Description
Samsung Galaxy S25 FE. Flagship essentials, premium design, and AI that adapts to you. Intentionally built for those who know value when they see it. It’s not just about spending less –it’s about getting more. A true AI companion that’s worth it.
As an entry point of the Galaxy S Series, Galaxy S25 FE makes the flagship experience accessible to a broader audience. When UK consumers are feeling the impact of rising costs, they’re cutting back on non-essentials. Which means many are looking for a smartphone that’s a little easier on the wallet. That said, they’re not willing to compromise on quality, they demand worth. Enter Samsung Galaxy S25 FE.
Flagship essentials. Premium design
This younger portion of the target audience are interested in celebrity culture and use social media to stay in the loop. They’re interested in tech but seek reassurance from expert sources before making a significant purchase and expect authenticity from brands. After OS and price, processor, battery life and durability are the main drivers to buy Galaxy S25 FE. Notably, this doesn’t include camera.
A true AI companion that’s worth it
The older portion of the target audience is interested in current affairs and social issues, and uses traditional channels and social media to stay up to date.
They’re less interested in tech, and their upgrade cycle is a lot longer. Which means they’re more likely to hold onto current tech compared to younger audience groups. Price and battery life are most important considerations for those who are most likely to have previously owned a Galaxy A Series device. Those who prefer an A Series device over the Galaxy S25 FE need reassurance on value for money and battery life
Circle to Search with Google
When utilising, reviewing or referring to Circle to Search with Google assets, please ensure you abide by the following SEUK Guidance:
Official feature name of ‘Circle to Search with Google’ should be utilised at all times.Samsung supplied assets must be utilised for all Circle to Search with Google communications. Any locally created assets (e.g. radio scripts or TVC storyboards) must obtain approval from Samsung SEUK and local Google teams.Do not change UI, logo, screen content of layouts of HQ Circle to Search with Google assets.All Circle to Search with Google assets require inclusion / application of Circle Gesture and CTS wordmark lockup. References can be seen on the right. White lock-ups also available.Always consult with legal counsel prior to going live to ensure creative is legally compliant, culturally appropriate and all clearances have been secured.
Product Care
Protect your purchase with Product Care™. Get a brand new replacement if your product suffers an eligible fault through our hassle free support process, plus enjoy a range of exclusive benefits like a product health check and free prints each year so you experience your new product even more.
Discover all of the benefits Product Care™ brings you:
Protection
With Product Care™ you can relax knowing your purchase is protected. After an assessment, if your product suffers a fault covered by the terms of your plan, we’ll arrange to have a brand new replacement delivered to your doorstep.
Support
Our range of support options ensure you experience an easy and hassle free process when you need to talk to us about your Product Care™ plan. Whether you are experiencing a fault, or wanting to redeem your entitlements, we will provide you with guidance and support every step of the way.
Advantage
Having Product Care™ with your purchase means you can enjoy a range of special benefits that are exclusive to you and will help you enjoy the experience of your new product even more.
