{"product_id":"samsung-u9000h-98-crystal-uhd-4k-vision-ai-smart-tv-2026-ue98u9000hkxxu","title":"Samsung U9000H 98\" Crystal UHD 4K Vision AI Smart TV (2026) | UE98U9000HKXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194295535\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Made for Big Screen Moments \u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194296596\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003e Follow Every Pass. Catch Every Goal. :AI Football Mode\u003c\/h5\u003e\n\u003cp\u003e\n\tQuick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match. [1]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194297186\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Separate and Control Audio Layers – Voice and Sound Effects – with a Single Command: AI Sound Controller\u003c\/h5\u003e\n\u003cp\u003e\n\t AI Sound Controller uses AI to analyze real-time audio and separate it into two tracks - voice and sound effects. Using the on-screen menu or voice commands, you can then adjust the volume of each track to create a personalized listening experience for TV shows, movies and games. [2]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194307332\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Powerful AI. Exceptional picture.: NQ4 AI Gen2 Processor\u003c\/h5\u003e\n\u003cp\u003e\n\tSamsung powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.[3]\n\t\t\u003c\/p\u003e\n\u003ch5\u003e Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eUp to2.0x faster GPU\u003c\/li\u003e\t\t\t\n\u003cli\u003eUp to42% faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Picture Quality \u003c\/h5\u003e\n\t\t\t\u003ch5\u003eOptimised for the Big Screen: Supersize Picture Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\tSamsung intelligent 4K processor boosts sharpness, deepens blacks and upscales your content for immersive picture quality on your large screen.[4]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194313861\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Breathing New Life Into Dull Colours: Colour Booster Pro \u003c\/h5\u003e\n\u003cp\u003e\n\t Samsung smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e More About Picture Quality\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eBrilliance That Brings Every Scene to Life: HDR+\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\tMake every scene feel more lifelike. HDR+ increases the visible difference between light and dark areas, helping colour and detail remain clear.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194314795\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Transform SDR Content Into HDR -like Picture Quality: Auto HDR Remastering\u003c\/h5\u003e\n\u003cp\u003e\n\t Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194651853\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Give Your Watchlist the 4K Treatment :4K AI Upscaling \u003c\/h5\u003e\n\u003cp\u003e\n\t\t Samsung powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour. [5]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_3.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAutomatically Adjusts To You : AI Customisation Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\tSamsung advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_4.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\tBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_5.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Gaming Experience\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eGame On Glitch-Free With Ultra-Smooth Gameplay and Perfect Visuals: Motion Xcelerator 144Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.[6]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e More about Gaming Experience\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eEffortless Control For Game-Changing Moves: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more. [7]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_7.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame Without Screen Tearing And Stuttering: Freesync Premium\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\tSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.[8]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_8.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSound\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eTailored Sound, In Real-Time: AI Sound\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound that adjusts to your room and content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194319710\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Sound That Tracks the Action On-screen: Object Tracking Sound Lite \u003c\/h5\u003e\n\u003cp\u003e\n\t Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194320326\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e TV and Soundbar, Perfectly in Sync: Q-symphony \u003c\/h5\u003e\n\u003cp\u003e\n\t Why choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_9.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e One UI Tizen \u003c\/h5\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations From Your Favourite Apps: Smart Tv Powered By Tizen Os\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\tSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.[9]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy 7 Years Of New TV Experiences10\u003c\/h5\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_11.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTV You Know And Love. Just Watch.: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\tWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It’s TV with you in mind.[11]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194323885\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About\nOne UI Tizen\n\t\t\t\u003c\/h5\u003e\n\u003ch5\u003e Your Day, on Display: Now Brief \u003c\/h5\u003e\n\u003cp\u003e\n\t Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/UE98U9000HKXXU\/UE98U9000HKXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003c\/p\u003e\n\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\u003cp\u003e\n\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. [12]\n\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194326504\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All Your Smart Devices.: Smartthings\u003c\/h5\u003e\n\u003cp\u003e\n\t Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.[13]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194327120\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Design \u003c\/h5\u003e\n\u003ch5\u003e A Beautifully Slim Design Blends Into Your Decor: Slim Look Design\u003c\/h5\u003e\n\u003cp\u003e\n\t This beautifully slim design blends into your decor, elevating your style without taking it over.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFull motion slim wall mount support\u003c\/li\u003e\n\u003cli\u003eWebcam support\u003c\/li\u003e\n\u003cli\u003eZigbee \/ thread module\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eDLG: 240 Hz\u003c\/li\u003e\n\u003cli\u003eAI HDR remastering: Auto HDR remastering\u003c\/li\u003e\n\u003cli\u003eSupersize picture enhancer\u003c\/li\u003e\n\u003cli\u003eSamsung Q-symphony\u003c\/li\u003e\n\u003cli\u003eUniversal browse \u0026amp; play\u003c\/li\u003e\n\u003cli\u003ePower consumption (stand-by): 0,50 W\n\u003c\/li\u003e\n\u003cli\u003ePower consumption (typical): 175 W\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926159614320,"sku":"UE98U9000HKXXU","price":2199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/UE98U9000HKXXU_1.jpg?v=1781850067","url":"https:\/\/www.harveynorman.ie\/products\/samsung-u9000h-98-crystal-uhd-4k-vision-ai-smart-tv-2026-ue98u9000hkxxu","provider":"Harvey Norman Ireland","version":"1.0","type":"link"}