Dyson Pure Cool Desk Air Purifier | 310154-01

Dyson Pure Cool Desk Air Purifier | 310154-01

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The only purifying fan to clean a whole family room properly. Designed for desks. To purify a whole family room properly, the Dyson Pure Cool purifying fan goes beyond standard test conditions, by also automatically sensing particles and gases, capturing 99.95% of ultrafine particles, and projecting and circulating purified air using Air Multiplier technology. Only the Dyson purifying fan is designed and tested to do all of this.

Senses Pollutants in Real Time

Automatically detects and reports air quality levels in real time on PM2.5, PM10, VOC and NO2.

Captures Pollutants with 360° Sealed HEPA and Activated Carbon Filters

The Fully-sealed filter system combines an activated carbon filter to remove gases, and a Glass HEPA filter that captures 99.95% of microscopic allergens and pollutants as small as 0.1 microns.

Projects Powerful Airflow

Air Multiplier technology delivers over 290 litres per second of smooth, yet powerful airflow circulating purified air throughout the whole room.

Intelligent Reporting

Automatically senses, captures and projects then reports to your Dyson Link app.

Oscillates Up to 350°

Adjustable oscillation angle from 45° to 350°, to help project purified air around the whole room.


Purifies all year round. Cools you in summer.

Quick and Easy Filter Changing

Low maintenance, easily changeable filters. With built-in notification when they require replacing.

Night-time Mode

Monitors and purifies using its quietest settings, with a dimmed display.

Remote Control

Curved and magnetised to store neatly on top of the machine.

Quiet Mark Accreditation

Awarded for improved sound quality.

Voice Control

Using a compatible voice service, control your machine with simple, spoken instructions.

Product Features:
  • Hepa filter
  • Auto shut-off
  • Draught-free diffused mode
  • Filter cleaning indicator
Brand Dyson
Product Category
  • Small Appliances
Product Type Air Purifier
Colour White & Silver
Additional Features
  • Air Multiplier Technology
  • Oscillation Control
  • Remote Control
Cord Length 1.85 m
Fan Speeds 10
Noise Level 42.3 dB
Max. Air Movement - Net 437m3/hr
Max. Decibel Rating 62.5dB
Heating & Cooling Features
Display Type LCD
Timer Yes
Power 40 W
Width 352 mm
Depth 223 mm
Height 691 mm
Weight 4.65 kg
Parts Warranty 24 months
Dyson Pure Cool Desk Air Purifier | 310154-01 is rated 4.6 out of 5 by 46.
Rated 5 out of 5 by from First impressions I only received my new Dyson pure cool desk top two days ago and would like to thank you for the opportunity to trial this new product. The box seals were broken on delivery but all intact. Can I suggest more sticky tape!! Very impressed, easy to follow assembly instructions, and thorough operating manual. Can’t wait to try all the functions. My only concern is the potential dust trap groove around the outside of the loop. We have many Dyson products and love them all. I always recommend your products. We have a basic Dyson cool blower but nothing as sophisticated as this one. I am already impressed with the functions I have used.
Date published: 2018-03-24
Rated 4 out of 5 by from Quietly Effective I bought one last year and compared this new model with it. It feels quieter and displays more types of pollutant information than the old. The filters are bigger and possibly more effective. Sleep felt better. Remote has additional buttons for the new features. Wifi, smartphone control and displays are easy to understand and useful. The new model is taller and has a much fatter ring and does not look so nice. The fatter ring is for the new feature of purifying without blowing so must be accepted. The very large mains plug is also a nuisance. Overall a worthwhile improvement and highly recommended.
Date published: 2018-03-27
Rated 5 out of 5 by from Great Machine The Dyson Pure Cool is a really effective machine . We have used the desk model every day and the air is definitely fresher. The dyson app is very easy to use to monitor the air quality and the display on the machine also lets you know how pure the air is. I regularly use the machine in my kitchen and when the air is polluted ie when I’m cooking it shows up on the display but after a while it purifies the air and takes away any cooking smells. My husband is prone to bouts of heavy sneezing and I have noticed since we have been using it his sneezing has practically ceased. I’m sure in the summer months it will be invaluable at cooling and getting rid of the allergens. Another great product from dyson.
Date published: 2018-04-02
Rated 5 out of 5 by from Pure win! The WiFi on this latest (2018) model is easy to set up, whereas with the older version purifier (Pure Cool Link desk) it was rather tedious. In direct comparison this new version seems a lot noisier, but that's just because it has a much more powerful motor so this is the main reason why I'm rating it 5 stars, as it has the capability to suck dangerous red levels of nitrogen dioxide out of the entire house back to normal green levels in less than 10 minutes, and, in addition, the color display on this device is letting me know when it's time to keep all my doors and windows closed so it's been being a tried and true lifesaver for me because the exhaust from a nearby petrochemical factory was giving me serious health problems that I managed to alleviate, astoundingly, and thanks to Dyson.
Date published: 2018-08-31
Rated 5 out of 5 by from Excellent quality fan - with great features Good graphic feature display -with numerous features- temp, humidity, pollen and others - possibly useful for health benefits, such as asthma/hayfever. Timing feature, fan can be in fixed position, has different settings - osculates. control easy to use and magnetized so can keep with fan. Able to set fan on via blue tooth - from smart phone - labour saving! can be in a different room or away from home. Can use in any room, on a cabinet or the floor - ideal for a smaller size property. Use it during the night - quiet and night mode so no light - so does not disturb sleep even if light sleeper. only negative found with fan - it has a very bulky plug and cannot use a plug socket within a restricted space area. Stylish fan. People who like easy to use but smart gadgets will love this fan!
Date published: 2018-03-20
Rated 5 out of 5 by from Ticks all the boxes This is the second purifier that we have. As someone that suffers from allergies, the filters are a huge plus for me. Blowing pollen laden air around with a conventional fan only makes things worse. As someone that finds conventional fan noise irritating and especially so when trying to sleep, the air flow from the purifier doesn't stop me. Control with the Dyson link lets me run the fan before I get home, so that the air quality matches what I want as soon as I get home.
Date published: 2018-03-22
Rated 5 out of 5 by from missing the point This unit is a air purifier - not an air conditioning unit nor is it an industrial fan , it’s a great air purifier- I recently purchased one to help with asthma and generally clean the air - which it does after a week of running I can see with the aid of a torch that the filters are collecting dust. Yes it is loud running at full speed but the possitives outweigh the negatives. I think dyson should drop the cool from the name to avoid confusion.
Date published: 2018-10-28
Rated 5 out of 5 by from GOOD FEATURES AND EASY TO USE It is nice to be able to improve the air quality in my home and being portable is a big plus. I have it downstairs during the day and in the bedroom at night. I have breathing problems and do not sleep well but since using the Dyson Pure Cool purifying fan I have found that I sleep a lot better. I don't know if this is a coincidence or not. I find it very easy to use the night mode is quiet and I personally am very pleased with this product.
Date published: 2018-03-21
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Delivery & Returns
We offer a comprehensive nationwide delivery service; we aim to deliver all orders as quickly as possible.
  • Computers & Electrical – 1 to 5 days on stocked items.
  • Furniture & Bedding – 7 days stock items, Non Stock varies with supplier.


  • If delivery is urgent check with the local store, we are here to assist.
  • 90% of our orders are fulfilled on the next business day.
  • Delivery times for rural areas may vary depending on routes and availability.
Free Pick Up In Store

Can’t wait for delivery or don’t want to pay additional delivery charges? It’s incredibly simple to pick up your online order in store and get your hands on your product quickly and easily. Simply select the pickup in store option and head to your nearest Harvey Norman store to pick up your order.

  1. During checkout, select “Pickup” and select your preferred store.
  2. After your order is placed, you will receive an “order confirmation email” with your “order confirmation number”. 
  3. Once the store has confirmed your order and reserved the stock, you will receive an email “Ready for collection”. (Usually within 24 hours for in stock items)
  4. Bring your "order confirmation number" to the store you selected for pick up, along with photo ID and the credit card you used to make the order.
  5. Speak to one of our staff and your order should be processed in minutes.
Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by Irish Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).

Ask us

You can send us a message to request more information about this product. Just fill in the form below.

Dyson Pure Cool Desk Air Purifier | 310154-01

Product Care

Discover all the benefits Product Care brings you.


With Product Care you can relax knowing your purchase comes with additional protection. Product Care covers all parts, labour and call-out fees for an UNLIMITED amount of repairs. Product Care will only use an authorized repairer network which means the job is done right the first time.

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2, 3 or 4 Year Protection Terms Available

You can choose the length of your Product Care to add additional benefits and protection for your product from the end of the manufacturer’s warranty. Choose from either 2, 3 or 4 years.


New for Old Replacement

If we cannot fix the product. We’ll replace it. LIKE for LIKE, SPEC for SPEC.


Coverage for Wear & Tear & Environmental Factors

Product Care covers wear and tear, defects in materials and workmanship. It also covers breakdowns caused by dust and internal overheating.



If you sell your product, or provide it as a gift to someone, your cover and any unredeemed entitlements can be transferred to the new owner. Simply contact us to arrange transfer of ownership.


International Coverage

Product Care covers your products anywhere in the world for up to €150. It also covers you in any country Harvey Norman operate in. These countries include Australia, New Zealand, Singapore, Slovenia and Croatia.



Our range of support options ensure you experience an easy and hassle free process when you need to talk to us about your Product Care Plan. If you are experiencing a fault, we will provide you with guidance and support every step of the way.

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Friendly Customer Care Team

Call 1800 200 503 to speak with our Ireland based Customer Care team who are available to help you with any enquiries or questions you may have.

Our team are available:
Monday to Friday: 9:00am to 5pm
Closed Weekends and Public Holidays


Easy Online or Phone Claim Process

Making a claim is simple and we are here to help you through every step of the process. Simply:

  1. Register your claim online at www.productcareclaims.ie or
    call our Customer Care team on 1800 200 503.
  2. Have your original purchase receipt handy to register the details of your claim.
  3. Let us take care of the rest.


Having Product Care with your purchase means you can enjoy benefits that are exclusive to you, such as cover for Accidental Damage, that will help you to enjoy the experience of your new product even more.

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Accidental Damage Cover

Product Care covers you for accidental drops, spills, cracked screens and unintentional accidents for 12 months.


Food Spoilage Cover

If your product is a fridge or freezer, Product Care will cover up to €150 for any food spoilage that occurs as a result of a covered fault.


Laundry Cover

If your product is a washer or dryer, Product Care will cover up to €50 for laundry expenses if your product is out of service for more than 10 days from the time you notify us of the fault.


No Lemon Guarantee

If your product costs more than €200 and has had two qualified service repairs and requires a third during the term of the plan, your product will be replaced.


Surge Protection Cover

Product Care offers cover against breakdowns from electrical interference, power surges or voltage fluctuations.

  1. Terms and conditions apply. Please visit product care claims website for more details.
  2. Feature relates to purchases made after 01/03/2011.
  3. For all product care cover enquires please consult www.productcareclaims.ie or call 1800 200 503


*2yr replacement plan commences when the manufacturer’s express warranty over the product finishes.

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