{"product_id":"lg-48-oled-evo-ai-c54-4k-smart-tv-oled48c54la-aek","title":"LG 48\" OLED Evo AI C54 4K Smart TV | OLED48C54LA.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\u003cdiv class=\"description-inner\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_1.png\" alt=\"\"\u003e\n\u003ch5\u003eLG OLED Evo AI\u003c\/h5\u003e\n\u003cp\u003eSee the details of every light and dark.Powered by a9 Al processor gen8.\u003c\/p\u003e\n\u003cem\u003e*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https:\/\/www.omdia.com\/ for more details.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_2.webp\" alt=\"\"\u003e\n\u003ch5\u003eNext-Level Visual Detail With The Brilliant Alpha 9 Ai Processor Gen8\u003c\/h5\u003e\n\u003cp\u003eOur processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.\u003c\/p\u003e\n\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_3.avif\" alt=\"\"\u003e\n\u003ch5\u003ePerfect Black Even In Bright Or Dark Spaces\u003c\/h5\u003e\n\u003cp\u003eUnveil mesmerizing depth, detail and contrast from stunning picture quality. True black levels maintain their deep black appearance whether it's bright or dark around you.\u003c\/p\u003e\n\u003cem\u003e*LG OLED Display is verified by UL for Perfect Black measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e \u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\u003cp\u003e100% colour volume and 100% colour fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.\u003c\/p\u003e\n\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e \u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e \u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek.\u003c\/em\u003e \u003cem\u003e*The LG OLED Panel is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_5.avif\" alt=\"\"\u003e\n\u003ch5\u003eThe Next Generation Of Lg Ai Tv : AI Voice Id With My Profile Syncs To You\u003c\/h5\u003e\n\u003cp\u003eLG AI voice ID knows each user's unique voice signature and offers personalized recommendations the moment you turn it on and speak.\u003c\/p\u003e\n\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e \u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e \u003cem\u003e*Voice ID is available for LG Apps, Home, Home Hub, LG Fitness, Sports Alert, Home Office, Music, Games, and PPW.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_6.avif\" alt=\"\"\u003e\n\u003ch5\u003eFind Answers Instantly With Ai Search\u003c\/h5\u003e\n\u003cp\u003eVoice-activated intelligence powered by built-in AI understands your inquiries. Ask questions and get tailored recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. \u003c\/em\u003e \u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_7.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSolve Requests In Real-Time With Ai Chatbot\u003c\/h5\u003e\n\u003cp\u003eHave your own AI Chatbot actively resolve and help you with your requests. Simply speak to your TV as it can classify your intentions and respond accordingly.\u003c\/p\u003e\n\u003cem\u003e*Internet connection required.\u003c\/em\u003e \u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e \u003cem\u003e*It is possible to link the AI chatbot to customer service and mobile contacts.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_8.avif\" alt=\"\"\u003e\n\u003ch5\u003eNew Upgrade Every Year With Award-Winning Webos Re:New Program\u003c\/h5\u003e\n\u003cp\u003eGet the benefits from the latest features and software with annual upgrades.\u003c\/p\u003e\n\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e \u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e \u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e \u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_9.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAi Sound Pro With Virtual 11.1.2 Channels : Voice Clarity With Al Voice Remastering\u003c\/h5\u003e\n\u003cp\u003eNo more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_10.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAi Sound Pro With Virtual 11.1.2 Channels : Dynamic Sound Booster Powers Your Sound\u003c\/h5\u003e\n\u003cp\u003eAl processing enhances tv sound for a more powerful sound experience.\u003c\/p\u003e\n\u003cem\u003e*Must be activated through the Soundbar Mode menu.\u003c\/em\u003e \u003cem\u003e*Sound may vary according to the listening environment.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_11.avif\" alt=\"\"\u003e\n\u003ch5\u003eElevate Your Soundscapes With Lg Tv And Lg Soundbar : Immersive Sound With Wow Orchestra\u003c\/h5\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_12.avif\" alt=\"\"\u003e\n\u003ch5\u003eElevate Your Soundscapes With Lg Tv And Lg Soundbar :Control Sound Easier With Wow Interface\u003c\/h5\u003e\n\u003cp\u003eConveniently operate your soundbar settings from your TV.\u003c\/p\u003e\n\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e \u003cem\u003e*Soundbar Mode Control may vary by model.\u003c\/em\u003e \u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e \u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e \u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_13.avif\" alt=\"\"\u003e\n\u003ch5\u003eUltra Slim Design\u003c\/h5\u003e\n\u003cp\u003eYour TV’s sleek frame redefines a modern look and makes viewing more immersive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_14.avif\" alt=\"\"\u003e\n\u003ch5\u003eUltra Slim Design\u003c\/h5\u003e\n\u003cp\u003eYour TV’s sleek frame redefines a modern look and makes viewing more immersive.\u003c\/p\u003e\n\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_15.avif\" alt=\"\"\u003e\n\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\u003cp\u003eExperience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.\u003c\/p\u003e\n\u003cem\u003e*OLED C5 features NVIDIA G-Sync, FreeSync Premium, GeForce NOW, Game Portal, VRR, ALLM, eARC, and HGiG.\u003c\/em\u003e \u003cem\u003e*144Hz only works with games or PC inputs that support 144Hz.\u003c\/em\u003e \u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e \u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e \u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_16.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Vision \u0026amp; Ambient Filmmaker Mode\u003c\/h5\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.\u003c\/em\u003e \u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e \u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_17.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003cem\u003e*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation.\u003c\/em\u003e \u003cem\u003e*All images above are simulated.\u003c\/em\u003e \u003cem\u003e*Service availability varies by region and country.\u003c\/em\u003e \u003cem\u003e*Personalized services may vary depending on the policies of the 3rd party application.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084162279\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eBring Every Frame to Life With Ai Picture Pro\u003c\/h5\u003e\n\u003cp\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Picture Pro will not work with any copyright-protected content on OTT services.\u003c\/em\u003e \u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084162948\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eThe Next Generation of LG AI TV : Personalized Visual from 1.6 Billion Possibilities with Al Picture Wizard\u003c\/h5\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084164166\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eThe Next Generation of LG AI TV : Personalized Sound with Al Sound Wizard\u003c\/h5\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, Al creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084165047\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eComplete Your AI Experience With Ai Magic Remote Featuring a Dedicated AI Button\u003c\/h5\u003e\n\u003cp\u003eControl your TV easily with AI magic remote - no extra device needed! Simple but powerful click, drag and drop functions make using webOS intuitive and easy to operate.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e \u003cem\u003e*An internet connection is required for use.\u003c\/em\u003e \u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eWhat's in the box :\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eRemote\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProducts Features :\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8\u003c\/li\u003e\n\u003cli\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/li\u003e\n\u003cli\u003e100% colour fidelity for accurate life like colours. 100% colour volume for richer hues\u003c\/li\u003e\n\u003cli\u003eBrighter visuals from the new light boosting algorithm of brightness booster\u003c\/li\u003e\n\u003cli\u003eNew AI button, voice controls, drag and drop functions on the AI magic remote\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565880959344,"sku":"OLED48C54LA.AEK","price":1399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED65C54LA_Euros_25_resized.jpg?v=1776068292","url":"https:\/\/www.harveynorman.ie\/products\/lg-48-oled-evo-ai-c54-4k-smart-tv-oled48c54la-aek","provider":"Harvey Norman Ireland","version":"1.0","type":"link"}