{"title":"Sony - RGB TVs","description":"\u003cp\u003e\u003cspan\u003eColour, as Sony intended it. True RGB TVs light the picture with individually controlled red, green and blue LEDs rather than filtering colour from a white or blue backlight. That means purer tones, stronger contrast and brightness that holds up in a sunlit room, all tuned by Sony's XR processing for a picture that looks natural rather than exaggerated.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sony-75-bravia-9-ii-4k-lcd-smart-tv-2026-k75xr95m2pb-uka","title":"Sony 75\" BRAVIA 9 II 4K True RGB LCD Smart TV (2026) | K75XR95M2PB.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cp\u003e\n\t\t\tSony Bravia 9 II true RGB TV, 4K smart TV (Google TV). RGB LED, XR processor with Al technology, 120Hz television with dolby vision\/atmos, PS5 compatibility, 2026 model.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K85XR95M2PB.UKA\/K85XR95M2PB.UKA_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Colour. True Contrast. True RGB\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe future of colour is here. For the first time ever, you can experience Sony most advanced True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\tThe flagship BRAVIA 9 II is the definitive BRAVIA, with four times the colour of OLED and surpassing Mini LED brightness to present stunning True RGB- the future of colour is here. True RGB is virtually infinite in colour, brightness, and depth. It works using Sony RGB Backlight Master Drive Pro to ensure precise control over each red, green, and blue LED, controlling each one individually to push the picture quality to its highest expression. This has allowed the BRAVIA 9 II to achieve the largest and purest colour volume in Sony history.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K85XR95M2PB.UKA\/K85XR95M2PB.UKA_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI XR Processor for Enhanced Clarity\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis unmatched realism is powered by Sony latest XR Processor, which features an Al scene recognition system that detects and analyses what the creators put on your screen with greater accuracy, optimising each element for a true-to-life viewing experience that will make your jaw drop.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K85XR95M2PB.UKA\/K85XR95M2PB.UKA_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCinema package with Dolby Vision \u0026amp; Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDolby Vision is a technology you'd usually find at the cinema, available at home on the BRAVIA 9 II. It unlocks the full potential in everything you watch, delivering richer detail through precise pixel control, with sharper contrast, and eye-popping colour.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTV Smart\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBrowse 100,000+ movies and TV episodes from across your favourite streaming services on this Google TV. With Google Assistant, you can control the BRAVIA 9 II using your voice. Just say \"Hey Google\" to find movies, play music, get answers to your questions. With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGreat for Gaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts everything needed to win in one place. 4K\/120fps, a Variable Refresh Rate (VRA), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 21, ensuring smooth, clear, responsive game play every time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eEco Features\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTo monitor your energy consumption and optimise your efficiency, use the brilliant Eco Dashboard 2. Here, all your energy settings are in one easy-to-use place You can feel better knowing that you are making smarter decisions for the planet too. The BRAVIA 9 Il not only uses recycled materials in its build, but the packaging is smaller and lighter, making for more efficient transportation.\n\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eIntroducing the BRAVIA 9 II: True colour. True contrast. True RGB\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThe BRAVIA 9 II achieves 100% of the BT.2020 colour gamut, displaying the real-world colours visible to the human eye.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t For full sensory immersion, Sony Acoustic Multi Audio+ with Beam Tweeter delivers surround sound directly from the action on-screen ofSonylatest flagship[1]. If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre system or soundbar to your set-up[2][3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Available in 65\" to 115\", the BRAVIA 9 II offers Sony most colourful, brightest viewing experience, regardless of screen size.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Bring cinema grade technology home with Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X[4].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Skip the endless scrolling on your next night in with Google TV, which uses AI to learn your tastes and curate suggestions you’ll love[5][6][7]. With \"My Cinema\" presets, you can easily select from predefined and optimised audio-visual settings crafted for different times of day, moods, or personal preferences.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Developed in collaboration with the world's leading creators from Netflix, Prime Video, and SONY PICTURES CORE,Sony Studio Calibrated modes faithfully reproduce content as it was intended to be seen, so you can enjoy the full story with precise colour, accurate contrast, and maximum impact[8][9][10].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t A world of movies are waiting for you to explore on SONY PICTURES CORE, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The BRAVIA 9 II has been designed to blend effortlessly with your space, enhanced by a wave-textured bezel and a centre stand that creates a timeless floating, cable-free look[11].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. The speaker configuration varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. This feature works with compatible models.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. User must accept Google Terms of Service Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e7. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e8. Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e9. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e10. Available features may vary depending on the model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e11. The stand design varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThe flagship BRAVIA 9 II is the definitive BRAVIA, with four times the colour volume of OLED and surpassing Mini LED brightness to present stunning True RGB. The future of colour is here.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t From the brightest peak to the darkest shade,Sony Smooth Colour Gradation technology further captures every nuance in a scene to faithfully reproduce subtle tones, sharpen contrast, and bring the full depth of a story to life in front of your eyes.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tThis unmatched realism is driven by Sony latest XR Processor. Powered by AI for ultimate precision,Sony scene recognition system detects and analyses what the movie creators put on the screen, and optimises each element for a lifelike viewing experience that will make your jaw drop every time.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t If you love older movies, rediscover classic detail as XR Clear Image uses AI to intelligently upscale everything to near 4K quality[1]. Processing is adjusted based on the original content, allowing natural textures to shine through, while using dynamic frame analysis and zone division to minimise unwanted noise.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t If action is your thing, XR Motion Clarity's AI analyses movement across several frames and precisely synchronises the backlight with the on-screen motion so you see clear, bright images, even at lightning speed.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Step even closer to the filmmaker’s original vision with Sony Studio Calibrated modes[2][3]. From the movie studio to your television screen, pictures retain the authentic details that the creator wanted you to see on all your favourite streaming platforms, including SONY PICTURES CORE, Netflix, and Prime Video.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t In fact, the BRAVIA 9 II is built to meet the highest of standards that define the full cinema experience. Dolby Vision is a technology straight out of the movie theatre that unlocks the full potential of HDR, with mind-popping colour and picture-perfect contrast, now available in your own living room. IMAX Enhanced certified, titles can be enjoyed from the comfort of your own home in premium 4K HDR quality, with cinematic sound, and the iconic expanded aspect ratio[4][5].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Watch uninterrupted, day or night, with Immersive Black Screen Pro[6]. This unique screen treatment minimises reflections from sunlight or lamps while maintaining supremely deep black levels, so you can stay absorbed in the plot.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t X-Wide Angle Pro ensures the colour and contrast stay vivid from the side as well as the front, giving the whole room a true cinema view.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t And the best bit is, there's no need to adjust a thing. The BRAVIA 9 II's Ambient Optimisation senses the light around you and fine-tunes the picture automatically, ensuring a cinematic view every time. Each BRAVIA TV is calibrated one by one to remove any variations and ensure consistent, high-quality performance you can rely on.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Upscaled, simulated and enhanced 4K images will vary based on source content.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2.  Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e (4) Manufactured under license from IMAX Corporation. IMAX is a registered trademark of IMAX Corporation in the United States and\/or other countries. Manufactured under license from DTS, Inc. and\/or its affiliates. DTS, the DTS logo, DTS:X, the DTS:X logo, Virtual:X, and the DTS Virtual:X logo are trademarks or registered trademarks of DTS, Inc. and\/or its affiliates in the U.S. and\/or other countries. DTS, Inc. and\/or its affiliates. All rights reserved.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e (5) Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e (6) Excluding 115\" model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\tFeel like you're in a movie theatre, as Sony Acoustic Multi Audio+ and Beam Tweeter deliver cinematic surround sound, with every sound coming from exactly the right place[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Sony innovative Acoustic Multi Audio+ uses powerful speakers and sound-positioning beam tweeters to deliver the cinema-like sound that Sony flagship picture deserves. This results in everything you hear matching the action on-screen — just like at the cinema. Whether it’s dialogue straight from a character’s mouth, or a plane overhead, each element originates from where it’s happening within a scene, with pictures and sound perfectly synchronised for an endlessly immersive experience.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Even ordinary sound becomes extraordinary on the BRAVIA 9 II. Sony AI evolved 3D Surround Upscaling and proprietary virtualiser expands standard stereo sound into wider, more precise 3D audio — crisper, clearer, and more immersive than ever.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t With Dolby Atmos and DTS:X support, you can explore unforgettable spatial sound too[2].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Dialogue is always crystal-clear on this Sony TV, as Voice Zoom 3 uses AI to recognise voices and adjust the vocal volume and clarity for clearer speech. This clarity is achieved even amongst the busiest drama, so you’ll never miss a plot twist again. Most importantly, you can dial dialogue up or down to suit your preference, without affecting other sounds. Hear the sports commentary more clearly or immerse yourself in the crowd’s energy — the choice is yours.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t With the BRAVIA 9 II, your room becomes part of the sound design. Ambient Optimisation uses AI to measure your space and ceiling height, then calibrates the audio automatically. The result is a perfectly balanced, cinematic sound experience without the set-up stress.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The BRAVIA 9 II includes dual audio output, which lets you listen to a movie on your headphones while your friends and family listen to the same movie through the TV speakers — ideal if you want to listen at different volumes[3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. The speaker configuration varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. There may be interference between TV audio and speaker sound depending on usage conditions.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eTV + Theatre\u003c\/h5\u003e\n\u003cp\u003e\n\t\tPropel your entertainment to the next level by adding a BRAVIA Theatre system or soundbar. This fills every corner of your room with soul-stirring sound, bringing the emotion and excitement of the cinema home, for an unmatched audio-visual experience.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Born in the studio, and built for your home,Sony analysis of professional mixing stages lets BRAVIA recreate the scale of cinema with fewer speakers. 360 Spatial Sound Mapping on Sony latest soundbars creates phantom speakers all around you in a cinema-like layout that expands, immerses, and holds true to the filmmaker’s designp[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t To add even more depth and power, connect a subwoofer and rear speakers for stronger bass, higher impact, and a wider surround field[2]. BRAVIA Theatre transforms everything you watch into a bigger, more cinematic experience.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t You can even attach a subwoofer or rear speakers directly to the TV, without using a soundbar[3][4].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. This feature works with compatible models.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. Feature will be available via future firmware update.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA Theatre Sub\/Rear is active.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThe BRAVIA 9 II exudes harmonic presence.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Sony One Slate design fuses the screen and bezel into a single slate, with slimmer edges on all sides for deeper cinematic immersion. Subtle by design, the bezel carries a fine wave texture that blends naturally into living spaces.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The Mirage Stand combines slim inward-bending steel with a translucent panel, creating the illusion that the TV is floating from every angle[1]. Cable management is built in, and the mirror-polished pillars catch and reflect light, letting the TV stand disappear into its setting with quiet sophistication.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t If you prefer, the BRAVIA 9 II can be mounted flush to your wall, creating a seamless display that complements any layout and lets the picture take centre stage.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The backlit remote features bigger buttons with varied textures and clear spacing to make navigation easy, as well as a new wave-textured back for better grip and comfort. It's rechargeable and is made from 80% recycled plastic[2]. With the Find Remote feature, you'll never lose it either — the helpful beeping sound will have you reunited in seconds[3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. The stand design varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. Depending on model, approximately 79% to 84% recycled materials are used.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. See below to learn how to use the Find Remote function. https:\/\/helpguide.sony.net\/tv\/jga1\/v1\/en-142\/01-11_02.html\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThis Google TV offers a smarter search, tailored picks, and the entertainment you love — all in one place[1][2][3]. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games. There are even dedicated buttons for your go-to apps, so you can dive straight into the action[4][5].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t You can control the BRAVIA 9 II using your voice — and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, and get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen[6][7].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Use the remote or switch to the BRAVIA Connect app to control your TV your way. In the mobile app, you can adjust the volume, fine-tune settings, or check your set-up without navigating on-screen TV menus[8][9].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e 2. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e 3. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e 4. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. Casting compatible with select apps and devices.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e7. Google Cast is a trademark of Google LLC.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e8. Updating the mobile app to the latest version is required.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e9. Feature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eGaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\tExplore invincible gaming on the BRAVIA 9 II. You’ll be immersed in awe-inspiring graphics and exhilarating soundscapes, and if you want more, pair with a PlayStation 5 to unlock extra gaming features[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Perfect for PlayStation 5 users, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness[2]; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location[3][4].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The Game Menu 2 puts all your gaming essentials in one place where you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other — it’s a real game-changer.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1., ensuring smooth, clear, responsive gameplay every time[5][6][7].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Dolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. \"PlayStation Family Mark\", \"PlayStation\", \"PS5 logo\" and \"PS5\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. This function works when Auto Picture Mode is ON.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband Internet with at least 5 Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15 Mbps is recommended using either Wi-Fi or mobile data connection.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. Titles that require a VR headset (PlayStation®VR or PlayStationVR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. Game supporting 4K\/120fps required.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. The latest system software update on PS5 consoles is required for VRR to be available.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e7. Game title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\u003cp\u003e\n\t\tEnjoy a world of movies included with BRAVIA, available through SONY PICTURES CORE.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tPowered by Pure Stream technology, you can stream HDR movies at up to 80Mbps on SONY PICTURES CORE for significantly more detail, colour, and contrast than conventional 15-25Mbps streaming services. With a vast library of IMAX Enhanced titles, experience striking clarity and sound that pulls you into the story[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tThe BRAVIA 9 II includes 10 movies and 24 months of unlimited streaming for you to redeem directly through the movie app.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eSustainability \u0026amp; Accessibility\u003c\/h5\u003e\n\u003cp\u003e\n\t\tTrue RGB technology on the BRAVIA 9 II boosts each colour directly, allowing you to enjoy a wide spectrum and peak brightness with less energy.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tTo further monitor your energy consumption and optimise your efficiency, use the Eco Dashboard 2, which puts all your energy settings in one easy-to-use app[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tThe remote is made from 80% recycled plastic materials[2], whilst the packaging is smaller and lighter, reducing CO2 emissions during product transportation by approximately 31%[3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tAccessibility features include Talkback, text magnification, colour inversion, tactile dots on the back of the TV, and more[4][5][6].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Power consumption is approximate and may differ from the actual value.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. Depending on model, approximately 79% to 84% recycled materials are used.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. Compared to FY18 models. The ratio may vary by model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. \"Talkback\" and \"Text Magnification\" functions are in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. \"Text Magnification\" function is available only for some applications.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. \"Talkback\" and \"Text Magnification\" functions are available only for focus points.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\u003cli\u003eSeparate (Assembly required)\n\t\t\u003c\/li\u003e\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\u003cli\u003eVideo Processing: XR Clear Image\u003c\/li\u003e\t\t\u003cli\u003eObject-based super resolution\u003c\/li\u003e\t\t\u003cli\u003ePeak Luminance: XR contrast booster 40, luminance booster pro\u003c\/li\u003e\t\t\u003cli\u003eRGB Triluminos max\u003c\/li\u003e\t\t\u003cli\u003eHDR Remaster\u003c\/li\u003e\t\t\u003cli\u003eSmoothing: Smooth color gradation\u003c\/li\u003e\t\t\u003cli\u003eFeatures for playstation5\u003c\/li\u003e\t\t\u003cli\u003eFace area detection\u003c\/li\u003e\t\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53926162235760,"sku":"K75XR95M2PB.UKA","price":3999.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/Bravia_9_II_85in_ps3b-84.jpg?v=1781850096"},{"product_id":"sony-85-bravia-9-ii-4k-lcd-smart-tv-2026-k85xr95m2pb-uka","title":"Sony 85\" BRAVIA 9 II 4K True RGB LCD Smart TV (2026) | K85XR95M2PB.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cp\u003e\n\t\t\tSony Bravia 9 II true RGB TV, 4K smart TV (Google TV). RGB LED, XR processor with Al technology, 120Hz television with dolby vision\/atmos, PS5 compatibility, 2026 model.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K85XR95M2PB.UKA\/K85XR95M2PB.UKA_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Colour. True Contrast. True RGB\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe future of colour is here. For the first time ever, you can experience Sony most advanced True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\tThe flagship BRAVIA 9 II is the definitive BRAVIA, with four times the colour of OLED and surpassing Mini LED brightness to present stunning True RGB- the future of colour is here. True RGB is virtually infinite in colour, brightness, and depth. It works using Sony RGB Backlight Master Drive Pro to ensure precise control over each red, green, and blue LED, controlling each one individually to push the picture quality to its highest expression. This has allowed the BRAVIA 9 II to achieve the largest and purest colour volume in Sony history.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K85XR95M2PB.UKA\/K85XR95M2PB.UKA_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI XR Processor for Enhanced Clarity\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis unmatched realism is powered by Sony latest XR Processor, which features an Al scene recognition system that detects and analyses what the creators put on your screen with greater accuracy, optimising each element for a true-to-life viewing experience that will make your jaw drop.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K85XR95M2PB.UKA\/K85XR95M2PB.UKA_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCinema package with Dolby Vision \u0026amp; Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDolby Vision is a technology you'd usually find at the cinema, available at home on the BRAVIA 9 II. It unlocks the full potential in everything you watch, delivering richer detail through precise pixel control, with sharper contrast, and eye-popping colour.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTV Smart\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBrowse 100,000+ movies and TV episodes from across your favourite streaming services on this Google TV. With Google Assistant, you can control the BRAVIA 9 II using your voice. Just say \"Hey Google\" to find movies, play music, get answers to your questions. With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGreat for Gaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts everything needed to win in one place. 4K\/120fps, a Variable Refresh Rate (VRA), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 21, ensuring smooth, clear, responsive game play every time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eEco Features\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTo monitor your energy consumption and optimise your efficiency, use the brilliant Eco Dashboard 2. Here, all your energy settings are in one easy-to-use place You can feel better knowing that you are making smarter decisions for the planet too. The BRAVIA 9 Il not only uses recycled materials in its build, but the packaging is smaller and lighter, making for more efficient transportation.\n\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eIntroducing the BRAVIA 9 II: True colour. True contrast. True RGB\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThe BRAVIA 9 II achieves 100% of the BT.2020 colour gamut, displaying the real-world colours visible to the human eye.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t For full sensory immersion, Sony Acoustic Multi Audio+ with Beam Tweeter delivers surround sound directly from the action on-screen ofSonylatest flagship[1]. If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre system or soundbar to your set-up[2][3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Available in 65\" to 115\", the BRAVIA 9 II offers Sony most colourful, brightest viewing experience, regardless of screen size.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Bring cinema grade technology home with Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X[4].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Skip the endless scrolling on your next night in with Google TV, which uses AI to learn your tastes and curate suggestions you’ll love[5][6][7]. With \"My Cinema\" presets, you can easily select from predefined and optimised audio-visual settings crafted for different times of day, moods, or personal preferences.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Developed in collaboration with the world's leading creators from Netflix, Prime Video, and SONY PICTURES CORE,Sony Studio Calibrated modes faithfully reproduce content as it was intended to be seen, so you can enjoy the full story with precise colour, accurate contrast, and maximum impact[8][9][10].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t A world of movies are waiting for you to explore on SONY PICTURES CORE, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The BRAVIA 9 II has been designed to blend effortlessly with your space, enhanced by a wave-textured bezel and a centre stand that creates a timeless floating, cable-free look[11].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. The speaker configuration varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. This feature works with compatible models.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. User must accept Google Terms of Service Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e7. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e8. Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e9. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e10. Available features may vary depending on the model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e11. The stand design varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThe flagship BRAVIA 9 II is the definitive BRAVIA, with four times the colour volume of OLED and surpassing Mini LED brightness to present stunning True RGB. The future of colour is here.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t From the brightest peak to the darkest shade,Sony Smooth Colour Gradation technology further captures every nuance in a scene to faithfully reproduce subtle tones, sharpen contrast, and bring the full depth of a story to life in front of your eyes.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tThis unmatched realism is driven by Sony latest XR Processor. Powered by AI for ultimate precision,Sony scene recognition system detects and analyses what the movie creators put on the screen, and optimises each element for a lifelike viewing experience that will make your jaw drop every time.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t If you love older movies, rediscover classic detail as XR Clear Image uses AI to intelligently upscale everything to near 4K quality[1]. Processing is adjusted based on the original content, allowing natural textures to shine through, while using dynamic frame analysis and zone division to minimise unwanted noise.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t If action is your thing, XR Motion Clarity's AI analyses movement across several frames and precisely synchronises the backlight with the on-screen motion so you see clear, bright images, even at lightning speed.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Step even closer to the filmmaker’s original vision with Sony Studio Calibrated modes[2][3]. From the movie studio to your television screen, pictures retain the authentic details that the creator wanted you to see on all your favourite streaming platforms, including SONY PICTURES CORE, Netflix, and Prime Video.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t In fact, the BRAVIA 9 II is built to meet the highest of standards that define the full cinema experience. Dolby Vision is a technology straight out of the movie theatre that unlocks the full potential of HDR, with mind-popping colour and picture-perfect contrast, now available in your own living room. IMAX Enhanced certified, titles can be enjoyed from the comfort of your own home in premium 4K HDR quality, with cinematic sound, and the iconic expanded aspect ratio[4][5].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Watch uninterrupted, day or night, with Immersive Black Screen Pro[6]. This unique screen treatment minimises reflections from sunlight or lamps while maintaining supremely deep black levels, so you can stay absorbed in the plot.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t X-Wide Angle Pro ensures the colour and contrast stay vivid from the side as well as the front, giving the whole room a true cinema view.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t And the best bit is, there's no need to adjust a thing. The BRAVIA 9 II's Ambient Optimisation senses the light around you and fine-tunes the picture automatically, ensuring a cinematic view every time. Each BRAVIA TV is calibrated one by one to remove any variations and ensure consistent, high-quality performance you can rely on.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Upscaled, simulated and enhanced 4K images will vary based on source content.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2.  Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e (4) Manufactured under license from IMAX Corporation. IMAX is a registered trademark of IMAX Corporation in the United States and\/or other countries. Manufactured under license from DTS, Inc. and\/or its affiliates. DTS, the DTS logo, DTS:X, the DTS:X logo, Virtual:X, and the DTS Virtual:X logo are trademarks or registered trademarks of DTS, Inc. and\/or its affiliates in the U.S. and\/or other countries. DTS, Inc. and\/or its affiliates. All rights reserved.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e (5) Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e (6) Excluding 115\" model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\tFeel like you're in a movie theatre, as Sony Acoustic Multi Audio+ and Beam Tweeter deliver cinematic surround sound, with every sound coming from exactly the right place[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Sony innovative Acoustic Multi Audio+ uses powerful speakers and sound-positioning beam tweeters to deliver the cinema-like sound that Sony flagship picture deserves. This results in everything you hear matching the action on-screen — just like at the cinema. Whether it’s dialogue straight from a character’s mouth, or a plane overhead, each element originates from where it’s happening within a scene, with pictures and sound perfectly synchronised for an endlessly immersive experience.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Even ordinary sound becomes extraordinary on the BRAVIA 9 II. Sony AI evolved 3D Surround Upscaling and proprietary virtualiser expands standard stereo sound into wider, more precise 3D audio — crisper, clearer, and more immersive than ever.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t With Dolby Atmos and DTS:X support, you can explore unforgettable spatial sound too[2].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Dialogue is always crystal-clear on this Sony TV, as Voice Zoom 3 uses AI to recognise voices and adjust the vocal volume and clarity for clearer speech. This clarity is achieved even amongst the busiest drama, so you’ll never miss a plot twist again. Most importantly, you can dial dialogue up or down to suit your preference, without affecting other sounds. Hear the sports commentary more clearly or immerse yourself in the crowd’s energy — the choice is yours.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t With the BRAVIA 9 II, your room becomes part of the sound design. Ambient Optimisation uses AI to measure your space and ceiling height, then calibrates the audio automatically. The result is a perfectly balanced, cinematic sound experience without the set-up stress.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The BRAVIA 9 II includes dual audio output, which lets you listen to a movie on your headphones while your friends and family listen to the same movie through the TV speakers — ideal if you want to listen at different volumes[3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. The speaker configuration varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. There may be interference between TV audio and speaker sound depending on usage conditions.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eTV + Theatre\u003c\/h5\u003e\n\u003cp\u003e\n\t\tPropel your entertainment to the next level by adding a BRAVIA Theatre system or soundbar. This fills every corner of your room with soul-stirring sound, bringing the emotion and excitement of the cinema home, for an unmatched audio-visual experience.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Born in the studio, and built for your home,Sony analysis of professional mixing stages lets BRAVIA recreate the scale of cinema with fewer speakers. 360 Spatial Sound Mapping on Sony latest soundbars creates phantom speakers all around you in a cinema-like layout that expands, immerses, and holds true to the filmmaker’s designp[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t To add even more depth and power, connect a subwoofer and rear speakers for stronger bass, higher impact, and a wider surround field[2]. BRAVIA Theatre transforms everything you watch into a bigger, more cinematic experience.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t You can even attach a subwoofer or rear speakers directly to the TV, without using a soundbar[3][4].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. This feature works with compatible models.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. Feature will be available via future firmware update.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA Theatre Sub\/Rear is active.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThe BRAVIA 9 II exudes harmonic presence.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Sony One Slate design fuses the screen and bezel into a single slate, with slimmer edges on all sides for deeper cinematic immersion. Subtle by design, the bezel carries a fine wave texture that blends naturally into living spaces.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The Mirage Stand combines slim inward-bending steel with a translucent panel, creating the illusion that the TV is floating from every angle[1]. Cable management is built in, and the mirror-polished pillars catch and reflect light, letting the TV stand disappear into its setting with quiet sophistication.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t If you prefer, the BRAVIA 9 II can be mounted flush to your wall, creating a seamless display that complements any layout and lets the picture take centre stage.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The backlit remote features bigger buttons with varied textures and clear spacing to make navigation easy, as well as a new wave-textured back for better grip and comfort. It's rechargeable and is made from 80% recycled plastic[2]. With the Find Remote feature, you'll never lose it either — the helpful beeping sound will have you reunited in seconds[3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. The stand design varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. Depending on model, approximately 79% to 84% recycled materials are used.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. See below to learn how to use the Find Remote function. https:\/\/helpguide.sony.net\/tv\/jga1\/v1\/en-142\/01-11_02.html\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThis Google TV offers a smarter search, tailored picks, and the entertainment you love — all in one place[1][2][3]. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games. There are even dedicated buttons for your go-to apps, so you can dive straight into the action[4][5].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t You can control the BRAVIA 9 II using your voice — and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, and get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen[6][7].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Use the remote or switch to the BRAVIA Connect app to control your TV your way. In the mobile app, you can adjust the volume, fine-tune settings, or check your set-up without navigating on-screen TV menus[8][9].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e 2. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e 3. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e 4. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. Casting compatible with select apps and devices.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e7. Google Cast is a trademark of Google LLC.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e8. Updating the mobile app to the latest version is required.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e9. Feature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eGaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\tExplore invincible gaming on the BRAVIA 9 II. You’ll be immersed in awe-inspiring graphics and exhilarating soundscapes, and if you want more, pair with a PlayStation 5 to unlock extra gaming features[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Perfect for PlayStation 5 users, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness[2]; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location[3][4].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The Game Menu 2 puts all your gaming essentials in one place where you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other — it’s a real game-changer.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1., ensuring smooth, clear, responsive gameplay every time[5][6][7].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Dolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. \"PlayStation Family Mark\", \"PlayStation\", \"PS5 logo\" and \"PS5\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. This function works when Auto Picture Mode is ON.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband Internet with at least 5 Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15 Mbps is recommended using either Wi-Fi or mobile data connection.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. Titles that require a VR headset (PlayStation®VR or PlayStationVR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. Game supporting 4K\/120fps required.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. The latest system software update on PS5 consoles is required for VRR to be available.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e7. Game title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\u003cp\u003e\n\t\tEnjoy a world of movies included with BRAVIA, available through SONY PICTURES CORE.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tPowered by Pure Stream technology, you can stream HDR movies at up to 80Mbps on SONY PICTURES CORE for significantly more detail, colour, and contrast than conventional 15-25Mbps streaming services. With a vast library of IMAX Enhanced titles, experience striking clarity and sound that pulls you into the story[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tThe BRAVIA 9 II includes 10 movies and 24 months of unlimited streaming for you to redeem directly through the movie app.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eSustainability \u0026amp; Accessibility\u003c\/h5\u003e\n\u003cp\u003e\n\t\tTrue RGB technology on the BRAVIA 9 II boosts each colour directly, allowing you to enjoy a wide spectrum and peak brightness with less energy.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tTo further monitor your energy consumption and optimise your efficiency, use the Eco Dashboard 2, which puts all your energy settings in one easy-to-use app[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tThe remote is made from 80% recycled plastic materials[2], whilst the packaging is smaller and lighter, reducing CO2 emissions during product transportation by approximately 31%[3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tAccessibility features include Talkback, text magnification, colour inversion, tactile dots on the back of the TV, and more[4][5][6].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Power consumption is approximate and may differ from the actual value.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. Depending on model, approximately 79% to 84% recycled materials are used.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. Compared to FY18 models. The ratio may vary by model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. \"Talkback\" and \"Text Magnification\" functions are in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. \"Text Magnification\" function is available only for some applications.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. \"Talkback\" and \"Text Magnification\" functions are available only for focus points.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\n\u003cli\u003eSeparate (Assembly required)\n\t\t\u003c\/li\u003e\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\n\u003cli\u003eVideo Processing: XR Clear Image\u003c\/li\u003e\t\t\n\u003cli\u003eObject-based super resolution\u003c\/li\u003e\t\t\n\u003cli\u003ePeak Luminance: XR contrast booster 40, luminance booster pro\u003c\/li\u003e\t\t\n\u003cli\u003eRGB Triluminos max\u003c\/li\u003e\t\t\n\u003cli\u003eHDR Remaster\u003c\/li\u003e\t\t\n\u003cli\u003eSmoothing: Smooth color gradation\u003c\/li\u003e\t\t\n\u003cli\u003eFeatures for playstation5\u003c\/li\u003e\t\t\n\u003cli\u003eFace area detection\u003c\/li\u003e\t\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53926162301296,"sku":"K85XR95M2PB.UKA","price":5159.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/Bravia_9_II_85in.jpg?v=1781850098"},{"product_id":"sony-65-bravia-7-ii-4k-lcd-smart-tv-2026-k65xr75m2b-uka","title":"Sony 65\" BRAVIA 7 II 4K True RGB LCD Smart TV (2026) | K65XR75M2B.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBRAVIA True RGB\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith exceptionally high colour volume and rivalling Mini LED brightness, it is virtually infinite in colour, brightness, and depth. RGB Backlight Master Drive Pro ensures precise control over each red, green, and blue LED, achieving a larger, purer colour volume.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI XR Processor for Enhanced Clarity\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis unmatched realism is powered by Sony latest XR Processor, which features an Al scene recognition system that detects and analyses what the creators put on your screen with greater accuracy, optimising each element for a true-to-life viewing experience that will make your jaw drop.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCinema package with Dolby Vision \u0026amp; Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDolby Vision is a technology you'd usually find at the cinema, available at home on the BRAVIA 7 II. It unlocks the full potential in everything you watch, delivering richer detail through precise pixel control, with sharper contrast, and eye-popping colour.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSmart TV\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBrowse 100,000+ movies and TV episodes from across your favourite streaming services on this Google TV. With Google Assistant, you can control the BRAVIA 7 II using your voice. Just say \"Hey Google\" to find movies, play music, get answers to your questions. With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGreat For Gaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts everything needed to win in one place. 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1, ensuring smooth, clear, responsive game play every time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eEco Features\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTo monitor your energy consumption and optimise your efficiency, use the brilliant Eco Dashboard 2. Here, all your energy settings are in one easy-to-use place. You can feel better knowing that you are making smarter decisions for the planet too. The BRAVIA 7 II not only uses recycled materials in its build, but the packaging is smaller and lighter, making for more efficient transportation.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSee more of the Story in Bright, True RGB Colour\u003c\/h5\u003e\n\u003ch5\u003eIntroducing the BRAVIA 7 II: See more of the story in bright, True RGB Colour\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe future of colour is here. Experience Sony brand-new True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYour home, your cinema — honouring the filmmaker's vision, this Sony TV unleashes cinematic detail, borrowing technology from Sony flagship BRAVIA 9 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSony Acoustic Multi Audio+ technology delivers cinematic surround sound to match the action on-screen, just like a cinema screen[1]. If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre soundbar to your set-up[2][3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe BRAVIA 7 II offers an immersive experience regardless of screen size, delivering the thrills you'd expect to find at a movie theatre, right in your living room. This includes cinema grade technologies Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X[4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSkip the endless scrolling on your next movie night with Google TV, as AI is used to learn your tastes and curate film suggestions you’ll love[5][6][7]. With \"\"My Cinema\"\" presets, you can easily select from predefined and optimised audio-visual settings crafted for times of day, moods, or personal preferences.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tA world of movies are waiting for you to explore on Sony Pictures Core, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSophisticated from any angle, Sony One Slate design unites the screen and bezel of the BRAVIA 7 II, whilst the translucent centre stand and hidden cables create a clean, floating look[8].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Excluding 50\"\" and 55\"\" models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. This feature works with compatible models. \n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t8. The stand design varies depending on the inch size.\n\t\t\u003c\/p\u003e\n\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBorrowing technology from Sony flagship BRAVIA 9 II TV, experience a taste of True RGB on the BRAVIA 7 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith exceptionally high colour volume and rivalling Mini LED brightness, True RGB is the future of colour. Virtually infinite in colour, brightness, and depth, it works using Sony RGB Backlight Master Drive Pro to ensure precise control over each red, green, and blue LED. Each one is individually controlled to push the picture quality to its highest expression, allowing Sony to achieve a larger and purer colour volume.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tFrom the brightest peak to the darkest shade, Sony Smooth Colour Gradation technology further captures every nuance in a scene to faithfully reproduce subtle tones, sharpen contrast, and bring the full depth of a story to life in front of your eyes.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThis realism is driven by Sony latest XR Processor. Powered by AI for precision, Sony scene recognition system detects and analyses what the movie creators put on the screen, and optimises each element for a lifelike viewing experience that will make your jaw drop every time.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf you love older movies, rediscover classic detail as XR Clear Image uses AI to intelligently upscale everything to near 4K quality[1]. Processing is adjusted based on the original content, allowing natural textures to shine through, while using dynamic frame analysis and zone division to minimise unwanted noise.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf action is your thing, XR Motion Clarity's AI analyses movement across several frames and precisely synchronises the backlight with the on-screen motion so you see clear, bright images, even at lightning speed.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tStep even closer to the filmmaker’s original vision with Sony Studio Calibrated modes[2][3]. From the movie studio to your television screen, pictures retain the authentic details that the creator wanted you to see on all your favourite streaming platforms, including Sony Pictures Core, Netflix, and Prime Video.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIn fact, the BRAVIA 7 II is built to meet cinema standards too. Dolby Vision is a technology straight out of the movie theatre that unlocks the full potential of HDR, with mind-popping colour and picture-perfect contrast, now available in your own living room. IMAX Enhanced titles can be enjoyed from the comfort of your own home in premium 4K HDR quality, with cinematic sound, and the iconic expanded aspect ratio[4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tX-Wide Angle Pro ensures the colour and contrast stay vivid from the side as well as the front, giving everyone the best seat in the house.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAnd the best bit is, there's no need to adjust a thing. Using AI, Ambient Optimisation senses the light around you and fine-tunes the picture automatically, ensuring a perfect view every time. Each BRAVIA TV is calibrated one by one to remove any variations and ensure consistent, high-quality performance you can rely on.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Upscaled, simulated and enhanced 4K images will vary based on source content.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Manufactured under license from IMAX Corporation. IMAX is a registered trademark of IMAX Corporation in the United States and\/or other countries. Manufactured under license from DTS, Inc. and\/or its affiliates. DTS, the DTS logo, DTS:X, the DTS:X logo, Virtual:X, and the DTS Virtual:X logo are trademarks or registered trademarks of DTS, Inc. and\/or its affiliates in the U.S. and\/or other countries. DTS, Inc. and\/or its affiliates. All rights reserved.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFeel like you're in the movie theatre, as Acoustic Multi Audio+ delivers edge-of-your-seat sound, perfectly aligned with the action[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAcoustic Multi Audio+ uses powerful speakers to deliver sound that the picture deserves. This innovative technology ensures everything you hear matches the action on-screen — just like at the cinema. Whether it’s dialogue straight from a character’s mouth, or a plane overhead, each element appears to originate from where it’s happening within a scene, with pictures and sound perfectly synchronised for an endlessly immersive experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tEven stereo sound is given an upgrade. Sony AI evolved 3D Surround Upscaling and proprietary virtualiser expands standard stereo sound into wider, more precise 3D audio — crisper, clearer, and more immersive.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith Dolby Atmos and DTS:X support, you can explore unforgettable spatial sound too[2].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tDialogue is always crystal-clear on this Sony TV, as Voice Zoom 3 uses AI to recognise human voices and adjust the vocal volume and clarity for clearer speech. This clarity is achieved even amongst the busiest drama, so you’ll never miss a plot twist again. Most importantly, you can dial dialogue up or down to suit your preference, without affecting other sounds. Hear the sports commentary more clearly or immerse yourself in the crowd’s energy — the choice is yours.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith the BRAVIA 7 II, your room becomes part of the sound design. Ambient Optimisation uses AI to measure your space and ceiling height, then calibrates the audio automatically. The result is a perfectly balanced, cinema-style sound experience without the set-up stress.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSimultaneous sound output is also included, allowing you to listen to a movie on your headphones while your friends and family listen to the same movie through the TV speakers  — ideal if you want to listen at different volumes[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Excluding 50\"\" and 55\"\" models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. There may be interference between TV audio and speaker sound depending on usage conditions.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eTV + Theatre\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTake your entertainment to the next level by adding a BRAVIA Theatre system or soundbar. This fills every corner of your room with powerful sound, bringing the excitement of the movie theatre home, for an even better audio-visual experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tBorn in the studio, and built for your home, Sony analysis of professional mixing stages lets BRAVIA recreate the scale of cinema with fewer speakers. 360 Spatial Sound Mapping on Sony latest soundbars creates phantom speakers all around you in a cinema-like layout that expands, immerses, and holds true to the filmmaker’s design[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tTo add even more depth and power, connect a subwoofer and rear speakers for stronger bass, higher impact, and a wider surround field[2]. BRAVIA Theatre transforms everything you watch into a bigger, more cinematic experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYou can even attach a subwoofer or rear speakers directly to the TV, without using a soundbar[3][4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This feature works with compatible models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA Theatre Sub\/Rear is active.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Feature will be available via future firmware update.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHarmonic presence defines the BRAVIA 7 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSony One Slate design unites the screen and bezel into a single, sophisticated slate. Subtle by design, the bezel carries a fine wave texture that blends naturally into living spaces.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe Mirage Stand combines slim inward-bending steel with a translucent panel, creating the illusion that the TV is floating from every angle[1]. Cable management is built in, letting the TV stand disappear into its setting with quiet poise.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf you prefer, the BRAVIA 7 II can be mounted flush to your wall, creating a seamless display that complements any layout and lets the picture take centre stage.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe remote features bigger buttons with varied textures and clear spacing to make navigation easy, as well as a new wave-textured back for better grip and comfort. It's made from 80% recycled plastic[2]. With the Find Remote feature, you'll never lose it either — the helpful beeping sound will have you reunited in seconds[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. The stand design varies depending on the inch size.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Depending on model, approximately 79% to 84% recycled materials are used.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. See below to learn how to use the Find Remote function.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThis Google TV offers a smarter search, tailored picks, and the entertainment you love — all in one place[1][2][3]. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games. There are even dedicated buttons for your go-to apps, so you can dive straight into the actiont[4][5].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYou can control the BRAVIA 7 II using your voice — and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, and get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen[6][7].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tUse the remote or switch to the BRAVIA Connect app to control your TV your way. In the mobile app, you can adjust the volume, fine-tune settings, or check your set-up without navigating on-screen TV menus[8][9].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. Casting compatible with select apps and devices.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Google Cast is a trademark of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t8. Updating the mobile app to the latest version is required.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t9. Feature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExplore invincible gaming on the BRAVIA 7 II. You’ll be immersed in awe-inspiring graphics and exhilarating soundscapes, and if you want more, pair with a PlayStation 5 to unlock extra gaming features[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tPerfect for PlayStation 5 users, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness[2]; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location[3][4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts all your gaming essentials in one place where you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other — it’s a real game-changer.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1., ensuring smooth, clear, responsive gameplay every time[5][6][7].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tDolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. \"\"PlayStation Family Mark\"\", \"\"PlayStation\"\", \"\"PS5 logo\"\" and \"\"PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This function works when Auto Picture Mode is ON.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband Internet with at least 5 Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15 Mbps is recommended using either Wi-Fi or mobile data connection.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Titles that require a VR headset (PlayStation VR or PlayStation VR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Game supporting 4K\/120fps required.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. The latest system software update on PS5 consoles is required for VRR to be available.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Game title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy a world of movies included with BRAVIA, available through Sony Pictures Core.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tPowered by Pure Stream technology, you can stream HDR movies at up to 80Mbps on Sony Pictures Core for significantly more detail, colour, and contrast than conventional 15-25Mbps streaming services. With a vast library of IMAX Enhanced titles, experience striking clarity and sound that pulls you into the story[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe BRAVIA 7 II includes 10 movies and 24 months of unlimited streaming for you to redeem directly through the movie app.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSustainability \u0026amp; Accessibility\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTrue RGB technology on the BRAVIA 7 II boosts each colour directly, allowing you to enjoy a wide spectrum and peak brightness with less energy.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tTo further monitor your energy consumption and optimise your efficiency, use the Eco Dashboard 2, which puts all your energy settings in one easy-to-use app[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe rear cover of the TV is made from recycled plastic and the remote is made from 80% recycled plastic materials[2].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe packaging is smaller and lighter, reducing CO2 emissions during product transportation by approximately 31%[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAccessibility features include Talkback, text magnification, colour inversion, tactile dots on the back of the TV, and more[4][5][6].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Power consumption is approximate and may differ from the actual value.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Depending on model, approximately 79% to 84% recycled materials are used.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Compared to FY18 models. The ratio may vary by model.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. \"\"Talkback\"\" and \"\"Text Magnification\"\" functions are in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. \"\"Text Magnification\"\" function is available only for some applications.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. \"\"Talkback\"\" and \"\"Text Magnification\"\" functions are available only for focus points.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eSeparate (Assembly required)\n\t\t\t\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eVideo Processing: XR Clear Image\u003c\/li\u003e\t\t\t\n\u003cli\u003eObject-based super resolution\u003c\/li\u003e\t\t\t\n\u003cli\u003ePeak Luminance: XR contrast booster 20, luminance booster\u003c\/li\u003e\t\t\t\n\u003cli\u003eTRILUMINOS: RGB Triluminos max\u003c\/li\u003e\t\t\t\n\u003cli\u003eHDR Remaster\u003c\/li\u003e\t\t\t\n\u003cli\u003eSmoothing: Smooth color gradation\u003c\/li\u003e\t\t\t\n\u003cli\u003eFeatures for playstation5\u003c\/li\u003e\t\t\t\n\u003cli\u003eFace area detection\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53926162366832,"sku":"K65XR75M2B.UKA","price":2294.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/Bravia_7_II_85in_f1n9-3q.png?v=1781850099"},{"product_id":"sony-50-bravia-7-ii-4k-lcd-smart-tv-2026-k50xr75m2pb-uka","title":"Sony 50\" BRAVIA 7 II 4K True RGB LCD Smart TV (2026) | K50XR75M2PB.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBRAVIA True RGB\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith exceptionally high colour volume and rivalling Mini LED brightness, it is virtually infinite in colour, brightness, and depth. RGB Backlight Master Drive Pro ensures precise control over each red, green, and blue LED, achieving a larger, purer colour volume.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI XR Processor for Enhanced Clarity\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis unmatched realism is powered by Sony latest XR Processor, which features an Al scene recognition system that detects and analyses what the creators put on your screen with greater accuracy, optimising each element for a true-to-life viewing experience that will make your jaw drop.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCinema package with Dolby Vision \u0026amp; Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDolby Vision is a technology you'd usually find at the cinema, available at home on the BRAVIA 7 II. It unlocks the full potential in everything you watch, delivering richer detail through precise pixel control, with sharper contrast, and eye-popping colour.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSmart TV\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBrowse 100,000+ movies and TV episodes from across your favourite streaming services on this Google TV. With Google Assistant, you can control the BRAVIA 7 II using your voice. Just say \"Hey Google\" to find movies, play music, get answers to your questions. With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGreat For Gaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts everything needed to win in one place. 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1, ensuring smooth, clear, responsive game play every time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eEco Features\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTo monitor your energy consumption and optimise your efficiency, use the brilliant Eco Dashboard 2. Here, all your energy settings are in one easy-to-use place. You can feel better knowing that you are making smarter decisions for the planet too. The BRAVIA 7 II not only uses recycled materials in its build, but the packaging is smaller and lighter, making for more efficient transportation.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSee more of the Story in Bright, True RGB Colour\u003c\/h5\u003e\n\u003ch5\u003eIntroducing the BRAVIA 7 II: See more of the story in bright, True RGB Colour\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe future of colour is here. Experience Sony brand-new True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYour home, your cinema — honouring the filmmaker's vision, this Sony TV unleashes cinematic detail, borrowing technology from Sony flagship BRAVIA 9 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSony Acoustic Multi Audio+ technology delivers cinematic surround sound to match the action on-screen, just like a cinema screen[1]. If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre soundbar to your set-up[2][3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe BRAVIA 7 II offers an immersive experience regardless of screen size, delivering the thrills you'd expect to find at a movie theatre, right in your living room. This includes cinema grade technologies Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X[4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSkip the endless scrolling on your next movie night with Google TV, as AI is used to learn your tastes and curate film suggestions you’ll love[5][6][7]. With \"\"My Cinema\"\" presets, you can easily select from predefined and optimised audio-visual settings crafted for times of day, moods, or personal preferences.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tA world of movies are waiting for you to explore on Sony Pictures Core, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSophisticated from any angle, Sony One Slate design unites the screen and bezel of the BRAVIA 7 II, whilst the translucent centre stand and hidden cables create a clean, floating look[8].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Excluding 50\"\" and 55\"\" models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. This feature works with compatible models. \n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t8. The stand design varies depending on the inch size.\n\t\t\u003c\/p\u003e\n\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBorrowing technology from Sony flagship BRAVIA 9 II TV, experience a taste of True RGB on the BRAVIA 7 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith exceptionally high colour volume and rivalling Mini LED brightness, True RGB is the future of colour. Virtually infinite in colour, brightness, and depth, it works using Sony RGB Backlight Master Drive Pro to ensure precise control over each red, green, and blue LED. Each one is individually controlled to push the picture quality to its highest expression, allowing Sony to achieve a larger and purer colour volume.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tFrom the brightest peak to the darkest shade, Sony Smooth Colour Gradation technology further captures every nuance in a scene to faithfully reproduce subtle tones, sharpen contrast, and bring the full depth of a story to life in front of your eyes.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThis realism is driven by Sony latest XR Processor. Powered by AI for precision, Sony scene recognition system detects and analyses what the movie creators put on the screen, and optimises each element for a lifelike viewing experience that will make your jaw drop every time.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf you love older movies, rediscover classic detail as XR Clear Image uses AI to intelligently upscale everything to near 4K quality[1]. Processing is adjusted based on the original content, allowing natural textures to shine through, while using dynamic frame analysis and zone division to minimise unwanted noise.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf action is your thing, XR Motion Clarity's AI analyses movement across several frames and precisely synchronises the backlight with the on-screen motion so you see clear, bright images, even at lightning speed.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tStep even closer to the filmmaker’s original vision with Sony Studio Calibrated modes[2][3]. From the movie studio to your television screen, pictures retain the authentic details that the creator wanted you to see on all your favourite streaming platforms, including Sony Pictures Core, Netflix, and Prime Video.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIn fact, the BRAVIA 7 II is built to meet cinema standards too. Dolby Vision is a technology straight out of the movie theatre that unlocks the full potential of HDR, with mind-popping colour and picture-perfect contrast, now available in your own living room. IMAX Enhanced titles can be enjoyed from the comfort of your own home in premium 4K HDR quality, with cinematic sound, and the iconic expanded aspect ratio[4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tX-Wide Angle Pro ensures the colour and contrast stay vivid from the side as well as the front, giving everyone the best seat in the house.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAnd the best bit is, there's no need to adjust a thing. Using AI, Ambient Optimisation senses the light around you and fine-tunes the picture automatically, ensuring a perfect view every time. Each BRAVIA TV is calibrated one by one to remove any variations and ensure consistent, high-quality performance you can rely on.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Upscaled, simulated and enhanced 4K images will vary based on source content.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Manufactured under license from IMAX Corporation. IMAX is a registered trademark of IMAX Corporation in the United States and\/or other countries. Manufactured under license from DTS, Inc. and\/or its affiliates. DTS, the DTS logo, DTS:X, the DTS:X logo, Virtual:X, and the DTS Virtual:X logo are trademarks or registered trademarks of DTS, Inc. and\/or its affiliates in the U.S. and\/or other countries. DTS, Inc. and\/or its affiliates. All rights reserved.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFeel like you're in the movie theatre, as Acoustic Multi Audio+ delivers edge-of-your-seat sound, perfectly aligned with the action[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAcoustic Multi Audio+ uses powerful speakers to deliver sound that the picture deserves. This innovative technology ensures everything you hear matches the action on-screen — just like at the cinema. Whether it’s dialogue straight from a character’s mouth, or a plane overhead, each element appears to originate from where it’s happening within a scene, with pictures and sound perfectly synchronised for an endlessly immersive experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tEven stereo sound is given an upgrade. Sony AI evolved 3D Surround Upscaling and proprietary virtualiser expands standard stereo sound into wider, more precise 3D audio — crisper, clearer, and more immersive.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith Dolby Atmos and DTS:X support, you can explore unforgettable spatial sound too[2].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tDialogue is always crystal-clear on this Sony TV, as Voice Zoom 3 uses AI to recognise human voices and adjust the vocal volume and clarity for clearer speech. This clarity is achieved even amongst the busiest drama, so you’ll never miss a plot twist again. Most importantly, you can dial dialogue up or down to suit your preference, without affecting other sounds. Hear the sports commentary more clearly or immerse yourself in the crowd’s energy — the choice is yours.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith the BRAVIA 7 II, your room becomes part of the sound design. Ambient Optimisation uses AI to measure your space and ceiling height, then calibrates the audio automatically. The result is a perfectly balanced, cinema-style sound experience without the set-up stress.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSimultaneous sound output is also included, allowing you to listen to a movie on your headphones while your friends and family listen to the same movie through the TV speakers  — ideal if you want to listen at different volumes[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Excluding 50\"\" and 55\"\" models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. There may be interference between TV audio and speaker sound depending on usage conditions.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eTV + Theatre\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTake your entertainment to the next level by adding a BRAVIA Theatre system or soundbar. This fills every corner of your room with powerful sound, bringing the excitement of the movie theatre home, for an even better audio-visual experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tBorn in the studio, and built for your home, Sony analysis of professional mixing stages lets BRAVIA recreate the scale of cinema with fewer speakers. 360 Spatial Sound Mapping on Sony latest soundbars creates phantom speakers all around you in a cinema-like layout that expands, immerses, and holds true to the filmmaker’s design[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tTo add even more depth and power, connect a subwoofer and rear speakers for stronger bass, higher impact, and a wider surround field[2]. BRAVIA Theatre transforms everything you watch into a bigger, more cinematic experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYou can even attach a subwoofer or rear speakers directly to the TV, without using a soundbar[3][4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This feature works with compatible models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA Theatre Sub\/Rear is active.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Feature will be available via future firmware update.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHarmonic presence defines the BRAVIA 7 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSony One Slate design unites the screen and bezel into a single, sophisticated slate. Subtle by design, the bezel carries a fine wave texture that blends naturally into living spaces.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe Mirage Stand combines slim inward-bending steel with a translucent panel, creating the illusion that the TV is floating from every angle[1]. Cable management is built in, letting the TV stand disappear into its setting with quiet poise.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf you prefer, the BRAVIA 7 II can be mounted flush to your wall, creating a seamless display that complements any layout and lets the picture take centre stage.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe remote features bigger buttons with varied textures and clear spacing to make navigation easy, as well as a new wave-textured back for better grip and comfort. It's made from 80% recycled plastic[2]. With the Find Remote feature, you'll never lose it either — the helpful beeping sound will have you reunited in seconds[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. The stand design varies depending on the inch size.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Depending on model, approximately 79% to 84% recycled materials are used.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. See below to learn how to use the Find Remote function.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThis Google TV offers a smarter search, tailored picks, and the entertainment you love — all in one place[1][2][3]. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games. There are even dedicated buttons for your go-to apps, so you can dive straight into the actiont[4][5].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYou can control the BRAVIA 7 II using your voice — and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, and get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen[6][7].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tUse the remote or switch to the BRAVIA Connect app to control your TV your way. In the mobile app, you can adjust the volume, fine-tune settings, or check your set-up without navigating on-screen TV menus[8][9].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. Casting compatible with select apps and devices.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Google Cast is a trademark of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t8. Updating the mobile app to the latest version is required.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t9. Feature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExplore invincible gaming on the BRAVIA 7 II. You’ll be immersed in awe-inspiring graphics and exhilarating soundscapes, and if you want more, pair with a PlayStation 5 to unlock extra gaming features[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tPerfect for PlayStation 5 users, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness[2]; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location[3][4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts all your gaming essentials in one place where you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other — it’s a real game-changer.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1., ensuring smooth, clear, responsive gameplay every time[5][6][7].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tDolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. \"\"PlayStation Family Mark\"\", \"\"PlayStation\"\", \"\"PS5 logo\"\" and \"\"PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This function works when Auto Picture Mode is ON.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband Internet with at least 5 Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15 Mbps is recommended using either Wi-Fi or mobile data connection.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Titles that require a VR headset (PlayStation VR or PlayStation VR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Game supporting 4K\/120fps required.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. The latest system software update on PS5 consoles is required for VRR to be available.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Game title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy a world of movies included with BRAVIA, available through Sony Pictures Core.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tPowered by Pure Stream technology, you can stream HDR movies at up to 80Mbps on Sony Pictures Core for significantly more detail, colour, and contrast than conventional 15-25Mbps streaming services. With a vast library of IMAX Enhanced titles, experience striking clarity and sound that pulls you into the story[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe BRAVIA 7 II includes 10 movies and 24 months of unlimited streaming for you to redeem directly through the movie app.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSustainability \u0026amp; Accessibility\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTrue RGB technology on the BRAVIA 7 II boosts each colour directly, allowing you to enjoy a wide spectrum and peak brightness with less energy.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tTo further monitor your energy consumption and optimise your efficiency, use the Eco Dashboard 2, which puts all your energy settings in one easy-to-use app[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe rear cover of the TV is made from recycled plastic and the remote is made from 80% recycled plastic materials[2].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe packaging is smaller and lighter, reducing CO2 emissions during product transportation by approximately 31%[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAccessibility features include Talkback, text magnification, colour inversion, tactile dots on the back of the TV, and more[4][5][6].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Power consumption is approximate and may differ from the actual value.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Depending on model, approximately 79% to 84% recycled materials are used.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Compared to FY18 models. The ratio may vary by model.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. \"\"Talkback\"\" and \"\"Text Magnification\"\" functions are in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. \"\"Text Magnification\"\" function is available only for some applications.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. \"\"Talkback\"\" and \"\"Text Magnification\"\" functions are available only for focus points.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eSeparate (Assembly required)\n\t\t\t\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eVideo Processing: XR Clear Image\u003c\/li\u003e\t\t\t\n\u003cli\u003eObject-based super resolution\u003c\/li\u003e\t\t\t\n\u003cli\u003ePeak Luminance: XR contrast booster 20, luminance booster\u003c\/li\u003e\t\t\t\n\u003cli\u003eTRILUMINOS: RGB Triluminos max\u003c\/li\u003e\t\t\t\n\u003cli\u003eHDR Remaster\u003c\/li\u003e\t\t\t\n\u003cli\u003eSmoothing: Smooth color gradation\u003c\/li\u003e\t\t\t\n\u003cli\u003eFeatures for playstation5\u003c\/li\u003e\t\t\t\n\u003cli\u003eFace area detection\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53926162399600,"sku":"K50XR75M2PB.UKA","price":1797.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/Bravia_7_II_85in_vwps-pr.png?v=1781850097"},{"product_id":"sony-55-bravia-7-ii-4k-lcd-smart-tv-2026-k55xr75m2b-uka","title":"Sony 55\" BRAVIA 7 II 4K True RGB LCD Smart TV (2026) | K55XR75M2B.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBRAVIA True RGB\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith exceptionally high colour volume and rivalling Mini LED brightness, it is virtually infinite in colour, brightness, and depth. RGB Backlight Master Drive Pro ensures precise control over each red, green, and blue LED, achieving a larger, purer colour volume.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI XR Processor for Enhanced Clarity\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis unmatched realism is powered by Sony latest XR Processor, which features an Al scene recognition system that detects and analyses what the creators put on your screen with greater accuracy, optimising each element for a true-to-life viewing experience that will make your jaw drop.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCinema package with Dolby Vision \u0026amp; Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDolby Vision is a technology you'd usually find at the cinema, available at home on the BRAVIA 7 II. It unlocks the full potential in everything you watch, delivering richer detail through precise pixel control, with sharper contrast, and eye-popping colour.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSmart TV\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBrowse 100,000+ movies and TV episodes from across your favourite streaming services on this Google TV. With Google Assistant, you can control the BRAVIA 7 II using your voice. Just say \"Hey Google\" to find movies, play music, get answers to your questions. With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGreat For Gaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts everything needed to win in one place. 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1, ensuring smooth, clear, responsive game play every time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eEco Features\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTo monitor your energy consumption and optimise your efficiency, use the brilliant Eco Dashboard 2. Here, all your energy settings are in one easy-to-use place. You can feel better knowing that you are making smarter decisions for the planet too. The BRAVIA 7 II not only uses recycled materials in its build, but the packaging is smaller and lighter, making for more efficient transportation.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSee more of the Story in Bright, True RGB Colour\u003c\/h5\u003e\n\u003ch5\u003eIntroducing the BRAVIA 7 II: See more of the story in bright, True RGB Colour\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe future of colour is here. Experience Sony brand-new True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYour home, your cinema — honouring the filmmaker's vision, this Sony TV unleashes cinematic detail, borrowing technology from Sony flagship BRAVIA 9 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSony Acoustic Multi Audio+ technology delivers cinematic surround sound to match the action on-screen, just like a cinema screen[1]. If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre soundbar to your set-up[2][3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe BRAVIA 7 II offers an immersive experience regardless of screen size, delivering the thrills you'd expect to find at a movie theatre, right in your living room. This includes cinema grade technologies Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X[4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSkip the endless scrolling on your next movie night with Google TV, as AI is used to learn your tastes and curate film suggestions you’ll love[5][6][7]. With \"\"My Cinema\"\" presets, you can easily select from predefined and optimised audio-visual settings crafted for times of day, moods, or personal preferences.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tA world of movies are waiting for you to explore on Sony Pictures Core, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSophisticated from any angle, Sony One Slate design unites the screen and bezel of the BRAVIA 7 II, whilst the translucent centre stand and hidden cables create a clean, floating look[8].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Excluding 50\"\" and 55\"\" models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. This feature works with compatible models. \n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t8. The stand design varies depending on the inch size.\n\t\t\u003c\/p\u003e\n\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBorrowing technology from Sony flagship BRAVIA 9 II TV, experience a taste of True RGB on the BRAVIA 7 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith exceptionally high colour volume and rivalling Mini LED brightness, True RGB is the future of colour. Virtually infinite in colour, brightness, and depth, it works using Sony RGB Backlight Master Drive Pro to ensure precise control over each red, green, and blue LED. Each one is individually controlled to push the picture quality to its highest expression, allowing Sony to achieve a larger and purer colour volume.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tFrom the brightest peak to the darkest shade, Sony Smooth Colour Gradation technology further captures every nuance in a scene to faithfully reproduce subtle tones, sharpen contrast, and bring the full depth of a story to life in front of your eyes.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThis realism is driven by Sony latest XR Processor. Powered by AI for precision, Sony scene recognition system detects and analyses what the movie creators put on the screen, and optimises each element for a lifelike viewing experience that will make your jaw drop every time.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf you love older movies, rediscover classic detail as XR Clear Image uses AI to intelligently upscale everything to near 4K quality[1]. Processing is adjusted based on the original content, allowing natural textures to shine through, while using dynamic frame analysis and zone division to minimise unwanted noise.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf action is your thing, XR Motion Clarity's AI analyses movement across several frames and precisely synchronises the backlight with the on-screen motion so you see clear, bright images, even at lightning speed.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tStep even closer to the filmmaker’s original vision with Sony Studio Calibrated modes[2][3]. From the movie studio to your television screen, pictures retain the authentic details that the creator wanted you to see on all your favourite streaming platforms, including Sony Pictures Core, Netflix, and Prime Video.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIn fact, the BRAVIA 7 II is built to meet cinema standards too. Dolby Vision is a technology straight out of the movie theatre that unlocks the full potential of HDR, with mind-popping colour and picture-perfect contrast, now available in your own living room. IMAX Enhanced titles can be enjoyed from the comfort of your own home in premium 4K HDR quality, with cinematic sound, and the iconic expanded aspect ratio[4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tX-Wide Angle Pro ensures the colour and contrast stay vivid from the side as well as the front, giving everyone the best seat in the house.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAnd the best bit is, there's no need to adjust a thing. Using AI, Ambient Optimisation senses the light around you and fine-tunes the picture automatically, ensuring a perfect view every time. Each BRAVIA TV is calibrated one by one to remove any variations and ensure consistent, high-quality performance you can rely on.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Upscaled, simulated and enhanced 4K images will vary based on source content.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Manufactured under license from IMAX Corporation. IMAX is a registered trademark of IMAX Corporation in the United States and\/or other countries. Manufactured under license from DTS, Inc. and\/or its affiliates. DTS, the DTS logo, DTS:X, the DTS:X logo, Virtual:X, and the DTS Virtual:X logo are trademarks or registered trademarks of DTS, Inc. and\/or its affiliates in the U.S. and\/or other countries. DTS, Inc. and\/or its affiliates. All rights reserved.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFeel like you're in the movie theatre, as Acoustic Multi Audio+ delivers edge-of-your-seat sound, perfectly aligned with the action[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAcoustic Multi Audio+ uses powerful speakers to deliver sound that the picture deserves. This innovative technology ensures everything you hear matches the action on-screen — just like at the cinema. Whether it’s dialogue straight from a character’s mouth, or a plane overhead, each element appears to originate from where it’s happening within a scene, with pictures and sound perfectly synchronised for an endlessly immersive experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tEven stereo sound is given an upgrade. Sony AI evolved 3D Surround Upscaling and proprietary virtualiser expands standard stereo sound into wider, more precise 3D audio — crisper, clearer, and more immersive.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith Dolby Atmos and DTS:X support, you can explore unforgettable spatial sound too[2].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tDialogue is always crystal-clear on this Sony TV, as Voice Zoom 3 uses AI to recognise human voices and adjust the vocal volume and clarity for clearer speech. This clarity is achieved even amongst the busiest drama, so you’ll never miss a plot twist again. Most importantly, you can dial dialogue up or down to suit your preference, without affecting other sounds. Hear the sports commentary more clearly or immerse yourself in the crowd’s energy — the choice is yours.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith the BRAVIA 7 II, your room becomes part of the sound design. Ambient Optimisation uses AI to measure your space and ceiling height, then calibrates the audio automatically. The result is a perfectly balanced, cinema-style sound experience without the set-up stress.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSimultaneous sound output is also included, allowing you to listen to a movie on your headphones while your friends and family listen to the same movie through the TV speakers  — ideal if you want to listen at different volumes[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Excluding 50\"\" and 55\"\" models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. There may be interference between TV audio and speaker sound depending on usage conditions.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eTV + Theatre\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTake your entertainment to the next level by adding a BRAVIA Theatre system or soundbar. This fills every corner of your room with powerful sound, bringing the excitement of the movie theatre home, for an even better audio-visual experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tBorn in the studio, and built for your home, Sony analysis of professional mixing stages lets BRAVIA recreate the scale of cinema with fewer speakers. 360 Spatial Sound Mapping on Sony latest soundbars creates phantom speakers all around you in a cinema-like layout that expands, immerses, and holds true to the filmmaker’s design[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tTo add even more depth and power, connect a subwoofer and rear speakers for stronger bass, higher impact, and a wider surround field[2]. BRAVIA Theatre transforms everything you watch into a bigger, more cinematic experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYou can even attach a subwoofer or rear speakers directly to the TV, without using a soundbar[3][4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This feature works with compatible models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA Theatre Sub\/Rear is active.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Feature will be available via future firmware update.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHarmonic presence defines the BRAVIA 7 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSony One Slate design unites the screen and bezel into a single, sophisticated slate. Subtle by design, the bezel carries a fine wave texture that blends naturally into living spaces.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe Mirage Stand combines slim inward-bending steel with a translucent panel, creating the illusion that the TV is floating from every angle[1]. Cable management is built in, letting the TV stand disappear into its setting with quiet poise.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf you prefer, the BRAVIA 7 II can be mounted flush to your wall, creating a seamless display that complements any layout and lets the picture take centre stage.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe remote features bigger buttons with varied textures and clear spacing to make navigation easy, as well as a new wave-textured back for better grip and comfort. It's made from 80% recycled plastic[2]. With the Find Remote feature, you'll never lose it either — the helpful beeping sound will have you reunited in seconds[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. The stand design varies depending on the inch size.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Depending on model, approximately 79% to 84% recycled materials are used.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. See below to learn how to use the Find Remote function.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThis Google TV offers a smarter search, tailored picks, and the entertainment you love — all in one place[1][2][3]. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games. There are even dedicated buttons for your go-to apps, so you can dive straight into the actiont[4][5].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYou can control the BRAVIA 7 II using your voice — and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, and get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen[6][7].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tUse the remote or switch to the BRAVIA Connect app to control your TV your way. In the mobile app, you can adjust the volume, fine-tune settings, or check your set-up without navigating on-screen TV menus[8][9].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. Casting compatible with select apps and devices.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Google Cast is a trademark of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t8. Updating the mobile app to the latest version is required.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t9. Feature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExplore invincible gaming on the BRAVIA 7 II. You’ll be immersed in awe-inspiring graphics and exhilarating soundscapes, and if you want more, pair with a PlayStation 5 to unlock extra gaming features[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tPerfect for PlayStation 5 users, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness[2]; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location[3][4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts all your gaming essentials in one place where you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other — it’s a real game-changer.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1., ensuring smooth, clear, responsive gameplay every time[5][6][7].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tDolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. \"\"PlayStation Family Mark\"\", \"\"PlayStation\"\", \"\"PS5 logo\"\" and \"\"PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This function works when Auto Picture Mode is ON.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband Internet with at least 5 Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15 Mbps is recommended using either Wi-Fi or mobile data connection.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Titles that require a VR headset (PlayStation VR or PlayStation VR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Game supporting 4K\/120fps required.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. The latest system software update on PS5 consoles is required for VRR to be available.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Game title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy a world of movies included with BRAVIA, available through Sony Pictures Core.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tPowered by Pure Stream technology, you can stream HDR movies at up to 80Mbps on Sony Pictures Core for significantly more detail, colour, and contrast than conventional 15-25Mbps streaming services. With a vast library of IMAX Enhanced titles, experience striking clarity and sound that pulls you into the story[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe BRAVIA 7 II includes 10 movies and 24 months of unlimited streaming for you to redeem directly through the movie app.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSustainability \u0026amp; Accessibility\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTrue RGB technology on the BRAVIA 7 II boosts each colour directly, allowing you to enjoy a wide spectrum and peak brightness with less energy.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tTo further monitor your energy consumption and optimise your efficiency, use the Eco Dashboard 2, which puts all your energy settings in one easy-to-use app[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe rear cover of the TV is made from recycled plastic and the remote is made from 80% recycled plastic materials[2].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe packaging is smaller and lighter, reducing CO2 emissions during product transportation by approximately 31%[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAccessibility features include Talkback, text magnification, colour inversion, tactile dots on the back of the TV, and more[4][5][6].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Power consumption is approximate and may differ from the actual value.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Depending on model, approximately 79% to 84% recycled materials are used.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Compared to FY18 models. The ratio may vary by model.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. \"\"Talkback\"\" and \"\"Text Magnification\"\" functions are in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. \"\"Text Magnification\"\" function is available only for some applications.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. \"\"Talkback\"\" and \"\"Text Magnification\"\" functions are available only for focus points.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eSeparate (Assembly required)\n\t\t\t\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eVideo Processing: XR Clear Image\u003c\/li\u003e\t\t\t\u003cli\u003eObject-based super resolution\u003c\/li\u003e\t\t\t\u003cli\u003ePeak Luminance: XR contrast booster 20, luminance booster\u003c\/li\u003e\t\t\t\u003cli\u003eTRILUMINOS: RGB Triluminos max\u003c\/li\u003e\t\t\t\u003cli\u003eHDR Remaster\u003c\/li\u003e\t\t\t\u003cli\u003eSmoothing: Smooth color gradation\u003c\/li\u003e\t\t\t\u003cli\u003eFeatures for playstation5\u003c\/li\u003e\t\t\t\u003cli\u003eFace area detection\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53926162432368,"sku":"K55XR75M2B.UKA","price":2069.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/Bravia_7_II_85in_3eue-3z.png?v=1781850104"},{"product_id":"sony-85-bravia-7-ii-4k-lcd-smart-tv-2026-k85xr75m2pb-uka","title":"Sony 85\" BRAVIA 7 II 4K True RGB LCD Smart TV (2026) | K85XR75M2PB.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBRAVIA True RGB\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith exceptionally high colour volume and rivalling Mini LED brightness, it is virtually infinite in colour, brightness, and depth. RGB Backlight Master Drive Pro ensures precise control over each red, green, and blue LED, achieving a larger, purer colour volume.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI XR Processor for Enhanced Clarity\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis unmatched realism is powered by Sony latest XR Processor, which features an Al scene recognition system that detects and analyses what the creators put on your screen with greater accuracy, optimising each element for a true-to-life viewing experience that will make your jaw drop.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCinema package with Dolby Vision \u0026amp; Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDolby Vision is a technology you'd usually find at the cinema, available at home on the BRAVIA 7 II. It unlocks the full potential in everything you watch, delivering richer detail through precise pixel control, with sharper contrast, and eye-popping colour.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSmart TV\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBrowse 100,000+ movies and TV episodes from across your favourite streaming services on this Google TV. With Google Assistant, you can control the BRAVIA 7 II using your voice. Just say \"Hey Google\" to find movies, play music, get answers to your questions. With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGreat For Gaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts everything needed to win in one place. 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1, ensuring smooth, clear, responsive game play every time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eEco Features\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTo monitor your energy consumption and optimise your efficiency, use the brilliant Eco Dashboard 2. Here, all your energy settings are in one easy-to-use place. You can feel better knowing that you are making smarter decisions for the planet too. The BRAVIA 7 II not only uses recycled materials in its build, but the packaging is smaller and lighter, making for more efficient transportation.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSee more of the Story in Bright, True RGB Colour\u003c\/h5\u003e\n\u003ch5\u003eIntroducing the BRAVIA 7 II: See more of the story in bright, True RGB Colour\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe future of colour is here. Experience Sony brand-new True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYour home, your cinema — honouring the filmmaker's vision, this Sony TV unleashes cinematic detail, borrowing technology from Sony flagship BRAVIA 9 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSony Acoustic Multi Audio+ technology delivers cinematic surround sound to match the action on-screen, just like a cinema screen[1]. If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre soundbar to your set-up[2][3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe BRAVIA 7 II offers an immersive experience regardless of screen size, delivering the thrills you'd expect to find at a movie theatre, right in your living room. This includes cinema grade technologies Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X[4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSkip the endless scrolling on your next movie night with Google TV, as AI is used to learn your tastes and curate film suggestions you’ll love[5][6][7]. With \"\"My Cinema\"\" presets, you can easily select from predefined and optimised audio-visual settings crafted for times of day, moods, or personal preferences.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tA world of movies are waiting for you to explore on Sony Pictures Core, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSophisticated from any angle, Sony One Slate design unites the screen and bezel of the BRAVIA 7 II, whilst the translucent centre stand and hidden cables create a clean, floating look[8].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Excluding 50\"\" and 55\"\" models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. This feature works with compatible models. \n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t8. The stand design varies depending on the inch size.\n\t\t\u003c\/p\u003e\n\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBorrowing technology from Sony flagship BRAVIA 9 II TV, experience a taste of True RGB on the BRAVIA 7 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith exceptionally high colour volume and rivalling Mini LED brightness, True RGB is the future of colour. Virtually infinite in colour, brightness, and depth, it works using Sony RGB Backlight Master Drive Pro to ensure precise control over each red, green, and blue LED. Each one is individually controlled to push the picture quality to its highest expression, allowing Sony to achieve a larger and purer colour volume.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tFrom the brightest peak to the darkest shade, Sony Smooth Colour Gradation technology further captures every nuance in a scene to faithfully reproduce subtle tones, sharpen contrast, and bring the full depth of a story to life in front of your eyes.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThis realism is driven by Sony latest XR Processor. Powered by AI for precision, Sony scene recognition system detects and analyses what the movie creators put on the screen, and optimises each element for a lifelike viewing experience that will make your jaw drop every time.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf you love older movies, rediscover classic detail as XR Clear Image uses AI to intelligently upscale everything to near 4K quality[1]. Processing is adjusted based on the original content, allowing natural textures to shine through, while using dynamic frame analysis and zone division to minimise unwanted noise.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf action is your thing, XR Motion Clarity's AI analyses movement across several frames and precisely synchronises the backlight with the on-screen motion so you see clear, bright images, even at lightning speed.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tStep even closer to the filmmaker’s original vision with Sony Studio Calibrated modes[2][3]. From the movie studio to your television screen, pictures retain the authentic details that the creator wanted you to see on all your favourite streaming platforms, including Sony Pictures Core, Netflix, and Prime Video.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIn fact, the BRAVIA 7 II is built to meet cinema standards too. Dolby Vision is a technology straight out of the movie theatre that unlocks the full potential of HDR, with mind-popping colour and picture-perfect contrast, now available in your own living room. IMAX Enhanced titles can be enjoyed from the comfort of your own home in premium 4K HDR quality, with cinematic sound, and the iconic expanded aspect ratio[4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tX-Wide Angle Pro ensures the colour and contrast stay vivid from the side as well as the front, giving everyone the best seat in the house.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAnd the best bit is, there's no need to adjust a thing. Using AI, Ambient Optimisation senses the light around you and fine-tunes the picture automatically, ensuring a perfect view every time. Each BRAVIA TV is calibrated one by one to remove any variations and ensure consistent, high-quality performance you can rely on.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Upscaled, simulated and enhanced 4K images will vary based on source content.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Manufactured under license from IMAX Corporation. IMAX is a registered trademark of IMAX Corporation in the United States and\/or other countries. Manufactured under license from DTS, Inc. and\/or its affiliates. DTS, the DTS logo, DTS:X, the DTS:X logo, Virtual:X, and the DTS Virtual:X logo are trademarks or registered trademarks of DTS, Inc. and\/or its affiliates in the U.S. and\/or other countries. DTS, Inc. and\/or its affiliates. All rights reserved.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFeel like you're in the movie theatre, as Acoustic Multi Audio+ delivers edge-of-your-seat sound, perfectly aligned with the action[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAcoustic Multi Audio+ uses powerful speakers to deliver sound that the picture deserves. This innovative technology ensures everything you hear matches the action on-screen — just like at the cinema. Whether it’s dialogue straight from a character’s mouth, or a plane overhead, each element appears to originate from where it’s happening within a scene, with pictures and sound perfectly synchronised for an endlessly immersive experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tEven stereo sound is given an upgrade. Sony AI evolved 3D Surround Upscaling and proprietary virtualiser expands standard stereo sound into wider, more precise 3D audio — crisper, clearer, and more immersive.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith Dolby Atmos and DTS:X support, you can explore unforgettable spatial sound too[2].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tDialogue is always crystal-clear on this Sony TV, as Voice Zoom 3 uses AI to recognise human voices and adjust the vocal volume and clarity for clearer speech. This clarity is achieved even amongst the busiest drama, so you’ll never miss a plot twist again. Most importantly, you can dial dialogue up or down to suit your preference, without affecting other sounds. Hear the sports commentary more clearly or immerse yourself in the crowd’s energy — the choice is yours.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith the BRAVIA 7 II, your room becomes part of the sound design. Ambient Optimisation uses AI to measure your space and ceiling height, then calibrates the audio automatically. The result is a perfectly balanced, cinema-style sound experience without the set-up stress.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSimultaneous sound output is also included, allowing you to listen to a movie on your headphones while your friends and family listen to the same movie through the TV speakers  — ideal if you want to listen at different volumes[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Excluding 50\"\" and 55\"\" models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. There may be interference between TV audio and speaker sound depending on usage conditions.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eTV + Theatre\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTake your entertainment to the next level by adding a BRAVIA Theatre system or soundbar. This fills every corner of your room with powerful sound, bringing the excitement of the movie theatre home, for an even better audio-visual experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tBorn in the studio, and built for your home, Sony analysis of professional mixing stages lets BRAVIA recreate the scale of cinema with fewer speakers. 360 Spatial Sound Mapping on Sony latest soundbars creates phantom speakers all around you in a cinema-like layout that expands, immerses, and holds true to the filmmaker’s design[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tTo add even more depth and power, connect a subwoofer and rear speakers for stronger bass, higher impact, and a wider surround field[2]. BRAVIA Theatre transforms everything you watch into a bigger, more cinematic experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYou can even attach a subwoofer or rear speakers directly to the TV, without using a soundbar[3][4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This feature works with compatible models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA Theatre Sub\/Rear is active.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Feature will be available via future firmware update.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHarmonic presence defines the BRAVIA 7 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSony One Slate design unites the screen and bezel into a single, sophisticated slate. Subtle by design, the bezel carries a fine wave texture that blends naturally into living spaces.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe Mirage Stand combines slim inward-bending steel with a translucent panel, creating the illusion that the TV is floating from every angle[1]. Cable management is built in, letting the TV stand disappear into its setting with quiet poise.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf you prefer, the BRAVIA 7 II can be mounted flush to your wall, creating a seamless display that complements any layout and lets the picture take centre stage.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe remote features bigger buttons with varied textures and clear spacing to make navigation easy, as well as a new wave-textured back for better grip and comfort. It's made from 80% recycled plastic[2]. With the Find Remote feature, you'll never lose it either — the helpful beeping sound will have you reunited in seconds[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. The stand design varies depending on the inch size.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Depending on model, approximately 79% to 84% recycled materials are used.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. See below to learn how to use the Find Remote function.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThis Google TV offers a smarter search, tailored picks, and the entertainment you love — all in one place[1][2][3]. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games. There are even dedicated buttons for your go-to apps, so you can dive straight into the actiont[4][5].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYou can control the BRAVIA 7 II using your voice — and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, and get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen[6][7].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tUse the remote or switch to the BRAVIA Connect app to control your TV your way. In the mobile app, you can adjust the volume, fine-tune settings, or check your set-up without navigating on-screen TV menus[8][9].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. Casting compatible with select apps and devices.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Google Cast is a trademark of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t8. Updating the mobile app to the latest version is required.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t9. Feature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExplore invincible gaming on the BRAVIA 7 II. You’ll be immersed in awe-inspiring graphics and exhilarating soundscapes, and if you want more, pair with a PlayStation 5 to unlock extra gaming features[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tPerfect for PlayStation 5 users, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness[2]; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location[3][4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts all your gaming essentials in one place where you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other — it’s a real game-changer.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1., ensuring smooth, clear, responsive gameplay every time[5][6][7].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tDolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. \"\"PlayStation Family Mark\"\", \"\"PlayStation\"\", \"\"PS5 logo\"\" and \"\"PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This function works when Auto Picture Mode is ON.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband Internet with at least 5 Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15 Mbps is recommended using either Wi-Fi or mobile data connection.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Titles that require a VR headset (PlayStation VR or PlayStation VR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Game supporting 4K\/120fps required.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. The latest system software update on PS5 consoles is required for VRR to be available.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Game title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy a world of movies included with BRAVIA, available through Sony Pictures Core.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tPowered by Pure Stream technology, you can stream HDR movies at up to 80Mbps on Sony Pictures Core for significantly more detail, colour, and contrast than conventional 15-25Mbps streaming services. With a vast library of IMAX Enhanced titles, experience striking clarity and sound that pulls you into the story[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe BRAVIA 7 II includes 10 movies and 24 months of unlimited streaming for you to redeem directly through the movie app.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSustainability \u0026amp; Accessibility\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTrue RGB technology on the BRAVIA 7 II boosts each colour directly, allowing you to enjoy a wide spectrum and peak brightness with less energy.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tTo further monitor your energy consumption and optimise your efficiency, use the Eco Dashboard 2, which puts all your energy settings in one easy-to-use app[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe rear cover of the TV is made from recycled plastic and the remote is made from 80% recycled plastic materials[2].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe packaging is smaller and lighter, reducing CO2 emissions during product transportation by approximately 31%[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAccessibility features include Talkback, text magnification, colour inversion, tactile dots on the back of the TV, and more[4][5][6].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Power consumption is approximate and may differ from the actual value.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Depending on model, approximately 79% to 84% recycled materials are used.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Compared to FY18 models. The ratio may vary by model.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. \"\"Talkback\"\" and \"\"Text Magnification\"\" functions are in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. \"\"Text Magnification\"\" function is available only for some applications.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. \"\"Talkback\"\" and \"\"Text Magnification\"\" functions are available only for focus points.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eSeparate (Assembly required)\n\t\t\t\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eVideo Processing: XR Clear Image\u003c\/li\u003e\t\t\t\n\u003cli\u003eObject-based super resolution\u003c\/li\u003e\t\t\t\n\u003cli\u003ePeak Luminance: XR contrast booster 20, luminance booster\u003c\/li\u003e\t\t\t\n\u003cli\u003eTRILUMINOS: RGB Triluminos max\u003c\/li\u003e\t\t\t\n\u003cli\u003eHDR Remaster\u003c\/li\u003e\t\t\t\n\u003cli\u003eSmoothing: Smooth color gradation\u003c\/li\u003e\t\t\t\n\u003cli\u003eFeatures for playstation5\u003c\/li\u003e\t\t\t\n\u003cli\u003eFace area detection\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53926162465136,"sku":"K85XR75M2PB.UKA","price":3734.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/Bravia_7_II_85in.png?v=1781850100"},{"product_id":"sony-65-bravia-9-ii-4k-lcd-smart-tv-2026-k65xr95m2pb-uka","title":"Sony 65\" BRAVIA 9 II 4K True RGB LCD Smart TV (2026) | K65XR95M2PB.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cp\u003e\n\t\t\tSony Bravia 9 II true RGB TV, 4K smart TV (Google TV). RGB LED, XR processor with Al technology, 120Hz television with dolby vision\/atmos, PS5 compatibility, 2026 model.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K85XR95M2PB.UKA\/K85XR95M2PB.UKA_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Colour. True Contrast. True RGB\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe future of colour is here. For the first time ever, you can experience Sony most advanced True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\tThe flagship BRAVIA 9 II is the definitive BRAVIA, with four times the colour of OLED and surpassing Mini LED brightness to present stunning True RGB- the future of colour is here. True RGB is virtually infinite in colour, brightness, and depth. It works using Sony RGB Backlight Master Drive Pro to ensure precise control over each red, green, and blue LED, controlling each one individually to push the picture quality to its highest expression. This has allowed the BRAVIA 9 II to achieve the largest and purest colour volume in Sony history.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K85XR95M2PB.UKA\/K85XR95M2PB.UKA_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI XR Processor for Enhanced Clarity\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis unmatched realism is powered by Sony latest XR Processor, which features an Al scene recognition system that detects and analyses what the creators put on your screen with greater accuracy, optimising each element for a true-to-life viewing experience that will make your jaw drop.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K85XR95M2PB.UKA\/K85XR95M2PB.UKA_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCinema package with Dolby Vision \u0026amp; Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDolby Vision is a technology you'd usually find at the cinema, available at home on the BRAVIA 9 II. It unlocks the full potential in everything you watch, delivering richer detail through precise pixel control, with sharper contrast, and eye-popping colour.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTV Smart\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBrowse 100,000+ movies and TV episodes from across your favourite streaming services on this Google TV. With Google Assistant, you can control the BRAVIA 9 II using your voice. Just say \"Hey Google\" to find movies, play music, get answers to your questions. With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGreat for Gaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts everything needed to win in one place. 4K\/120fps, a Variable Refresh Rate (VRA), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 21, ensuring smooth, clear, responsive game play every time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eEco Features\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTo monitor your energy consumption and optimise your efficiency, use the brilliant Eco Dashboard 2. Here, all your energy settings are in one easy-to-use place You can feel better knowing that you are making smarter decisions for the planet too. The BRAVIA 9 Il not only uses recycled materials in its build, but the packaging is smaller and lighter, making for more efficient transportation.\n\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eIntroducing the BRAVIA 9 II: True colour. True contrast. True RGB\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThe BRAVIA 9 II achieves 100% of the BT.2020 colour gamut, displaying the real-world colours visible to the human eye.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t For full sensory immersion, Sony Acoustic Multi Audio+ with Beam Tweeter delivers surround sound directly from the action on-screen ofSonylatest flagship[1]. If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre system or soundbar to your set-up[2][3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Available in 65\" to 115\", the BRAVIA 9 II offers Sony most colourful, brightest viewing experience, regardless of screen size.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Bring cinema grade technology home with Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X[4].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Skip the endless scrolling on your next night in with Google TV, which uses AI to learn your tastes and curate suggestions you’ll love[5][6][7]. With \"My Cinema\" presets, you can easily select from predefined and optimised audio-visual settings crafted for different times of day, moods, or personal preferences.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Developed in collaboration with the world's leading creators from Netflix, Prime Video, and SONY PICTURES CORE,Sony Studio Calibrated modes faithfully reproduce content as it was intended to be seen, so you can enjoy the full story with precise colour, accurate contrast, and maximum impact[8][9][10].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t A world of movies are waiting for you to explore on SONY PICTURES CORE, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The BRAVIA 9 II has been designed to blend effortlessly with your space, enhanced by a wave-textured bezel and a centre stand that creates a timeless floating, cable-free look[11].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. The speaker configuration varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. This feature works with compatible models.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. User must accept Google Terms of Service Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e7. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e8. Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e9. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e10. Available features may vary depending on the model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e11. The stand design varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThe flagship BRAVIA 9 II is the definitive BRAVIA, with four times the colour volume of OLED and surpassing Mini LED brightness to present stunning True RGB. The future of colour is here.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t From the brightest peak to the darkest shade,Sony Smooth Colour Gradation technology further captures every nuance in a scene to faithfully reproduce subtle tones, sharpen contrast, and bring the full depth of a story to life in front of your eyes.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tThis unmatched realism is driven by Sony latest XR Processor. Powered by AI for ultimate precision,Sony scene recognition system detects and analyses what the movie creators put on the screen, and optimises each element for a lifelike viewing experience that will make your jaw drop every time.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t If you love older movies, rediscover classic detail as XR Clear Image uses AI to intelligently upscale everything to near 4K quality[1]. Processing is adjusted based on the original content, allowing natural textures to shine through, while using dynamic frame analysis and zone division to minimise unwanted noise.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t If action is your thing, XR Motion Clarity's AI analyses movement across several frames and precisely synchronises the backlight with the on-screen motion so you see clear, bright images, even at lightning speed.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Step even closer to the filmmaker’s original vision with Sony Studio Calibrated modes[2][3]. From the movie studio to your television screen, pictures retain the authentic details that the creator wanted you to see on all your favourite streaming platforms, including SONY PICTURES CORE, Netflix, and Prime Video.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t In fact, the BRAVIA 9 II is built to meet the highest of standards that define the full cinema experience. Dolby Vision is a technology straight out of the movie theatre that unlocks the full potential of HDR, with mind-popping colour and picture-perfect contrast, now available in your own living room. IMAX Enhanced certified, titles can be enjoyed from the comfort of your own home in premium 4K HDR quality, with cinematic sound, and the iconic expanded aspect ratio[4][5].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Watch uninterrupted, day or night, with Immersive Black Screen Pro[6]. This unique screen treatment minimises reflections from sunlight or lamps while maintaining supremely deep black levels, so you can stay absorbed in the plot.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t X-Wide Angle Pro ensures the colour and contrast stay vivid from the side as well as the front, giving the whole room a true cinema view.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t And the best bit is, there's no need to adjust a thing. The BRAVIA 9 II's Ambient Optimisation senses the light around you and fine-tunes the picture automatically, ensuring a cinematic view every time. Each BRAVIA TV is calibrated one by one to remove any variations and ensure consistent, high-quality performance you can rely on.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Upscaled, simulated and enhanced 4K images will vary based on source content.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2.  Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e (4) Manufactured under license from IMAX Corporation. IMAX is a registered trademark of IMAX Corporation in the United States and\/or other countries. Manufactured under license from DTS, Inc. and\/or its affiliates. DTS, the DTS logo, DTS:X, the DTS:X logo, Virtual:X, and the DTS Virtual:X logo are trademarks or registered trademarks of DTS, Inc. and\/or its affiliates in the U.S. and\/or other countries. DTS, Inc. and\/or its affiliates. All rights reserved.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e (5) Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e (6) Excluding 115\" model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\tFeel like you're in a movie theatre, as Sony Acoustic Multi Audio+ and Beam Tweeter deliver cinematic surround sound, with every sound coming from exactly the right place[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Sony innovative Acoustic Multi Audio+ uses powerful speakers and sound-positioning beam tweeters to deliver the cinema-like sound that Sony flagship picture deserves. This results in everything you hear matching the action on-screen — just like at the cinema. Whether it’s dialogue straight from a character’s mouth, or a plane overhead, each element originates from where it’s happening within a scene, with pictures and sound perfectly synchronised for an endlessly immersive experience.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Even ordinary sound becomes extraordinary on the BRAVIA 9 II. Sony AI evolved 3D Surround Upscaling and proprietary virtualiser expands standard stereo sound into wider, more precise 3D audio — crisper, clearer, and more immersive than ever.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t With Dolby Atmos and DTS:X support, you can explore unforgettable spatial sound too[2].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Dialogue is always crystal-clear on this Sony TV, as Voice Zoom 3 uses AI to recognise voices and adjust the vocal volume and clarity for clearer speech. This clarity is achieved even amongst the busiest drama, so you’ll never miss a plot twist again. Most importantly, you can dial dialogue up or down to suit your preference, without affecting other sounds. Hear the sports commentary more clearly or immerse yourself in the crowd’s energy — the choice is yours.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t With the BRAVIA 9 II, your room becomes part of the sound design. Ambient Optimisation uses AI to measure your space and ceiling height, then calibrates the audio automatically. The result is a perfectly balanced, cinematic sound experience without the set-up stress.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The BRAVIA 9 II includes dual audio output, which lets you listen to a movie on your headphones while your friends and family listen to the same movie through the TV speakers — ideal if you want to listen at different volumes[3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. The speaker configuration varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. There may be interference between TV audio and speaker sound depending on usage conditions.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eTV + Theatre\u003c\/h5\u003e\n\u003cp\u003e\n\t\tPropel your entertainment to the next level by adding a BRAVIA Theatre system or soundbar. This fills every corner of your room with soul-stirring sound, bringing the emotion and excitement of the cinema home, for an unmatched audio-visual experience.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Born in the studio, and built for your home,Sony analysis of professional mixing stages lets BRAVIA recreate the scale of cinema with fewer speakers. 360 Spatial Sound Mapping on Sony latest soundbars creates phantom speakers all around you in a cinema-like layout that expands, immerses, and holds true to the filmmaker’s designp[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t To add even more depth and power, connect a subwoofer and rear speakers for stronger bass, higher impact, and a wider surround field[2]. BRAVIA Theatre transforms everything you watch into a bigger, more cinematic experience.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t You can even attach a subwoofer or rear speakers directly to the TV, without using a soundbar[3][4].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. This feature works with compatible models.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. Feature will be available via future firmware update.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA Theatre Sub\/Rear is active.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThe BRAVIA 9 II exudes harmonic presence.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Sony One Slate design fuses the screen and bezel into a single slate, with slimmer edges on all sides for deeper cinematic immersion. Subtle by design, the bezel carries a fine wave texture that blends naturally into living spaces.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The Mirage Stand combines slim inward-bending steel with a translucent panel, creating the illusion that the TV is floating from every angle[1]. Cable management is built in, and the mirror-polished pillars catch and reflect light, letting the TV stand disappear into its setting with quiet sophistication.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t If you prefer, the BRAVIA 9 II can be mounted flush to your wall, creating a seamless display that complements any layout and lets the picture take centre stage.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The backlit remote features bigger buttons with varied textures and clear spacing to make navigation easy, as well as a new wave-textured back for better grip and comfort. It's rechargeable and is made from 80% recycled plastic[2]. With the Find Remote feature, you'll never lose it either — the helpful beeping sound will have you reunited in seconds[3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. The stand design varies depending on the inch size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. Depending on model, approximately 79% to 84% recycled materials are used.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. See below to learn how to use the Find Remote function. https:\/\/helpguide.sony.net\/tv\/jga1\/v1\/en-142\/01-11_02.html\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003e\n\t\tThis Google TV offers a smarter search, tailored picks, and the entertainment you love — all in one place[1][2][3]. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games. There are even dedicated buttons for your go-to apps, so you can dive straight into the action[4][5].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t You can control the BRAVIA 9 II using your voice — and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, and get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen[6][7].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Use the remote or switch to the BRAVIA Connect app to control your TV your way. In the mobile app, you can adjust the volume, fine-tune settings, or check your set-up without navigating on-screen TV menus[8][9].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e 2. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e 3. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e 4. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. Casting compatible with select apps and devices.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e7. Google Cast is a trademark of Google LLC.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e8. Updating the mobile app to the latest version is required.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e9. Feature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eGaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\tExplore invincible gaming on the BRAVIA 9 II. You’ll be immersed in awe-inspiring graphics and exhilarating soundscapes, and if you want more, pair with a PlayStation 5 to unlock extra gaming features[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Perfect for PlayStation 5 users, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness[2]; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location[3][4].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t The Game Menu 2 puts all your gaming essentials in one place where you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other — it’s a real game-changer.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1., ensuring smooth, clear, responsive gameplay every time[5][6][7].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t Dolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. \"PlayStation Family Mark\", \"PlayStation\", \"PS5 logo\" and \"PS5\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. This function works when Auto Picture Mode is ON.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband Internet with at least 5 Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15 Mbps is recommended using either Wi-Fi or mobile data connection.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. Titles that require a VR headset (PlayStation®VR or PlayStationVR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. Game supporting 4K\/120fps required.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. The latest system software update on PS5 consoles is required for VRR to be available.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e7. Game title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\u003cp\u003e\n\t\tEnjoy a world of movies included with BRAVIA, available through SONY PICTURES CORE.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tPowered by Pure Stream technology, you can stream HDR movies at up to 80Mbps on SONY PICTURES CORE for significantly more detail, colour, and contrast than conventional 15-25Mbps streaming services. With a vast library of IMAX Enhanced titles, experience striking clarity and sound that pulls you into the story[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tThe BRAVIA 9 II includes 10 movies and 24 months of unlimited streaming for you to redeem directly through the movie app.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Feature availability depends on regions and countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eSustainability \u0026amp; Accessibility\u003c\/h5\u003e\n\u003cp\u003e\n\t\tTrue RGB technology on the BRAVIA 9 II boosts each colour directly, allowing you to enjoy a wide spectrum and peak brightness with less energy.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tTo further monitor your energy consumption and optimise your efficiency, use the Eco Dashboard 2, which puts all your energy settings in one easy-to-use app[1].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tThe remote is made from 80% recycled plastic materials[2], whilst the packaging is smaller and lighter, reducing CO2 emissions during product transportation by approximately 31%[3].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\tAccessibility features include Talkback, text magnification, colour inversion, tactile dots on the back of the TV, and more[4][5][6].\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e1. Power consumption is approximate and may differ from the actual value.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e2. Depending on model, approximately 79% to 84% recycled materials are used.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e3. Compared to FY18 models. The ratio may vary by model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e4. \"Talkback\" and \"Text Magnification\" functions are in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e5. \"Text Magnification\" function is available only for some applications.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e6. \"Talkback\" and \"Text Magnification\" functions are available only for focus points.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\n\u003cli\u003eSeparate (Assembly required)\n\t\t\u003c\/li\u003e\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\n\u003cli\u003eVideo Processing: XR Clear Image\u003c\/li\u003e\t\t\n\u003cli\u003eObject-based super resolution\u003c\/li\u003e\t\t\n\u003cli\u003ePeak Luminance: XR contrast booster 40, luminance booster pro\u003c\/li\u003e\t\t\n\u003cli\u003eRGB Triluminos max\u003c\/li\u003e\t\t\n\u003cli\u003eHDR Remaster\u003c\/li\u003e\t\t\n\u003cli\u003eSmoothing: Smooth color gradation\u003c\/li\u003e\t\t\n\u003cli\u003eFeatures for playstation5\u003c\/li\u003e\t\t\n\u003cli\u003eFace area detection\u003c\/li\u003e\t\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53926162530672,"sku":"K65XR95M2PB.UKA","price":3399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/Bravia_9_II_85in_ik9a-tv.jpg?v=1781850093"},{"product_id":"sony-75-bravia-7-ii-4k-lcd-smart-tv-2026-k75xr75m2pb-uka","title":"Sony 75\" BRAVIA 7 II 4K True RGB LCD Smart TV (2026) | K75XR75M2PB.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBRAVIA True RGB\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith exceptionally high colour volume and rivalling Mini LED brightness, it is virtually infinite in colour, brightness, and depth. RGB Backlight Master Drive Pro ensures precise control over each red, green, and blue LED, achieving a larger, purer colour volume.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI XR Processor for Enhanced Clarity\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis unmatched realism is powered by Sony latest XR Processor, which features an Al scene recognition system that detects and analyses what the creators put on your screen with greater accuracy, optimising each element for a true-to-life viewing experience that will make your jaw drop.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SONY\/K98XR75M2PB.UKA\/K98XR75M2PB.UKA_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCinema package with Dolby Vision \u0026amp; Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDolby Vision is a technology you'd usually find at the cinema, available at home on the BRAVIA 7 II. It unlocks the full potential in everything you watch, delivering richer detail through precise pixel control, with sharper contrast, and eye-popping colour.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSmart TV\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBrowse 100,000+ movies and TV episodes from across your favourite streaming services on this Google TV. With Google Assistant, you can control the BRAVIA 7 II using your voice. Just say \"Hey Google\" to find movies, play music, get answers to your questions. With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGreat For Gaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts everything needed to win in one place. 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1, ensuring smooth, clear, responsive game play every time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eEco Features\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTo monitor your energy consumption and optimise your efficiency, use the brilliant Eco Dashboard 2. Here, all your energy settings are in one easy-to-use place. You can feel better knowing that you are making smarter decisions for the planet too. The BRAVIA 7 II not only uses recycled materials in its build, but the packaging is smaller and lighter, making for more efficient transportation.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSee more of the Story in Bright, True RGB Colour\u003c\/h5\u003e\n\u003ch5\u003eIntroducing the BRAVIA 7 II: See more of the story in bright, True RGB Colour\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe future of colour is here. Experience Sony brand-new True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYour home, your cinema — honouring the filmmaker's vision, this Sony TV unleashes cinematic detail, borrowing technology from Sony flagship BRAVIA 9 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSony Acoustic Multi Audio+ technology delivers cinematic surround sound to match the action on-screen, just like a cinema screen[1]. If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre soundbar to your set-up[2][3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe BRAVIA 7 II offers an immersive experience regardless of screen size, delivering the thrills you'd expect to find at a movie theatre, right in your living room. This includes cinema grade technologies Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X[4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSkip the endless scrolling on your next movie night with Google TV, as AI is used to learn your tastes and curate film suggestions you’ll love[5][6][7]. With \"\"My Cinema\"\" presets, you can easily select from predefined and optimised audio-visual settings crafted for times of day, moods, or personal preferences.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tA world of movies are waiting for you to explore on Sony Pictures Core, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSophisticated from any angle, Sony One Slate design unites the screen and bezel of the BRAVIA 7 II, whilst the translucent centre stand and hidden cables create a clean, floating look[8].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Excluding 50\"\" and 55\"\" models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. This feature works with compatible models. \n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t8. The stand design varies depending on the inch size.\n\t\t\u003c\/p\u003e\n\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBorrowing technology from Sony flagship BRAVIA 9 II TV, experience a taste of True RGB on the BRAVIA 7 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith exceptionally high colour volume and rivalling Mini LED brightness, True RGB is the future of colour. Virtually infinite in colour, brightness, and depth, it works using Sony RGB Backlight Master Drive Pro to ensure precise control over each red, green, and blue LED. Each one is individually controlled to push the picture quality to its highest expression, allowing Sony to achieve a larger and purer colour volume.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tFrom the brightest peak to the darkest shade, Sony Smooth Colour Gradation technology further captures every nuance in a scene to faithfully reproduce subtle tones, sharpen contrast, and bring the full depth of a story to life in front of your eyes.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThis realism is driven by Sony latest XR Processor. Powered by AI for precision, Sony scene recognition system detects and analyses what the movie creators put on the screen, and optimises each element for a lifelike viewing experience that will make your jaw drop every time.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf you love older movies, rediscover classic detail as XR Clear Image uses AI to intelligently upscale everything to near 4K quality[1]. Processing is adjusted based on the original content, allowing natural textures to shine through, while using dynamic frame analysis and zone division to minimise unwanted noise.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf action is your thing, XR Motion Clarity's AI analyses movement across several frames and precisely synchronises the backlight with the on-screen motion so you see clear, bright images, even at lightning speed.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tStep even closer to the filmmaker’s original vision with Sony Studio Calibrated modes[2][3]. From the movie studio to your television screen, pictures retain the authentic details that the creator wanted you to see on all your favourite streaming platforms, including Sony Pictures Core, Netflix, and Prime Video.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIn fact, the BRAVIA 7 II is built to meet cinema standards too. Dolby Vision is a technology straight out of the movie theatre that unlocks the full potential of HDR, with mind-popping colour and picture-perfect contrast, now available in your own living room. IMAX Enhanced titles can be enjoyed from the comfort of your own home in premium 4K HDR quality, with cinematic sound, and the iconic expanded aspect ratio[4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tX-Wide Angle Pro ensures the colour and contrast stay vivid from the side as well as the front, giving everyone the best seat in the house.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAnd the best bit is, there's no need to adjust a thing. Using AI, Ambient Optimisation senses the light around you and fine-tunes the picture automatically, ensuring a perfect view every time. Each BRAVIA TV is calibrated one by one to remove any variations and ensure consistent, high-quality performance you can rely on.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Upscaled, simulated and enhanced 4K images will vary based on source content.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Manufactured under license from IMAX Corporation. IMAX is a registered trademark of IMAX Corporation in the United States and\/or other countries. Manufactured under license from DTS, Inc. and\/or its affiliates. DTS, the DTS logo, DTS:X, the DTS:X logo, Virtual:X, and the DTS Virtual:X logo are trademarks or registered trademarks of DTS, Inc. and\/or its affiliates in the U.S. and\/or other countries. DTS, Inc. and\/or its affiliates. All rights reserved.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFeel like you're in the movie theatre, as Acoustic Multi Audio+ delivers edge-of-your-seat sound, perfectly aligned with the action[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAcoustic Multi Audio+ uses powerful speakers to deliver sound that the picture deserves. This innovative technology ensures everything you hear matches the action on-screen — just like at the cinema. Whether it’s dialogue straight from a character’s mouth, or a plane overhead, each element appears to originate from where it’s happening within a scene, with pictures and sound perfectly synchronised for an endlessly immersive experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tEven stereo sound is given an upgrade. Sony AI evolved 3D Surround Upscaling and proprietary virtualiser expands standard stereo sound into wider, more precise 3D audio — crisper, clearer, and more immersive.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith Dolby Atmos and DTS:X support, you can explore unforgettable spatial sound too[2].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tDialogue is always crystal-clear on this Sony TV, as Voice Zoom 3 uses AI to recognise human voices and adjust the vocal volume and clarity for clearer speech. This clarity is achieved even amongst the busiest drama, so you’ll never miss a plot twist again. Most importantly, you can dial dialogue up or down to suit your preference, without affecting other sounds. Hear the sports commentary more clearly or immerse yourself in the crowd’s energy — the choice is yours.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith the BRAVIA 7 II, your room becomes part of the sound design. Ambient Optimisation uses AI to measure your space and ceiling height, then calibrates the audio automatically. The result is a perfectly balanced, cinema-style sound experience without the set-up stress.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSimultaneous sound output is also included, allowing you to listen to a movie on your headphones while your friends and family listen to the same movie through the TV speakers  — ideal if you want to listen at different volumes[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Excluding 50\"\" and 55\"\" models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. There may be interference between TV audio and speaker sound depending on usage conditions.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eTV + Theatre\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTake your entertainment to the next level by adding a BRAVIA Theatre system or soundbar. This fills every corner of your room with powerful sound, bringing the excitement of the movie theatre home, for an even better audio-visual experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tBorn in the studio, and built for your home, Sony analysis of professional mixing stages lets BRAVIA recreate the scale of cinema with fewer speakers. 360 Spatial Sound Mapping on Sony latest soundbars creates phantom speakers all around you in a cinema-like layout that expands, immerses, and holds true to the filmmaker’s design[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tTo add even more depth and power, connect a subwoofer and rear speakers for stronger bass, higher impact, and a wider surround field[2]. BRAVIA Theatre transforms everything you watch into a bigger, more cinematic experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYou can even attach a subwoofer or rear speakers directly to the TV, without using a soundbar[3][4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. This feature works with compatible models (BRAVIA Theatre Trio \/ BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ BRAVIA Theatre Bar 7 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This feature works with compatible models.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Voice Zoom and simultaneous audio output to Bluetooth devices are disabled when Direct Connect to BRAVIA Theatre Sub\/Rear is active.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Feature will be available via future firmware update.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHarmonic presence defines the BRAVIA 7 II.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tSony One Slate design unites the screen and bezel into a single, sophisticated slate. Subtle by design, the bezel carries a fine wave texture that blends naturally into living spaces.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe Mirage Stand combines slim inward-bending steel with a translucent panel, creating the illusion that the TV is floating from every angle[1]. Cable management is built in, letting the TV stand disappear into its setting with quiet poise.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tIf you prefer, the BRAVIA 7 II can be mounted flush to your wall, creating a seamless display that complements any layout and lets the picture take centre stage.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe remote features bigger buttons with varied textures and clear spacing to make navigation easy, as well as a new wave-textured back for better grip and comfort. It's made from 80% recycled plastic[2]. With the Find Remote feature, you'll never lose it either — the helpful beeping sound will have you reunited in seconds[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. The stand design varies depending on the inch size.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Depending on model, approximately 79% to 84% recycled materials are used.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. See below to learn how to use the Find Remote function.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThis Google TV offers a smarter search, tailored picks, and the entertainment you love — all in one place[1][2][3]. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games. There are even dedicated buttons for your go-to apps, so you can dive straight into the actiont[4][5].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tYou can control the BRAVIA 7 II using your voice — and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, and get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tWith Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen[6][7].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tUse the remote or switch to the BRAVIA Connect app to control your TV your way. In the mobile app, you can adjust the volume, fine-tune settings, or check your set-up without navigating on-screen TV menus[8][9].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Some apps, contents and\/or features may not be available in all countries. Subject to availability.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. Casting compatible with select apps and devices.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Google Cast is a trademark of Google LLC.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t8. Updating the mobile app to the latest version is required.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t9. Feature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eGaming\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExplore invincible gaming on the BRAVIA 7 II. You’ll be immersed in awe-inspiring graphics and exhilarating soundscapes, and if you want more, pair with a PlayStation 5 to unlock extra gaming features[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tPerfect for PlayStation 5 users, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness[2]; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location[3][4].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe Game Menu 2 puts all your gaming essentials in one place where you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other — it’s a real game-changer.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1., ensuring smooth, clear, responsive gameplay every time[5][6][7].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tDolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. \"\"PlayStation Family Mark\"\", \"\"PlayStation\"\", \"\"PS5 logo\"\" and \"\"PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. This function works when Auto Picture Mode is ON.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband Internet with at least 5 Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15 Mbps is recommended using either Wi-Fi or mobile data connection.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. Titles that require a VR headset (PlayStation VR or PlayStation VR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. Game supporting 4K\/120fps required.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. The latest system software update on PS5 consoles is required for VRR to be available.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t7. Game title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy a world of movies included with BRAVIA, available through Sony Pictures Core.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tPowered by Pure Stream technology, you can stream HDR movies at up to 80Mbps on Sony Pictures Core for significantly more detail, colour, and contrast than conventional 15-25Mbps streaming services. With a vast library of IMAX Enhanced titles, experience striking clarity and sound that pulls you into the story[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe BRAVIA 7 II includes 10 movies and 24 months of unlimited streaming for you to redeem directly through the movie app.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Feature availability depends on regions and countries.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eSustainability \u0026amp; Accessibility\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tTrue RGB technology on the BRAVIA 7 II boosts each colour directly, allowing you to enjoy a wide spectrum and peak brightness with less energy.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tTo further monitor your energy consumption and optimise your efficiency, use the Eco Dashboard 2, which puts all your energy settings in one easy-to-use app[1].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe rear cover of the TV is made from recycled plastic and the remote is made from 80% recycled plastic materials[2].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tThe packaging is smaller and lighter, reducing CO2 emissions during product transportation by approximately 31%[3].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\tAccessibility features include Talkback, text magnification, colour inversion, tactile dots on the back of the TV, and more[4][5][6].\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t1. Power consumption is approximate and may differ from the actual value.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t2. Depending on model, approximately 79% to 84% recycled materials are used.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t3. Compared to FY18 models. The ratio may vary by model.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t4. \"\"Talkback\"\" and \"\"Text Magnification\"\" functions are in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t5. \"\"Text Magnification\"\" function is available only for some applications.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t6. \"\"Talkback\"\" and \"\"Text Magnification\"\" functions are available only for focus points.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eSeparate (Assembly required)\n\t\t\t\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eVideo Processing: XR Clear Image\u003c\/li\u003e\t\t\t\n\u003cli\u003eObject-based super resolution\u003c\/li\u003e\t\t\t\n\u003cli\u003ePeak Luminance: XR contrast booster 20, luminance booster\u003c\/li\u003e\t\t\t\n\u003cli\u003eTRILUMINOS: RGB Triluminos max\u003c\/li\u003e\t\t\t\n\u003cli\u003eHDR Remaster\u003c\/li\u003e\t\t\t\n\u003cli\u003eSmoothing: Smooth color gradation\u003c\/li\u003e\t\t\t\n\u003cli\u003eFeatures for playstation5\u003c\/li\u003e\t\t\t\n\u003cli\u003eFace area detection\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53926162760048,"sku":"K75XR75M2PB.UKA","price":2799.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/Bravia_7_II_85in_t1k7-qo.png?v=1781850104"}],"url":"https:\/\/www.harveynorman.ie\/collections\/sony-rgb-tvs.oembed?page=5","provider":"Harvey Norman Ireland","version":"1.0","type":"link"}