{"product_id":"tcl-50-p7k-uk-qled-4k-ultra-hdr-smart-tv-50p7k","title":"TCL 50\" P7K-UK QLED 4K Ultra HDR Smart TV | 50P7K","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7Kimage_1.webp\" alt=\"\"\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7Kimage_2.webp\" alt=\"\"\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore than A Billion Hues of Perfect Vivid Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tTCL Quantum Dots represent a groundbreaking revolution in colour, delivering unmatched colour performance with stunning vibrancy and precision. Immerse yourself in a kaleidoscope of colours, where every shade comes to life with unmatched brilliance and depth.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tThe data was quoted from the TCL laboratory. Different test environment\/standards may cause deviations in results.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eQuantum Dot Crystal: Colour Reimagined, Brilliance Unleashed\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tTCL QLED introduces the next-generation colourful Quantum Crystal, featuring a more stable multi-layer nano-protection and precision crafting. This innovation delivers an extraordinary, long-lasting colour experience with exceptional brilliance and depth.                                                                                                                        Ultra-high Light Efficiency, Composite Nano-Diamond Structure, Multi-Layer Co-Extrusion Precision Crafting, 4000+ Hours of Extreme Environment Testing\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e100% Colour Volume Plus: Brilliant Colours, True to Life\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tTCL QLED delivers over 100% colour volume under the DCI-P3 standard, meaning it offers an expansive colour gamut while maintaining precise colour accuracy across varying brightness levels.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tThe data was quoted from the TCL laboratory. Different test environment\/standards may cause deviations in results.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eColour Optimization Technology\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tOptimizing colour based on human preferences, TCL intelligently analyzes image content and enhances scene colours with remarkable precision, boosting realism and immersion. At the same time, it restores and protects natural skin tones, delivering vibrant, true-to-life visuals.                                                                               Scene colour Enhancement, Skin Tone Preservation\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePioneer in Quantum Dot Technology\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tTCL remains at the forefront of innovation, investing heavily in QLED technology with a total of 2,485 patents. With a dedicated team of nearly 100 experts and an international Quantum Dot Lab, TCL continues to push the boundaries of display technology.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e4K Mutiple HDR: See Details in a Detail\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tHigh Dynamic Range (HDR), the latest standard for UHD contents, provides a superior experience with striking brightness, exceptional shadow details and vivid colours. TCL P7K support all mainstream HDR format, such as Dolby Vision and HDR 10+, which means you could enjoy watching all HDR videos from different content providers like Netflix, Youtube, BBC iplayer, Prime Video, Disney+, etc., with up to 4K resolution.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAIPQ Processor: A Beautiful Mind\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tTCL's self-developed AIPQ Processor, incorporates numerous TCL's unique image quality tuning algorithms. This chip has excellent intelligent sensing capabilities and can make pixel-level adjustments to the image quality, thus providing a top-notch viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAi Clarity\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tAi Clarity recognizes the image in detail. It analyzes images based on their original resolution and displays the ultimate crystal-clear visual results in low-resolution upscaling and accurate noise reduction.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAi Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tAl colour perceives images as human eyes do. It recreates images by tuning multi-specs including colour volume, saturation and contrast. The vibrant hues in front of you have been recreated and fixed in a lifelike manner with a touch of artistic flair.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAi Contrast\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tAl Contrast reveals the extreme situation of an image. It reproduces reality by optimizing the contrast ratio dynamically to accommodate different visual scenarios including darkness, brightness, and numer-ous detalls.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI HDR\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tAI HDR makes your TCL TV mighty intelligent to decode multi HDR formats. It's more than just natural colours, brightness, and darkness; all you see is what the content developer intended when they created it.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAi Motion\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tAl Motion detects fast-moving objects sensitively, it calculates motion in terms of refresh rate and frame number, just to restore the silky-smooth image. in compensating for blurring and tearing.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHVA Screen: Higher Contrast, More Details\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tWith innovative technology, TCL self-developed HVA Screen effectively emphasizes stronger and more accurate contrast while removing image halo and ambient light interference, presenting a clearer and more detailed stunning picture quality.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tThe data was quoted from the TCL laboratory, Different best environntents\/standards may cause deviations in results.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMotion Clarity: Never Miss a Detail in Fast Moving Action\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tReduces motion display blur, deducts image tearing and guarantees a silky smooth scene.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_17.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDolby Atmos: Theatrical Sound Enjoyment\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tDolby Atmos transcends conventional channel limitations to deliver three-dimensional audio. You can experience astounding clarity, increased emotional impact, and immersive, room-filling sound.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tDolby, Dolby Atmos and the double D symbol are registered trademarks of Dolby Laboratories.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_18.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGoogle TV: Just for You\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tDiscover new movies and shows from across your subscriptions and content available to you. Suggestions based on what you've watched and what interests you will make it easier to find your next favorite.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tTo enjoy all smart features and services on your TCL, Google TV, a free Google account, a free TCL account and a reliable broadband internet connection are required.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tGoogle TV is the name of this device's software experience and a trademark of Google LLC\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tHey Google and Google Meet are trademarks of Google LLC.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tSome apps, contents and\/or features may not be available in all countries due to availability. Intermet connection and subscriptions are required.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_19.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e120 Hz Game Accelerator: Unbearable Latency, No Need to Endure\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tLatency can be disappointing especially for game enthusiasts. Leveraging from TCL's latest technology of game accelerator, content auto-adjust function brings a higher refresh rate and a super low latency than ever before. A much smoother gaming experience is at your fingertip. Please notice 120Hz will affect the resolustion presenting, from 4K to 2K.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e120Hz Refresh Rate can be perceptually achieved by unique algorithm and teclinology\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_20.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMultiple Eye Care: Ready for a Long Journey\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tWith a series of eye care technologies such as low blue light, natural light optimization, flicker less,etc. The TV continues to protect your eye health. All you need to do is to enjoy movies and game.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tThe eye care technologies are designed to improve viewing comfort and reduce eye fatigue but they are not intended asmedicaltreatments.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tThe effectiveness may vary depending on individual usage, viewing environment, and device. settings. For any eye health concerns, please consult with a qualified healthcare professional or ophthalmologist.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_21.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eChromecast: Stream from Your Phone\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tEasily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_22.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHey Google: Help on Your Big Screen\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tYour TV is now more helpful than ever. Ask Google about the weather, sports scores, and more, and get answers right on screen. View and control your compatible smart home devices using your voice.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_23.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSlim \u0026amp; Uni-body: Embrace the Artistr of Streamlined Uni-Body Design\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tWith its metallic bezel-less design, the TCL P7K is 14% thinner than the last generation, effortlessly integrating into your environment, turning your home into a captivating masterpiece. Experience the perfect fusion of art and technology.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/TCL\/50P7K\/50P7K_24.jpg\" alt=\"\"\u003e\n\t\t\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\n\u003cli\u003eAiPQ processor\u003c\/li\u003e\t\n\u003cli\u003eGame master\u003c\/li\u003e\t\n\u003cli\u003eHands-free google assistant\u003c\/li\u003e\t\n\u003cli\u003eWorks with alexa\u003c\/li\u003e\t\n\u003cli\u003eFlat\/Curved: Flat\u003c\/li\u003e\t\n\u003cli\u003eIMAX enhanced\u003c\/li\u003e\t\n\u003cli\u003eDTS premuim sound: DTS-HD\u003c\/li\u003e\t\n\u003cli\u003eSound channel: 2.0 channel\u003c\/li\u003e\t\n\u003cli\u003eContrast ratio: 5000:1\u003c\/li\u003e\t\n\u003cli\u003eSystem brightness (cd\/m2): 350 nits (typ)\u003c\/li\u003e\t\n\u003cli\u003eVideo chat\u003c\/li\u003e\t\n\u003cli\u003eMiracast\u003c\/li\u003e\t\n\u003cli\u003eAMD freesync\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"TCL","offers":[{"title":"Default Title","offer_id":53565877485936,"sku":"50P7K","price":449.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/01.TCL_50_P7K_KEYVI_Front.jpg?v=1776068197","url":"https:\/\/www.harveynorman.ie\/products\/tcl-50-p7k-uk-qled-4k-ultra-hdr-smart-tv-50p7k","provider":"Harvey Norman Ireland","version":"1.0","type":"link"}