{"product_id":"lg-65-oled-evo-ai-c5-4k-smart-tv-oled65c54la-aek","title":"LG 65\" OLED Evo AI C5 4K Smart TV | OLED65C54LA.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\u003cdiv class=\"description-inner\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\"\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946501297\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eA Masterpiece Perfected by Time-Honed Expertise\u003c\/h5\u003e\n\u003cp\u003eYears of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_1.webp%20\" alt=\"\"\u003e\n\u003ch5\u003eThe World's No.1: 11 Years Later, Still on Top\u003c\/h5\u003e\n\u003cp\u003eLG reign as the world's favourite OLED continues.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946501962\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAlpha 9 AI Processor Gen7: Only a Makes OLED as Vivid as This\u003c\/h5\u003e\n\u003cp\u003eThe alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Comparison is based on a conventional TV with alpha 5 AI Processor.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946502445\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAI Customisation: Syncs With How You Watch\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946503804\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAI Customisation: A Picture Tailored to Your Taste\u003c\/h5\u003e\n\u003cp\u003eSelect your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.\u003c\/p\u003e\n\u003ch5\u003eAI Acoustic Tuning: Optimal Audio to Fit Your Space\u003c\/h5\u003e\n\u003cp\u003eThe sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_2.PNG\" alt=\"\"\u003e\n\u003ch5\u003eAI Customisation: Intelligence That's Bright in Any Light\u003c\/h5\u003e\n\u003cp\u003eCome day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946504137\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAI Picture Pro: Insane Realism With Authentic Charm\u003c\/h5\u003e\n\u003ch5\u003eAI Super Upscaling: AI Fine-Tunes the Resolution\u003c\/h5\u003e\n\u003cp\u003eAfter recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eAI Sound Pro: Hear Every Detail of the Soundscape\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_3.avif\" alt=\"\"\u003e\n\u003ch5\u003eVirtual 11.1.2ch Suround: Lifelike Audio Soars Through Your Space\u003c\/h5\u003e\n\u003cp\u003eExperience the insane immersion of an all-encompassina 11.12 virtual surround sound system.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_4.avif\" alt=\"\"\u003e\n\u003ch5\u003eDynamic Sound Booster: Impactful Sound Resonates\u003c\/h5\u003e\n\u003cp\u003eAI Processor refinements give your sound a dynamic boost packed with power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_5.avif\" alt=\"\"\u003e\n\u003ch5\u003eAdaptive Sound Control: Sound Suits Whatever You Watch\u003c\/h5\u003e\n\u003cp\u003eAdaptive Sound Control balances the audio according to the genre in real-time for rich clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Must be activated through the sound mode menu.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****Sound may vary according to the listening environment.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_6.avif\" alt=\"\"\u003e\n\u003ch5\u003eBrightness Booster: Illuminating a Brighter Picture\u003c\/h5\u003e\n\u003cp\u003eBrightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*30% brighter applies to 55\/65\/77\/83\" C4.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Brightness differs by series and size.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946504583\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eEndless Contrast Creates Infinite Impact:\u003c\/h5\u003e\n\u003cp\u003eScenes burst boldly into life where the darkest shadows and brightest lights intertwine.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_7.avif\" alt=\"\"\u003e\n\u003ch5\u003e100% Colour Fidelity \u0026amp; Volume: Scenes Shine With Lifelike Colours\u003c\/h5\u003e\n\u003cp\u003e100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_8.webp%20\" alt=\"\"\u003e\n\u003ch5\u003eOLED Care: Boost the Longevity of Your OLED\u003c\/h5\u003e\n\u003cp\u003eRelax more and enjoy more with integrated panel care that keeps your screen like new for longer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_9.avif\" alt=\"\"\u003e\n\u003ch5\u003eBest Harmony With LG Audio: LG Sound Bar USC9S - Designed For OLED C4\u003c\/h5\u003e\n\u003ch5\u003eUltra Slim Design: Elegance in Simplicity\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_10.avif\" alt=\"\"\u003e\n\u003ch5\u003eExperience the Ultra-Slim Sensation\u003c\/h5\u003e\n\u003cp\u003eA minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Images show C4 with USC9S sound bar - sold separately. Bracket between TV and sound bar included only with USC9S.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_11.webp%20\" alt=\"\"\u003e\n\u003ch5\u003eSynergy Bracket: Designed to Amplify Sight and Sound\u003c\/h5\u003e\n\u003cp\u003eThe Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_12.webp%20\" alt=\"\"\u003e\n\u003ch5\u003eSynergy Bracket: Designed to Amplify Sight and Sound\u003c\/h5\u003e\n\u003cp\u003eThe Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Soundbar USC9S matches with C2, C3 and C4. Bracket compatible only with 55\/65\/77\" screen sizes.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_13.avif\" alt=\"\"\u003e\n\u003ch5\u003eWow Interface: Simplicity at Your Fingertips\u003c\/h5\u003e\n\u003cp\u003eAccess WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_14.avif\" alt=\"\"\u003e\n\u003ch5\u003eWow Orchestra: Every Picture is Perfectly on Pitch\u003c\/h5\u003e\n\u003cp\u003eWOW Orchestra brings the unique sound of your LG Soundbar and LG OLED together in synergy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_15.avif\" alt=\"\"\u003e\n\u003ch5\u003eWowcast Built-in: Watch Your TV With Zero Mess in Sight.\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**LG TV Remote usage is limited to certain features only.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****WOW Interface \/ WOW Orchestra \/ WOWCAST Compatible TVs: OLED G4, C4 and B4.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_16.avif\" alt=\"\"\u003e\n\u003ch5\u003eVast Size Range: Sized to Fit Every Life\u003c\/h5\u003e\n\u003cp\u003eDiscover a size for every space and taste with a lineup ranging from 42\" to 83\".\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_17.webp%20\" alt=\"\"\u003e\n\u003ch5\u003ewebOS 24: Make Your TV Experience Yours\u003c\/h5\u003e\n\u003cp\u003eExperience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Supported menus and apps may vary by country and be different upon release.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Applied to OLED\/QNED\/Nanocell\/UHD model manufactured in the year of 2023 and after.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country. The security update is supported until: 31\/12\/2028.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*****Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eTune into Cinematic Marvels and Arcade Fun\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_18.webp%20\" alt=\"\"\u003e\n\u003ch5\u003eDolby Vision \u0026amp; Filmmaker Mode: Authentic Movie Scenes Burst Into Life\u003c\/h5\u003e\n\u003cp\u003eTransform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_19.avif\" alt=\"\"\u003e\n\u003ch5\u003eDolby Atmos: Enticing Soundscapes Surround You\u003c\/h5\u003e\n\u003cp\u003eHear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eDirector-Approved For Advanced Processing\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946506214\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003eIn conversation with Netflix's Beef director Lee Sung Jin.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946507496\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003eWhere Ryusuke Hamaguchi crafts his award-winning movies.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946504922\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eUltimate Gaming: Where Fast Action Never Stutters\u003c\/h5\u003e\n\u003cp\u003eObliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Certified for \"Excellent Gaming Performance\" and response times by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***144Hz of C4 only works with games or PC inputs that support 144Hz.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_20.avif\" alt=\"\"\u003e\n\u003ch5\u003eControls Right Where You Need Them\u003c\/h5\u003e\n\u003cp\u003eDon't pause to use Game Optimizer and Game Dashboard.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Game Dashboard is activated only when both \"Game Optimizer\" and \"Game Dashboard\" is on.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_21.avif\" alt=\"\"\u003e\n\u003ch5\u003eAccess to All Your Favourite Games\u003c\/h5\u003e\n\u003cp\u003eThousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Supported partnerships may differ by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**GeForce NOW subscription may be required.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Boosteroid subscription may be required.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565881188720,"sku":"OLED65C54LA.AEK","price":1599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED65C54LA_Euros_25_1_resized.jpg?v=1776068293","url":"https:\/\/www.harveynorman.ie\/products\/lg-65-oled-evo-ai-c5-4k-smart-tv-oled65c54la-aek","provider":"Harvey Norman Ireland","version":"1.0","type":"link"}