{"product_id":"canon-ef-50mm-f-1-8-stm-lens","title":"Canon EF 50mm f\/1.8 STM Lens","description":"\u003cp\u003eA wide aperture lens for high quality portraits and low light photos\nWith the EF 50mm f\/1.8 STM lens you can easily produce more artistic and impactful photography thanks to a wide f\/1.8 aperture that produces sharp focus on your subject and a beautiful blurred background.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/0570C005AATIS\/0570C005AATIS.jpg\" style=\"width: 241px; float: right; margin: 10px;\" alt=\"\"\u003e\n\u003ch5\u003ePortrait\u003c\/h5\u003ePerfect for capturing expressions on the faces of friends and family, ideal for weddings, events and parties\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/0570C005AATIS\/0570C005AATIS_1.jpg\" style=\"width: 232px; float: left; margin: 10px;\" alt=\"\"\u003e\n\u003ch5\u003eLow-light\n\u003c\/h5\u003ePerfect when you find yourself in darker conditions capturing nightscapes, firework displays or interiors\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/0570C005AATIS\/0570C005AATIS_2.jpg\" style=\"width: 239px; float: right; margin: 10px;\" alt=\"\"\u003e\n\u003ch5\u003eEveryday\n\u003c\/h5\u003eCapture life as it happens in front of you from the streets of your town to capturing the emotions of events\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/0570C005AATIS\/0570C005AATIS_6.jpg\" style=\"width: 276px; float: left; margin: 10px;\" alt=\"\"\u003e\n\u003ch5\u003eArtistic and impactful photography\n\u003c\/h5\u003eThe wide f\/1.8 aperture of the EF 50mm f\/1.8 STM gives you the ability to bring your subject into sharp focus and blur the background. Photographers refer to this as a ‘narrow depth of field’ and makes your subject stand out which is great for portraits, as people become the clear focus of your shot.\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/0570C005AATIS\/0570C005AATIS_3.jpg\" style=\"width: 276px; float: right; margin: 10px;\" alt=\"\"\u003e\n\u003ch5\u003eLet more light in\n\u003c\/h5\u003eThe wide f\/1.8 aperture lets in more than 8x the amount of light compared to the standard zoom lens that is provided with your EOS*. This results in sharper images with less motion blur and reduced need to use flash in dimly lit conditions so you can easily capture the atmosphere of a low light environment.\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/0570C005AATIS\/0570C005AATIS_4.jpg\" style=\"width: 276px; float: left; margin: 10px;\" alt=\"\"\u003e\n\u003ch5\u003eFor portraits and everyday use\n\u003c\/h5\u003eThe 50mm focal length allows you to fill the frame with your subject from a comfortable distance making it a great lens for portraits. A similar perspective to the human eye and its compact size make the EF 50mm f\/1.8 STM a great everyday lens to always carry with your EOS camera.\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/0570C005AATIS\/0570C005AATIS_5.jpg\" style=\"width: 276px; float: right; margin: 10px;\" alt=\"\"\u003e\n\u003ch5\u003eSharp focus for photos and videos\n\u003c\/h5\u003eThe near-silent STM (Stepping Motor) technology focuses extremely quickly when shooting photos, so you can react suddenly to capture fleeting moments. Creating high quality movies is easier with STM as it delivers steady and quiet continuous focusing, so your movies are smooth, and soundtracks only capture the surrounding sounds and not the noise of a focusing motor.\n\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":53565791928688,"sku":"0570C005AATIS","price":149.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/0570C005AATIS_1_b7aa49a0-3f9a-4f6c-9657-1e3b6012661a.jpg?v=1776066495","url":"https:\/\/www.harveynorman.ie\/products\/canon-ef-50mm-f-1-8-stm-lens","provider":"Harvey Norman Ireland","version":"1.0","type":"link"}