG processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.
*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.
Brighter Visuals with Brightness Booster
The alpha 9 AI Processor Gen8 and LG new light boosting algorithm deliver brighter visuals.
*Brightness may vary based on model, screen size, and market region.
Experience Perfect Black OLED, only with LG OLED
Perfect Black Even in Bright or Dark Spaces
Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.
*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).
*Actual performance may vary depending on the ambient lighting and viewing environment.
Perfect Colour
100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.
*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.
*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.
*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard Colour volume as verified independently by Intertek.
*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 Colour patterns.
AI Picture Pro Brings Every Frame to Life
AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.
*AI Picture Pro will not work with any copyright-protected content on OTT services.
*Image quality of upscaled content will vary based on the source resolution.
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The next generation of LG AI TV
AI Magic Remote Completes the AI Experience
Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.
*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.
*Some features may require an internet connection.
*AI Voice Recognition is only provided in countries that support NLP in their native language.
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AI Voice ID
LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.
*Reduced or limited content may be shown depending on region and network connectivity.
*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*It works only with apps that support the Voice ID account.
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AI Search
Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*The US and Korea use the LLM Model.
*Internet connection required.
AI Chatbot
Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.
*Internet connection required.
*AI Chatbot available in countries supporting NLP in their native language.
*It is possible to link the AI chatbot to customer service.
AI Concierge
One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.
*Supported menus and apps may vary by country.
*Menus displayed may be different upon release.
*Keyword recommendations vary according to the app and time of day.
AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
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AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
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Just say “Hi LG” to Start Interacting with your TV
Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.
New upgrades for 5 Years with Award-Winning webOS Re:New Program
Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.
*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
*Updates and the schedule to some features, applications, and services may vary by model and region.
*Upgrades available for 2022 OLEDs and 2023 UHD and above models.
Home Hub, the All-in-one Platform for your Smart Home
Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.
*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.
*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.
Check out the video:
AI Sound Pro fine-tunes your sound for impact
Voice Clarity with Al Voice Remastering
No more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.
Dynamic Sound Booster Powered by Al Processor
Al processing enhances TV sound for a more powerful sound experience.
All-encompassing Surround Sound with Virtual 11.1.2 Channels
Get the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.
*Must be activated through the Soundbar Mode menu.
*Sound may vary according to the listening environment.
Enrich your sound with LG TV and LG Soundbar
WOW Orchestra, Immersive Sound Through Perfect Synergy
LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.
*Soundbar can be purchased separately.
*Soundbar Mode Control may vary by model.
*Please note that the service may not be available at the time of purchase. A network connection is required for updates.
*LG TV remote usage is limited to certain features only.
*WOW Orchestra/WOW Interface applies to 2025 LG OLED TVs.
Ultra Slim Design
Your TV’s sleek frame redefines a modern look and makes viewing more immersive.
*Bezel size differs by series and size.
**Wall-mounting requires a separate wall-mount bracket, sold separately. Images show TV with USC9S soundbar, sold separately. USC9S bracket not compatible with 42" TV.
Maximize the Fun, Use Multiple Screens with Multi View
Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.
*Picture and sound settings on both screens are the same.
*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.
Stream a Variety of Content. Free
LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.
*Available content and apps may vary by country, product, and region.
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Cost-Free. Contract-Free.Cable-Free
All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.
Gaming Portal turns your TV into the ultimate gaming hub
Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app! Enjoy a wide variety of gaming experiences- from AAA titles with gamepad to casual games playable with your remote.
*Support for the Gaming Portal may vary by country.
*Support for cloud gaming services and games within Gaming Portal may vary by country.
*Some gaming services may require a subscription and gamepad.
Check out the video:
Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.
*144Hz only works with games or PC inputs that support 144Hz.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Support for HGiG may vary by country.
*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.
Best OLED TV for Movies
Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.
Dolby Vision & Ambient Filmmaker Mode
Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.
Dolby Atmos
Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.
*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.
*Ambient FILMMAKER MODE with Dolby Vision is supported.
*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.
LG OLED See the Endless Innovation
*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation.
*All images above are simulated.
*Service availability varies by region and country.
*Personalized services may vary depending on the policies of the 3rd party application.
*AI Magic Remote may require a separate purchase depending on your TV's size, model, and region.
What's in the Box:
- Magic remote MR25GA / MR25GB
- Power cable
Product Features:
- Audio output: 40 W
- G-Sync compatible
- FreeSync compatible
- Picture mode: 10 modes
- Speaker system: 2.2 channel
- 4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8
- True black levels in every pixel create stunning contrast, depth, and detail
- 100% Colour fidelity for accurate lifelike colours. 100% colour volume for richer hues
- Brighter visuals from the new light boosting algorithm of brightness booster
- New AI button, voice controls, drag and drop functions on the AI Magic Remote
