{"product_id":"sony-75-bravia-3-ii-4k-ultra-hd-hdr-smart-tv-2026-k75xr38m2pb-uka","title":"Sony 75\" BRAVIA 3 II 4K Ultra HD HDR Smart TV (2026) | K75XR38M2PB.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_1.png\" alt=\"\"\u003e\n\u003ch5\u003ePop of Brilliance. Smart and Refined\u003c\/h5\u003e\n\u003cp\u003eBright, crisp, and true-to-life colour that pops off the screen. With clear sound and intuitive AI, this big-screen TV makes every choice feel easy—and every moment look its best.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eProduct images show the 85-inch model.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_2.png\" alt=\"\"\u003e\n\u003ch5\u003eCinema Comes Alive at Home\u003c\/h5\u003e\n\u003cp\u003eBRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theatre.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_3.png\" alt=\"\"\u003e\n\u003ch5\u003eBring Cinematic Standards Home\u003c\/h5\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Sony TV supports the rigorous standards of Dolby Vision and Dolby Atmos for an unbelievably atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_4.png\" alt=\"\"\u003e\n\u003ch5\u003ePicture: Rich Colours. Radiant Brightness. Smooth Motion\u003c\/h5\u003e\n\u003cp\u003eThe XR Processor, inherited from Sony premium models, delivers vibrant colour, natural brightness, and fluid motion through AI processing—so you can enjoy movies and shows right in your living room.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_5.png\" alt=\"\"\u003e\n\u003ch5\u003eOver a Billion Vivid, Real-world Colours\u003c\/h5\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Sony XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_6.png\" alt=\"\"\u003e\n\u003ch5\u003eUnmatched Realism with XR Processor and AI Technology\u003c\/h5\u003e\n\u003cp\u003eThe XR Processor powers BRAVIA 3 II, using AI scene recognition to optimise colour, contrast, and clarity. Every frame is analysed and refined for lifelike realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_7.png\" alt=\"\"\u003e\n\u003ch5\u003eCrystal Clear Pictures with AI Upscaling Technology\u003c\/h5\u003e\n\u003cp\u003eRediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.[1]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_8.png\" alt=\"\"\u003e\n\u003ch5\u003eIndividually Calibrated. Consistently Flawless\u003c\/h5\u003e\n\u003cp\u003eBehind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, TV\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_9.png\" alt=\"\"\u003e\n\u003ch5\u003eSmart: Entertainment You Love. with Help From Google\u003c\/h5\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[3][4][5][6][7][8]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eIn this Section\u003c\/h5\u003e\n\u003ch5\u003eContent\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_10.png\" alt=\"\"\u003e\n\u003ch5\u003eOver 10,000 Apps and Games, Straight to Your TV\u003c\/h5\u003e\n\u003cp\u003eTurn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.[9][10][11][12][13][14][15][16][17]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_11.png\" alt=\"\"\u003e\n\u003ch5\u003eControl\u003c\/h5\u003e\n\u003ch5\u003eSmooth Control, via New Remote or App\u003c\/h5\u003e\n\u003cp\u003eControl BRAVIA your way. Use the newly designed remote—crafted through an inclusive design process with feedback from blind, low vision and sighted users, made with recycled plastic, complete with finder function—or the BRAVIA Connect app. With either, you can adjust volume, fine-tune settings, or check your set-up, all without the on-screen menus.[18][19]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_12.png\" alt=\"\"\u003e\n\u003ch5\u003eUse Your Voice to Control Your TV and More—Just Ask Google\u003c\/h5\u003e\n\u003cp\u003eYour TV is more helpful than ever. Using hands-free voice control, you can find movies, stream apps and play music.[20][21][5][22][23][24]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_13.png\" alt=\"\"\u003e\n\u003ch5\u003eConnect with Your Alexa\u003c\/h5\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[25][26][17][8]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_14.png\" alt=\"\"\u003e\n\u003ch5\u003eConnect\u003c\/h5\u003e\n\u003ch5\u003eGoogle Cast\u003c\/h5\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.[27][28]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_15.png\" alt=\"\"\u003e\n\u003ch5\u003eCompatible with Apple AirPlay 2\u003c\/h5\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_16.png\" alt=\"\"\u003e\n\u003ch5\u003eAccessibility Technology on Google TV\u003c\/h5\u003e\n\u003cp\u003eYou can use a talk back, closed captions, Switch Access, and more to make your Google TV device more accessible.\u003c\/p\u003e\n\u003cp\u003eThe use of this TV requires a mandatory Google software update at set-up of the TV and consent to Google Terms of Service and Privacy Policy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_17.png\" alt=\"\"\u003e\n\u003ch5\u003eSound: Immersive, Dolby Atmos and DTS:X sound\u003c\/h5\u003e\n\u003cp\u003eDolby Atmos and DTS:X, sound expands beyond the screen with greater depth and detail. Whispers feel near, effects travel wider, and every scene draws you deeper into the story.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_18.png\" alt=\"\"\u003e\n\u003ch5\u003eExperience Sound That Moves Around You with DTS:X\u003c\/h5\u003e\n\u003cp\u003eFeel cinema-like immersive audio. DTS:X spreads sound beyond the screen, bringing every scene to life and drawing you right into the heart of the story.[29]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_19.png\" alt=\"\"\u003e\n\u003ch5\u003eUniquely Shaped for Clearer Sound and Deeper Bass\u003c\/h5\u003e\n\u003cp\u003eClarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, Sony X-Balanced Speaker with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_20.png\" alt=\"\"\u003e\n\u003ch5\u003eSingle View, Simultaneous Sound\u003c\/h5\u003e\n\u003cp\u003eSony TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.[30]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_21.png\" alt=\"\"\u003e\n\u003ch5\u003eGaming: Perfect for PlayStation 5\u003c\/h5\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before. With 4K at 120fps, Sony TVs deliver smooth and clear movement for ultra-responsive gameplay.[31][32][33][34]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_22.png\" alt=\"\"\u003e\n\u003ch5\u003eAuto HDR Tone Mapping\u003c\/h5\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 and PS5 Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.[31][35]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_23.png\" alt=\"\"\u003e\n\u003ch5\u003eAuto Genre Picture Mode\u003c\/h5\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5 and PS5 Pro consoles to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.[31][36][34]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_24.png\" alt=\"\"\u003e\n\u003ch5\u003eStream PlayStation Games to Your BRAVIA\u003c\/h5\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5, PS5 Pro or PS4 console from another room or location like a friend's house.[37][38]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_25.png\" alt=\"\"\u003e\n\u003ch5\u003eOne Place for All Your Game Settings\u003c\/h5\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.[39][40][32][33]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_26.png\" alt=\"\"\u003e\n\u003ch5\u003eDolby Vision Support Brings Gaming to Life\u003c\/h5\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_27.png\" alt=\"\"\u003e\n\u003ch5\u003eVarious Features in HDMI 2.1\u003c\/h5\u003e\n\u003cp\u003eThis TV features 4 HDMI 2.1 ports, 4K at 120fps, Variable Refresh Rate, and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.[41][42][43]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_28.png\" alt=\"\"\u003e\n\u003cp\u003e4K \/ 120fps. [44][43]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_29.png\" alt=\"\"\u003e\n\u003cp\u003eVariable refresh rate. [45][46][47][43]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_30.png\" alt=\"\"\u003e\n\u003cp\u003eAuto low latency mode (ALLM). [47]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_31.png\" alt=\"\"\u003e\n\u003ch5\u003eDesign: Harmonic Presence. Fits Naturally in Your Space\u003c\/h5\u003e\n\u003cp\u003eYour eyes stay on the picture, not the frame. With a Flush Surface design and an almost invisible bezel, the TV feels refined, seamless, and naturally at home in your space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_32.png\" alt=\"\"\u003e\n\u003ch5\u003eSeamless on Your Wall\u003c\/h5\u003e\n\u003cp\u003eBRAVIA can be mounted flush to the wall, creating a seamless presence that complements any layout and lets the picture take centre stage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_33.png\" alt=\"\"\u003e\n\u003ch5\u003eFlush Surface. Enthralling Viewing\u003c\/h5\u003e\n\u003cp\u003eForm and function, beautifully combined. Sony unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_34.png\" alt=\"\"\u003e\n\u003ch5\u003eSlim T-shape Blade Stand\u003c\/h5\u003e\n\u003cp\u003eHarmonises with your room and décor. Sony Slim T-shape blade stand perfectly matches the TV and your living space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_35.png\" alt=\"\"\u003e\n\u003ch5\u003eEnvironment \u0026amp; Accessibility\u003c\/h5\u003e\n\u003ch5\u003eDesigned with the Planet in Mind, Smart for All\u003c\/h5\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. Sony accelerating Sony accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding Sony environmental initiatives by incorporating recycled plastic into Sony products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_36.png\" alt=\"\"\u003e\n\u003ch5\u003eEnvironment\u003c\/h5\u003e\n\u003ch5\u003eCheck Your Eco Settings. See Your Power Usage\u003c\/h5\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.[48][39]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_37.png\" alt=\"\"\u003e\n\u003ch5\u003eMade Using Recycled Plastic\u003c\/h5\u003e\n\u003cp\u003eSony TVs use recycled materials in the back cover.[49][50]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_38.png\" alt=\"\"\u003e\n\u003ch5\u003eCutting CO2 with Smaller and Lighter Packaging\u003c\/h5\u003e\n\u003cp\u003eEven packaging can make a difference. By making carton size small, Sony lowering Sony impact while keeping quality intact.[51][52]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_39.png\" alt=\"\"\u003e\n\u003ch5\u003eAccessibility\u003c\/h5\u003e\n\u003ch5\u003eA Remote for Everyone\u003c\/h5\u003e\n\u003cp\u003eA newly designed inclusive remote. Created with feedback from end users, it features bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps locate the remote—valuable for all users, including those who are blind or have low vision.[18][19]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_40.png\" alt=\"\"\u003e\n\u003ch5\u003eTalkback and Text Magnification Functions\u003c\/h5\u003e\n\u003cp\u003eTalkback allows you to check the TV programme guide or change TV settings without looking at the screen, while Text Magnification displays an enlarged version of the focused text at the bottom or top of the screen. Text Scaling enlarges not only specific text but all on-screen text by up to 130%.[53][54][55]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_41.png\" alt=\"\"\u003e\n\u003ch5\u003eAccessible for All\u003c\/h5\u003e\n\u003cp\u003eTo help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.[56]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_42.png\" alt=\"\"\u003e\n\u003ch5\u003eColour Inversion\u003c\/h5\u003e\n\u003cp\u003eThe Colour Inversion function inverts the brightness of colours so that bright areas become dark and dark areas become bright. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour. This feature can be turned on or off as needed. Colour Correction function allows on-screen colours to be adjusted to support viewers with various types of colour vision deficiencies, including Deuteranomaly (red-green), Protanomaly (red-green), and Tritanomaly (blue-yellow).[55]\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1235825529\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAudio Description Video for BRAVIA 3 II\u003c\/h5\u003e\n\u003ch5\u003eDesigned with the Environment in Mind\u003c\/h5\u003e\n\u003ch5\u003eEnvironmental Features in This Product\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eDynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes\u003c\/li\u003e\n\u003cli\u003ePower Saving Mode helps save energy by adjusting the display brightness\u003c\/li\u003e\n\u003cli\u003eDisplay Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K43XR38M2PB.UKA\/K43XR38M2PB.UKA_43.png\" alt=\"\"\u003e\n\u003ch5\u003eDiscover Sony BRAVIA TVS\u003c\/h5\u003e\n\u003cp\u003eCinema is coming home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e1. Upscaled, simulated and enhanced 4K images will vary based on source content.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e2. The photo shows the calibration process at the actual factory.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e3. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e4. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e5. User must accept Google Terms of Service Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e6. Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube, Gemini and YouTube Music are trademarks of Google LLC.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e7. The Gemini for TV experience is optimized for large screen experiences. Results may vary. Check responses for accuracy. Available in select countries, languages, and to users 18+.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e8. Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e9. Netflix and the Netflix logo are registered trademarks of Netflix Inc.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e10. 2026 Amazon.com, Inc. or its affiliates. Amazon, Alexa, Prime Video and all related logos are trademarks of Amazon.com Inc. or its affiliates. Amazon Prime membership and\/or Prime Video fees apply. See primevideo.com for details. Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Android TV. Amazon account required. Subscriptions may be required to access certain content. Compatible devices require internet connection.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e11. Apple, the Apple logo, Apple TV, Apple Home, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and HomeKit with this product, the latest version of iOS, iPadOS, or macOS is recommended. Use of the Works with Apple badge means that an accessory has been designed to work specifically with the technology identified in the badge and has been certified by the developer to meet Apple’s performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e12. Disney+ is a registered trademark of Disney Enterprises. Inc. Disney+ subscription required. HD, 4K, Dolby Vision, Dolby Atmos and HDR10 availability subject to internet service, network conditions, device capabilities and content availability. Access to Disney+ is subject to the Disney+ Subscriber Agreement.  2026 Disney and its related entities. Separate subscriptions may be required. Some apps, contents and\/or features may not be available. Subject to availability. Actual product UI may differ from what is pictured. Must be 18+ to subscribe.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e13. CRUNCHYROLL and the Crunchyroll logo are trademarks of Crunchyroll, LLC and are used with permission.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e14. YouTube is a trademark of Google LLC\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e15. For SONY PICTURES CORE, time period that streaming and number of credits differ depending on model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e16. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e17. Feature availability depends on regions and countries.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e18. See below to learn how to use the Find Remote function.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e19. Remote design and specification differ depending on country\/region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e20. Support may be provided via OTA\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e21. Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e22. Hands Free feature availability depends on language and may need software update.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e23. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e24. Features will be available via a future firmware update.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e25. Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV. Amazon account required. Subscriptions may be required to access certain content.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e26. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Please refer to product page for service availability of each product.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e27. Casting compatible with select apps and devices.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e28. Google Cast is a trademark of Google LLC.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e29. Manufactured under license from DTS, Inc. and\/or its affiliates. For patents, DTS, the DTS logo, DTS:X, and the DTS:X logo are trademarks or registered trademarks of DTS, Inc. and\/or its affiliates in the U.S. and\/or other countries.  DTS, Inc. and\/or its affiliates. All rights reserved.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e30. There may be interference between TV audio and speaker sound depending on usage conditions. Support will be provided later via OTA.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e31. Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e32. 2026 Sony Interactive Entertainment LLC. Developed by Sucker Punch Productions. Ghost of Yotei is a trademark of Sony Interactive Entertainment LLC.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e33. “PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e34. PS5 console and Vertical Stand each sold separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e35. 2026 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e36. This function works when Auto Picture Mode is ON.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e37. A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e38. Titles that require a VR headset (PlayStationVR or PlayStationVR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e39. The UI Image is simulated. For illustrative purposes only. Actual UI may be different.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e40. Available functions may vary depending on model, region, or country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e41. Game supporting 4K\/120fps required.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e42. The latest system software update on PS5 consoles is required for VRR to be available.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e43. Game title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e44. The input lag time is measured with BRAVIA via 4K\/120fps game HDMI input based on internal conditions, andmay differ in models, real-time usage environment or specific conditions. 4K: 3840 x 2160 pixels.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e45. VRR compatibility varies by model. See each model’s specifications for details.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e46. Results may vary depending on the game you’re playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e47. The game image is simulated, and not an actual game.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e48. Power consumption is approximate and may differ from the actual value.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e49. The ratio and part of recycled material usage may vary by size, region and country. Please check the individual product for explicit ratio.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e50. This TV uses at least 17% recycled material.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e51. Compared to FY19 model (Z9G) and BRAVIA 3 II. BRAVIA 3 II reduces packaging size by approx.67%, total weight by approx.56%, and CO2 emissions by approx.69%.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e52. The ratio may vary by model and size. Please check the individual product for explicit ratio.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e53.\"Text Magnification\" function is available only for some applications.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e54. \"Talkback\" and \"Text Magnification\" functions are available only for focus points.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e55. The feature is available only on supported models and with supported applications.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e56. QR Code is a registered trademark of DENSO WAVE INCORPORATED in Japan and in other countries\/regions.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eMotion enhancement: Motionflow XR 400\/480Hz (Native 100\/120Hz)\u003c\/li\u003e\n\u003cli\u003eAudio power output: 20W\u003c\/li\u003e\n\u003cli\u003eAuto calibration with calman\u003c\/li\u003e\n\u003cli\u003eAuto HDR tone mapping\u003c\/li\u003e\n\u003cli\u003eAuto genre picture mode\u003c\/li\u003e\n\u003cli\u003ePower consumption (standby mode): 0.50 W\u003c\/li\u003e\n\u003cli\u003eDynamic backlight control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":67712579502448,"sku":"K75XR38M2PB.UKA","price":1599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/K100XR38M2PB.UKA_8_ba7625db-262a-4b8f-be66-008581369c72.jpg?v=1792159847","url":"https:\/\/www.harveynorman.ie\/products\/sony-75-bravia-3-ii-4k-ultra-hd-hdr-smart-tv-2026-k75xr38m2pb-uka","provider":"Harvey Norman Ireland","version":"1.0","type":"link"}