Sony Bravia 55" A1 OLED 4K Ultra HD HDR Smart TV | KD55A1BU

Sony Bravia 55" A1 OLED 4K Ultra HD HDR Smart TV | KD55A1BU
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Revealing new experiences

Check out the video:

The A1 series is the first ever line of 4K HDR OLED TVs from Sony. Breaking boundaries in design and sound technology, this TV not only has stylish looks, but also phenomenal 4K HDR picture quality - and all this is supported by the powerful Android TV platform.

Everything else pales in contrast

True reality comes to life with deep black and natural colour. Over 8 million self-illuminating pixels are precisely and individually controlled by the X1 Extreme™ processor. Sony's OLED TV creates exquisite, unprecedented contrast.

The A1 combines cutting edge Sony technologies with BRAVIA OLED to deliver a remarkable picture. Over 8 million self-illuminating pixels enrich a blur-less image with unprecedented black levels and a wide optimum viewing angle.

The powerful 4K HDR Processor X1 Extreme precisely controls the pixels and extends the capability of OLED, resulting in an exquisite 4K HDR picture with sharper detail and more dynamic contrast.

What's more, the Triluminos Display uses a wide colour gamut, meaning colours are more natural and authentic.

The A1 also supports HDR-10, HLG and Dolby Vision HDR formats, so you can enjoy 4K HDR content from a wide range of sources.

Reality as it was meant to be experienced

4K HDR Processor X1™ Extreme

X1 Extreme shows images and colours as they truly are, the way you want to see them.

Uncover the detail with 4K HDR

4K High Dynamic Range

For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.

Life's brilliance, revealed with extra colours


See vivid real world colours all around you. A TRILUMINOS Display maps colours from a wider palette, faithfully reproducing every shade and hue in the umbrellas.

The greatest sound you've never seen


Unlike most TV speakers, sound comes to you from the entire screen, immersing you in exciting new entertainment experiences. It's pictures and sound in perfect harmony

Just talk to explore new worlds

Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this 4K Android TV™ brings you movies and TV shows from apps or broadcast in an instant.

Exclusive to Sony, Acoustic Surface technology introduces a perfect marriage of sound with picture. Specially designed actuators invisibly vibrate the TV panel to create amazing sound that comes directly from the screen. This means voices and sounds are accurately projected from where they appear on-screen, for a truly immersive visual and audio experience.

There's also a hidden rear subwoofer that adds powerful bass. Enjoy full-bodied, natural sound, contained in an ultra slim design.

The iconic, minimalist styling of the A1 allows you to focus on what you're watching. With a stand-less body and no visible speakers, this design leaves nothing to distract you from the image on-screen, while the super slim aluminum bezel maximises the viewing area and draws your focus into the picture.

Experience brilliant 4K HDR pictures, crystal-clear sound and a beautiful, unique design with the A1 series, combining the latest audio and visual technology from Sony.
Product Features:
  • Android TV
  • 4K HDR Processor X1™ Extreme
  • OLED
  • Acoustic Surface™ technology

Included in this price is a contribution to recycling costs of €5.

Brand Sony
Product Category
  • TV & Audio
Product Type OLED TV
Colour Black
Screen Type OLED
Screen Size 55"
Screen Resolution 3840 x 2160px
Aspect Ratio 16:9
TV Features
Key Features
  • 4K
  • HDR
  • Android TV
TV Size 55"
Image Quality Ultra HD
Digital Tuner Yes
Additional Features
  • Web Browser
  • Analog Tuner
  • Chromecast Built-In
  • Motionflow XR
  • Triluminos Display
  • USB Recording
  • Voice Activated TV
Energy Consumption - Annual 187 kwh
Frequency 50 Hz
Power 135 W
Voltage 220-240 V
Video Format
  • AVC
  • AVI
  • MPEG1
  • MPEG4
Video Definition 4K
Audio Decoding Format
  • AAC
  • MP3
  • MPEG 4
  • WAV
Audio Features
  • Acoustic Surface
  • Bluetooth
  • Clear Phase Speaker
  • Clear Voice
  • Dolby
  • Dolby Digital Plus
  • DSEE - igital Sound Enhancement Engine
  • S-Force Surround
Number of Speakers 5
Surround Mode
  • Yes
Wireless Connectivity
  • Wi-Fi
Ports & Connections
  • ARC
  • Audio out
  • CI Slot
  • Composite Input
  • Digital Audio Out
  • HDMI Input
  • IF Input
  • LAN
  • RF In
  • USB
  • Ethernet
USB Ports 3
HDMI Ports 4
Operating System Android
Operating System Version Android 6.0 Marshmallow
Annual Power Consumption 187 KWh
On-mode Power Consumption 135 W
Width 1228 mm
Depth 710 mm
Height 339 mm
Weight 28.8 kg
Dimensions (w/o stand)
Width 1228 mm
Depth 86 mm
Height 711 mm
Weight 25 kg
Energy Rating B
Parts Warranty 60 months
Labour Warranty 60 months
Sony Bravia 55" A1 OLED 4K Ultra HD HDR Smart TV | KD55A1BU is rated 4.7 out of 5 by 313.
Rated 5 out of 5 by from Fantastic picture with real depth We hesitated about buying this television because of the sloping "slate" design but you don't notice this at all. The picture quality is superb with UHD / HDR sources and perfect with HD. The OLED screen can deliver subtle shades, vibrant colours and deep blacks. I can't comment on the sound as we use external speakers. This is simply the best TV I have seen. There is only one concern - given that Sony software updates have been buggy in the past - even disabling functions - we turned automatic updates off. We'll apply them when they turn out to be trouble free! The Android platform needs some attention in my opinion.
Date published: 2017-07-31
Rated 5 out of 5 by from Superb Picture Quality and Sound is awesome I bought this TV a few weeks ago, can't stop watching it, the clarity is amazing, the sound can be tailored to suit your requirements, moderating those annoying background noises and enhancing the speech in films , so you can actually hear what is being said. Also you can set the volume to remain the same through all channels, none of the loud adverts and low volume on HD, quite a leap forward for flat-screen TV's and this one is so thin, it is amazing with the built in sub woofer in the stand back together with the screen acting as the speaker. Super OLED technology gives a superb picture, this is one of the few TV's where the up-scaling is stunning.
Date published: 2018-01-06
Rated 5 out of 5 by from Percect picture If you want a tv for the smart options then look at ios not android. I bought this oled tv for picture and sound quality, I only use smart for utube. The picture quality is amazing and sound is the best of any Sony I have ever owned, no sound bar required. The downside is the most annoying Samba tv app which insists on popping up a notice on screen telling you its stopped working. To disable this piece of rubbish see how on itune as Sony instructions are of no help,Its a marketing tool and certainly not needed. You should be able to disable it for food more easily.
Date published: 2017-11-19
Rated 2 out of 5 by from Great picture, but bad operating system I bought this TV a month ago and the picture is fantastic. Unfortunately the android TV system is a sad disappointment. I would expect the system to be reasonably fast as it's new, but I find it very slow. Also if you have youview enabled you cannot record TV. If you don't have youview enabled you can't use itv hub or 4 on demand. I found this again disappointing as I was hoping it would replace my youview box. I have found that it requires re-booting quite frequently because the system becomes unreasonabley slow.
Date published: 2017-07-02
Rated 5 out of 5 by from Stunning picture Had the oled a1 two weeks now and love it. The picture quality is superb and colour rendition perfect. Navigating the controls takes a little experimentation as there is no written guide to tell you what all the buttons do and there are plenty of streaming options to keep most film buffs happy. Its worth watching a few you tube tutorials for unpacking/ set up as they have a few handy hints. Sound quality is also very good and I dont think an extra sound bar would be necessary unless you have wall mounted the tv. ( bass speaker at back). We did a lot of comparisons with LG and Samsung and this tv always came out the best.
Date published: 2017-12-10
Rated 5 out of 5 by from The Best of the best Bought the 55" A1, it is an exceptional TV by any standard and in particular the ability to upscale normal 1080p HD content to near 4K quality. I would recommend visiting YouTube and finding the HDTV test by Vincent Teoh - (the unboxing one), from about 2.47 onwards there is a suggested set of picture setting tweaks that absolutely transform the TV's picture quality - utterly stunning results. The second most noticeable characteristic is the sound quality, again accessing the advanced sound settings and lifting the two lower frequency sliders to about half way up their upper scales transforms the sound, giving a real weight and presence to the aural capabilities.
Date published: 2017-12-01
Rated 5 out of 5 by from Picture out of this world and the sound is superb We bought this as a Christmas present to ourselves. We we were fed up with up separate systems for sound, freeview etc that required us to juggle with four remote controls. The A1 solves all this but at the top of the list is the stunning picture, far better than anything we have seen before. A quick look in the shop gave us some idea but it was sitting at home and watching familiar programs that really showed the difference. With speakers built in to the screen the sound is as clear as the picture and beats the 5:1 surround sound easily. Expensive but absolutely worth it for the quality of the viewing experience.
Date published: 2018-02-08
Rated 5 out of 5 by from Stunning picture quality I purchased this TV three weeks ago and I am amazed at the picture quality the design of it is great ,love the fact the wires are all enclosed within the A frame design . I originally went to purchase another manufacturer oled TV which was much less expensive but I'm glad I chose the Sony . I haven't got round to exploring all the features yet such as experimenting with the sound quality as there is no instruction book and all has to be done with the remote control. Overall very happy with purchase .It was very expensive but all new technology is when it first comes out.
Date published: 2017-11-14
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Delivery & Returns
We offer a comprehensive nationwide delivery service; we aim to deliver all orders as quickly as possible.
  • Computers & Electrical – 1 to 3 days on stocked items, non stock product up to 10 days.
  • Furniture & Bedding – 7 days stock items, Non Stock varies with supplier.


  • If delivery is urgent check with the local store, we are here to assist.
  • Locations within 30 km of a store are covered daily.
  • Delivery times for rural areas may vary depending on routes and availability.
Free Pick Up In Store

Can’t wait for delivery or don’t want to pay additional charges? It’s incredibly simple to pick up your online order in store and get your hands on your product quickly and easily. Simply select the free pick up in store option and head to your nearest Harvey Norman store to pick up your order.

  1. During checkout, select “Free pick up in store” and select your preferred store.
  2. After your order is placed, you will receive an “order confirmation email” with your “order confirmation number” (this is usually sent out within 2 hours).
  3. Once the store has confirmed your order and reserved the stock, you will receive an email “Ready for collection”.
  4. Bring your "order confirmation number" to the store you selected for pick up, along with photo ID and the credit card you used to make the order.
  5. Speak to one of our staff and your order should be processed in minutes.
Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by Irish Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).

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Sony Bravia 55" A1 OLED 4K Ultra HD HDR Smart TV | KD55A1BU

Product Care

Discover all the benefits Product Care brings you.


With Product Care you can relax knowing your purchase comes with additional protection. Product Care covers all parts, labour and call-out fees for an UNLIMITED amount of repairs. Product Care will only use an authorized repairer network which means the job is done right the first time.

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2, 3 or 4 Year Protection Terms Available

You can choose the length of your Product Care to add additional benefits and protection for your product from the end of the manufacturer’s warranty. Choose from either 2, 3 or 4 years.


New for Old Replacement

If we cannot fix the product. We’ll replace it. LIKE for LIKE, SPEC for SPEC.


Coverage for Wear & Tear & Environmental Factors

Product Care covers wear and tear, defects in materials and workmanship. It also covers breakdowns caused by dust and internal overheating.



If you sell your product, or provide it as a gift to someone, your cover and any unredeemed entitlements can be transferred to the new owner. Simply contact us to arrange transfer of ownership.


International Coverage

Product Care covers your products anywhere in the world for up to €150. It also covers you in any country Harvey Norman operate in. These countries include Australia, New Zealand, Singapore, Slovenia and Croatia.



Our range of support options ensure you experience an easy and hassle free process when you need to talk to us about your Product Care Plan. If you are experiencing a fault, we will provide you with guidance and support every step of the way.

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Friendly Customer Care Team

Call 1800 200 503 to speak with our Ireland based Customer Care team who are available to help you with any enquiries or questions you may have.

Our team are available:
Monday to Friday: 9:00am to 5pm
Closed Weekends and Public Holidays


Easy Online or Phone Claim Process

Making a claim is simple and we are here to help you through every step of the process. Simply:

  1. Register your claim online at www.productcareclaims.ie or
    call our Customer Care team on 1800 200 503.
  2. Have your original purchase receipt handy to register the details of your claim.
  3. Let us take care of the rest.


Having Product Care with your purchase means you can enjoy benefits that are exclusive to you, such as cover for Accidental Damage, that will help you to enjoy the experience of your new product even more.

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Accidental Damage Cover

Product Care covers you for accidental drops, spills, cracked screens and unintentional accidents for 12 months.


Food Spoilage Cover

If your product is a fridge or freezer, Product Care will cover up to €150 for any food spoilage that occurs as a result of a covered fault.


Laundry Cover

If your product is a washer or dryer, Product Care will cover up to €50 for laundry expenses if your product is out of service for more than 10 days from the time you notify us of the fault.


No Lemon Guarantee

If your product costs more than €200 and has had two qualified service repairs and requires a third during the term of the plan, your product will be replaced.


Surge Protection Cover

Product Care offers cover against breakdowns from electrical interference, power surges or voltage fluctuations.

  1. Terms and conditions apply. Please visit product care claims website for more details.
  2. Feature relates to purchases made after 01/03/2011.
  3. For all product care cover enquires please consult www.productcareclaims.ie or call 1800 200 503


*2yr replacement plan commences when the manufacturer’s express warranty over the product finishes.

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