{"title":"OLED TVs","description":"\u003cp\u003eStep into truly immersive entertainment with OLED TVs, where every pixel generates its own light for unparalleled contrast and the deepest blacks. This technology brings your blockbuster movie nights, intense \u003ca href=\"\/collections\/gaming-tvs\"\u003egaming sessions\u003c\/a\u003e, and live sports to life with vibrant colours and stunning detail. Discover the latest from \u003ca href=\"\/collections\/lg\"\u003eLG\u003c\/a\u003e and \u003ca href=\"\/collections\/sony\"\u003eSony\u003c\/a\u003e, and redefine your viewing experience.\u003c\/p\u003e","products":[{"product_id":"sony-xr80-77-bravia-8-4k-ultra-hd-hdr-oled-smart-tv-2024-k77xr80pu","title":"Sony XR80 77\" Bravia 8 4K Ultra HD HDR OLED Smart TV (2024) | K77XR80PU","description":"\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/939594047\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/938201898\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003cp\u003e\n\t\"Introducing the BRAVIA 8 OLED 4K HDR TV, for cinematic picture and sound with aesthetic appeal.\u003c\/p\u003e\u003cp\u003e\n\tThe pinnacle of picture precision, Sony OLED panel features over 8 million self-illuminating pixels - and it's now more beautiful than ever! XR Contrast Booster provides further enhancement, using a high luminance panel and temperature mapping to deliver true-to-life contrast - just as the movie creators intended you to see.\u003c\/p\u003e\u003cp\u003e\n\tYou’ll hear every creative detail too, as Sony Acoustic Surface Audio+ technology turns the screen into a speaker – just like a cinema screen!\u003c\/p\u003e\u003cp\u003e\n\tCompatible with Sony latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping(1) creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync(2) turns the TV into the centre speaker of your set-up, and you’ll enjoy intuitive, integrated control.\u003c\/p\u003e\u003cp\u003e\n\tThe BRAVIA 8 has been carefully created to blend with any interior, featuring Sony iconic One Slate Seamless Edge design, 4-way stand, clutter-free cable management, and new backlit Eco Remote(3).\u003c\/p\u003e\u003cp\u003e\n\tAccess over 10,000 apps and games on this Google TV(4) – you can even go hands-free with Voice Search(5)! Apple AirPlay 2(6) and Chromecast built-in(7) allow you to watch content from your smartphone on the big screen.\u003c\/p\u003e\u003cp\u003e\n\tMade with the environment and your energy bills in mind, this TV is more energy efficient and features Sony new Eco Dashboard 2 for simple energy managment. In fact, it could help you save up to £237 on your energy bills(9). The TV is part-made from Sony own SORPLAS(8) recycled plastic, whilst the packaging is smaller and lighter to reduce C02 emissions(10).\u003c\/p\u003e\u003cp\u003e\n\tGamers will enjoy smooth, responsive gameplay, with 4K\/120fps, VRR, and ALLM in HDMI 2.1(11), Sony quick-access Game Menu 2, Perfect for PS5 features(12), and PS Remote Play(13).\u003c\/p\u003e\u003ch5\u003eNotes:\u003c\/h5\u003e\u003cp\u003e\n\t\u003cem\u003e\"(1) This feature works with compatible models (BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries. HT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. \nOptional rear speakers may not be available in all countries and regions. \n\t\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(2) This feature works with compatible models (BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(3) Made with 80% recycled plastic.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(4) User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\n\t\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(5) Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.\n\t\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(6) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(7) Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app\nCasting optimised for selected services only\n\t\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(8) Rear cover and inner parts made from SORPLAS by up to 60%. Compared to FY18 models. The ratio may vary by model and size.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(9) K-77XR80 vs compared to EPREL registration number 1864991. Daily 4 hour usage and based on 10 years usage. Daily TV watching 2\/3 SDR + 1\/3 HDR content. \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(10) Sony new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%. Compared to FY18 models. The ratio may vary by model and size.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(11) Game supporting 4K\/120fps required.\nThe latest system software update on PS5 consoles is required for VRR to be available. \nThe input lag time is measured with BRAVIA XR models via 4K\/120fps game HDMI input based on internal conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3840 x 2160 pixels.\nGame title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\n\t\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(12)  PS5 system sold separately. Design and specifications are subject to change without notice. “PlayStation” and \"\"PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003e(13) A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.\nTitles that require a VR headset (PlayStation VR or PlayStation VR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\n\t\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/K55XR80PU\/K55XR80PU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\nThe pinnacle of picture precision, our OLED panel features over 8 million self-illuminating pixels - and it's now more beautiful than ever! Think of an intergalactic sky in an epic space movie - with each pixel independently and expertly controlled, the BRAVIA 8 catapults pure black backdrop, dazzling starlight, and expansive out-of-this-world colour into your living room, full of texture and realism for cinema-like visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\nXR Contrast Booster further enhances these spectacular scenes. Using a high luminance panel and temperature mapping, dark areas are darker and bright areas are brighter to deliver true-to-life contrast - just as the movie creators intended you to see.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\nSee over a billion vivid, real-world colours on this Sony TV! Whether you're watching a gritty documentary or fantasy epic, our expansive XR Triluminos Pro colour palette reproduces the subtle differences in shade, saturation, and hue that you'd see in real-life.\n\t\t\t\u003c\/p\u003e\nRediscover detail! Even older movies are brought closer to 4K quality with our 4K upscaling technology. XR Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture, so you can enjoy all your favourite movies without distractions.(1)\n\t\t\t\u003cp\u003e\nXR OLED Motion keeps sports and action scenes smooth, bright, and clear. It works by detecting and analysing movement across successive frames, inserting extra frames between the originals to create smoother scenes, judder and blur-free.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\nAll of this is made possible by our XR Processor. Featuring a scene recognition system that understands how humans see and hear in real-life, each element is detected and analysed with masterly accuracy, then the picture is optimised for ultimate realism.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\nOne of the best things about OLED is that the stunning colours are consistent and true from any viewing angle. Perfect for movie nights with the family or inviting friends over to watch the match, everyone gets the best seat in the house!\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\nWe use our major movie production expertise to bring the creator's vision home, collaborating with the world's top streaming studios to develop specific calibrated modes(2) for your favourites, including Netflix and Prime Video(3). The BRAVIA 8 meets rigorous standards to showcase IMAX Enhanced(4) titles, and also features Dolby Vision(5) and Dolby Atmos - technologies straight out of the cinema, now on your TV.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003ch5\u003eNotes:\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e\"(1) Upscaled, simulated and enhanced 4K images will vary based on source content.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e(2) Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees-, registration and credit card information.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e(3) The service availability changes in regions and countries.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eFeature available via a firmware update.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e(4) IMAX Enhanced content enables the full IMAX Enhanced experience.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e(5) Dolby Vision content is compatible with streaming services such as Netflix, Amazon Video or compatible content device connected via HDMI input. Requires HDMI cables sold separately.\"\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/K55XR80PU\/K55XR80PU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tOn the BRAVIA 8, the screen is the speaker - just like a cinema screen!.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tOur Acoustic Surface Audio+ technology combines actuators behind the screen that invisibly vibrate with our tweeters to ensure sound comes directly from where it's happening on-screen. Whether it's dialogue from a character's mouth, or an explosion in the distance, everything is perfectly in sync for full, cinematic immersion.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tVoice Zoom 3 uses the latest in AI (Artificial Intelligence) machine learning to make dialogue and commentary easier to understand, so even faraway or muffled voices are crystal-clear. This feature even works when connecting one of our latest soundbars to your home theatre set-up.(1)\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEverything gets the surround sound treatment on the BRAVIA 8 - even 2ch audio is upscaled to 5.1.2ch quality! 3D Surround Upscaling creates virtual sound from above and the sides using just the TV speakers. With Dolby Atmos and DTS:X support, you can experience the thrill of 360 Spatial Sound equipment too.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSimultaneous Audio Output(2) is a new feature that allows you to hear sound from the TV and a connected Bluetooth device at the same time. For example, you and your partner may require different volumes when watching a movie together, or you could even listen from the kitchen using your headphones.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003ch5\u003eNotes:\u003c\/h5\u003e\n\t\t\t\u003cem\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t'(1) Applicable home theatre products: BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8. The feature will be available via a future firmware update.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t(2) There may be interference between TV audio and speaker sound depending on usage conditions.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTv + Soundbar\u003c\/h5\u003e\n\u003cp\u003e\n\tTurn your home into a BRAVIA Theatre! The Sony BRAVIA 8 paired with a Sony Soundbar is designed to fill every corner of your room with soul-stirring, cinematic sound for an unmatched audio-visual experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tThe 360 Spatial Sound Mapping(1) found on Sony latest soundbars works by creating multiple phantom speakers around you in a cinematic layout. Nothing short of revolutionary, it allows you to bring true movie theatre entertainment home.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tAcoustic Center Sync(2) turns your TV into the centre speaker of your home theatre set-up. This is incredibly more immersive, with sound coming from where the action is on-screen, rather than solely below the TV from the soundbar.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tWith its integrated UI(3), a BRAVIA Theatre promises effortless, easy control. Adjust your sound system's volume, sound field, and more, straight from your TV remote via the BRAVIA Quick Settings menu. The Sony | BRAVIA Connect app(4) gives you the option to control your TV and soundbar via your smartphone too.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e\"(1) This feature works with compatible models (BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries.  \nHT-A7000 \/ HT-A5000 \/ HT-A3000 need optional rear speakers to use this feature. \nOptional rear speakers may not be available in all countries and regions.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(2) This feature works with compatible models (BRAVIA Theatre Quad \/ BRAVIA Theatre Bar 9 \/ BRAVIA Theatre Bar 8 \/ HT-A9 \/ HT-A7000 \/ HT-A5000 \/ HT-A3000). Product availability depends on regions and countries.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(3) This feature works with compatible models.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eCompatible home theatre products: BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(4) \"\"Home Entertainment Connect\"\" has changed its name to \"\"Sony | BRAVIA Connect app\"\".\nFeature will be available via a future firmware update.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eUpdating the mobile app to the latest version is required.\nFeature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product. \"\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003e\n\tMore than just a slimline TV, the BRAVIA 8 is designed to take centre stage in your living room. Sony designers have carefully constructed a statement piece to blend harmoniously with your home interior, as well as matching accessories, such as Sony soundbars.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tSony 4-way stand gives you the flexibility to choose between an outside position for large surfaces, an inside position for smaller shelves, and two different soundbar positions. Comprised of thin, flat steel with a metallic hairline finish, it looks great in any environment (and from any angle) but can also be cleverly concealed - place a Sony soundbar on top and it virtually disappears(1)!\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tSony One Slate Seamless Edge TV design fuses the screen and bezel to minimise distractions and maximise your view. It's premium and smudge-resistant, with a flush one-piece back to grace your home with timeless style. The BRAVIA 8 looks particularly chic when wall mounted, owing to its ultra-thin profile and treated edges that blend with walls.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tClutter-free from every angle, cable holders and rear covers keep wires neatly hidden.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tSony new premium Eco Remote(2) uses 80% recycled plastic, is rechargeable, easy to clean, and backlit, so you can still see the buttons on dark movie nights!.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e\n\t\t\t\"(1) Applicable soundbar models when the TV stand is set to outside position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, HT-A7000, HT-A5000, HT-A3000, HT-S2000\nApplicable soundbar models when the TV stand is set to inside position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e\n\t\t\t(2) Made with 80% recycled plastic.\nBased on Sony calculation\nRemote design and specification differ depending on country.\nClean exterior surfaces gently with a dry, clean cloth or household disinfectant wipe (such as Clorox Disinfecting Wipes). Do not spray disinfectant directly on the remote.\nControllable device and feature depends on region, country and device.\"\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003e\n\tAccess over 10,000 apps and games on this Google TV(1), with everything organised and recommended based on your personal interests. Voice Search(2) allows you to find new content super quickly - simply press the voice button on your remote and say something like \"find action movies\"(3)!.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tWant to watch content from your iPhone, iPad or Mac on the TV? Apple AirPlay 2(4) makes streaming easy. Chromecast built-in(5) also allows you to cast movies, series, photos, and more, from your phone or tablet onto the big screen.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tYou can easily monitor and adjust your energy settings for optimum efficiency using the Eco Dashboard 2(6) too. Overall, you could save up to £237 on your energy bills with this television(7).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tThe TV is part-made from Sony own SORPLAS(8) recycled plastic, whilst the packaging not only uses less plastic, but is smaller and lighter to reduce CO2 emissions by up to 15%(9).\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\tBRAVIA CAM(10) is compatible. Take video calls(11) on the big screen, enjoy optimised pictures and sound to suit your environment and position in the room, gesture control, and more - BRAVIA CAM provides a whole new way to experience TV in total convenience.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e\"(1) Some apps, contents and\/or features may not be available in all countries. Subject to availability.\nUser must accept Google Terms of Service , Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.\nGoogle TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(2) Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information\nGoogle Assistant is not available in certain countries and languages. Availability of services varies by country and language.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(3) Feature, searching by genre, will be available via a future firmware update.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(4) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions.\nTo use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(5) Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app\nCasting optimised for selected services only.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(6) Power consumption is approximate and may differ from the actual value.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(7) K-77XR80 vs compared to EPREL registration number 1864991. Daily 4 hour usage and based on 10 years usage. Daily TV watching 2\/3 SDR + 1\/3 HDR content. \u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e. Average £0.286 per kwh cost.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(8) Rear cover and inner parts made from SORPLAS by up to 60%. Compared to FY18 models. The ratio may vary by model and size.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(9) Sony new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%. Compared to FY18 models. The ratio may vary by model and size.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(10) Camera sold separately. See compatible cameras here: \nBRAVIA Cam CMU-BC1 is sold separately, product availability varies by country and region.\nActual look of TV and BRAVIA Cam may differ depending on models, size and region. Feature availability varies by models.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e(11) All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\nSupported apps required. App availability varies by region, country and device.\nA camera is required for video chat. Camera sold separately. See compatible cameras here.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/K55XR80PU\/K55XR80PU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGaming\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tGamers will discover true creator's intent too! All your gaming essentials in HDMI 2.1 feature for smooth, responsive gameplay, including 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM)(1). Dolby Vision is supported for more vibrant colours, lifelike contrast, and intense brightness, delivering a whole new level of depth and realism.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tPerfect for PlayStation5(2), you'll unlock exclusive features when connecting your PS5 to the BRAVIA 8. Auto HDR Tone Mapping is instantly optimised during the initial set-up, enabling you to see more detail in the darkest shadows and brightest highlights of a scene. Auto Genre Picture Mode(3) automatically switches into Game Mode to minimise lag and maximise responsiveness when playing PS5, switching back into Standard Mode when you're watching movies.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tControl your PS5 or PS4 remotely with the BRAVIA 8! The PS Remote Play(4) app allows you to play without moving your console from room-to-room, or even another location, like a friend's house.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAll your gaming settings and assist functions are in one quick-to-access place - the Game Menu 2(5). Here, you can even search for YouTube videos and switch to Multi View(6) when you need to multi-task.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003ch5\u003eNotes:\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e\"(1) Game supporting 4K\/120fps required.\nThe latest system software update on PS5 consoles is required for VRR to be available. \nThe input lag time is measured with BRAVIA XR models via 4K\/120fps game HDMI input based on internal conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3840 x 2160 pixels.\nGame title supporting VRR and\/or 4K\/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e(2) PS5 system sold separately. Design and specifications are subject to change without notice. “PlayStation” and \"\"PS5\"\" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. \u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e(3) This function works when Auto Picture Mode is ON.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e(4) A PS4 or PS5 console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.\nTitles that require a VR headset (PlayStation VR or PlayStationVR2) or additional peripherals (other than a DUALSHOCK4, DualSense, or DualSense Edge wireless controller) are not compatible with PS Remote Play.\nIncreased distance between the PS5 or PS4 console and the remote TV may increase latency. \n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e(5) Available functions may vary depending on model, region, or country.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e(6) Feature will be available via a future firmware update.\"\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/K55XR80PU\/K55XR80PU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\t\t\tWhen you buy this TV, you are invited to redeem 10 movies worth £139.90 in the SONY PICTURES CORE app(1), and 24 months of streaming. Featuring IMAX Enhanced and Dolby Atmos(2) titles, there's no better way to see just how incredible movies are on the BRAVIA 8.\n\t\t\t\u003ch5\u003eNotes: \u003c\/h5\u003e\n\t\t\t\u003cem\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t'(1)  Feature availability depends on regions and countries. Calculation based on average movie value for 10 movies.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t(2) Available in English only\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003ch5\u003eWhat's in the Box\u003c\/h5\u003e\u003cul\u003e\n\t\u003cli\u003eVoice Remote Control (Supply)\u003c\/li\u003e\t\u003cli\u003eRemote Control\u003c\/li\u003e\t\u003cli\u003eBatteries\u003c\/li\u003e\t\u003cli\u003eAC Power Cord Spec\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53565846978928,"sku":"K77XR80PU","price":3099.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/77XR80.jpg?v=1776067494"},{"product_id":"sony-xr80-65-bravia-8-4k-ultra-hd-hdr-oled-smart-tv-2024-k65xr80u","title":"Sony XR80 65\" Bravia 8 4K Ultra HD HDR OLED Smart TV (2024) | K65XR80U","description":"\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/989999212\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSlim One Slate. Beautiful From Everywhere\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSleek and seamless. Sony Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSeamlessly Blends into Your Wall\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBecomes part of your room. With Sony slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eVibration Finish. Harmonises with Your Home\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfectly Integrates TV and Soundbar, Almost No Stand Visible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tCleverly concealed. Sony Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMulti-Purpose Stand Fits Your Style\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAbsolute flexibility. Sony 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eClutter-Free From Every Angle\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBeautiful Colours From Any Angle\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWatching TV from the sides is now as satisfying as from the centre. Sony OLED panel keeps colours consistent and true, wherever you're watching.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBring Cinematic Pictures Home\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDive into cinema-like visuals at home. Sony home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCrystal Clear Voice. Precise Dialogue\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tNo more muffled voices. Sony new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony home theatre products too.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAll-Round Cinematic, Go Beyond Conventional Virtual Surround Sound\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tIt’s nothing short of revolutionary. Sony 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eReady For 360 Spatial Sound Personalizer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tTailor your Dolby Atmos and DTS:X experience by combining Sony wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eControl Your Bravia Theatre Effortlessly\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSony | Bravia Connect App\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDMI Connection. Easier For Everyone\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSingle View, Simultaneous Sound\u003c\/h5\u003e\n\t\t\t\u003cp\u003eSony TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEverything You Stream. All on one Screen.\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_17.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eImax Enhanced Sound by DTS:X\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_18.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBring the Cinematic Experience Home, Enjoy Movies Included with Bravia\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_19.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSony Pictures Core Brings the Cinematic Experience Home\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by sony TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_20.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eWatch Netflix in Studio Quality, Automatically Optimised\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee Netflix in a whole new light. Sony Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_21.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSony and Prime Video Bring Studio Pictures Home\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_22.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eImmersive Movie Experience\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience truly unforgettable movies at home. Sony TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_23.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eStay Tuned. Stay Calm\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_24.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eJust Use Your Voice to Control Your TV With Help From Google Assistant\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google\" to get started.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_25.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eConnect with Your Alexa\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[FN|Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV. Amazon account required. Subscriptions may be required to access certain content.]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_26.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eChromecast Built-In\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_27.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCompatible with Apple Airplay 2\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_28.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAsk Siri to Control Your TV with Just Your Voice\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_29.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eApple Fitness+. Now On Bravia\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_30.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore Intuitive. Modern Interface\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tFinding your way around just got easier. We’ve redesigned sony user interface for smoother operation so you can effortlessly check inputs and view settings.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_31.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBest Seat. Anywhere. Anytime\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_32.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAuto Power Saving\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSaves energy. With BRAVIA Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_33.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eProximity Alert\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_34.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eA Handy Way to Control Your TV\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_35.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eVideo Chat on a Bigger Screen\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tCatch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_36.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCamera Covered, Privacy Protected\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tOne swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_37.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEco Remote. Easy to Find, Clean and Use Anytime\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tTruly multifunctional. Sony compact and rechargeable premium Eco Remote uses approximately 80 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_38.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBalancing Environment and Entertainment\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_39.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCheck Your Eco Settings. See Your Power Usage\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_40.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMade with Recycled Plastic \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDesigned to be sustainable. Sony compact premium Eco Remote uses approximately 80 recycled plastic.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_41.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBeautiful Design. Made Durable. with Less Virgin Plastic\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSony-developed SORPLAS recycled plastics are used in sony TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_42.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLess Packaging. Less CO2\u003c\/h5\u003e\n\t\t\t\u003cp\u003eSony packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_43.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect for Playstation? 5\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_44.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAuto HDR Tone Mapping\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_45.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAuto Genre Picture Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_46.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eStream Playstation Games to Your Bravia\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_47.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eOne Place for all Your Game Settings\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_48.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDolby Vision For Gaming. Supported.\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_49.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eVarious Features In HDMI 2.1\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith 4K\/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), sony TVs give you smooth and clear movement for responsive gameplay.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_50.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eInformation On Security Updates\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eTable top stand\u003c\/li\u003e\t\t\t\n\u003cli\u003eRemote control\u003c\/li\u003e\t\t\t\n\u003cli\u003eAC power cord\u003c\/li\u003e\t\t\t\n\u003cli\u003eVoice remote control\u003c\/li\u003e\t\t\t\n\u003cli\u003eBatteries\u003c\/li\u003e\t\t\t\n\u003cli\u003eUSB Type-C cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eAuto HDR tone mapping\u003c\/li\u003e\t\t\t\n\u003cli\u003eAuto genre picture mode\u003c\/li\u003e\t\t\t\n\u003cli\u003eTuner channel coverage (digital sat): Intermediate frequency 950-2150mhz\u003c\/li\u003e\t\t\t\n\u003cli\u003eTV system (analog): B\/G,D\/K \u003c\/li\u003e\t\t\t\n\u003cli\u003eCI+\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53565849895280,"sku":"K65XR80U","price":2299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/1-WhatHiFi-65XR80.jpg?v=1776067531"},{"product_id":"sony-xr80-55-bravia-8-4k-ultra-hd-hdr-oled-smart-tv-2024-k55xr80pu-en","title":"Sony XR80 55\" Bravia 8 4K Ultra HD HDR OLED Smart TV (2024) | K55XR80PU","description":"\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/989999212\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSlim One Slate. Beautiful From Everywhere\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSleek and seamless. Sony Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSeamlessly Blends into Your Wall\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBecomes part of your room. With Sony slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eVibration Finish. Harmonises with Your Home\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfectly Integrates TV and Soundbar, Almost No Stand Visible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tCleverly concealed. Sony Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMulti-Purpose Stand Fits Your Style\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAbsolute flexibility. Sony 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eClutter-Free From Every Angle\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBeautiful Colours From Any Angle\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWatching TV from the sides is now as satisfying as from the centre. Sony OLED panel keeps colours consistent and true, wherever you're watching.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBring Cinematic Pictures Home\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDive into cinema-like visuals at home. Sony home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCrystal Clear Voice. Precise Dialogue\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tNo more muffled voices. Sony new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony home theatre products too.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAll-Round Cinematic, Go Beyond Conventional Virtual Surround Sound\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tIt’s nothing short of revolutionary. Sony 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eReady For 360 Spatial Sound Personalizer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tTailor your Dolby Atmos and DTS:X experience by combining Sony wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eControl Your Bravia Theatre Effortlessly\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSony | Bravia Connect App\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDMI Connection. Easier For Everyone\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSingle View, Simultaneous Sound\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSony TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEverything You Stream. All on one Screen.\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_17.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eImax Enhanced Sound by DTS:X\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_18.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBring the Cinematic Experience Home, Enjoy Movies Included with Bravia\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_19.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSony Pictures Core Brings the Cinematic Experience Home\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by sony TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_20.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eWatch Netflix in Studio Quality, Automatically Optimised\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee Netflix in a whole new light. Sony Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_21.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSony and Prime Video Bring Studio Pictures Home\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_22.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eImmersive Movie Experience\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience truly unforgettable movies at home. Sony TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_23.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eStay Tuned. Stay Calm\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_24.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eJust Use Your Voice to Control Your TV With Help From Google Assistant\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google\" to get started.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_25.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eConnect with Your Alexa\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[FN|Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV. Amazon account required. Subscriptions may be required to access certain content.]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_26.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eChromecast Built-In\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_27.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCompatible with Apple Airplay 2\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_28.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAsk Siri to Control Your TV with Just Your Voice\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_29.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eApple Fitness+. Now On Bravia\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_30.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore Intuitive. Modern Interface\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tFinding your way around just got easier. We’ve redesigned sony user interface for smoother operation so you can effortlessly check inputs and view settings.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_31.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBest Seat. Anywhere. Anytime\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_32.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAuto Power Saving\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSaves energy. With BRAVIA Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_33.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eProximity Alert\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_34.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eA Handy Way to Control Your TV\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_35.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eVideo Chat on a Bigger Screen\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tCatch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_36.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCamera Covered, Privacy Protected\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tOne swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_37.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEco Remote. Easy to Find, Clean and Use Anytime\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tTruly multifunctional. Sony compact and rechargeable premium Eco Remote uses approximately 80 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_38.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBalancing Environment and Entertainment\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_39.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCheck Your Eco Settings. See Your Power Usage\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_40.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMade with Recycled Plastic \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tDesigned to be sustainable. Sony compact premium Eco Remote uses approximately 80 recycled plastic.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_41.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBeautiful Design. Made Durable. with Less Virgin Plastic\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSony-developed SORPLAS recycled plastics are used in sony TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_42.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLess Packaging. Less CO2\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSony packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_43.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect for Playstation? 5\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_44.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAuto HDR Tone Mapping\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_45.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAuto Genre Picture Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_46.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eStream Playstation Games to Your Bravia\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_47.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eOne Place for all Your Game Settings\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_48.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDolby Vision For Gaming. Supported.\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_49.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eVarious Features In HDMI 2.1\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith 4K\/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), sony TVs give you smooth and clear movement for responsive gameplay.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/SONY\/K55XR80PU\/K55XR80PU_50.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eInformation On Security Updates\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eTable top stand\u003c\/li\u003e\t\t\t\n\u003cli\u003eRemote control\u003c\/li\u003e\t\t\t\n\u003cli\u003eAC power cord\u003c\/li\u003e\t\t\t\n\u003cli\u003eVoice remote control\u003c\/li\u003e\t\t\t\n\u003cli\u003eBatteries\u003c\/li\u003e\t\t\t\n\u003cli\u003eUSB Type-C cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eAuto HDR tone mapping\u003c\/li\u003e\t\t\t\n\u003cli\u003eAuto genre picture mode\u003c\/li\u003e\t\t\t\n\u003cli\u003eTuner channel coverage (digital sat): Intermediate frequency 950-2150mhz\u003c\/li\u003e\t\t\t\n\u003cli\u003eTV system (analog): B\/G,D\/K \u003c\/li\u003e\t\t\t\n\u003cli\u003eCI+\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53565852811632,"sku":"K55XR80PU","price":1999.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/55XR80.jpg?v=1776067632"},{"product_id":"sony-xr8m2-55-bravia-8-ii-qd-oled-ai-xr-processor-google-tv-2025-k55xr8m25bp-uka","title":"Sony 55\" BRAVIA 8 II QD-OLED TV (2025)  | K55XR8M25BP.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eSleek QD-OLED design, with our widest-ever colour palette\u003c\/h5\u003e\n\t\t\u003ch5\u003eIntroducing the AI-powered BRAVIA 8 II TV - a sleek QD-OLED design, with our widest-ever colour palette.\u003c\/h5\u003e\n\t\t\u003cp\u003e\n\t\t\tExperience QD-OLED, which displays the true black of OLED, with better colour, contrast, and detail. From deep, atmospheric shades, to exhilarating highlights, you’ll enjoy billions of colours and every nuance the movie creator wanted you to see on our extended XR Triluminos Max display – this is our widest-ever colour palette to capture every detail. Our XR Processor uses AI to detect and analyse scenes with flawless accuracy, optimising everything you watch to make it feel real. And with consistent colour across all viewing angles, everyone gets the best seat in the house.\n\t\t\u003c\/p\u003e\n\t\t\u003cp\u003eJust like at the cinema, sound comes from the screen. Whether it’s dialogue from a character’s mouth, or a plane overhead, our Acoustic Surface Audio+ technology emits sound directly from the action to truly bring cinema home. Voice Zoom 3 utilises AI for enhanced speech volume and clarity, whilst 3D Surround Upscaling creates virtual surround sound from above and the sides for an endlessly immersive experience - using just the TV speakers.\u003c\/p\u003e\n\t\t\u003cp\u003eAdd one of our compatible soundbars for even more thrills. Acoustic Centre Sync turns the TV into a centre speaker for maximum immersion, 360 Spatial Sound Mapping technology creates phantom speakers in a cinema-like layout around you(1), and more.\u003c\/p\u003e\n\t\t\u003cp\u003eSleek, slim, and designed to create a harmonic presence in your living room, the BRAVIA 8 II is virtually frameless! A two-way TV stand is included, allowing you to slide your soundbar underneath(2), as is our stylish remote control.\u003c\/p\u003e\n\t\t\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games(3). Enjoy Voice Control(4) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(5) and Apple AirPlay 2(6). The Eco Dashboard 2 will give you full control over your energy settings - and could even help save money on your energy bills(7).\n\t\t\t\u003c\/p\u003e\n\t\u003c\/div\u003e\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\u003cimg class=\"img-responsive\" src=\"\" alt=\"\"\u003e\n\t\t\u003cp\u003e\n\t\t\tFor gamers, our Game Menu 2 puts everything needed to win in one place(8). 4K\/120fps, VRR and ALLM are all included as features of HDMI 2.1.(9), and if you want more, pair with a PlayStation 5 to unlock extra exclusive gaming features(10). PS Remote Play even lets you play remotely(11).\n\n\t\t\tTo experience the full cinematic prowess of the BRAVIA 8 II from the get-go, you’re invited to redeem 10 movies and 24 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app that features Pure Stream technology for the highest in picture streaming quality, a vast IMAX Enhanced library, and more(12).\n\t\t\u003c\/p\u003e\n\t\u003c\/div\u003e\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\u003cimg class=\"img-responsive\" src=\"\" alt=\"\"\u003e\n\t\t\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\t\t\u003cp\u003e\n\t\t\t\tExperience QD-OLED, displaying the true black of OLED - with better colour, contrast, and detail. Our widest colour palette and AI scene detection secure ultimate realism, pulling you deeper in.\n\n\t\t\u003c\/p\u003e\n\t\t\n\t\t\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\t\t\u003cp\u003e\n\t\t\tJust like at the cinema, sound comes directly from the action on-screen. Voice Zoom 3 utilises AI for enhanced vocal volume and clarity, and everything you watch is upscaled to 3D surround sound.\n\n\t\t\u003c\/p\u003e\n\t\t\u003ch5\u003eTV + Soundbar\u003c\/h5\u003e\n\t\t\u003cp\u003ePair with a Sony soundbar to unlock exclusive features, including the unique Acoustic Centre Sync. With other soundbars, you’ll only hear sound from below the screen; with a compatible Sony soundbar, the TV becomes the centre speaker, forming one integrated system for maximum sound-from-screen immersion. Nothing short of revolutionary, you and your TV will be propelled into the heart of every scene, as the 360 Spatial Sound Mapping technology on our soundbars creates phantom speakers in a cinema-like layout around your living room(1). Reaching far beyond conventional virtual surround sound, this truly brings cinema home.\n\t\t\u003c\/p\u003e\n\u003cp\u003eAnd a BRAVIA Theatre set-up gives you maximum control too. With an integrated UI, your soundbar settings will automatically appear in the BRAVIA Quick Settings menu on the TV, allowing you to adjust the sound field or volume from one place(2). If you’d prefer to use your smartphone to take control of your TV and soundbar, you can use the BRAVIA Connect app(3).\n\t\t\u003c\/p\u003e\n\t\t\u003ch5\u003eDesign\u003c\/h5\u003e\n\t\t\u003cp\u003eSleek and seamless, our Slim One Slate aluminium design fuses the screen into a single slate, so it’s virtually frameless. That means all your attention will be on what’s important – those incredible pictures.\u003c\/p\u003e\n\t\t\u003cp\u003eA two-way TV stand is included, giving you the option to slide your soundbar neatly underneath(1).\n\n\t\t\u003c\/p\u003e\n\t\t\u003cp\u003eThe stylish remote is compact, easy to clean with a flush surface and polyurethane coating, and is capable of controlling many of your connected devices from the single remote. It’s also made from approximately 80% recycled plastic(2).\n\t\t\u003c\/p\u003e\n\t\t\n\t\t\u003ch5\u003eUX\u003c\/h5\u003e\n\t\t\u003cp\u003e\n\t\t\tBrowse 400,000+ movies and TV episodes from across your streaming services on this Google TV(1), enjoy Voice Control(3), Apple AirPlay 2(5), and more. Use the Eco Dashboard 2 to optimise your energy settings(6).\n\n\t\t\u003c\/p\u003e\n\t\t\u003ch5\u003eGaming\u003c\/h5\u003e\n\t\t\u003cp\u003eThe Game Menu 2 puts everything needed to win in one place(2). Here, you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other – it’s a real game-changer!\n\t\t\u003c\/p\u003e\n\u003cp\u003e 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDM1 2.1., ensuring smooth, clear, responsive gameplay every time(3).\n\t\t\t\n\t\t\u003c\/p\u003e\n\u003cp\u003eAnd PlayStation gamers can unlock extra exclusive gaming features(1). For example, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness; and with PS Remote Play, play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires(4).\u003c\/p\u003e\n\t\t\t\n\t\t\n\t\t\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\t\t\u003cp\u003e\n\t\t\t\tRedeem 10 movies (+ 5 with voucher) and 24 months of unlimited streaming on SONY PICTURES CORE - our exclusive app that features the highest Pure Stream quality, IMAX Enhanced titles, and more(1).\n\t\t\u003c\/p\u003e\n\t\t\u003cem\u003e\"(1) Some apps, contents and\/or features may not be available in all countries. Subject to availability. User must connect to a Google Account to use certain advertised features.Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.\n\t\t\t(2) All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\n\t\t\t(3) User must accept Google Terms of Service ( http:\/\/www.google.com\/policies\/terms\/ ), Play Terms of Service ( https:\/\/play.google.com\/intl\/en-US_us\/about\/play-terms\/index.html ) and Privacy Policy ( http:\/\/www.google.com\/policies\/privacy\/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https:\/\/www.sony.net\/tv-hf-ww\/. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language. Features will be available via a future firmware update.\n\t\t\t(4) Casting optimised for selected services only. Google Cast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.\n\t\t\t(5) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.\n\t\t\t(6) Power consumption is approximate and may differ from the actual value.\"\n\t\t\t\n\t\t\u003c\/em\u003e\n\t\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53565869850992,"sku":"K55XR8M25BP.UKA","price":2299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/01_SEU_Bravia_8_II_85-75_FY25_English-WTHF-2025.jpg?v=1776068009"},{"product_id":"sony-xr8m2-65-bravia-8-ii-qd-oled-ai-xr-processor-google-tv-2025-k65xr8m25b-uka","title":"Sony 65\" BRAVIA 8 II QD-OLED TV (2025)  | K65XR8M25B.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eSleek QD-OLED design, with our widest-ever colour palette\u003c\/h5\u003e\n\t\t\u003ch5\u003eIntroducing the AI-powered BRAVIA 8 II TV - a sleek QD-OLED design, with our widest-ever colour palette.\u003c\/h5\u003e\n\t\t\u003cp\u003e\n\t\t\tExperience QD-OLED, which displays the true black of OLED, with better colour, contrast, and detail. From deep, atmospheric shades, to exhilarating highlights, you’ll enjoy billions of colours and every nuance the movie creator wanted you to see on our extended XR Triluminos Max display – this is our widest-ever colour palette to capture every detail. Our XR Processor uses AI to detect and analyse scenes with flawless accuracy, optimising everything you watch to make it feel real. And with consistent colour across all viewing angles, everyone gets the best seat in the house.\n\t\t\u003c\/p\u003e\n\t\t\u003cp\u003eJust like at the cinema, sound comes from the screen. Whether it’s dialogue from a character’s mouth, or a plane overhead, our Acoustic Surface Audio+ technology emits sound directly from the action to truly bring cinema home. Voice Zoom 3 utilises AI for enhanced speech volume and clarity, whilst 3D Surround Upscaling creates virtual surround sound from above and the sides for an endlessly immersive experience - using just the TV speakers.\u003c\/p\u003e\n\t\t\u003cp\u003eAdd one of our compatible soundbars for even more thrills. Acoustic Centre Sync turns the TV into a centre speaker for maximum immersion, 360 Spatial Sound Mapping technology creates phantom speakers in a cinema-like layout around you(1), and more.\u003c\/p\u003e\n\t\t\u003cp\u003eSleek, slim, and designed to create a harmonic presence in your living room, the BRAVIA 8 II is virtually frameless! A two-way TV stand is included, allowing you to slide your soundbar underneath(2), as is our stylish remote control.\u003c\/p\u003e\n\t\t\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games(3). Enjoy Voice Control(4) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(5) and Apple AirPlay 2(6). The Eco Dashboard 2 will give you full control over your energy settings - and could even help save money on your energy bills(7).\n\t\t\t\u003c\/p\u003e\n\t\u003c\/div\u003e\n\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\u003cimg class=\"img-responsive\" src=\"\" alt=\"\"\u003e\n\t\t\u003cp\u003e\n\t\t\tFor gamers, our Game Menu 2 puts everything needed to win in one place(8). 4K\/120fps, VRR and ALLM are all included as features of HDMI 2.1.(9), and if you want more, pair with a PlayStation 5 to unlock extra exclusive gaming features(10). PS Remote Play even lets you play remotely(11).\n\n\t\t\tTo experience the full cinematic prowess of the BRAVIA 8 II from the get-go, you’re invited to redeem 10 movies and 24 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app that features Pure Stream technology for the highest in picture streaming quality, a vast IMAX Enhanced library, and more(12).\n\t\t\u003c\/p\u003e\n\t\u003c\/div\u003e\n\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\u003cimg class=\"img-responsive\" src=\"\" alt=\"\"\u003e\n\t\t\u003ch5\u003ePicture Quality\u003c\/h5\u003e\n\t\t\u003cp\u003e\n\t\t\t\tExperience QD-OLED, displaying the true black of OLED - with better colour, contrast, and detail. Our widest colour palette and AI scene detection secure ultimate realism, pulling you deeper in.\n\n\t\t\u003c\/p\u003e\n\t\t\n\t\t\u003ch5\u003eSound Quality\u003c\/h5\u003e\n\t\t\u003cp\u003e\n\t\t\tJust like at the cinema, sound comes directly from the action on-screen. Voice Zoom 3 utilises AI for enhanced vocal volume and clarity, and everything you watch is upscaled to 3D surround sound.\n\n\t\t\u003c\/p\u003e\n\t\t\u003ch5\u003eTV + Soundbar\u003c\/h5\u003e\n\t\t\u003cp\u003ePair with a Sony soundbar to unlock exclusive features, including the unique Acoustic Centre Sync. With other soundbars, you’ll only hear sound from below the screen; with a compatible Sony soundbar, the TV becomes the centre speaker, forming one integrated system for maximum sound-from-screen immersion. Nothing short of revolutionary, you and your TV will be propelled into the heart of every scene, as the 360 Spatial Sound Mapping technology on our soundbars creates phantom speakers in a cinema-like layout around your living room(1). Reaching far beyond conventional virtual surround sound, this truly brings cinema home.\n\t\t\u003c\/p\u003e\n\u003cp\u003eAnd a BRAVIA Theatre set-up gives you maximum control too. With an integrated UI, your soundbar settings will automatically appear in the BRAVIA Quick Settings menu on the TV, allowing you to adjust the sound field or volume from one place(2). If you’d prefer to use your smartphone to take control of your TV and soundbar, you can use the BRAVIA Connect app(3).\n\t\t\u003c\/p\u003e\n\t\t\u003ch5\u003eDesign\u003c\/h5\u003e\n\t\t\u003cp\u003eSleek and seamless, our Slim One Slate aluminium design fuses the screen into a single slate, so it’s virtually frameless. That means all your attention will be on what’s important – those incredible pictures.\u003c\/p\u003e\n\t\t\u003cp\u003eA two-way TV stand is included, giving you the option to slide your soundbar neatly underneath(1).\n\n\t\t\u003c\/p\u003e\n\t\t\u003cp\u003eThe stylish remote is compact, easy to clean with a flush surface and polyurethane coating, and is capable of controlling many of your connected devices from the single remote. It’s also made from approximately 80% recycled plastic(2).\n\t\t\u003c\/p\u003e\n\t\t\n\t\t\u003ch5\u003eUX\u003c\/h5\u003e\n\t\t\u003cp\u003e\n\t\t\tBrowse 400,000+ movies and TV episodes from across your streaming services on this Google TV(1), enjoy Voice Control(3), Apple AirPlay 2(5), and more. Use the Eco Dashboard 2 to optimise your energy settings(6).\n\n\t\t\u003c\/p\u003e\n\t\t\u003ch5\u003eGaming\u003c\/h5\u003e\n\t\t\u003cp\u003eThe Game Menu 2 puts everything needed to win in one place(2). Here, you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other – it’s a real game-changer!\n\t\t\u003c\/p\u003e\n\u003cp\u003e 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDM1 2.1., ensuring smooth, clear, responsive gameplay every time(3).\n\t\t\t\n\t\t\u003c\/p\u003e\n\u003cp\u003eAnd PlayStation gamers can unlock extra exclusive gaming features(1). For example, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness; and with PS Remote Play, play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires(4).\u003c\/p\u003e\n\t\t\t\n\t\t\n\t\t\u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n\t\t\u003cp\u003e\n\t\t\t\tRedeem 10 movies (+ 5 with voucher) and 24 months of unlimited streaming on SONY PICTURES CORE - our exclusive app that features the highest Pure Stream quality, IMAX Enhanced titles, and more(1).\n\t\t\u003c\/p\u003e\n\t\t\u003cem\u003e\"(1) Some apps, contents and\/or features may not be available in all countries. Subject to availability. User must connect to a Google Account to use certain advertised features.Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.\n\t\t\t(2) All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.\n\t\t\t(3) User must accept Google Terms of Service ( http:\/\/www.google.com\/policies\/terms\/ ), Play Terms of Service ( https:\/\/play.google.com\/intl\/en-US_us\/about\/play-terms\/index.html ) and Privacy Policy ( http:\/\/www.google.com\/policies\/privacy\/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https:\/\/www.sony.net\/tv-hf-ww\/. Google Assistant is not available in certain countries and languages. Availability of services varies by country and language. Features will be available via a future firmware update.\n\t\t\t(4) Casting optimised for selected services only. Google Cast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.\n\t\t\t(5) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.\n\t\t\t(6) Power consumption is approximate and may differ from the actual value.\"\n\t\t\t\n\t\t\u003c\/em\u003e\n\t\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53565870047600,"sku":"K65XR8M25B.UKA","price":2749.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/01_SEU_Bravia_8_II_85-75_FY25_English_etcv-ju.jpg?v=1776068035"},{"product_id":"samsung-s90f-65-4k-oled-smart-tv-2025-qe65s90fatxxu","title":"Samsung S90F 65\" 4K OLED Smart TV (2025) | QE65S90FATXXU","description":"\u003ch5\u003eIntroducing the S90F\u003c\/h5\u003e\u003cp\u003e\n\tThe Samsung OLED 4K S90F AI Smart TV delivers a truly cinematic OLED experience in your living room. Powered by Samsung’s advanced AI technology, immerse yourself in pure blacks, vivid colors, and ultra-smooth motion, bringing exceptional detail and realism to every scene.\u003c\/p\u003e\u003ch5\u003eA Cinematic OLED TV Experience\u003c\/h5\u003e\u003cp\u003e\n\tWith OLED technology and Samsung’s powerful NQ4 AI Gen3 Processor, the S90F ensures exceptional picture quality, optimized scene-by-scene for outstanding visuals and immersive sound.\u003c\/p\u003e\u003ch5\u003eTop Features:\u003c\/h5\u003e\u003ch5\u003e4K AI Upscaling Pro \u0026amp; NQ4 AI Gen3 Processor\u003c\/h5\u003e\u003cp\u003e\n\tSamsung's best 4K AI processor intelligently upscales and enhances your entertainment, optimizing picture clarity and sound for a stunning 4K viewing experience.\u003c\/p\u003e\u003ch5\u003eOLED Technology with OLED HDR+\u003c\/h5\u003e\u003cp\u003e\n\tExperience pure blacks, vivid colors, and expertly balanced brightness, delivering true cinematic quality right in your home.\u003c\/p\u003e\u003ch5\u003eAI Motion Enhancer Pro \u0026amp; Motion Xcelerator 144Hz\u003c\/h5\u003e\u003cp\u003e\n\tAdvanced AI delivers ultra-smooth, blur-free motion and minimal lag, perfect for high-speed sports and responsive gaming.\u003c\/p\u003e\u003ch5\u003eDolby Atmos with Object Tracking Sound Lite\u003c\/h5\u003e\u003cp\u003e\n\tSurround yourself with dynamic multi-speaker sound that tracks and moves with the on-screen action, bringing immersive audio into your home.\u003c\/p\u003e\u003ch5\u003eLaserSlim Design\u003c\/h5\u003e\u003cp\u003e\n\tElegantly minimalistic, the S90F features an ultra-thin, nearly bezel-less design that blends effortlessly into your living space, providing style from every angle.\u003c\/p\u003e\u003ch5\u003eRecommended Soundbar Pairing\u003c\/h5\u003e\u003cp\u003e\n\tUpgrade your audio experience by pairing your S90F with Samsung’s recommended S800D soundbar. Enjoy deeper bass, clearer dialogue, and fully immersive surround sound to perfectly complement your cinematic visuals.\u003c\/p\u003e\u003ch5\u003eWhy Upgrade From S85F?\u003c\/h5\u003e\u003cp\u003e\n\tThe S90F offers significant improvements over the S85F, including advanced OLED HDR+, smoother motion handling, superior AI processing capabilities, and enhanced sound technology—taking your entertainment experience to new heights.\u003c\/p\u003e\u003ch5\u003ePerfect Color, Optimal Viewing\u003c\/h5\u003e\u003cp\u003e\n\tValidated by pantone for accurate color representation, and featuring Samsung’s Anti-Reflection Screen and Ultra Viewing Angle, the S90F delivers vibrant visuals and minimized glare, ensuring outstanding viewing quality from anywhere in the room.\u003c\/p\u003e\u003ch5\u003eSmart Features for Ultimate Convenience\u003c\/h5\u003e\u003cp\u003e\n\tEnjoy personalized recommendations and easy access to your favorite apps powered by Tizen OS, integrated gaming with Samsung Gaming Hub, comprehensive home management via smartThings, and secure data protection with samsung Knox security.\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003eTransform your home into a cinematic haven with the Samsung S90F OLED 4K TV.\u003c\/em\u003e\u003c\/p\u003e\u003ch5\u003eAccessories:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003eRemote controller model: TM2560E (EU 5 country)(+TM1240A), TM2360E(except 5 country)\u003c\/li\u003e\t\n\u003cli\u003eSlim fit Wall-mount support\u003c\/li\u003e\t\n\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\t\n\u003cli\u003eSlimFit cam support\u003c\/li\u003e\t\n\u003cli\u003eZigbee \/ Thread module: Built-In\u003c\/li\u003e\t\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eProduct Features:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003ePicture engine: NQ4 AI Gen3 processor\u003c\/li\u003e\t\n\u003cli\u003eHDR (High dynamic range): OLED HDR\u003c\/li\u003e\t\n\u003cli\u003eUSB: 2 x USB-A\u003c\/li\u003e\t\n\u003cli\u003eSound output (RMS): 60W\u003c\/li\u003e\t\n\u003cli\u003eDesign: LaserSlim\u003c\/li\u003e\t\n\u003cli\u003ePower consumption (Max): 230W\u003c\/li\u003e\t\n\u003cli\u003eWi-Fi: Wi-Fi 5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53565871096176,"sku":"QE65S90FATXXU","price":1649.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE65S90FATXXU_1.jpg?v=1776068044"},{"product_id":"samsung-s85f-55-4k-oled-smart-tv-2025-qe55s85fauxxu","title":"Samsung S85F 55\" 4K OLED Smart TV (2025) | QE55S85FAUXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590417\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eExperience the Difference of Samsung OLED\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590531\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003ePowerful AI. Exceptional Picture: NQ4 AI Gen2 Processor\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.[1]\n\t\t\u003c\/p\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eCompared to 2025 QLED 4K TVs with Q4 AI Processor\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590645\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eGive Your Watchlist the 4K Treatment: 4K AI Upscaling\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.[2]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAs Easy as Asking Bixby and Alexa\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tControl your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless - you just need to ask. [3]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSettings, Adjusted for you Al Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with Al Customisation Mode.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eExpertly Engineered Sound, in Real-time Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBoosted Brightness and Contrast Enabled by Every Pixel: OLED HDR\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colors and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePure Blacks and Bright Whites Meet Pantone- Validated Colour OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated, so that everything you watch comes to life in stunning realism.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAdjusts the Depth - Just as You Would See in Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAdd Colour to Every Scene: Colour Booster Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUpgrade to HDR: Auto HDR Remastering\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSamsung TVs and Soundbars, The Perfect Harmony: Q-Symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience. [4]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590760\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTaking Sound to the Next Level: Dolby Atmos\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tImagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You'll hear 3D surround sound that follows the movement on screen using samsung incredible virtual top channel audio.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590890\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSound That Tracks the Action on-Screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590989\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eA Slim and Elegant Wave Design: Contour Design\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tCapturing the fluid beauty of a wave, samsung carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591136\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSay Goodbye to Disposable Batteries: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.[5]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame up to 4K 120Hz Motion: Motion Xcelerator 120Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.[6]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame All Day - No Console Needed: Gaming Hub\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play. [2]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591248\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eJust Turn on and Play: Al Auto Game Mode\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tGet the edge over your competition. Al Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame Without Screen Tearing and Stuttering: FreeSync Premium\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591389\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eKnows When You're Ready to Play: Auto Game Mode (ALLM)\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tNever miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLevel Up Your Gameplay: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations From Your Favourite Apps: Smart TV Powered by Tizen\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.[9]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEntertainment for Every Day. Always for Free: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.[11]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_17.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. [12]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591506\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All Your Smart Devices: SmartThings\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.[13]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_18.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSet Your Hands Free: Universal Gestures\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tTurn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures. [14] See more, spend les Al Energy Mode Save energy with Al Energy Mode and SmartThi depending on the content and the surrounding the\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591712\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSee more, Spend less: Al Energy Mode\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSave energy with Al Energy Mode and SmartThings. With Al Energy Mode, your TV adjusts the brightness depending on the content and the surrounding light levels to reduce overall energy consumption. You can monitor the energy usage of your TV and other compatible devices through Map View on your TV. [15]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591831\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eControl Your TV From Your Phone: Quick Remote\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tUse your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more. [16]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eAccessories:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\t\t\t\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\t\t\t\u003cli\u003eWebcam Support\u003c\/li\u003e\t\t\t\u003cli\u003eZigbee \/ Thread Module\u003c\/li\u003e\t\t\t\u003cli\u003ePower Cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e1.Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e2.Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e3.Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4.Compatible Samsung Soundbar required.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e5.Must be charged via USB C cable (sold separately) if battery is fully drained. To charge the remote with solar energy, set the TV remote down with the solar panel facing up.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e6.Supports VRR\/4K@120Hz.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e7.Available games and content are subject to change without notice. Compatible controller and subscription may be required. Internet connection and Samsung account required. Gaming Hub not available in Republic of Ireland.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e8.Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games. Game Bar's Zoom-in mode is not supported for certain refresh rates. Game Bar UI is subject to change without prior notice.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e9.Samsung account required to access our network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e10.Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e11.Samsung account and internet connection required.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e12.Secured by Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Must be connected to Samsung TV via SmartThings.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e13.Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e14.Supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e15.Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary. Requires SmartThings app, Internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e16.Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eMotion Technology\u003c\/li\u003e\t\t\t\u003cli\u003eAI HDR Remastering\u003c\/li\u003e\t\t\t\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\t\t\t\u003cli\u003eUpscaling: 4K AI Upscaling\u003c\/li\u003e\t\t\t\u003cli\u003eViewing Angle: Ultra Viewing Angle\u003c\/li\u003e\t\t\t\u003cli\u003eBixby\u003c\/li\u003e\t\t\t\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53565873226096,"sku":"QE55S85FAUXXU","price":799.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE55S85FAUXXU_1.jpg?v=1776068079"},{"product_id":"samsung-s85f-65-4k-oled-smart-tv-2025-qe65s85faexxu","title":"Samsung S85F 65\" 4K OLED Smart TV (2025) | QE65S85FAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590417\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eExperience the Difference of Samsung OLED\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590531\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003ePowerful AI. Exceptional Picture: NQ4 AI Gen2 Processor\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.[1]\n\t\t\u003c\/p\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eCompared to 2025 QLED 4K TVs with Q4 AI Processor\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590645\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eGive Your Watchlist the 4K Treatment: 4K AI Upscaling\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour.[2]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAs Easy as Asking Bixby and Alexa\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tControl your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless - you just need to ask. [3]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSettings, Adjusted for you Al Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with Al Customisation Mode.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eExpertly Engineered Sound, in Real-time Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBoosted Brightness and Contrast Enabled by Every Pixel: OLED HDR\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colors and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePure Blacks and Bright Whites Meet Pantone- Validated Colour OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated, so that everything you watch comes to life in stunning realism.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAdjusts the Depth - Just as You Would See in Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAdd Colour to Every Scene: Colour Booster Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUpgrade to HDR: Auto HDR Remastering\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSamsung TVs and Soundbars, The Perfect Harmony: Q-Symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience. [4]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590760\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTaking Sound to the Next Level: Dolby Atmos\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tImagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You'll hear 3D surround sound that follows the movement on screen using samsung incredible virtual top channel audio.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590890\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSound That Tracks the Action on-Screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084590989\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eA Slim and Elegant Wave Design: Contour Design\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tCapturing the fluid beauty of a wave, samsung carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591136\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSay Goodbye to Disposable Batteries: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.[5]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame up to 4K 120Hz Motion: Motion Xcelerator 120Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.[6]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame All Day - No Console Needed: Gaming Hub\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play. [2]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591248\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eJust Turn on and Play: Al Auto Game Mode\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tGet the edge over your competition. Al Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame Without Screen Tearing and Stuttering: FreeSync Premium\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591389\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eKnows When You're Ready to Play: Auto Game Mode (ALLM)\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tNever miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLevel Up Your Gameplay: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations From Your Favourite Apps: Smart TV Powered by Tizen\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.[9]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEntertainment for Every Day. Always for Free: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.[11]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_17.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. [12]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591506\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All Your Smart Devices: SmartThings\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.[13]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85FAUXXU\/QE55S85FAUXXU_18.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSet Your Hands Free: Universal Gestures\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tTurn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures. [14] See more, spend les Al Energy Mode Save energy with Al Energy Mode and SmartThi depending on the content and the surrounding the\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591712\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSee more, Spend less: Al Energy Mode\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSave energy with Al Energy Mode and SmartThings. With Al Energy Mode, your TV adjusts the brightness depending on the content and the surrounding light levels to reduce overall energy consumption. You can monitor the energy usage of your TV and other compatible devices through Map View on your TV. [15]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084591831\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eControl Your TV From Your Phone: Quick Remote\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tUse your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more. [16]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eAccessories:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\t\t\t\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\t\t\t\u003cli\u003eWebcam Support\u003c\/li\u003e\t\t\t\u003cli\u003eZigbee \/ Thread Module\u003c\/li\u003e\t\t\t\u003cli\u003ePower Cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e1.Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e2.Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e3.Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4.Compatible Samsung Soundbar required.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e5.Must be charged via USB C cable (sold separately) if battery is fully drained. To charge the remote with solar energy, set the TV remote down with the solar panel facing up.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e6.Supports VRR\/4K@120Hz.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e7.Available games and content are subject to change without notice. Compatible controller and subscription may be required. Internet connection and Samsung account required. Gaming Hub not available in Republic of Ireland.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e8.Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games. Game Bar's Zoom-in mode is not supported for certain refresh rates. Game Bar UI is subject to change without prior notice.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e9.Samsung account required to access our network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e10.Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e11.Samsung account and internet connection required.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e12.Secured by Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Must be connected to Samsung TV via SmartThings.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e13.Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e14.Supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e15.Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary. Requires SmartThings app, Internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e16.Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eMotion Technology\u003c\/li\u003e\t\t\t\u003cli\u003eAI HDR Remastering\u003c\/li\u003e\t\t\t\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\t\t\t\u003cli\u003eUpscaling: 4K AI Upscaling\u003c\/li\u003e\t\t\t\u003cli\u003eViewing Angle: Ultra Viewing Angle\u003c\/li\u003e\t\t\t\u003cli\u003eBixby\u003c\/li\u003e\t\t\t\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53565873553776,"sku":"QE65S85FAEXXU","price":1219.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE55S85FAUXXU_1_jc0t-gt.jpg?v=1776068089"},{"product_id":"lg-42-c5-oled-evo-4k-smart-tv-oled42c54la-aek","title":"LG 42\" C5 OLED Evo 4K Smart TV | OLED42C54LA.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee the Details of Every Light and Dark\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNext-level visual detail with the brilliant alpha 9 AI Processor Gen8\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tOur processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBrighter visuals with Brightness Booster\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Brightness may vary based on model, screen size, and market region.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect Black even in bright or dark spaces\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tPerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard Colour volume as verified independently by Intertek.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 Colour patterns.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Picture Pro brings every frame to life\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818119\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Picture Pro will not work with any copyright-protected content on OTT services.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eAI Magic Remote completes the AI experience\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818364\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Some features may require an internet connection.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eAI Voice ID\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818499\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*It works only with apps that support the Voice ID account.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Search\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. \u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Internet connection required.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Chatbot\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Internet connection required.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*It is possible to link the AI chatbot to customer service.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Concierge\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Supported menus and apps may vary by country.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Menus displayed may be different upon release.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Keyword recommendations vary according to the app and time of day.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Picture Wizard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818699\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Sound Wizard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818923\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eJust say “Hi LG” to start interacting with your TV\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_10.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eHome Hub, the all-in-one platform for your smart home\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081819104\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDynamic Sound Booster powered by Al Processor\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAl processing enhances TV sound for a more powerful sound experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAll-encompassing surround sound with virtual 11.1.2 channels\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eVoice clarity with Al Voice Remastering\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tNo more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eWOW Orchestra, immersive sound through perfect synergy\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Soundbar Mode Control may vary by model.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eWOW Interface lets you control sound easier from your TV\u003c\/h5\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra Slim Design\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tYour TV’s sleek frame redefines a modern look and makes viewing more immersive.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e**Wall-mounting requires a separate wall-mount bracket, sold separately. Images show TV with USC9S soundbar, sold separately. USC9S bracket not compatible with 42\" TV.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_17.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMaximize the fun, use multiple screens with Multi View\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Picture and sound settings on both screens are the same. \u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStream a variety of content. Free.\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081819235\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Available content and apps may vary by country, product, and region.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_18.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCost-free. Contract-free. Cable-free.\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eGaming Portal turns your TV into the ultimate gaming hub\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tPlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app! Enjoy a wide variety of gaming experiences- from AAA titles with gamepad to casual games playable with your remote.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081819353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Support for the Gaming Portal may vary by country.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Support for cloud gaming services and games within Gaming Portal may vary by country.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Some gaming services may require a subscription and gamepad.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/2025_ms_lg-com\/tv\/oled-evo\/c5\/gp1\/features\/desktop\/oled-c5-2025-20-feature-ultimate-gameplay-d.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*144Hz only works with games or PC inputs that support 144Hz.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/features\/oled-c5-2025-17-feature-best-oled-tv-for-movies-d-1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/features\/oled-c5-2025-17-feature-best-oled-tv-for-movies-d-2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eHome Hub\u003c\/li\u003e\n\u003cli\u003eHands-free Voice Control\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eGoogle Home \/ Hub\u003c\/li\u003e\n\u003cli\u003eMagic Remote Control: Built-In\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565874766192,"sku":"OLED42C54LA.AEK","price":809.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED42C54LA.AEK_1.jpg?v=1776068128"},{"product_id":"samsung-s90f-55-4k-oled-smart-tv-2025-qe55s90faexxu","title":"Samsung S90F 55\" 4K OLED Smart TV (2025) | QE55S90FAEXXU","description":"\u003ch5\u003eIntroducing the S90F\u003c\/h5\u003e\u003cp\u003e\n\tThe Samsung OLED 4K S90F AI Smart TV delivers a truly cinematic OLED experience in your living room. Powered by Samsung’s advanced AI technology, immerse yourself in pure blacks, vivid colors, and ultra-smooth motion, bringing exceptional detail and realism to every scene.\u003c\/p\u003e\u003ch5\u003eA Cinematic OLED TV Experience\u003c\/h5\u003e\u003cp\u003e\n\tWith OLED technology and Samsung’s powerful NQ4 AI Gen3 Processor, the S90F ensures exceptional picture quality, optimized scene-by-scene for outstanding visuals and immersive sound.\u003c\/p\u003e\u003ch5\u003eTop Features:\u003c\/h5\u003e\u003ch5\u003e4K AI Upscaling Pro \u0026amp; NQ4 AI Gen3 Processor\u003c\/h5\u003e\u003cp\u003e\n\tSamsung's best 4K AI processor intelligently upscales and enhances your entertainment, optimizing picture clarity and sound for a stunning 4K viewing experience.\u003c\/p\u003e\u003ch5\u003eOLED Technology with OLED HDR+\u003c\/h5\u003e\u003cp\u003e\n\tExperience pure blacks, vivid colors, and expertly balanced brightness, delivering true cinematic quality right in your home.\u003c\/p\u003e\u003ch5\u003eAI Motion Enhancer Pro \u0026amp; Motion Xcelerator 144Hz\u003c\/h5\u003e\u003cp\u003e\n\tAdvanced AI delivers ultra-smooth, blur-free motion and minimal lag, perfect for high-speed sports and responsive gaming.\u003c\/p\u003e\u003ch5\u003eDolby Atmos with Object Tracking Sound Lite\u003c\/h5\u003e\u003cp\u003e\n\tSurround yourself with dynamic multi-speaker sound that tracks and moves with the on-screen action, bringing immersive audio into your home.\u003c\/p\u003e\u003ch5\u003eLaserSlim Design\u003c\/h5\u003e\u003cp\u003e\n\tElegantly minimalistic, the S90F features an ultra-thin, nearly bezel-less design that blends effortlessly into your living space, providing style from every angle.\u003c\/p\u003e\u003ch5\u003eRecommended Soundbar Pairing\u003c\/h5\u003e\u003cp\u003e\n\tUpgrade your audio experience by pairing your S90F with Samsung’s recommended S800D soundbar. Enjoy deeper bass, clearer dialogue, and fully immersive surround sound to perfectly complement your cinematic visuals.\u003c\/p\u003e\u003ch5\u003eWhy Upgrade From S85F?\u003c\/h5\u003e\u003cp\u003e\n\tThe S90F offers significant improvements over the S85F, including advanced OLED HDR+, smoother motion handling, superior AI processing capabilities, and enhanced sound technology—taking your entertainment experience to new heights.\u003c\/p\u003e\u003ch5\u003ePerfect Color, Optimal Viewing\u003c\/h5\u003e\u003cp\u003e\n\tValidated by pantone for accurate color representation, and featuring Samsung’s Anti-Reflection Screen and Ultra Viewing Angle, the S90F delivers vibrant visuals and minimized glare, ensuring outstanding viewing quality from anywhere in the room.\u003c\/p\u003e\u003ch5\u003eSmart Features for Ultimate Convenience\u003c\/h5\u003e\u003cp\u003e\n\tEnjoy personalized recommendations and easy access to your favorite apps powered by Tizen OS, integrated gaming with Samsung Gaming Hub, comprehensive home management via smartThings, and secure data protection with samsung Knox security.\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003eTransform your home into a cinematic haven with the Samsung S90F OLED 4K TV.\u003c\/em\u003e\u003c\/p\u003e\u003ch5\u003eAccessories:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003eRemote controller model: TM2560E (EU 5 country)(+TM1240A), TM2360E(except 5 country)\u003c\/li\u003e\t\n\u003cli\u003eSlim fit Wall-mount support\u003c\/li\u003e\t\n\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\t\n\u003cli\u003eSlimFit cam support\u003c\/li\u003e\t\n\u003cli\u003eZigbee \/ Thread module: Built-In\u003c\/li\u003e\t\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eProduct Features:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003ePicture engine: NQ4 AI Gen3 processor\u003c\/li\u003e\t\n\u003cli\u003eHDR (High dynamic range): OLED HDR\u003c\/li\u003e\t\n\u003cli\u003eUSB: 2 x USB-A\u003c\/li\u003e\t\n\u003cli\u003eSound output (RMS): 60W\u003c\/li\u003e\t\n\u003cli\u003eDesign: LaserSlim\u003c\/li\u003e\t\n\u003cli\u003ePower consumption (Max): 230W\u003c\/li\u003e\t\n\u003cli\u003eWi-Fi: Wi-Fi 5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53565875749232,"sku":"QE55S90FAEXXU","price":1099.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE55S90FAEXXU_1.jpg?v=1776068160"},{"product_id":"lg-48-oled-evo-ai-g5-4k-smart-tv-oled48g56ls-aek","title":"LG 48\" OLED Evo AI G5 4K Smart TV | OLED48G56LS.AEK","description":"\u003ch5\u003e\u003c\/h5\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_1.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLG OLED Evo AI\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee the details of every light and dark.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tPowered by a11 AI processor Gen2.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_2.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eOur Most Brilliant Alpha 11 AI Processor Gen2 for the Best Viewing Experience\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAlpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_3.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e1.5X Brighter Visuals With Brightness Booster Max\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe alpha 11 AI Processor Gen2 the new light emitting structure and lighting control architecture deliver up to three times brighter visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem style=\"background-color: initial;\"\u003e*Brightness may vary based on model, screen size, and market region.\u003c\/em\u003e  \n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem style=\"background-color: initial;\"\u003e*Peak brightness is 3X brighter than conventional OLED @10% window by Internal measurements.\u003c\/em\u003e \n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*Peak brightness is 3X higher than non OLED evo except 97”.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_4.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect Black Even in Bright or Dark Spaces\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tPerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cem\u003e*LG OLED Display is verified by UL for Perfect Black measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e \u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cem\u003e*'Reflection Free' applies to OLED G5 models.\u003c\/em\u003e  \n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e  \n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e \u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek.\u003c\/em\u003e  \n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*The LG OLED Panel is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.\u003c\/em\u003e  \n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.\u003c\/em\u003e \n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*LG OLED Panel is measured to be under 1% as a reflection free display by Intertek.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084162279\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBring Every Frame to Life With AI Picture Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Picture Pro will not work with any copyright-protected content on OTT services.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_6.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eThe Next Generation of LG AI TV : Al Voice ID with My Profile Syncs to You\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tLG AI Voice ID knows each user's unique voice signature and offers personalized recommendations the moment you turn it on and speak.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*Voice ID is available for LG Apps, Home, Home Hub, LG Fitness, Sports Alert, Home Office, Music, Games, and PPW.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084162948\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eThe Next Generation of LG AI TV : Personalized Visual from 1.6 Billion Possibilities with Al Picture Wizard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084164166\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eThe Next Generation of LG AI TV : Personalized Sound with Al Sound Wizard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tChoose the audio you like from a selection of sound clips. From 40 million parameters, Al creates a tailored sound profile tuned to your preferences.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_7.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eFind Answers Instantly with AI Search\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tVoice-activated intelligence powered by built-in AI understands your inquiries. Ask questions and get tailored recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\n\t\t\t\u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSolve Requests in Real-Time with AI Chatbot\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tHave your own AI Chatbot actively resolve and help you with your requests. Simply speak to your TV as it can classify your intentions and respond accordingly.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Internet connection required.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*It is possible to link the AI chatbot to customer service and mobile contacts.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084165047\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eComplete Your AI Experience With Ai Magic Remote Featuring a Dedicated AI Button\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tControl your TV easily with AI magic remote - no extra device needed! Simple but powerful click, drag and drop functions make using webOS intuitive and easy to operate.\n\t\t\u003c\/p\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eAI Button: AI integrates with your voice to fulfill your needs\u003c\/li\u003e\t\t\t\n\u003cli\u003eEasy guide: Get the assistance you need with an easier click\u003c\/li\u003e\t\t\t\n\u003cli\u003eHome hub: Control all your devices from one unified dashboard\u003c\/li\u003e\t\t\t\n\u003cli\u003eQuick access: Instantly access your favourite picks with a single click\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e \n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*An internet connection is required for use.\u003c\/em\u003e \n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_9.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNew Upgrade Every Year with Award-Winning Webos Re:New Program\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tGet the benefits from the latest features and software with annual upgrades.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e \u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAl Sound Pro with Virtual 11.1.2 Channels : Most Optimal Sound with Al Object Remastering\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tHear every sound element effortlessly with Al-balanced audio. Al Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDynamic Sound Booster Powers Your Sound\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAl processing enhances TV sound for a more powerful sound experience.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cem\u003e*Must be activated through the Soundbar Mode menu.\u003c\/em\u003e\n\t\t\t\u003cem\u003e*Sound may vary according to the listening environment.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_12.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eElevate Your Soundscapes with LG TV and LG Soundbar : Immersive Sound with WOW Orchestra\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_13.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eControl Sound Easier with Wow Interface\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tConveniently operate your Soundbar settings from your TV.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*Soundbar Mode Control may vary by model.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e \n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_14.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eOne Wall Design\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWhen you mount your TV to the wall, its narrow bezels and seamless design ensure that there is no gap.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*97\/83\/77\/65\/55 inches of OLED G5 features One Wall Design.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*48 inch of OLED G5 features Ultra Slim Design and is only available in the UK.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Wall-mount bracket not supplied with G5 stand variant, Bracket available to purchase seperately.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_15.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience peak gaming with G-Sync compatibility, 165Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 10000 certification. Get your game on without lag or motion blur.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*OLED G5 features NVIDIA G-Sync, FreeSync Premium, GeForce NOW, Game Portal, VRR, ALLM, eARC, and HGiG.\u003c\/em\u003e\u003cem\u003e*83\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e\/77\/65\/55 inches of OLED G5 only works with games or PC inputs that support 165Hz. And it runs up to 144 Hz on Dolby Vision inputs. \u003c\/em\u003e\n\t\t\t\t\u003cem\u003e*97 inch supports 120Hz, and 48 inch supports 144Hz.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*48 inches of OLED G5 only has ClearMR 9000 certification.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display. \u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBest OLED TV for Movies\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tWatch movies come to life in your home cinema through Filmmaker Mode with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDolby Vision \u0026amp; Ambient Filmmaker Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience cinema as the director intended with Dolby Vision and Filmmaker Mode with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Ambient Filmmaker Mode is a trademark of UHD Alliance, Inc.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Ambient Filmmaker Mode with Dolby Vision is supported.\u003c\/em\u003e\u003cem\u003e*\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eAmbient Filmmaker Mode auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48G56LS.AEK_img\/OLED48G56LS.AEK_17.avif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*All images above are simulated. \u003c\/em\u003e\n\t\t\t\t\u003cem\u003e*Service availability varies by region and country.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Personalized services may vary depending on the policies of the 3rd party application. \u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eRemote: Magic remote MR25GA\/MR25GB (UK, Italy)\u003c\/li\u003e\t\t\t\n\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003ePicture mode: 10 Modes\u003c\/li\u003e\n\u003cli\u003eHFR (high frame rate): 4K 120 fps (HDMI, RF, USB)\u003c\/li\u003e\n\u003cli\u003eSpeaker system: 2.2 channel\u003c\/li\u003e\n\u003cli\u003eSpeaker direction: Down firing\u003c\/li\u003e\n\u003cli\u003eHDMI audio return channel: eARC (HDMI 2)\u003c\/li\u003e\n\u003cli\u003eUSB input: X3 (v 2.0)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565876240752,"sku":"OLED48G56LS.AEK","price":1249.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/IMAGE_1_52eaf43b-e8fa-45f9-b944-9911dd6fcb2a.jpg?v=1776068174"},{"product_id":"samsung-s90f-83-4k-oled-smart-tv-2025-qe83s90faexxu","title":"Samsung S90F 83\" 4K OLED Smart TV (2025) | QE83S90FAEXXU","description":"\u003ch5\u003eIntroducing the S90F\u003c\/h5\u003e\u003cp\u003e\n\tThe Samsung OLED 4K S90F AI Smart TV delivers a truly cinematic OLED experience in your living room. Powered by Samsung’s advanced AI technology, immerse yourself in pure blacks, vivid colors, and ultra-smooth motion, bringing exceptional detail and realism to every scene.\u003c\/p\u003e\u003ch5\u003eA Cinematic OLED TV Experience\u003c\/h5\u003e\u003cp\u003e\n\tWith OLED technology and Samsung’s powerful NQ4 AI Gen3 Processor, the S90F ensures exceptional picture quality, optimized scene-by-scene for outstanding visuals and immersive sound.\u003c\/p\u003e\u003ch5\u003eTop Features:\u003c\/h5\u003e\u003ch5\u003e4K AI Upscaling Pro \u0026amp; NQ4 AI Gen3 Processor\u003c\/h5\u003e\u003cp\u003e\n\tSamsung's best 4K AI processor intelligently upscales and enhances your entertainment, optimizing picture clarity and sound for a stunning 4K viewing experience.\u003c\/p\u003e\u003ch5\u003eOLED Technology with OLED HDR+\u003c\/h5\u003e\u003cp\u003e\n\tExperience pure blacks, vivid colors, and expertly balanced brightness, delivering true cinematic quality right in your home.\u003c\/p\u003e\u003ch5\u003eAI Motion Enhancer Pro \u0026amp; Motion Xcelerator 144Hz\u003c\/h5\u003e\u003cp\u003e\n\tAdvanced AI delivers ultra-smooth, blur-free motion and minimal lag, perfect for high-speed sports and responsive gaming.\u003c\/p\u003e\u003ch5\u003eDolby Atmos with Object Tracking Sound Lite\u003c\/h5\u003e\u003cp\u003e\n\tSurround yourself with dynamic multi-speaker sound that tracks and moves with the on-screen action, bringing immersive audio into your home.\u003c\/p\u003e\u003ch5\u003eLaserSlim Design\u003c\/h5\u003e\u003cp\u003e\n\tElegantly minimalistic, the S90F features an ultra-thin, nearly bezel-less design that blends effortlessly into your living space, providing style from every angle.\u003c\/p\u003e\u003ch5\u003eRecommended Soundbar Pairing\u003c\/h5\u003e\u003cp\u003e\n\tUpgrade your audio experience by pairing your S90F with Samsung’s recommended S800D soundbar. Enjoy deeper bass, clearer dialogue, and fully immersive surround sound to perfectly complement your cinematic visuals.\u003c\/p\u003e\u003ch5\u003eWhy Upgrade From S85F?\u003c\/h5\u003e\u003cp\u003e\n\tThe S90F offers significant improvements over the S85F, including advanced OLED HDR+, smoother motion handling, superior AI processing capabilities, and enhanced sound technology—taking your entertainment experience to new heights.\u003c\/p\u003e\u003ch5\u003ePerfect Color, Optimal Viewing\u003c\/h5\u003e\u003cp\u003e\n\tValidated by pantone for accurate color representation, and featuring Samsung’s Anti-Reflection Screen and Ultra Viewing Angle, the S90F delivers vibrant visuals and minimized glare, ensuring outstanding viewing quality from anywhere in the room.\u003c\/p\u003e\u003ch5\u003eSmart Features for Ultimate Convenience\u003c\/h5\u003e\u003cp\u003e\n\tEnjoy personalized recommendations and easy access to your favorite apps powered by Tizen OS, integrated gaming with Samsung Gaming Hub, comprehensive home management via smartThings, and secure data protection with samsung Knox security.\u003c\/p\u003e\u003cp\u003e\n\t\u003cem\u003eTransform your home into a cinematic haven with the Samsung S90F OLED 4K TV.\u003c\/em\u003e\u003c\/p\u003e\u003ch5\u003eAccessories:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003eRemote controller model: TM2560E (EU 5 country)(+TM1240A), TM2360E(except 5 country)\u003c\/li\u003e\t\n\u003cli\u003eSlim fit Wall-mount support\u003c\/li\u003e\t\n\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\t\n\u003cli\u003eSlimFit cam support\u003c\/li\u003e\t\n\u003cli\u003eZigbee \/ Thread module: Built-In\u003c\/li\u003e\t\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eProduct Features:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003ePicture engine: NQ4 AI Gen3 processor\u003c\/li\u003e\t\n\u003cli\u003eHDR (High dynamic range): OLED HDR\u003c\/li\u003e\t\n\u003cli\u003eUSB: 2 x USB-A\u003c\/li\u003e\t\n\u003cli\u003eSound output (RMS): 60W\u003c\/li\u003e\t\n\u003cli\u003eDesign: LaserSlim\u003c\/li\u003e\t\n\u003cli\u003ePower consumption (Max): 230W\u003c\/li\u003e\t\n\u003cli\u003eWi-Fi: Wi-Fi 5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53565876273520,"sku":"QE83S90FAEXXU","price":3799.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE83S90FAEXXU_1.jpg?v=1776068163"},{"product_id":"lg-77-g5-oled-evo-4k-smart-tv-oled77g54lw-aek","title":"LG 77\" G5 OLED Evo 4K Smart TV | OLED77G54LW.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee the Details of Every Light and Dark\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eOur Most Brilliant alpha 11 AI Processor Gen2 for the Best Viewing Experience\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\talpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e3X Brighter Visuals with Brightness Booster Ultimate\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe alpha 11 AI Processor Gen2 the new light emitting structure and lighting control architecture deliver up to three times brighter visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Brightness may vary based on model, screen size, and market region.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Peak brightness is 3X brighter than LG OLED B5 @10% window by Internal measurements.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eExperience Perfect Black OLED, Only with LG OLED\u003c\/h5\u003e\n\t\t\t\u003ch5\u003ePerfect Black Even in Bright or Dark Spaces\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tPerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*'Reflection Free' applies to OLED M5 83\/77\/65 inches \u0026amp; OLED G5 83\/77\/65\/55 inches.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard Colour volume as verified independently by Intertek.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 Colour patterns.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is measured to be under 1% as a reflection free display by Intertek.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081794657\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Picture Pro Brings Every Frame to Life\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Picture Pro will not work with any copyright-protected content on OTT services.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081794752\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eThe Next Generation of LG AI TV\u003c\/h5\u003e\n\u003ch5\u003eAI Magic Remote Completes the AI Experience\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Some features may require an internet connection.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081794853\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Voice ID\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*It works only with apps that support the Voice ID account.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Search\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Internet connection required.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Chatbot\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Internet connection required.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*It is possible to link the AI chatbot to customer service.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Concierge\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Supported menus and apps may vary by country.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Menus displayed may be different upon release.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Keyword recommendations vary according to the app and time of day.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081794979\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Picture Wizard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081795105\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Sound Wizard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eJust Say “Hi LG” to Start Interacting with your TV\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNew Upgrades for 5 years with Award-Winning webOS Re: New Program\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081795225\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eHome Hub, the All-in-One Platform for your Smart Home\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Sound Pro Fine-Tunes your Sound for Impact\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eMost Optimal Sound with Al Object Remastering\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tHear every sound element effortlessly with Al-balanced audio. Al Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDynamic Sound Booster Powered by Al Processor\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAl processing enhances TV sound for a more powerful sound experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAll-Encompassing Surround Sound with Virtual 11.1.2 Channels\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Must be activated through the Soundbar Mode menu.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Sound may vary according to the listening environment.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnrich your Sound with LG TV and LG Soundbar\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eWOW Orchestra, Immersive Sound through Perfect Synergy\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eWOW Interface Lets you Control Sound Easier from your TV\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Soundbar Mode Control may vary by model.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eOne Wall Design\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWhen you mount your TV to the wall, its narrow bezels and seamless design ensure that there is no gap.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*97\/83\/77\/65\/55 inches of OLED G5 features One Wall Design.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*48 inch of OLED G5 features Ultra Slim Design and is only available in the UK.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_17.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMaximize the Fun, Use Multiple Screens with Multi View\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Picture and sound settings on both screens are the same. \u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081795357\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStream a Variety of Content. Free\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Available content and apps may vary by country, product, and region.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_18.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCost-Free. Contract-Free. Cable-Free\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081795461\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eGaming Portal Turns your TV into the Ultimate Gaming Hub\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tPlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app! Enjoy a wide variety of gaming experiences- from AAA titles with gamepad to casual games playable with your remote.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Support for the Gaming Portal may vary by country.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Support for cloud gaming services and games within Gaming Portal may vary by country.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Some gaming services may require a subscription and gamepad.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_19.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience peak gaming with G-Sync compatibility, 165Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 10000 certification. Get your game on without lag or motion blur.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*83\/77\/65\/55 inches of OLED G5 only works with games or PC inputs that support 165Hz. And it runs up to 144 Hz on Dolby Vision inputs.  \u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*97 inch supports 120Hz, and 48 inch supports 144Hz. \u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*48 inches of OLED G5 only has ClearMR 9000 certification.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBest OLED TV for Movies\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_20.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED77G54LW.AEK\/OLED77G54LW.AEK_21.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eMagic remote MR25GA \/ MR25GB\u003c\/li\u003e\t\t\t\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eAudio output: 60 W\u003c\/li\u003e\t\t\t\u003cli\u003eG-Sync compatible\u003c\/li\u003e\t\t\t\u003cli\u003eFreeSync compatible\u003c\/li\u003e\t\t\t\u003cli\u003ePicture mode: 10 modes\u003c\/li\u003e\t\t\t\u003cli\u003eSpeaker system: 4.2 channel\u003c\/li\u003e\t\t\t\u003cli\u003e4K picture quality, AI upscaled visual, and surround sound from the alpha 11 AI Processor Gen2\u003c\/li\u003e\t\t\t\u003cli\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/li\u003e\t\t\t\u003cli\u003e100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues\u003c\/li\u003e\t\t\t\u003cli\u003eUp to 3X brighter visuals vs. conventional OLED TVs from Brightness Booster Ultimate\u003c\/li\u003e\t\t\t\u003cli\u003eNew AI button, voice controls, drag and drop functions on the AI Magic Remote\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565877059952,"sku":"OLED77G54LW.AEK","price":3999.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED77G54LW.AEK_1.jpg?v=1776068178"},{"product_id":"lg-55-oled-evo-ai-c5-4k-smart-tv-oled55c54la-aek","title":"LG 55\" OLED Evo AI C5 4K Smart TV | OLED55C54LA.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\u003cdiv class=\"description-inner\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSee the Details of Every Light and Dark\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_2.jpg\" alt=\"\"\u003e\n\u003ch5\u003eNext-level Visual Detail with the Brilliant Alpha 9 AI Processor Gen8\u003c\/h5\u003e\n\u003cp\u003eOur processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_3.jpg\" alt=\"\"\u003e\n\u003ch5\u003eBrighter visuals with Brightness Booster\u003c\/h5\u003e\n\u003cp\u003eThe alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Brightness may vary based on model, screen size, and market region.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eExperience Perfect Black OLED, Only with LG OLED: Perfect Black Even in Bright or Dark Spaces\u003c\/h5\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_5.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\u003cp\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard Colour volume as verified independently by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 Colour patterns.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818119\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Picture Pro Brings Every Frame to Life\u003c\/h5\u003e\n\u003cp\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Picture Pro will not work with any copyright-protected content on OTT services.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818364\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Magic Remote Completes the AI Experience\u003c\/h5\u003e\n\u003cp\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Some features may require an internet connection.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818499\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Voice ID\u003c\/h5\u003e\n\u003cp\u003eLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*It works only with apps that support the Voice ID account.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Search\u003c\/h5\u003e\n\u003cp\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-2.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Chatbot\u003c\/h5\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*It is possible to link the AI chatbot to customer service.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-3.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Concierge\u003c\/h5\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Supported menus and apps may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Menus displayed may be different upon release.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Keyword recommendations vary according to the app and time of day.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818699\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Picture Wizard\u003c\/h5\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818923\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Sound Wizard\u003c\/h5\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eJust Say “Hi LG” to Start Interacting with Your TV\u003c\/h5\u003e\n\u003cp\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_10.png\" alt=\"\"\u003e\n\u003ch5\u003eNew Upgrades for 5 Years with Award-winning WebOS Re:New Program\u003c\/h5\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081819104\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eHome Hub, the All-in-one Platform for Your Smart Home\u003c\/h5\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_11.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDynamic Sound Booster Powered by AI Processor\u003c\/h5\u003e\n\u003cp\u003eAl processing enhances TV sound for a more powerful sound experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_12.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAll-encompassing Surround Sound with Virtual 11.1.2 Channels\u003c\/h5\u003e\n\u003cp\u003eGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_13.jpg\" alt=\"\"\u003e\n\u003ch5\u003eVoice Clarity with AI Voice Remastering\u003c\/h5\u003e\n\u003cp\u003eNo more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Must be activated through the Soundbar Mode menu\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Sound may vary according to the listening environment\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_14.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWOW Orchestra, Immersive Sound Through Perfect Synergy\u003c\/h5\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar Mode Control may vary by model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_15.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWOW Interface Lets You Control Sound Easier from Your TV\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_16.jpg\" alt=\"\"\u003e\n\u003ch5\u003eUltra Slim Design\u003c\/h5\u003e\n\u003cp\u003eYour TV’s sleek frame redefines a modern look and makes viewing more immersive.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Wall-mounting requires a separate wall-mount bracket, sold separately. Images show TV with USC9S soundbar, sold separately. USC9S bracket not compatible with 42\" TV.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_17.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMaximize the Fun, Use Multiple Screens with Multi View\u003c\/h5\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Picture and sound settings on both screens are the same. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081819235\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eStream a Variety of Content. Free\u003c\/h5\u003e\n\u003cp\u003eLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Available content and apps may vary by country, product, and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_18.jpg\" alt=\"\"\u003e\n\u003ch5\u003eCost-free. Contract-free. Cable-free\u003c\/h5\u003e\n\u003cp\u003eAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081819353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eGaming Portal Turns Your TV into the Ultimate Gaming Hub\u003c\/h5\u003e\n\u003cp\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app! Enjoy a wide variety of gaming experiences- from AAA titles with gamepad to casual games playable with your remote.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for the Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for cloud gaming services and games within Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Some gaming services may require a subscription and gamepad.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/2025_ms_lg-com\/tv\/oled-evo\/c5\/gp1\/features\/desktop\/oled-c5-2025-20-feature-ultimate-gameplay-d.jpg\" alt=\"\"\u003e\n\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\u003cp\u003eExperience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*144Hz only works with games or PC inputs that support 144Hz.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eBest OLED TV for Movies\u003c\/h5\u003e\n\u003cp\u003eWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/features\/oled-c5-2025-17-feature-best-oled-tv-for-movies-d-1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Vision \u0026amp; Ambient FilmMaker Mode\u003c\/h5\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/features\/oled-c5-2025-17-feature-best-oled-tv-for-movies-d-2.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e4K picture quality, upscaled visual and surround sound from the alpha 9 AI processor Gen8\u003c\/li\u003e\n\u003cli\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/li\u003e\n\u003cli\u003e100% colour fidelity for accurate lifelike colours. 100% colour volume for richer hues\u003c\/li\u003e\n\u003cli\u003eBrighter visuals from the new light boosting algorithm of brightness booster\u003c\/li\u003e\n\u003cli\u003eNew AI button, voice controls, drag and drop functions on the AI magic remote\u003c\/li\u003e\n\u003cli\u003eUSB camera compatible\u003c\/li\u003e\n\u003cli\u003eFull web browser\u003c\/li\u003e\n\u003cli\u003eHome hub\u003c\/li\u003e\n\u003cli\u003eHands-free voice control\u003c\/li\u003e\n\u003cli\u003eIntelligent voice recognition\u003c\/li\u003e\n\u003cli\u003eGoogle home \/ hub\u003c\/li\u003e\n\u003cli\u003eMagic remote control: Built-in\u003c\/li\u003e\n\u003cli\u003eAI chatbot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565880140144,"sku":"OLED55C54LA.AEK","price":1099.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/22.png?v=1776068268"},{"product_id":"lg-55-g5-oled-evo-4k-smart-tv-2025-oled55g54lw-aek","title":"LG 55\" G5 OLED Evo 4K Smart TV (2025) | OLED55G54LW.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_1.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLG OLED Evo Al\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee the Details of Every Light and Dark. Powered by a11 Al Processor Gen2\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLG Most Brilliant Alpha 11 AI Processor Gen2 for the Best Viewing Experience\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\talpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e3X Brighter Visuals with Brightness Booster Ultimate\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe alpha 11 Al Processor Gen2's new Light Boosting Algorithm and Light Control Architecture deliver up to three times brighter visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Brightness may vary based on model, screen size, and market region.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Peak brightness is 3X brighter than LG OLED B5 @10% window by Internal measurements.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect Black Even in Bright or Dark Spaces\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tPerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*'Reflection Free' applies to OLED M5 83\/77\/65 inches \u0026amp; OLED G5 83\/77\/65\/55 inches.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is measured to be under 1% as a reflection free display by Intertek.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118407\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Picture Pro Brings Every Pixel to Life\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each pixel to enhance resolution, brightness, depth, and clarity.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Picture Pro will work with any copyright-protected content on OTT services.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Magic Remote Completes the AI Experience\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Some features may require an internet connection.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118418\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Voice ID\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*It works only with apps that support the Voice ID account.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_7.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Search\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. \u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Internet connection required.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_8.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Chatbot\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Internet connection required.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*It is possible to link the AI chatbot to customer service.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_9.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Concierge\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Supported menus and apps may vary by country.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Menus displayed may be different upon release.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Keyword recommendations vary according to the app and time of day.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118440\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Picture Wizard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118471\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Sound Wizard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_10.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eJust Say “Hi LG” to Start Interacting with Your TV\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_11.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNew Upgrades for 5 Years with Award-winning WebOS Re:New Program\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118486\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWith an LG Gallery+ Subscription, Discover 4000+ Content to Curate a Space to your Taste\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Available content may vary by country.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Provided content is subject to change.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*4,000 pieces of content is only available in countries where webOS Pay is supported (Korea, USA, UK, and selected EU countries).\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*A subscription to the LG Gallery+ service is required to access full content and features.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy World-renowned Artwork in your Space\u003c\/h5\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSurround Yourself with the Beauty of Nature\u003c\/h5\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBring in a Modern Vibe with Digital \u0026amp; 3D Artwork\u003c\/h5\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCreate a Fun Atmosphere Through Diverse Content\u003c\/h5\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118528\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eEnjoy Auto-curated Content, Tailored to Your Tastes\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tYour TV gets to know your taste and preferences. By answering a series of questions, your TV can start serving you artwork that matches what you like.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*16 different profiles are provided, with content recommendations generated by matching data to each type of profile.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_16.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEasily Access Google Photos and Showcase Your Memories\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The feature works when logged in to your Google Photos account and you have at least 10 photos in the app.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118547\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStay Updated with An All-in-one Personalised Dashboard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Access to Google Calendar requires a Google account.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118742\" width=\"640\" height=\"480\"\u003e\n\t\t\u003c\/iframe\u003e\n\t\u003c\/div\u003e\n\u003ch5\u003eBeyond Curation, Generate Your Dream Artworks with True Generative AI from Google Gemini\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBeyond existing content, create art exactly as you imagined with Google Gemini powered by Google Imagen. With a subscription, you can just tell your TV what you want and it generates artwork for you.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e*Upon launch, the service will only be available in 7 countries (Korea, USA, UK, France, Germany, Spain, Italy).\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118745\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAlways Ready \u0026amp; Screensaver\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhile saving energy, you can still enjoy and display your selected artworks or curated images through Gallery+ when the TV is off or not in use for a long time, turning it into a digital canvas.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118783\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Brightness Control\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tYour TV's built-in sensors detect light and adjust screen brightness accordingly to ensure optimised viewing in any lighting.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118784\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eMotion Sensor\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Screensaver is available with a subscription.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Screensaver activates by default after 3 minutes of no video playback or no remote control activity. Users can adjust the time to 10, 20, or 30 minutes. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Video content and background music are not supported in screensaver mode.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Brightness sensors may vary by model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Motion sensors are only available on the M5 and G5 models only.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126119395\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eHome Hub, The all-in-one Platform for Your Smart Home\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_17.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eMost Optimal Sound with Al Object Remastering\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tHear every sound element effortlessly with Al-balanced audio. Al Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_18.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eDynamic Sound Booster Powered By Al Processor\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tAl processing enhances TV sound for a more powerful sound experience.\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_19.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eAll-encompassing Surround Sound with Virtual 11.1.2 channels\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Must be activated through the Sound Mode menu.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Sound may vary according to the listening environment.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_20.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eWOW Orchestra, Immersive Sound Through Perfect Synergy\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_21.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eWOW Interface Lets you Control Sound Easier From Your TV\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Soundbar can be purchased separately. \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Sound Mode Control may vary by model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.  \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*OLED G5 can be paired with SG10TY.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_22.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eOne Wall Design\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tWhen you mount your TV to the wall, its narrow bezels and seamless design ensure that there is no gap.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*97\/83\/77\/65\/55 inches of OLED G5 features One Wall Design.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*48 inch of OLED G5 features Ultra Slim Design. \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Depending on installation environment, there may be a slight gap between the TV and the wall. Installation requirements vary. See installation guide for details.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_23.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eMaximize the Fun, Use Multiple Screens with Multi View\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Picture and sound settings on both screens are the same. \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126119468\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eStream a Variety of Content. Free\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Available content and apps may vary by country, product, and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_24.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eCost-free. Contract-free. Cable-free\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126119600\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eGaming Portal Turns Your TV Into the ultimate gaming hub\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tPlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Support for the Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Support for cloud gaming services and games within Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Some gaming services may require a subscription and gamepad.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_25.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tExperience peak gaming with G-Sync compatibility, 165Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 10000 certification. Get your game on without lag or motion blur.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*83\/77\/65\/55 inches of OLED G5 only works with games or PC inputs that support 165Hz. And it runs up to 144 Hz on Dolby Vision inputs.  \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*97 inch supports 120Hz, and 48 inch supports 144Hz. \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*48 inches of OLED G5 only has ClearMR 9000 certification.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_26.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_27.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_28.png\" alt=\"\"\u003e\n\t\u003ch5\u003eMade with the Environment in Mind\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tTrusted global institutions have recognized LG TV's eco-conscious efforts. Now verified by Carbon Trust for carbon reduction and carbon emission measurement, and certified for resource efficiency by Intertek.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Intertek certification for Resource Efficiency applies to the following models: OLED M5, G5, C5, B5, and QNED9M, QNED85, QNED82, and QNED80.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Carbon Trust verification applies to 83\/77\/65\/55 inches of OLED G5 and 83-inch OLED C5 for carbon footprint reduction, and 77\/65\/55 inches of OLED C5 for carbon footprint measurement.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\u003cli\u003eRemote: Magic remote MR25GA\/MR25GB (UK, Italy)\u003c\/li\u003e\t\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\u003cli\u003ePicture mode: 10 Modes\u003c\/li\u003e\t\u003cli\u003eHFR (high frame rate): 4K 120 fps (HDMI, RF, USB)\u003c\/li\u003e\t\u003cli\u003eSpeaker system: 4.2 channel\u003c\/li\u003e\t\u003cli\u003eSpeaker direction: Down firing\u003c\/li\u003e\t\u003cli\u003eHDMI audio return channel: eARC (HDMI 2)\u003c\/li\u003e\t\u003cli\u003eUSB input: X3 (v 2.0)\u003c\/li\u003e\t\u003cli\u003e4K picture quality, AI upscaled visual, and surround sound from the alpha 11 AI Processor Gen2\u003c\/li\u003e\t\u003cli\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/li\u003e\t\u003cli\u003e100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues\u003c\/li\u003e\t\u003cli\u003eUp to 3X brighter visuals vs. conventional OLED TVs from brightness booster ultimate\u003c\/li\u003e\t\u003cli\u003eNew AI button, voice controls, drag and drop functions on the AI magic remote\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565880598896,"sku":"OLED55G54LW.AEK","price":1749.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED55G54LW.AEK_1.jpg?v=1776068261"},{"product_id":"lg-48-oled-evo-ai-c54-4k-smart-tv-oled48c54la-aek","title":"LG 48\" OLED Evo AI C54 4K Smart TV | OLED48C54LA.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\u003cdiv class=\"description-inner\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_1.png\" alt=\"\"\u003e\n\u003ch5\u003eLG OLED Evo AI\u003c\/h5\u003e\n\u003cp\u003eSee the details of every light and dark.Powered by a9 Al processor gen8.\u003c\/p\u003e\n\u003cem\u003e*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https:\/\/www.omdia.com\/ for more details.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_2.webp\" alt=\"\"\u003e\n\u003ch5\u003eNext-Level Visual Detail With The Brilliant Alpha 9 Ai Processor Gen8\u003c\/h5\u003e\n\u003cp\u003eOur processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.\u003c\/p\u003e\n\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_3.avif\" alt=\"\"\u003e\n\u003ch5\u003ePerfect Black Even In Bright Or Dark Spaces\u003c\/h5\u003e\n\u003cp\u003eUnveil mesmerizing depth, detail and contrast from stunning picture quality. True black levels maintain their deep black appearance whether it's bright or dark around you.\u003c\/p\u003e\n\u003cem\u003e*LG OLED Display is verified by UL for Perfect Black measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e \u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\u003cp\u003e100% colour volume and 100% colour fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.\u003c\/p\u003e\n\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e \u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e \u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek.\u003c\/em\u003e \u003cem\u003e*The LG OLED Panel is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_5.avif\" alt=\"\"\u003e\n\u003ch5\u003eThe Next Generation Of Lg Ai Tv : AI Voice Id With My Profile Syncs To You\u003c\/h5\u003e\n\u003cp\u003eLG AI voice ID knows each user's unique voice signature and offers personalized recommendations the moment you turn it on and speak.\u003c\/p\u003e\n\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e \u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e \u003cem\u003e*Voice ID is available for LG Apps, Home, Home Hub, LG Fitness, Sports Alert, Home Office, Music, Games, and PPW.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_6.avif\" alt=\"\"\u003e\n\u003ch5\u003eFind Answers Instantly With Ai Search\u003c\/h5\u003e\n\u003cp\u003eVoice-activated intelligence powered by built-in AI understands your inquiries. Ask questions and get tailored recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. \u003c\/em\u003e \u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_7.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSolve Requests In Real-Time With Ai Chatbot\u003c\/h5\u003e\n\u003cp\u003eHave your own AI Chatbot actively resolve and help you with your requests. Simply speak to your TV as it can classify your intentions and respond accordingly.\u003c\/p\u003e\n\u003cem\u003e*Internet connection required.\u003c\/em\u003e \u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e \u003cem\u003e*It is possible to link the AI chatbot to customer service and mobile contacts.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_8.avif\" alt=\"\"\u003e\n\u003ch5\u003eNew Upgrade Every Year With Award-Winning Webos Re:New Program\u003c\/h5\u003e\n\u003cp\u003eGet the benefits from the latest features and software with annual upgrades.\u003c\/p\u003e\n\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e \u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e \u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e \u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_9.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAi Sound Pro With Virtual 11.1.2 Channels : Voice Clarity With Al Voice Remastering\u003c\/h5\u003e\n\u003cp\u003eNo more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_10.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAi Sound Pro With Virtual 11.1.2 Channels : Dynamic Sound Booster Powers Your Sound\u003c\/h5\u003e\n\u003cp\u003eAl processing enhances tv sound for a more powerful sound experience.\u003c\/p\u003e\n\u003cem\u003e*Must be activated through the Soundbar Mode menu.\u003c\/em\u003e \u003cem\u003e*Sound may vary according to the listening environment.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_11.avif\" alt=\"\"\u003e\n\u003ch5\u003eElevate Your Soundscapes With Lg Tv And Lg Soundbar : Immersive Sound With Wow Orchestra\u003c\/h5\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_12.avif\" alt=\"\"\u003e\n\u003ch5\u003eElevate Your Soundscapes With Lg Tv And Lg Soundbar :Control Sound Easier With Wow Interface\u003c\/h5\u003e\n\u003cp\u003eConveniently operate your soundbar settings from your TV.\u003c\/p\u003e\n\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e \u003cem\u003e*Soundbar Mode Control may vary by model.\u003c\/em\u003e \u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e \u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e \u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_13.avif\" alt=\"\"\u003e\n\u003ch5\u003eUltra Slim Design\u003c\/h5\u003e\n\u003cp\u003eYour TV’s sleek frame redefines a modern look and makes viewing more immersive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_14.avif\" alt=\"\"\u003e\n\u003ch5\u003eUltra Slim Design\u003c\/h5\u003e\n\u003cp\u003eYour TV’s sleek frame redefines a modern look and makes viewing more immersive.\u003c\/p\u003e\n\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_15.avif\" alt=\"\"\u003e\n\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\u003cp\u003eExperience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.\u003c\/p\u003e\n\u003cem\u003e*OLED C5 features NVIDIA G-Sync, FreeSync Premium, GeForce NOW, Game Portal, VRR, ALLM, eARC, and HGiG.\u003c\/em\u003e \u003cem\u003e*144Hz only works with games or PC inputs that support 144Hz.\u003c\/em\u003e \u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e \u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e \u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_16.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Vision \u0026amp; Ambient Filmmaker Mode\u003c\/h5\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.\u003c\/em\u003e \u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e \u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLED48C54LA.AEK_img\/OLED48C54LA.AEK_17.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003cem\u003e*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation.\u003c\/em\u003e \u003cem\u003e*All images above are simulated.\u003c\/em\u003e \u003cem\u003e*Service availability varies by region and country.\u003c\/em\u003e \u003cem\u003e*Personalized services may vary depending on the policies of the 3rd party application.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084162279\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eBring Every Frame to Life With Ai Picture Pro\u003c\/h5\u003e\n\u003cp\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Picture Pro will not work with any copyright-protected content on OTT services.\u003c\/em\u003e \u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084162948\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eThe Next Generation of LG AI TV : Personalized Visual from 1.6 Billion Possibilities with Al Picture Wizard\u003c\/h5\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084164166\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eThe Next Generation of LG AI TV : Personalized Sound with Al Sound Wizard\u003c\/h5\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, Al creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084165047\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eComplete Your AI Experience With Ai Magic Remote Featuring a Dedicated AI Button\u003c\/h5\u003e\n\u003cp\u003eControl your TV easily with AI magic remote - no extra device needed! Simple but powerful click, drag and drop functions make using webOS intuitive and easy to operate.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e \u003cem\u003e*An internet connection is required for use.\u003c\/em\u003e \u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eWhat's in the box :\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eRemote\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProducts Features :\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8\u003c\/li\u003e\n\u003cli\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/li\u003e\n\u003cli\u003e100% colour fidelity for accurate life like colours. 100% colour volume for richer hues\u003c\/li\u003e\n\u003cli\u003eBrighter visuals from the new light boosting algorithm of brightness booster\u003c\/li\u003e\n\u003cli\u003eNew AI button, voice controls, drag and drop functions on the AI magic remote\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565880959344,"sku":"OLED48C54LA.AEK","price":949.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED48C54LA.AEK_1_resized.jpg?v=1776068293"},{"product_id":"lg-65-oled-4k-smart-tv-oled65g56ls-aek","title":"LG 65\" OLED 4K Smart TV | OLED65G56LS.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\u003cdiv class=\"description-inner\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eLG OLED Evo Al\u003c\/h5\u003e\n\u003cp\u003eSee the Details of Every Light and Dark\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_2.jpg\" alt=\"\"\u003e\n\u003ch5\u003eLg Most Brilliant Alpha 11 Ai Processor Gen2 for the Best Viewing Experience\u003c\/h5\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_3.jpg\" alt=\"\"\u003e\n\u003ch5\u003e3x Brighter Visuals With Brightness Booster Ultimate\u003c\/h5\u003e\n\u003cp\u003eThe alpha 11 AI Processor Gen2 the new light emitting structure and lighting control architecture deliver up to three times brighter visuals.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Brightness may vary based on model, screen size, and market region.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Peak brightness is 3X brighter than LG OLED B5 @10% window by Internal measurements.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eExperience Perfect Black Oled, Only With Lg Oled: Perfect Black Even in Bright or Dark Spaces\u003c\/h5\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_5.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\u003cp\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard Colour volume as verified independently by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 Colour patterns.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*LG OLED Display is measured to be under 1% as a reflection free display by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003ch5\u003eAi Picture Pro Brings Every Frame to Life\u003c\/h5\u003e\n\u003cp\u003eAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084212197\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*AI Picture Pro will not work with any copyright-protected content on OTT services.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eAI Magic Remote Completes the AI Experience\u003c\/h5\u003e\n\u003cp\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084212327\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Some features may require an internet connection.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_6.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Voice ID\u003c\/h5\u003e\n\u003cp\u003eLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*It works only with apps that support the Voice ID account.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_7.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Search\u003c\/h5\u003e\n\u003cp\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. \u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*Internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_8.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Chatbot\u003c\/h5\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*It is possible to link the AI chatbot to customer service.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_9.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Concierge\u003c\/h5\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Supported menus and apps may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Menus displayed may be different upon release.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*Keyword recommendations vary according to the app and time of day.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_10.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Picture Wizard\u003c\/h5\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_11.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Sound Wizard\u003c\/h5\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_12.jpg\" alt=\"\"\u003e\n\u003ch5\u003eJust Say “Hi LG” to Start Interacting With Your TV\u003c\/h5\u003e\n\u003cp\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_13.jpg\" alt=\"\"\u003e\n\u003ch5\u003eNew Upgrades for 5 Years With Award-winning Webos Re:new Program\u003c\/h5\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003ch5\u003eHome Hub, the All-in-one Platform for Your Smart Home\u003c\/h5\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084212486\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eAi Sound Pro Fine-tunes Your Sound for Impact\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_14.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMost Optimal Sound With Al Object Remastering\u003c\/h5\u003e\n\u003cp\u003eHear every sound element effortlessly with Al-balanced audio. Al Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Must be activated through the Soundbar Mode menu.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Sound may vary according to the listening environment.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_15.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDynamic Sound Booster Powered by Al Processor\u003c\/h5\u003e\n\u003cp\u003eAl processing enhances TV sound for a more powerful sound experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_16.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAll-encompassing Surround Sound With Virtual 11.1.2 Channels\u003c\/h5\u003e\n\u003cp\u003eGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Must be activated through the Soundbar Mode menu.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Sound may vary according to the listening environment.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003ch5\u003eEnrich Your Sound With Lg Tv and Lg Soundbar\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_17.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWow Orchestra, Immersive Sound Through Perfect Synergy\u003c\/h5\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_18.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWow Interface Lets You Control Sound Easier From Your TV\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Soundbar Mode Control may vary by model.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_19.jpg\" alt=\"\"\u003e\n\u003ch5\u003eOne Wall Design\u003c\/h5\u003e\n\u003cp\u003eWhen you mount your TV to the wall, its narrow bezels and seamless design ensure that there is no gap.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e*97\/83\/77\/65\/55 inches of OLED G5 features One Wall Design.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*48 inch of OLED G5 features Ultra Slim Design and is only available in the UK. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e*Wall-mount bracket not supplied with G5 stand variant, Bracket available to purchase seperately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_20.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMaximize the Fun, Use Multiple Screens With Multi View\u003c\/h5\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Picture and sound settings on both screens are the same. \u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003ch5\u003eStream a Variety of Content. Free\u003c\/h5\u003e\n\u003cp\u003eLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084212632\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*Available content and apps may vary by country, product, and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_21.jpg\" alt=\"\"\u003e\n\u003ch5\u003eCost-free. Contract-free. Cable-free\u003c\/h5\u003e\n\u003cp\u003eAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eGaming Portal Turns Your Tv Into the Ultimate Gaming Hub\u003c\/h5\u003e\n\u003cp\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app! Enjoy a wide variety of gaming experiences- from AAA titles with gamepad to casual games playable with your remote.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1084212773\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e*Support for the Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for cloud gaming services and games within Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Some gaming services may require a subscription and gamepad.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_22.jpg\" alt=\"\"\u003e\n\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\u003cp\u003eExperience peak gaming with G-Sync compatibility, 165Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 10000 certification. Get your game on without lag or motion blur.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*83\/77\/65\/55 inches of OLED G5 only works with games or PC inputs that support 165Hz. And it runs up to 144 Hz on Dolby Vision inputs. \u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*97 inch supports 120Hz, and 48 inch supports 144Hz. \u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*48 inches of OLED G5 only has ClearMR 9000 certification.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003ch5\u003eBest Oled Tv for Movies\u003c\/h5\u003e\n\u003cp\u003eWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_23.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Vision \u0026amp; Ambient Filmmaker Mode\u003c\/h5\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_24.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED65G56LS.AEK-test\/OLED65G56LS.AEK-test_25.jpg\" alt=\"\"\u003e\n\u003ch5\u003eLG OLED: See the Endless Innovation\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*All images above are simulated.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*Service availability varies by region and country.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*Personalized services may vary depending on the policies of the 3rd party application.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cem\u003e*AI Magic Remote may require a separate purchase depending on your TV's size, model, and region.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eRemote: Magic Remote MR25GA \/ MR25GB (UK, Italy)\u003c\/li\u003e\n\u003cli\u003ePower Cable: Yes (TV Attached)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eHigh Contrast\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003cli\u003eSimplink\u003c\/li\u003e\n\u003cli\u003eBluetooth Support\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eAI Acoustic Tuning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565881057648,"sku":"OLED65G56LS.AEK","price":2024.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED65G56LS.AEK_resized.jpg?v=1776068268"},{"product_id":"lg-65-oled-evo-ai-c5-4k-smart-tv-oled65c54la-aek","title":"LG 65\" OLED Evo AI C5 4K Smart TV | OLED65C54LA.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\u003cdiv class=\"description-inner\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\"\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946501297\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eA Masterpiece Perfected by Time-Honed Expertise\u003c\/h5\u003e\n\u003cp\u003eYears of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_1.webp%20\" alt=\"\"\u003e\n\u003ch5\u003eThe World's No.1: 11 Years Later, Still on Top\u003c\/h5\u003e\n\u003cp\u003eLG reign as the world's favourite OLED continues.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946501962\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAlpha 9 AI Processor Gen7: Only a Makes OLED as Vivid as This\u003c\/h5\u003e\n\u003cp\u003eThe alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Comparison is based on a conventional TV with alpha 5 AI Processor.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946502445\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAI Customisation: Syncs With How You Watch\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946503804\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAI Customisation: A Picture Tailored to Your Taste\u003c\/h5\u003e\n\u003cp\u003eSelect your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.\u003c\/p\u003e\n\u003ch5\u003eAI Acoustic Tuning: Optimal Audio to Fit Your Space\u003c\/h5\u003e\n\u003cp\u003eThe sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_2.PNG\" alt=\"\"\u003e\n\u003ch5\u003eAI Customisation: Intelligence That's Bright in Any Light\u003c\/h5\u003e\n\u003cp\u003eCome day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946504137\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eAI Picture Pro: Insane Realism With Authentic Charm\u003c\/h5\u003e\n\u003ch5\u003eAI Super Upscaling: AI Fine-Tunes the Resolution\u003c\/h5\u003e\n\u003cp\u003eAfter recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eAI Sound Pro: Hear Every Detail of the Soundscape\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_3.avif\" alt=\"\"\u003e\n\u003ch5\u003eVirtual 11.1.2ch Suround: Lifelike Audio Soars Through Your Space\u003c\/h5\u003e\n\u003cp\u003eExperience the insane immersion of an all-encompassina 11.12 virtual surround sound system.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_4.avif\" alt=\"\"\u003e\n\u003ch5\u003eDynamic Sound Booster: Impactful Sound Resonates\u003c\/h5\u003e\n\u003cp\u003eAI Processor refinements give your sound a dynamic boost packed with power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_5.avif\" alt=\"\"\u003e\n\u003ch5\u003eAdaptive Sound Control: Sound Suits Whatever You Watch\u003c\/h5\u003e\n\u003cp\u003eAdaptive Sound Control balances the audio according to the genre in real-time for rich clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Must be activated through the sound mode menu.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****Sound may vary according to the listening environment.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_6.avif\" alt=\"\"\u003e\n\u003ch5\u003eBrightness Booster: Illuminating a Brighter Picture\u003c\/h5\u003e\n\u003cp\u003eBrightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*30% brighter applies to 55\/65\/77\/83\" C4.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Brightness differs by series and size.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946504583\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eEndless Contrast Creates Infinite Impact:\u003c\/h5\u003e\n\u003cp\u003eScenes burst boldly into life where the darkest shadows and brightest lights intertwine.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_7.avif\" alt=\"\"\u003e\n\u003ch5\u003e100% Colour Fidelity \u0026amp; Volume: Scenes Shine With Lifelike Colours\u003c\/h5\u003e\n\u003cp\u003e100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_8.webp%20\" alt=\"\"\u003e\n\u003ch5\u003eOLED Care: Boost the Longevity of Your OLED\u003c\/h5\u003e\n\u003cp\u003eRelax more and enjoy more with integrated panel care that keeps your screen like new for longer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_9.avif\" alt=\"\"\u003e\n\u003ch5\u003eBest Harmony With LG Audio: LG Sound Bar USC9S - Designed For OLED C4\u003c\/h5\u003e\n\u003ch5\u003eUltra Slim Design: Elegance in Simplicity\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_10.avif\" alt=\"\"\u003e\n\u003ch5\u003eExperience the Ultra-Slim Sensation\u003c\/h5\u003e\n\u003cp\u003eA minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Images show C4 with USC9S sound bar - sold separately. Bracket between TV and sound bar included only with USC9S.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_11.webp%20\" alt=\"\"\u003e\n\u003ch5\u003eSynergy Bracket: Designed to Amplify Sight and Sound\u003c\/h5\u003e\n\u003cp\u003eThe Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_12.webp%20\" alt=\"\"\u003e\n\u003ch5\u003eSynergy Bracket: Designed to Amplify Sight and Sound\u003c\/h5\u003e\n\u003cp\u003eThe Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Soundbar USC9S matches with C2, C3 and C4. Bracket compatible only with 55\/65\/77\" screen sizes.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_13.avif\" alt=\"\"\u003e\n\u003ch5\u003eWow Interface: Simplicity at Your Fingertips\u003c\/h5\u003e\n\u003cp\u003eAccess WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_14.avif\" alt=\"\"\u003e\n\u003ch5\u003eWow Orchestra: Every Picture is Perfectly on Pitch\u003c\/h5\u003e\n\u003cp\u003eWOW Orchestra brings the unique sound of your LG Soundbar and LG OLED together in synergy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_15.avif\" alt=\"\"\u003e\n\u003ch5\u003eWowcast Built-in: Watch Your TV With Zero Mess in Sight.\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**LG TV Remote usage is limited to certain features only.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****WOW Interface \/ WOW Orchestra \/ WOWCAST Compatible TVs: OLED G4, C4 and B4.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_16.avif\" alt=\"\"\u003e\n\u003ch5\u003eVast Size Range: Sized to Fit Every Life\u003c\/h5\u003e\n\u003cp\u003eDiscover a size for every space and taste with a lineup ranging from 42\" to 83\".\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_17.webp%20\" alt=\"\"\u003e\n\u003ch5\u003ewebOS 24: Make Your TV Experience Yours\u003c\/h5\u003e\n\u003cp\u003eExperience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Supported menus and apps may vary by country and be different upon release.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Applied to OLED\/QNED\/Nanocell\/UHD model manufactured in the year of 2023 and after.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country. The security update is supported until: 31\/12\/2028.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*****Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eTune into Cinematic Marvels and Arcade Fun\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_18.webp%20\" alt=\"\"\u003e\n\u003ch5\u003eDolby Vision \u0026amp; Filmmaker Mode: Authentic Movie Scenes Burst Into Life\u003c\/h5\u003e\n\u003cp\u003eTransform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_19.avif\" alt=\"\"\u003e\n\u003ch5\u003eDolby Atmos: Enticing Soundscapes Surround You\u003c\/h5\u003e\n\u003cp\u003eHear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eDirector-Approved For Advanced Processing\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946506214\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003eIn conversation with Netflix's Beef director Lee Sung Jin.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946507496\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003eWhere Ryusuke Hamaguchi crafts his award-winning movies.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/946504922\" width=\"640\" height=\"480\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eUltimate Gaming: Where Fast Action Never Stutters\u003c\/h5\u003e\n\u003cp\u003eObliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Certified for \"Excellent Gaming Performance\" and response times by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***144Hz of C4 only works with games or PC inputs that support 144Hz.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_20.avif\" alt=\"\"\u003e\n\u003ch5\u003eControls Right Where You Need Them\u003c\/h5\u003e\n\u003cp\u003eDon't pause to use Game Optimizer and Game Dashboard.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Game Dashboard is activated only when both \"Game Optimizer\" and \"Game Dashboard\" is on.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Screen images simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/LG\/OLEDC44LA\/OLEDC44LA_21.avif\" alt=\"\"\u003e\n\u003ch5\u003eAccess to All Your Favourite Games\u003c\/h5\u003e\n\u003cp\u003eThousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Supported partnerships may differ by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**GeForce NOW subscription may be required.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Boosteroid subscription may be required.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565881188720,"sku":"OLED65C54LA.AEK","price":1599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED42C54LA.AEK_1_26d99930-8fef-470e-a24a-8722520ffd79_resized.jpg?v=1776068293"},{"product_id":"lg-83-oled-evo-ai-g5-4k-smart-tv-2025-oled83g54lw-aek","title":"LG 83\" OLED Evo AI G5 4K Smart TV (2025) | OLED83G54LW.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\u003cdiv class=\"description-inner\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED97G54LW.AEK\/OLED97G54LW.AEK_1.png\" alt=\"\"\u003e\n\u003ch5\u003eSee the Details of Every Light and Dark\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https:\/\/www.omdia.com\/ for more details.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED97G54LW.AEK\/OLED97G54LW.AEK_2.avif\" alt=\"\"\u003e\n\u003ch5\u003eOur Most Brilliant Alpha 11 AI Processor Gen2 for the Best Viewing Experience\u003c\/h5\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED97G54LW.AEK\/OLED97G54LW.AEK_3.avif\" alt=\"\"\u003e\n\u003ch5\u003e3X Brighter Visuals with Brightness Booster Ultimate\u003c\/h5\u003e\n\u003cp\u003eThe alpha 11 AI Processor Gen2 the new light emitting structure and lighting control architecture deliver up to three times brighter visuals.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Brightness may vary based on model, screen size, and market region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Peak brightness is 3X brighter than LG OLED B5 @10% window by Internal measurements.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED97G54LW.AEK\/OLED97G54LW.AEK_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eExperience Perfect Black OLED, Only with LG OLED: Perfect Black Even in Bright or Dark Spaces\u003c\/h5\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_5.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\u003cp\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*'Reflection Free' applies to OLED M5 83\/77\/65 inches \u0026amp; OLED G5 83\/77\/65\/55 inches.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 Colour patterns.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Display is measured to be under 1% as a reflection free display by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1082120988\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Picture Pro brings Every Frame to Life\u003c\/h5\u003e\n\u003cp\u003eAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Picture Pro will not work with any copyright-protected content on OTT services.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818364\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Magic Remote Completes the AI Experience\u003c\/h5\u003e\n\u003cp\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Some features may require an internet connection.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818499\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Voice ID\u003c\/h5\u003e\n\u003cp\u003eLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*It works only with apps that support the Voice ID account.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Search\u003c\/h5\u003e\n\u003cp\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-2.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Chatbot\u003c\/h5\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*It is possible to link the AI chatbot to customer service.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-3.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Concierge\u003c\/h5\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Supported menus and apps may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Menus displayed may be different upon release.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Keyword recommendations vary according to the app and time of day.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818699\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Picture Wizard\u003c\/h5\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818923\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Sound Wizard\u003c\/h5\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eJust Say “Hi LG” to Start Interacting with Your TV\u003c\/h5\u003e\n\u003cp\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_10.png\" alt=\"\"\u003e\n\u003ch5\u003eNew Upgrades for 5 Years with Award-winning WebOS Re:New Program\u003c\/h5\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081819104\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eHome Hub, the All-in-one Platform for Your Smart Home\u003c\/h5\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_11.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDynamic Sound Booster Powered by AI Processor\u003c\/h5\u003e\n\u003cp\u003eAl processing enhances TV sound for a more powerful sound experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_12.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAll-encompassing Surround Sound with Virtual 11.1.2 Channels\u003c\/h5\u003e\n\u003cp\u003eGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED97G54LW.AEK\/OLED97G54LW.AEK_10.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMost Optimal Sound with Al Object Remastering\u003c\/h5\u003e\n\u003cp\u003eHear every sound element effortlessly with Al-balanced audio. Al Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Must be activated through the Soundbar Mode menu\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Sound may vary according to the listening environment\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_14.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWOW Orchestra, Immersive Sound Through Perfect Synergy\u003c\/h5\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar Mode Control may vary by model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_15.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWOW Interface Lets You Control Sound Easier from Your TV\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED97G54LW.AEK\/OLED97G54LW.AEK_14.avif\" alt=\"\"\u003e\n\u003ch5\u003eOne Wall Design\u003c\/h5\u003e\n\u003cp\u003eWhen you mount your TV to the wall, its narrow bezels and seamless design ensure that there is no gap.\u003c\/p\u003e\nOne Wall Design\n\u003cp\u003e\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*97\/83\/77\/65\/55 inches of OLED G5 features One Wall Design.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*48 inch of OLED G5 features Ultra Slim Design and is only available in the UK.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_17.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMaximize the Fun, Use Multiple Screens with Multi View\u003c\/h5\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Picture and sound settings on both screens are the same. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081819235\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eStream a Variety of Content. Free\u003c\/h5\u003e\n\u003cp\u003eLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Available content and apps may vary by country, product, and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_18.jpg\" alt=\"\"\u003e\n\u003ch5\u003eCost-free. Contract-free. Cable-free\u003c\/h5\u003e\n\u003cp\u003eAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081819353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eGaming Portal Turns Your TV into the Ultimate Gaming Hub\u003c\/h5\u003e\n\u003cp\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app! Enjoy a wide variety of gaming experiences- from AAA titles with gamepad to casual games playable with your remote.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for the Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for cloud gaming services and games within Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Some gaming services may require a subscription and gamepad.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/2025_ms_lg-com\/tv\/oled-evo\/c5\/gp1\/features\/desktop\/oled-c5-2025-20-feature-ultimate-gameplay-d.jpg\" alt=\"\"\u003e\n\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\u003cp\u003eExperience peak gaming with G-Sync compatibility, 165Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 10000 certification. Get your game on without lag or motion blur.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*83\/77\/65\/55 inches of OLED G5 only works with games or PC inputs that support 165Hz. And it runs up to 144 Hz on Dolby Vision inputs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*97 inch supports 120Hz, and 48 inch supports 144Hz. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*48 inches of OLED G5 only has ClearMR 9000 certification.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eBest OLED TV for Movies\u003c\/h5\u003e\n\u003cp\u003eWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/features\/oled-c5-2025-17-feature-best-oled-tv-for-movies-d-1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Vision \u0026amp; Ambient FilmMaker Mode\u003c\/h5\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/features\/oled-c5-2025-17-feature-best-oled-tv-for-movies-d-2.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e4K picture quality, AI upscaled visual, and surround sound from the alpha 11 AI processor Gen2\u003c\/li\u003e\n\u003cli\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/li\u003e\n\u003cli\u003e100% colour fidelity for accurate lifelike colours. 100% colour volume for richer hues\u003c\/li\u003e\n\u003cli\u003eUp to 3X brighter visuals vs. conventional OLED TVs from brightness booster ultimate\u003c\/li\u003e\n\u003cli\u003eNew AI button, voice controls, drag and drop functions on the AI magic remote\u003c\/li\u003e\n\u003cli\u003eUSB camera compatible\u003c\/li\u003e\n\u003cli\u003eFull web browser\u003c\/li\u003e\n\u003cli\u003eHome hub\u003c\/li\u003e\n\u003cli\u003eHands-free voice control\u003c\/li\u003e\n\u003cli\u003eIntelligent voice recognition\u003c\/li\u003e\n\u003cli\u003eGoogle home \/ hub\u003c\/li\u003e\n\u003cli\u003eMagic remote control: Built-in\u003c\/li\u003e\n\u003cli\u003eAI chatbot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565881614704,"sku":"OLED83G54LW.AEK","price":6299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED83G54LW.AEK_1_resized.jpg?v=1776068293"},{"product_id":"lg-48-oled-ai-b5-4k-smart-tv-2025-oled48b56la-aek","title":"LG 48\" OLED AI B5 4K Smart TV (2025) | OLED48B56LA.AEK","description":"\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eExperience Perfect Black OLED, Only with LG OLED: Perfect Black Even in Bright or Dark Spaces\u003c\/h5\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_5.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\u003cp\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard Colour volume as verified independently by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 Colour patterns.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818119\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eAI Picture Pro Brings Every Frame to Life\u003c\/h5\u003e\u003cp\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*AI Picture Pro will not work with any copyright-protected content on OTT services.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\u003c\/p\u003e\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818364\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eThe next generation of LG AI TV\u003c\/h5\u003e\u003ch5\u003eComplete Your AI Experience with AI Magic Remote Featuring a Dedicated AI Button\u003c\/h5\u003e\u003cp\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Some features may require an internet connection.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818499\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eAI Voice ID\u003c\/h5\u003e\u003cp\u003eLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*It works only with apps that support the Voice ID account.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Search\u003c\/h5\u003e\n\u003cp\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-2.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Chatbot\u003c\/h5\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*It is possible to link the AI chatbot to customer service.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK-3.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Concierge\u003c\/h5\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Supported menus and apps may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Menus displayed may be different upon release.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Keyword recommendations vary according to the app and time of day.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818699\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eAI Picture Wizard\u003c\/h5\u003e\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1081818923\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eAI Sound Wizard\u003c\/h5\u003e\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_10.png\" alt=\"\"\u003e\n\u003ch5\u003eNew Upgrade Every Year for 5 Years with Award-winning WebOS Re:New Program\u003c\/h5\u003e\n\u003cp\u003eGet the benefits from the latest features and software with annual upgrades. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_11.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Sound Pro Fine-tunes Your Sound for Impact\u003c\/h5\u003e\n\u003ch5\u003eDynamic Sound Booster Powered by AI Processor\u003c\/h5\u003e\n\u003cp\u003eAl processing enhances TV sound for a more powerful sound experience.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_12.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAll-encompassing Surround Sound with Virtual 9.1.2 Channels\u003c\/h5\u003e\n\u003cp\u003eGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 9.1.2 channels all around you.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/65QNED86A6A.AEK\/65QNED86A6A.AEK_11.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Clear Sound\u003c\/h5\u003e\n\u003cp\u003ePrecision tone correction enhances sound clarity for an exceptional audio experience.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Clear Sound must be activated through the Sound Mode menu.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Sound may vary according to the listening environment.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED48B56LA.AEK\/OLED48B56LA.AEK-3.avif\" alt=\"\"\u003e\n\u003ch5\u003eEnrich Your Sound with LG TV and LG Soundbar\u003c\/h5\u003e\n\u003ch5\u003eWOW Orchestra, Immersive Sound Through Perfect Synergy\u003c\/h5\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar can be purchased separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar Mode Control may vary by model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED42C54LA.AEK\/OLED42C54LA.AEK_15.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWOW Interface Lets You Control Sound Easier from Your TV\u003c\/h5\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED48B56LA.AEK\/OLED48B56LA.AEK-4.avif\" alt=\"\"\u003e\n\u003ch5\u003eSlim Design\u003c\/h5\u003e\n\u003cp\u003eAdd a modern touch with a sleek design that blends into your space gracefully.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Image shows TV wall-mounted with a sound bar underneath; wall-mounting requires a wall-mount bracket – not included, sound bar not included.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/2025_ms_lg-com\/tv\/oled-evo\/c5\/gp1\/features\/desktop\/oled-c5-2025-20-feature-ultimate-gameplay-d.jpg\" alt=\"\"\u003e\n\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\u003cp\u003eExperience peak gaming with G-Sync compatibility, 0.1ms Pixel Response Time, and AMD FreeSync Premium. Get your game on without lag or motion blur.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003ch5\u003eBest OLED TV for Movies\u003c\/h5\u003e\u003cp\u003eWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/features\/oled-c5-2025-17-feature-best-oled-tv-for-movies-d-1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Vision \u0026amp; Ambient FilmMaker Mode\u003c\/h5\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED48B56LA.AEK\/OLED48B56LA.AEK-5.avif\" alt=\"\"\u003e\n\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\u003cul\u003e\n\u003cli\u003eMagic remote MR25GA\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eProduct Features:\u003c\/h5\u003e\u003cul\u003e\n\u003cli\u003e4K picture quality, upscaled visual and surround sound from the alpha 8 AI processor Gen2\u003c\/li\u003e\n\u003cli\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/li\u003e\n\u003cli\u003e100% colour fidelity for accurate lifelike colours. 100% colour volume for richer hues\u003c\/li\u003e\n\u003cli\u003eAI Picture Pro improves overall visual quality by analyzing and enhancing every frame\u003c\/li\u003e\n\u003cli\u003eNew AI button with advanced functions, plus voice control on the AI magic remote\u003c\/li\u003e\n\u003cli\u003eUSB camera compatible\u003c\/li\u003e\n\u003cli\u003eFull web browser\u003c\/li\u003e\n\u003cli\u003eHome hub\u003c\/li\u003e\n\u003cli\u003eIntelligent voice recognition\u003c\/li\u003e\n\u003cli\u003eGoogle home \/ hub\u003c\/li\u003e\n\u003cli\u003eMagic remote control: Built-in\u003c\/li\u003e\n\u003cli\u003eAI chatbot\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565881713008,"sku":"OLED48B56LA.AEK","price":699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED48B56LA.AEK_1_resized.jpg?v=1776068295"},{"product_id":"lg-55-oled-ai-b5-4k-smart-tv-2025-oled55b56la-aek","title":"LG 55\" OLED AI B5 4K Smart TV (2025) | OLED55B56LA.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\u003cdiv class=\"description-inner\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/pages\/sanus-banner\/sanus-banner-styles.css\"\u003e\n\u003cdiv class=\"description-outer\"\u003e\u003cdiv class=\"description-inner\"\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_1.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSee the Details of Every Light and Dark\u003c\/h5\u003e\n\u003cp\u003ePowered by a8 Al Processor Gen2\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https:\/\/www.omdia.com\/ for more details.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_2.jpg\" alt=\"\"\u003e\n\u003ch5\u003eThe Smarter and Faster Alpha 8 AI Processor Gen2 From a Decade of Innovation\u003c\/h5\u003e\n\u003cp\u003eLG processor’s AI engine is capable of recognizing content by genre. Based on this information, it provides the most optimal picture quality settings to deliver better depth and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_3.jpg\" alt=\"\"\u003e\n\u003ch5\u003eExperience Perfect Black OLED, Only with LG OLED: Perfect Black Even in Bright or Dark Spaces\u003c\/h5\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\u003cp\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1093639654\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Picture Pro Brings Every Frame to Life\u003c\/h5\u003e\n\u003cp\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Picture Pro will not work with any copyright-protected content on OTT services.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_5.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Magic Remote Completes the AI Experience\u003c\/h5\u003e\n\u003cp\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Some features may require an internet connection.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1093639762\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Voice ID\u003c\/h5\u003e\n\u003cp\u003eLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*It works only with apps that support the Voice ID account.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_6.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Search\u003c\/h5\u003e\n\u003cp\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_7.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Chatbot\u003c\/h5\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*It is possible to link the AI chatbot to customer service.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_8.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAI Concierge\u003c\/h5\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Supported menus and apps may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Menus displayed may be different upon release.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Keyword recommendations vary according to the app and time of day.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1093639899\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Picture Wizard\u003c\/h5\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1093639983\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Sound Wizard\u003c\/h5\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_9.jpg\" alt=\"\"\u003e\n\u003ch5\u003eNew Upgrades for 5 Years with aAward-Winning webOS Re:New Program\u003c\/h5\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1093640093\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eHome Hub, the All-in-one Platform for Your Smart Home\u003c\/h5\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eAi Sound Pro Fine-tunes Your Sound for Impact\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_10.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAl Clear Sound\u003c\/h5\u003e\n\u003cp\u003ePrecision tone correction enhances sound clarity for an exceptional audio experience.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Clear Sound must be activated through the Sound Mode menu.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Sound may vary according to the listening environment.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_11.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDynamic Sound Booster Powered by Al Processor\u003c\/h5\u003e\n\u003cp\u003eAl processing enhances TV sound for a more powerful sound experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_12.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAll-encompassing Surround Sound with Virtual 9.1.2 Channels\u003c\/h5\u003e\n\u003cp\u003eGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 9.1.2 channels all around you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eEnrich Your Sound with LG TV and LG Soundbar\u003c\/h5\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_13.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWOW Orchestra, Immersive Sound Through Perfect Synergy\u003c\/h5\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_14.jpg\" alt=\"\"\u003e\n\u003ch5\u003eWOW Interface Lets You Control Sound Easier from Your TV\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar can be purchased separately. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Soundbar Mode Control may vary by model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.  \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_15.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSlim Design\u003c\/h5\u003e\n\u003cp\u003eAdd a modern touch with a sleek design that blends into your space gracefully.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_16.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMaximize the Fun, Use Multiple Screens with Multi View\u003c\/h5\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Picture and sound settings on both screens are the same. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1093640221\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eStream a Variety of Content. Free.\u003c\/h5\u003e\n\u003cp\u003eLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1093640338\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eGaming Portal Turns Your TV Into the Ultimate Gaming Hub\u003c\/h5\u003e\n\u003cp\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for the Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for cloud gaming services and games within Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Some gaming services may require a subscription and gamepad.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_17.jpg\" alt=\"\"\u003e\n\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\u003cp\u003eExperience peak gaming with G-Sync compatibility, 0.1ms Pixel Response Time, and AMD FreeSync Premium. Get your game on without lag or motion blur.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eBest OLED TV for Movies\u003c\/h5\u003e\n\u003cp\u003eWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_18.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Vision \u0026amp; Ambient Filmmaker Mode\u003c\/h5\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_19.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_20.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMade with the Environment in Mind\u003c\/h5\u003e\n\u003cp\u003eTrusted global institutions have recognized LG TV's eco-conscious efforts. Now certified for resource efficiency by Intertek.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Intertek certification for Resource Efficiency applies to the following models: OLED M5, G5, C5, B5, and QNED9M, QNED85, QNED82, and QNED80.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Please visit https:\/\/sustainabilitydirectory.intertek.com\/home to learn more.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55B56LA.AEK\/OLED55B56LA.AEK_21.jpg\" alt=\"\"\u003e\n\u003ch5\u003eLG OLED: See the Endless Innovation\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*All images above are simulated.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Service availability varies by region and country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Personalized services may vary depending on the policies of the 3rd party application.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*AI Magic Remote may require a separate purchase depending on your TV's size, model, and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eRemote: Magic remote MR25GA\u003c\/li\u003e\n\u003cli\u003ePower cable (TV attached)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eG-Sync compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eFreeSync compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eAudio output: 20W\u003c\/li\u003e\n\u003cli\u003eGame optimiser\u003c\/li\u003e\n\u003cli\u003eIntelligent voice recognition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565882171760,"sku":"OLED55B56LA.AEK","price":899.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED55B56LA_Front_1_resized.jpg?v=1776068312"},{"product_id":"lg-55-oled-evo-ai-g5-4k-smart-tv-2025-oled55g56ls-aek","title":"LG 55\" OLED Evo AI G5 4K Smart TV (2025) | OLED55G56LS.AEK","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_1.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLG OLED Evo Al\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSee the Details of Every Light and Dark. Powered by a11 Al Processor Gen2\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLG Most Brilliant Alpha 11 AI Processor Gen2 for the Best Viewing Experience\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\talpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e3X Brighter Visuals with Brightness Booster Ultimate\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe alpha 11 Al Processor Gen2's new Light Boosting Algorithm and Light Control Architecture deliver up to three times brighter visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Brightness may vary based on model, screen size, and market region.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Peak brightness is 3X brighter than LG OLED B5 @10% window by Internal measurements.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect Black Even in Bright or Dark Spaces\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tPerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Actual performance may vary depending on the ambient lighting and viewing environment.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePerfect Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*'Reflection Free' applies to OLED M5 83\/77\/65 inches \u0026amp; OLED G5 83\/77\/65\/55 inches.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*LG OLED Display is measured to be under 1% as a reflection free display by Intertek.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118407\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Picture Pro Brings Every Pixel to Life\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each pixel to enhance resolution, brightness, depth, and clarity.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*AI Picture Pro will work with any copyright-protected content on OTT services.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Image quality of upscaled content will vary based on the source resolution.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Magic Remote Completes the AI Experience\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Some features may require an internet connection.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Voice Recognition is only provided in countries that support NLP in their native language.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118418\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Voice ID\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Reduced or limited content may be shown depending on region and network connectivity.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*It works only with apps that support the Voice ID account.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_7.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Search\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. \u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The US and Korea use the LLM Model.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Internet connection required.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_8.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Chatbot\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Internet connection required.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*AI Chatbot available in countries supporting NLP in their native language.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*It is possible to link the AI chatbot to customer service.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_9.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAI Concierge\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Supported menus and apps may vary by country.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Menus displayed may be different upon release.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Keyword recommendations vary according to the app and time of day.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118440\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Picture Wizard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118471\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eAI Sound Wizard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_10.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eJust Say “Hi LG” to Start Interacting with Your TV\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_11.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNew Upgrades for 5 Years with Award-winning WebOS Re:New Program\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*webOS Re:New Program applies to 2025 OLED\/QNED\/NanoCell\/UHD TVs.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Updates and the schedule to some features, applications, and services may vary by model and region.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*Upgrades available for 2022 OLEDs and 2023 UHD and above models.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118486\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWith an LG Gallery+ Subscription, Discover 4000+ Content to Curate a Space to your Taste\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Available content may vary by country.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Provided content is subject to change.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*4,000 pieces of content is only available in countries where webOS Pay is supported (Korea, USA, UK, and selected EU countries).\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*A subscription to the LG Gallery+ service is required to access full content and features.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy World-renowned Artwork in your Space\u003c\/h5\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSurround Yourself with the Beauty of Nature\u003c\/h5\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBring in a Modern Vibe with Digital \u0026amp; 3D Artwork\u003c\/h5\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCreate a Fun Atmosphere Through Diverse Content\u003c\/h5\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118528\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eEnjoy Auto-curated Content, Tailored to Your Tastes\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tYour TV gets to know your taste and preferences. By answering a series of questions, your TV can start serving you artwork that matches what you like.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*16 different profiles are provided, with content recommendations generated by matching data to each type of profile.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_16.png\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEasily Access Google Photos and Showcase Your Memories\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003e*The feature works when logged in to your Google Photos account and you have at least 10 photos in the app.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118547\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStay Updated with An All-in-one Personalised Dashboard\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e*Access to Google Calendar requires a Google account.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118742\" width=\"640\" height=\"480\"\u003e\n\t\t\u003c\/iframe\u003e\n\t\u003c\/div\u003e\n\u003ch5\u003eBeyond Curation, Generate Your Dream Artworks with True Generative AI from Google Gemini\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBeyond existing content, create art exactly as you imagined with Google Gemini powered by Google Imagen. With a subscription, you can just tell your TV what you want and it generates artwork for you.\n\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\u003cem\u003e*Upon launch, the service will only be available in 7 countries (Korea, USA, UK, France, Germany, Spain, Italy).\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118745\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAlways Ready \u0026amp; Screensaver\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhile saving energy, you can still enjoy and display your selected artworks or curated images through Gallery+ when the TV is off or not in use for a long time, turning it into a digital canvas.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118783\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAI Brightness Control\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tYour TV's built-in sensors detect light and adjust screen brightness accordingly to ensure optimised viewing in any lighting.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126118784\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eMotion Sensor\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Screensaver is available with a subscription.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Screensaver activates by default after 3 minutes of no video playback or no remote control activity. Users can adjust the time to 10, 20, or 30 minutes. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Video content and background music are not supported in screensaver mode.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Brightness sensors may vary by model.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Motion sensors are only available on the M5 and G5 models only.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126119395\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eHome Hub, The all-in-one Platform for Your Smart Home\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_17.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eMost Optimal Sound with Al Object Remastering\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tHear every sound element effortlessly with Al-balanced audio. Al Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_18.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eDynamic Sound Booster Powered By Al Processor\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tAl processing enhances TV sound for a more powerful sound experience.\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_19.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eAll-encompassing Surround Sound with Virtual 11.1.2 channels\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Must be activated through the Sound Mode menu.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Sound may vary according to the listening environment.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_20.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eWOW Orchestra, Immersive Sound Through Perfect Synergy\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_21.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eWOW Interface Lets you Control Sound Easier From Your TV\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Soundbar can be purchased separately. \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Sound Mode Control may vary by model.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Please note that the service may not be available at the time of purchase. A network connection is required for updates.  \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*OLED G5 can be paired with SG10TY.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*LG TV remote usage is limited to certain features only.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*WOW Orchestra\/WOW Interface applies to 2025 LG OLED TVs.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_22.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eOne Wall Design\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tWhen you mount your TV to the wall, its narrow bezels and seamless design ensure that there is no gap.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Bezel size differs by series and size.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*97\/83\/77\/65\/55 inches of OLED G5 features One Wall Design.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*48 inch of OLED G5 features Ultra Slim Design. \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Depending on installation environment, there may be a slight gap between the TV and the wall. Installation requirements vary. See installation guide for details.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_23.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eMaximize the Fun, Use Multiple Screens with Multi View\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Picture and sound settings on both screens are the same. \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126119468\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eStream a Variety of Content. Free\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Available content and apps may vary by country, product, and region.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_24.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eCost-free. Contract-free. Cable-free\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1126119600\" width=\"640\" height=\"480\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eGaming Portal Turns Your TV Into the ultimate gaming hub\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tPlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Support for the Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Support for cloud gaming services and games within Gaming Portal may vary by country.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\n\t\u003cem\u003e*Some gaming services may require a subscription and gamepad.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_25.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eUltimate Gameplay\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tExperience peak gaming with G-Sync compatibility, 165Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 10000 certification. Get your game on without lag or motion blur.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*83\/77\/65\/55 inches of OLED G5 only works with games or PC inputs that support 165Hz. And it runs up to 144 Hz on Dolby Vision inputs.  \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*97 inch supports 120Hz, and 48 inch supports 144Hz. \u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Support for HGiG may vary by country.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*48 inches of OLED G5 only has ClearMR 9000 certification.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_26.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_27.jpg\" alt=\"\"\u003e\n\t\u003ch5\u003eDolby Atmos\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Ambient FILMMAKER MODE with Dolby Vision is supported.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/LG\/OLED55G54LW.AEK1\/OLED55G54LW.AEK1_28.png\" alt=\"\"\u003e\n\t\u003ch5\u003eMade with the Environment in Mind\u003c\/h5\u003e\n\t\u003cp\u003e\n\t\t\t\tTrusted global institutions have recognized LG TV's eco-conscious efforts. Now verified by Carbon Trust for carbon reduction and carbon emission measurement, and certified for resource efficiency by Intertek.\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Intertek certification for Resource Efficiency applies to the following models: OLED M5, G5, C5, B5, and QNED9M, QNED85, QNED82, and QNED80.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\t\u003cp\u003e\n\t\t\u003cem\u003e*Carbon Trust verification applies to 83\/77\/65\/55 inches of OLED G5 and 83-inch OLED C5 for carbon footprint reduction, and 77\/65\/55 inches of OLED C5 for carbon footprint measurement.\u003c\/em\u003e\n\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\u003cli\u003eRemote: Magic remote MR25GA\/MR25GB (UK, Italy)\u003c\/li\u003e\t\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\u003cli\u003ePicture mode: 10 Modes\u003c\/li\u003e\t\u003cli\u003eHFR (high frame rate): 4K 120 fps (HDMI, RF, USB)\u003c\/li\u003e\t\u003cli\u003eSpeaker system: 4.2 channel\u003c\/li\u003e\t\u003cli\u003eSpeaker direction: Down firing\u003c\/li\u003e\t\u003cli\u003eHDMI audio return channel: eARC (HDMI 2)\u003c\/li\u003e\t\u003cli\u003eUSB input: X3 (v 2.0)\u003c\/li\u003e\t\u003cli\u003e4K picture quality, AI upscaled visual, and surround sound from the alpha 11 AI Processor Gen2\u003c\/li\u003e\t\u003cli\u003eTrue black levels in every pixel create stunning contrast, depth, and detail\u003c\/li\u003e\t\u003cli\u003e100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues\u003c\/li\u003e\t\u003cli\u003eUp to 3X brighter visuals vs. conventional OLED TVs from brightness booster ultimate\u003c\/li\u003e\t\u003cli\u003eNew AI button, voice controls, drag and drop functions on the AI magic remote\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53565882335600,"sku":"OLED55G56LS.AEK","price":1749.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED55G56LS.AEK1_1.jpg?v=1776068323"},{"product_id":"samsung-s90f-42-4k-oled-smart-tv-2025-qe42s90faexxu","title":"Samsung S90F 42\" 4K OLED Smart TV (2025) | QE42S90FAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\u003cdiv class=\"description-inner\"\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1110917350\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eSamsung smartest 4K processor, Samsung best 4K upscaling: NQ4 AI Gen3 Processor\u003c\/h5\u003e\n\u003cp\u003eExperience Samsung most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eUpscaling may not apply to PC connection and Game Mode\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1110917481\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K clarity and detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003eFrom news to classics, Samsung most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, Samsung TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eUpscaling may not apply to PC connection and Game Mode\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90FAEXXU\/QE42S90FAEXXU_1.webp\" alt=\"\"\u003e\n\u003ch5\u003eBold Brightness, Vivid Colours: OLED HDR+\u003c\/h5\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOLED HDR applicable to 48\" and below\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1110917592\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eSound, like the movies: Dolby Atmos\u003c\/h5\u003e\n\u003cp\u003eImagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You'll hear 3D surround sound that follows the movement on screen using Samsung incredible virtual top channel audio.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1110917784\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eDynamic sound that follows the action: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1110917972\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eSamsung TVs and soundbars, the perfect harmony: Samsung Q-Symphony\u003c\/h5\u003e\n\u003cp\u003eBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCompatible Samsung Soundbar required\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90FAEXXU\/QE42S90FAEXXU_2.webp\" alt=\"\"\u003e\n\u003ch5\u003eSay Goodbye to Disposable Batteries: SolarCell Remote\u003c\/h5\u003e\n\u003cp\u003eConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMust be charged via USB C cable (sold separately) if battery is fully drained. To charge the remote with solar energy, set the TV remote down with the solar panel facing up\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90FAEXXU\/QE42S90FAEXXU_3.webp\" alt=\"\"\u003e\n\u003ch5\u003eGame up to 4K 144Hz motion: Motion Xcelerator 144Hz\u003c\/h5\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e4K 144Hz is only available with PC connected content. Supports VRR\/4K@120Hz\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90FAEXXU\/QE42S90FAEXXU_4.webp\" alt=\"\"\u003e\n\u003ch5\u003eYour favourite smart apps: Smart TV powered by Tizen\u003c\/h5\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, RTE Player, Xbox and more, get instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSamsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90FAEXXU\/QE42S90FAEXXU_5.avif\" alt=\"\"\u003e\n\u003ch5\u003eExperience 7 years of smarter TV on us\u003c\/h5\u003e\n\u003cp\u003eTizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90FAEXXU\/QE42S90FAEXXU_6.webp\" alt=\"\"\u003e\n\u003ch5\u003eEntertainment for every day. Always for free. Samsung TV Plus\u003c\/h5\u003e\n\u003cp\u003eWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSamsung account and internet connection required\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1110918087\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003ch5\u003eOne place. All your smart devices: SmartThings\u003c\/h5\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53565889610096,"sku":"QE42S90FAEXXU","price":749.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE42S90FAEXXU_1.jpg?v=1776068394"},{"product_id":"sony-55-bravia-4k-oled-google-tv-k55xr8ab-uka","title":"Sony  55\" BRAVIA 4K OLED Google TV | K55XR8AB.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n    \u003cdiv class=\"description-inner\"\u003e\n        \u003cdiv class=\"clearfix\"\u003e\n            \u003ch5\u003eThe BRAVIA 8A OLED 4K HDR TV, for cinematic picture and sound with aesthetic appeal.\u003c\/h5\u003e\n            \u003cp\u003eThe pinnacle of picture precision, Sony OLED panel features over 8 million self-illuminating pixels\n                - and it's now\n                more beautiful than ever! XR Contrast Booster provides further enhancement, using a high luminance\n                panel and\n                temperature mapping to deliver true-to-life contrast - just as the movie creators intended you to\n                see.\n\n                You’ll hear every creative detail too, as Sony Acoustic Surface Audio+ technology turns the screen\n                into a speaker –\n                just like a cinema screen!\n\n                Compatible with Sony latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial\n                Sound\u003c\/p\u003e\n            \u003cp\u003eMapping\n                creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync turns the TV\n                into the centre\n                speaker of your set-up, and you’ll enjoy intuitive, integrated control.\n\n                The BRAVIA 8 has been carefully created to blend with any interior, featuring Sony iconic One\n                Slate Seamless\n                Edge design, 4-way stand, clutter-free cable management, and new backlit Eco Remote.\n\n                Access over 10,000 apps and games on this Google TV – you can even go hands-free with Voice Search!\n                Apple\n                AirPlay 2 and Chromecast built-in allow you to watch content from your smartphone on the big screen.\n            \u003c\/p\u003e\n\n\n\n\n\n            \u003ch5\u003ePicture Quality\u003c\/h5\u003e\n            \u003cp\u003eThe pinnacle of picture precision, our OLED panel features over 8 million self-illuminating pixels -\n                and\n                it's now more beautiful than ever! Think of an intergalactic sky in an epic space movie - with each\n                pixel independently and expertly controlled, the BRAVIA 8A catapults pure black backdrop, dazzling\n                starlight, and expansive out-of-this-world colour into your living room, full of texture and realism\n                for\n                cinema-like visuals.\n\n                XR Contrast Booster fur\u003c\/p\u003e\n            \u003cp\u003ether enhances these spectacular scenes. Using a high luminance panel and\n                temperature mapping, dark areas are darker and bright areas are brighter to deliver true-to-life\n                contrast - just as the movie creators intended you to see.\n\n                See over a billion vivid, real-world colours on this Sony TV! Whether you're watching a gritty\n                documentary or fantasy epic, our expansive XR Triluminos Pro colour palette reproduces the subtle\n                differences in shade, saturation, and hue that you'd see in real-life.\u003c\/p\u003e\n\n            Rediscover detail! Even older movies are brought closer to 4K quality with our 4K upscaling technology.\n            XR\n            Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture, so you can\n            enjoy all your favourite movies without distractions.\n\n\n\n\n        \u003c\/div\u003e\n        \u003cdiv class=\"clearfix\"\u003e\n            \u003cimg alt=\"\" class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/K55XR80PU\/K55XR80PU_2.jpg\"\u003e\n            \u003ch5\u003eSound Quality\u003c\/h5\u003e\n            \u003cp\u003eOn the BRAVIA 8A, the screen is the speaker - just like a cinema screen!.\n\n                Our Acoustic Surface Audio+ technology combines actuators behind the screen that invisibly vibrate\n                with\n                our tweeters to ensure sound comes directly from where it's happening on-screen. Whether it's\n                dialogue\u003c\/p\u003e\n            \u003cp\u003efrom a character's mouth, or an explosion in the distance, everything is perfectly in sync for full,\n                cinematic immersion.\n\n                Voice Zoom 3 uses the latest in AI (Artificial Intelligence) machine learning to make dialogue and\n                commentary easier to understand, so even faraway or muffled voices are crystal-clear.\u003c\/p\u003e\n\n\n\n        \u003c\/div\u003e\n\u003ch5\u003eTv + Soundbar\u003c\/h5\u003e\n\u003cp\u003eTurn your home into a BRAVIA Theatre! The Sony BRAVIA 8A paired with a Sony Soundbar is designed to fill\n            every corner of your room with soul-stirring, cinematic sound for an unmatched audio-visual experience.\u003c\/p\u003e\n\u003cp\u003e            The 360 Spatial Sound Mapping found on Sony latest soundbars works by cr\u003c\/p\u003e\n\u003cp\u003eeating multiple phantom\n            speakers around you in a cinematic layout. Nothing short of revolutionary, it allows you to bring true\n            movie\n            theatre entertainment home.\u003c\/p\u003e\n\u003cp\u003e            Acoustic Center Sync turns your TV into the centre speaker of your home theatre set-up.\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003eMore than just a slimline TV, the BRAVIA 8A is designed to take centre stage in your living room. Sony\n            designers have carefully constructed a statement piece to blend harmoniously with your home interior, as\n            well as matching accessories, such as Sony soundbars.\u003c\/p\u003e\n\u003cp\u003e            Sony 4-way stand gives you the flexibility to choose between an outside position for large surfaces, an\n            inside position for small\u003c\/p\u003e\n\u003cp\u003eer shelves, and two different soundbar positions. Comprised of thin, flat steel\n            with a metallic hairline finish, it looks great in any environment (and from any angle) but can also be\n            cleverly concealed - place a Sony soundbar on top and it virtually disappears!\u003c\/p\u003e\n\u003cp\u003e            Sony One Slate Seamless Edge TV design fuses the screen and bezel to minimise distractions and maximise\n            your\n            view.\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003eAccess over 10,000 apps and games on this Google TV, with everything organised and recommended based on\n            your personal interests. Voice Search allows you to find new content super quickly - simply press the\n            voice button on your remote and say something like \"find actio\u003c\/p\u003e\n\u003cp\u003en movies\"!.\u003c\/p\u003e\n\u003cp\u003e            Want to watch content from your iPhone, iPad or Mac on the TV? Apple AirPlay 2 makes streaming easy.\n            Chromecast built-in also allows you to cast movies, series, photos, and more, from your phone or tablet\n            onto the big screen.\u003c\/p\u003e        \u003cdiv class=\"clearfix\"\u003e\n            \u003cimg alt=\"\" class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/K55XR80PU\/K55XR80PU_3.jpg\"\u003e\n            \u003ch5\u003eGaming\u003c\/h5\u003e\n            \u003cp\u003eGamers will discover true creator's intent too! All your gaming essentials in HDMI 2. 1 feature for\n                smooth, responsive gameplay, including 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low\n                Latency\n                Mode (ALLM). Dolby Vision i\u003c\/p\u003e\n            \u003cp\u003es supported for more vibrant colours, lifelike contrast, and intense\n                brightness, delivering a whole new level of depth and realism.\n\n                Perfect for PlayStation5, you'll unlock exclusive features when connecting your PS5 to the BRAVIA 8.\n            \u003c\/p\u003e\n\n\n        \u003c\/div\u003e\n        \u003cdiv class=\"clearfix\"\u003e\n            \u003cimg alt=\"\" class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/K55XR80PU\/K55XR80PU_4.jpg\"\u003e\n            \u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n            When you buy this TV, you are invited to redeem 5 credits in the SONY PICTURES CORE app, and 12 months\n            of\n            streaming. Featuring IMAX Enhanced and Dolby Atmos titles, there's no better way to see just how\n            incredible movies are on the BRAVIA 8A.\n\n        \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003chr\u003e\n\u003ch5\u003eWhat's in the Box\u003c\/h5\u003e\u003cul\u003e\n    \u003cli\u003eVoice Remote Control (Supply)\u003c\/li\u003e    \u003cli\u003eRemote Control - Not backlit\u003c\/li\u003e    \u003cli\u003eBatteries\u003c\/li\u003e    \u003cli\u003eAC Power Cord Spec\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53565891314032,"sku":"K55XR8AB.UKA","price":1399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/Sony-BRAVIA_4K_OLED_Google_TV-1.jpg?v=1776068436"},{"product_id":"sony-65-bravia-4k-oled-google-tv-k65xr8a1b-uka","title":"Sony  65\" BRAVIA 4K OLED Google TV | K65XR8A1B.UKA","description":"\u003cdiv class=\"description-outer\"\u003e\n    \u003cdiv class=\"description-inner\"\u003e\n        \u003cdiv class=\"clearfix\"\u003e\n            \u003ch5\u003eThe BRAVIA 8A OLED 4K HDR TV, for cinematic picture and sound with aesthetic appeal.\u003c\/h5\u003e\n            \u003cp\u003eThe pinnacle of picture precision, Sony OLED panel features over 8 million self-illuminating pixels\n                - and it's now\n                more beautiful than ever! XR Contrast Booster provides further enhancement, using a high luminance\n                panel and\n                temperature mapping to deliver true-to-life contrast - just as the movie creators intended you to\n                see.\n\n                You’ll hear every creative detail too, as Sony Acoustic Surface Audio+ technology turns the screen\n                into a speaker –\n                just like a cinema screen!\n\n                Compatible with Sony latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial\n                Sound\u003c\/p\u003e\n            \u003cp\u003eMapping\n                creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync turns the TV\n                into the centre\n                speaker of your set-up, and you’ll enjoy intuitive, integrated control.\n\n                The BRAVIA 8 has been carefully created to blend with any interior, featuring Sony iconic One\n                Slate Seamless\n                Edge design, 4-way stand, clutter-free cable management, and new backlit Eco Remote.\n\n                Access over 10,000 apps and games on this Google TV – you can even go hands-free with Voice Search!\n                Apple\n                AirPlay 2 and Chromecast built-in allow you to watch content from your smartphone on the big screen.\n            \u003c\/p\u003e\n\n\n\n\n\n            \u003ch5\u003ePicture Quality\u003c\/h5\u003e\n            \u003cp\u003eThe pinnacle of picture precision, our OLED panel features over 8 million self-illuminating pixels -\n                and\n                it's now more beautiful than ever! Think of an intergalactic sky in an epic space movie - with each\n                pixel independently and expertly controlled, the BRAVIA 8A catapults pure black backdrop, dazzling\n                starlight, and expansive out-of-this-world colour into your living room, full of texture and realism\n                for\n                cinema-like visuals.\n\n                XR Contrast Booster fur\u003c\/p\u003e\n            \u003cp\u003ether enhances these spectacular scenes. Using a high luminance panel and\n                temperature mapping, dark areas are darker and bright areas are brighter to deliver true-to-life\n                contrast - just as the movie creators intended you to see.\n\n                See over a billion vivid, real-world colours on this Sony TV! Whether you're watching a gritty\n                documentary or fantasy epic, our expansive XR Triluminos Pro colour palette reproduces the subtle\n                differences in shade, saturation, and hue that you'd see in real-life.\u003c\/p\u003e\n\n            Rediscover detail! Even older movies are brought closer to 4K quality with our 4K upscaling technology.\n            XR\n            Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture, so you can\n            enjoy all your favourite movies without distractions.\n\n\n\n\n        \u003c\/div\u003e        \u003cdiv class=\"clearfix\"\u003e\n            \u003cimg alt=\"\" class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/K55XR80PU\/K55XR80PU_2.jpg\"\u003e\n            \u003ch5\u003eSound Quality\u003c\/h5\u003e\n            \u003cp\u003eOn the BRAVIA 8A, the screen is the speaker - just like a cinema screen!.\n\n                Our Acoustic Surface Audio+ technology combines actuators behind the screen that invisibly vibrate\n                with\n                our tweeters to ensure sound comes directly from where it's happening on-screen. Whether it's\n                dialogue\u003c\/p\u003e\n            \u003cp\u003efrom a character's mouth, or an explosion in the distance, everything is perfectly in sync for full,\n                cinematic immersion.\n\n                Voice Zoom 3 uses the latest in AI (Artificial Intelligence) machine learning to make dialogue and\n                commentary easier to understand, so even faraway or muffled voices are crystal-clear.\u003c\/p\u003e\n\n\n\n        \u003c\/div\u003e\n\u003ch5\u003eTv + Soundbar\u003c\/h5\u003e\n\u003cp\u003eTurn your home into a BRAVIA Theatre! The Sony BRAVIA 8A paired with a Sony Soundbar is designed to fill\n            every corner of your room with soul-stirring, cinematic sound for an unmatched audio-visual experience.\u003c\/p\u003e\n\u003cp\u003e            The 360 Spatial Sound Mapping found on Sony latest soundbars works by cr\u003c\/p\u003e\n\u003cp\u003eeating multiple phantom\n            speakers around you in a cinematic layout. Nothing short of revolutionary, it allows you to bring true\n            movie\n            theatre entertainment home.\u003c\/p\u003e\n\u003cp\u003e            Acoustic Center Sync turns your TV into the centre speaker of your home theatre set-up.\u003c\/p\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003cp\u003eMore than just a slimline TV, the BRAVIA 8A is designed to take centre stage in your living room. Sony\n            designers have carefully constructed a statement piece to blend harmoniously with your home interior, as\n            well as matching accessories, such as Sony soundbars.\u003c\/p\u003e\n\u003cp\u003e            Sony 4-way stand gives you the flexibility to choose between an outside position for large surfaces, an\n            inside position for small\u003c\/p\u003e\n\u003cp\u003eer shelves, and two different soundbar positions. Comprised of thin, flat steel\n            with a metallic hairline finish, it looks great in any environment (and from any angle) but can also be\n            cleverly concealed - place a Sony soundbar on top and it virtually disappears!\u003c\/p\u003e\n\u003cp\u003e            Sony One Slate Seamless Edge TV design fuses the screen and bezel to minimise distractions and maximise\n            your\n            view.\u003c\/p\u003e\n\u003ch5\u003eUX\u003c\/h5\u003e\n\u003cp\u003eAccess over 10,000 apps and games on this Google TV, with everything organised and recommended based on\n            your personal interests. Voice Search allows you to find new content super quickly - simply press the\n            voice button on your remote and say something like \"find actio\u003c\/p\u003e\n\u003cp\u003en movies\"!.\u003c\/p\u003e\n\u003cp\u003e            Want to watch content from your iPhone, iPad or Mac on the TV? Apple AirPlay 2 makes streaming easy.\n            Chromecast built-in also allows you to cast movies, series, photos, and more, from your phone or tablet\n            onto the big screen.\u003c\/p\u003e        \u003cdiv class=\"clearfix\"\u003e\n            \u003cimg alt=\"\" class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/K55XR80PU\/K55XR80PU_3.jpg\"\u003e\n            \u003ch5\u003eGaming\u003c\/h5\u003e\n            \u003cp\u003eGamers will discover true creator's intent too! All your gaming essentials in HDMI 2. 1 feature for\n                smooth, responsive gameplay, including 4K\/120fps, a Variable Refresh Rate (VRR), and Auto Low\n                Latency\n                Mode (ALLM). Dolby Vision i\u003c\/p\u003e\n            \u003cp\u003es supported for more vibrant colours, lifelike contrast, and intense\n                brightness, delivering a whole new level of depth and realism.\n\n                Perfect for PlayStation5, you'll unlock exclusive features when connecting your PS5 to the BRAVIA 8.\n            \u003c\/p\u003e\n\n\n        \u003c\/div\u003e        \u003cdiv class=\"clearfix\"\u003e\n            \u003cimg alt=\"\" class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3-eu-west-1.amazonaws.com\/products\/SONY\/K55XR80PU\/K55XR80PU_4.jpg\"\u003e\n            \u003ch5\u003eSony Pictures Core\u003c\/h5\u003e\n            When you buy this TV, you are invited to redeem 5 credits in the SONY PICTURES CORE app, and 12 months\n            of\n            streaming. Featuring IMAX Enhanced and Dolby Atmos titles, there's no better way to see just how\n            incredible movies are on the BRAVIA 8A.\n\n        \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003chr\u003e\u003ch5\u003eWhat's in the Box\u003c\/h5\u003e\u003cul\u003e\n    \n\u003cli\u003eVoice Remote Control (Supply)\u003c\/li\u003e    \n\u003cli\u003eRemote Control - Not backlit\u003c\/li\u003e    \n\u003cli\u003eBatteries\u003c\/li\u003e    \n\u003cli\u003eAC Power Cord Spec\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53565892297072,"sku":"K65XR8A1B.UKA","price":1999.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/Sony__BRAVIA_4K_OLED_Google_TV_1-BESTof2025.jpg?v=1776068472"},{"product_id":"samsung-s95h-48-oled-vision-ai-smart-tv-2026-qe48s95hhexxu","title":"Samsung S95H 48\" OLED Vision AI Smart TV (2026) | QE48S95HHEXXU","description":"\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002309\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eStunning Brightness and Detail\u003c\/h5\u003e\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002317\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eIntelligent 4K Processing with AI Upscaling: NQ4 AI Gen3 Processor\n\u003c\/h5\u003e\u003cp\u003e\n\tExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.[1]\u003c\/p\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNo Compromise on Clear Viewing: Glare Free with Real Black \u0026amp; Real Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.[2]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002324\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional OLED Brightness: OLED HDR Pro\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tDiscover the beauty in every moment. OLED HDR Pro delivers vivid highlights, deep blacks, and remarkable contrast, so every scene looks lifelike and true to the director’s vision.[3]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self-emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSamsung Smoothest Motion: Al Motion Enhancer Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed. [4]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002331\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K Clarity and Detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFrom news to classics, Samsung powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience. [5]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002341\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTransform SDR Content into HDR-like Picture Quality: Auto HDR Remastering Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.[6]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAutomatically Adjusts to you: Al Customisation Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSamsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new. Z [7]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBreathing New Life into Dull Colours: Colour Booster Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by PANTONE: PANTONE Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.[8]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee Depth, Just like Real life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePlay Smoother. React Faster. Game Bigger.: Ultimate Gaming Pack\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.[9]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-smooth Motion up to 165Hz: Motion Xcelerator 165Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.[10]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-smooth, Ultra-fast Responsive Gameplay : G-Sync Compatible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.[11]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDR Gaming without Screen Tearing and Stuttering : FreeSync Premium Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.[12]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLevel Up Your Gameplay: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002365\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eGet Wrapped up in 8-speaker Cinematic Sound: Dolby Atmos\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002380\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eDynamic 8-speaker Sound that Moves with the Action: Object Tracking Sound+\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSound, Tailored to you: Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002393\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTV and Soundbar, Perfectly in Sync: Q-Symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002403\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSamsung Slimmest, Seamless Design: Infinity One Design with One Connect Box\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWith Samsung slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away, or even hidden away in a cupboard.[13]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCharge it with Light: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.[14]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations from your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, HBO Max, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.[15]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTV you Know and Love. Just watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWatch channels, live events, and on-demand movies and series [15]. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind. [16]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping your Private Information private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. [17]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002415\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eYour day, On Display: Now Brief\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002423\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All your Smart Devices: SmartThings\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone[17]. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.[18]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eSlim Fit Wall-mount support\u003c\/li\u003e\t\t\t\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\t\t\t\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\u003cli\u003eZigbee \/ Thread Module: Built-in\u003c\/li\u003e\t\t\t\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e1.\nNQ4 AI Gen3 Processor \u0026amp; 4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e2.\nGlare Free with Real Black and Real Colour: Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. Verified ‘Real Black' performance by VDE.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e3.\nThe range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4.\nViewing experience may vary according to types of content and format.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e5.\nNQ4 AI Gen3 Processor \u0026amp; 4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e6.\nAuto HDR Remastering Pro's default setting is Off and requires manual activation: Picture \u0026gt; Expert Settings \u0026gt; Auto HDR Remastering Pro. When in Game Mode, Auto HDR Remastering Pro is automatically activated.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e7.\nSome streaming and VOD services may be limited in the use of this feature according to their policy.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e8.\nPANTONE validation received based on HDR screen.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e9.\nUltimate Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e10.\nMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content. Supports VRR\/4K@120Hz.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e11.\nG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e12.\nFreeSync Premium Pro: Compatible games and consoles only.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e13.\nInfinity One Design: LaserSlim Design without One Connect Box applicable to 48\".\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e14.\nSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e15.\nSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e16.\nSamsung TV Plus: Samsung account and internet connection required.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e17.\nSecured by Knox: Applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e18.\nSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eStorage Share\u003c\/li\u003e\t\t\t\u003cli\u003eKaraoke Mic\u003c\/li\u003e\t\t\t\u003cli\u003eMulti-View: up to 2 Videos\u003c\/li\u003e\t\t\t\u003cli\u003eDaily+\u003c\/li\u003e\t\t\t\u003cli\u003eGame Motion Plus\u003c\/li\u003e\t\t\t\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\t\t\t\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\t\t\t\u003cli\u003eSurround Sound\u003c\/li\u003e\t\t\t\u003cli\u003eMini Map Zoom\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926159810928,"sku":"QE48S95HHEXXU","price":2099.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE48S95HHEXXU_7.jpg?v=1781850067"},{"product_id":"samsung-s90h-42-oled-vision-ai-smart-tv-2026-qe42s90haexxu","title":"Samsung S90H 42\" OLED Vision AI Smart TV (2026) | QE42S90HAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194632591\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBrilliant Colour and True Blacks, Glare Free: Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633563\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eTurn Your Living Room Into The Stadium: Al Football Mode Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633965\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eHear What Matters to You: Al Sound Controller Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eAl Sound Controller Pro: works with selected sources only.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194634458\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eIntelligent 4K Processing with AI Upscaling: NQ4 AI Gen3 Processor\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eNQ4 AI Gen3 Processor: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eUp to 2.0x faster NPU\u003c\/li\u003e\t\t\t\u003cli\u003eUp to 4.2x faster GPU\u003c\/li\u003e\t\t\t\u003cli\u003eUp to 67% faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality: No Compromise On Clear Viewing: Glare Free with Real Black \u0026amp; Real Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eGlare Free with Real Black and Real Colour: Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. Verified ‘Real Black' performance by VDE.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBold Brightness, Vivid Colours: OLED HDR+\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eOLED HDR+: OLED HDR applicable to 48\" and below.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self-emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore About Picture Quality\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eSamsung Smoothest Motion: Al Motion Enhancer Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\tAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002331\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K Clarity and Detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFrom news to classics, Samsung powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\n\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\u003cem\u003e4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002341\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eTransform SDR Content into HDR-like Picture Quality: Auto HDR Remastering Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cdiv\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eAutomatically Adjusts to You: Al Customisation Mode\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tSamsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eBreathing New Life into Dull Colours: Colour Booster Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eGaming Experience\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003ePlay Smoother. React Faster. Game Bigger: Samsung Ultimate Gaming Pack\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSamsung Ultimate Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eUltra-smooth Motion Up to 165Hz: Motion Xcelerator 165Hz\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content. Supports VRR\/4K@120Hz.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eUltra-smooth, Ultra-fast Responsive Gameplay: G-sync Compatible\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eHDR Gaming Without Screen Tearing and Stuttering: Freesync Premium Pro\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eFreeSync Premium Pro: Compatible games and consoles only.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194642223\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About Gaming Experience\u003c\/h5\u003e\n\u003ch5\u003eAdapts to Your Game: Al Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eEffortless Control for Game-changing Moves: Game Bar\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eGame Bar: Applicable to console and PC Gaming only.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eSound\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003eSound, Like the Movies: Dolby Atmos\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eMore About Sound\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eSound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194643994\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eSound That Tracks the Action On-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194644497\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eTV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eDesign\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eElegantly Minimal: LaserSlim Design\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eLaserSlim Design: Design elements including stand design may vary depending on screen size.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eCharge It with Light: Solarcell Remote\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eOne UI Tizen\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003eTailored Recommendations From Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_17.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eEnjoy 7 Years of New TV Experiences\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t7 Years OS Upgrade: Content and services are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_18.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eMore About One UI Tizen\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSamsung TV Plus: Samsung account and internet connection required.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194647121\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eYour Day, on Display: Now Brief\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_19.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSecured by Knox: Applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eLatest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_20.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eSmartThings\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All Your Smart Devices: SmartThings\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\n\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices\u003c\/em\u003e\n\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\u003cem\u003eImage simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.\u003c\/em\u003e\n\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSlim fit wall-mount support\u003c\/li\u003e\n\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam support\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eProcessor: NQ4 AI Gen3 processor\u003c\/li\u003e\n\u003cli\u003eSelf-illuminating pixels\u003c\/li\u003e\n\u003cli\u003eHDR brightness optimizer\u003c\/li\u003e\n\u003cli\u003eEyecomfort mode\u003c\/li\u003e\n\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\n\u003cli\u003eSpeaker type: 2ch\u003c\/li\u003e\n\u003cli\u003eAI sound controller pro\u003c\/li\u003e\n\u003cli\u003eSurround sound\u003c\/li\u003e\n\u003cli\u003eSlow button repeat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926160761200,"sku":"QE42S90HAEXXU","price":1499.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE42S90HAEXXU_6.jpg?v=1781850086"},{"product_id":"samsung-48-oled-s85h-4k-vision-ai-smart-tv-2026-qe48s85haexxu","title":"Samsung 48\" OLED S85H 4K Vision AI Smart TV (2026) | QE48S85HAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195261448\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStep Into OLED. See the Difference\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195262699\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStep Into OLED. See the Difference\u003c\/h5\u003e\n\u003ch5\u003e More About Samsung Vision AI: Follow Every Pass. Catch Every Goal: AI Football Mode\u003c\/h5\u003e\n\u003cp\u003e\n        Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195263761\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e You're in Control of the Conversation: Al Sound Controller\u003c\/h5\u003e\n\u003cp\u003e\n        Al Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eAl Sound Controller: Support and performance may vary depending on viewing content and apps.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU1_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Powerful AI. Exceptional Picture: NQ4 AI Gen2 Processor\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n        Samsung powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eNQ4 AI Gen2 Procesor: Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eUp to 2.0x Faster GPU\u003c\/li\u003e\t\t\t\u003cli\u003eUp to 42% Faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_1.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality: Pure Blacks and Vibrant, True-to-Life Colours for Every Moment: OLED HDR\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                See the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_2.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self Emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED\nOLED technology allows each pixel to be individually controlled - creating\npure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193953639\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e More about Picture Quality: Give Your Watchlist the 4K Treatment: 4K AI Upscaling\u003c\/h5\u003e\n\u003cp\u003e\n        Samsung powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller\ncolour.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4KAI Upscaling: Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193954681\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Transform SDR Content into HDR-like Picture Quality: Auto HDR Remastering\u003c\/h5\u003e\n\u003cp\u003e\n         Enjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAutomatically Adjusts to You: AI Customisation Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Samsung advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195274266\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Breathing New Life into Dull Colours: Colour Booster Pro \u003c\/h5\u003e\n\u003cp\u003e\n         Samsung smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Enjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_5.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNext-Level Gaming Performance from Start to Finish: Premium Gaming Pack\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Unlock the powerful gaming experience with Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003ePremium Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_6.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame up to 4K 120Hz motion: Motion Xcelerator 120Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-Smooth, Ultra-Fast Responsive Gameplay : G-Sync Compatible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_10.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDRS Gaming Without Screen Tearing and St : FreeSync Premium\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eFreeSync Premium: Compatible games and consoles only.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193958383\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e More about Gaming Experience: Adapts to Your Game: AI Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003e\n         Whether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEffortless Control For Game-Changing Moves: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.Game Bar: Applicable to console and PC Gaming only.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE65R95HATXXU3\/MRE65R95HATXXU3_2.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Sound, Like the Movies: Dolby Atmos \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         Bring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore about Sound: Sound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195281615\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Sound that Tracks the Action on-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n         Hear onscreen action amplified from left-to right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193960658\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e TV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003e\n         Why choose between your TV speakers and a soundbar? With Q Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/QE48S85HAEXXU2\/QE48S85HAEXXU2_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Design: A Slim and Elegant Wave Design: Contour Design\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         Capturing the fluid beauty of a wave, Samsung carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_12.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCharge it with Light: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It's a small change that helps reduce waste and keeps your remote ready whenever you need it.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_13.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations from Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_15.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.Samsung TV Plus: Samsung account and internet connection required.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195287934\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Your Day, On Display Now Brief \u003c\/h5\u003e\n\u003cp\u003e\n         Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.Secured by Knox: Applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85HAEXXU\/QE55S85HAEXXU_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e One Place. All Your Smart Devices: SmartThings \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         onnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eSlim fit wall-mount support\u003c\/li\u003e\t\t\t\u003cli\u003eFull motion slim wall mount support (y22)\u003c\/li\u003e\t\t\t\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\u003cli\u003eZigbee \/ thread module\u003c\/li\u003e\t\t\t\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eEyecomfort mode\u003c\/li\u003e\t\t\t\u003cli\u003eAdaptive sound: Adaptive sound pro\u003c\/li\u003e\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\u003cli\u003eStorage share\u003c\/li\u003e\t\t\t\u003cli\u003ePower consumption (Stand-by): 0.50 W\u003c\/li\u003e\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u003cli\u003ePower consumption (Typical): 62.0 W\u003c\/li\u003e\t\t\t\u003cli\u003eViewing angle: Ultra viewing angle\u003c\/li\u003e\t\t\t\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\t\t\t\u003cli\u003eSpeaker type: 2ch \u003c\/li\u003e\t\t\t\u003cli\u003eMulti-View: Up to 2 videos\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926160990576,"sku":"QE48S85HAEXXU","price":1599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE48S85HAEXXU_6_4e0fb110-5026-455a-a878-3d496950a8d5.jpg?v=1781850088"},{"product_id":"samsung-s90h-48-oled-vision-ai-smart-tv-2026-qe48s90haexxu","title":"Samsung S90H 48\" OLED Vision AI Smart TV (2026) | QE48S90HAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194632591\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBrilliant Colour and True Blacks, Glare Free: Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633563\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eTurn Your Living Room Into The Stadium: Al Football Mode Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633965\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eHear What Matters to You: Al Sound Controller Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eAl Sound Controller Pro: works with selected sources only.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194634458\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eIntelligent 4K Processing with AI Upscaling: NQ4 AI Gen3 Processor\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eNQ4 AI Gen3 Processor: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eUp to 2.0x faster NPU\u003c\/li\u003e\t\t\t\u003cli\u003eUp to 4.2x faster GPU\u003c\/li\u003e\t\t\t\u003cli\u003eUp to 67% faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality: No Compromise On Clear Viewing: Glare Free with Real Black \u0026amp; Real Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eGlare Free with Real Black and Real Colour: Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. Verified ‘Real Black' performance by VDE.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBold Brightness, Vivid Colours: OLED HDR+\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eOLED HDR+: OLED HDR applicable to 48\" and below.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self-emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore About Picture Quality\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eSamsung Smoothest Motion: Al Motion Enhancer Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\tAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002331\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K Clarity and Detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFrom news to classics, Samsung powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\n\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\u003cem\u003e4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002341\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eTransform SDR Content into HDR-like Picture Quality: Auto HDR Remastering Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cdiv\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eAutomatically Adjusts to You: Al Customisation Mode\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tSamsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eBreathing New Life into Dull Colours: Colour Booster Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eGaming Experience\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003ePlay Smoother. React Faster. Game Bigger: Samsung Ultimate Gaming Pack\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSamsung Ultimate Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eUltra-smooth Motion Up to 165Hz: Motion Xcelerator 165Hz\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content. Supports VRR\/4K@120Hz.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eUltra-smooth, Ultra-fast Responsive Gameplay: G-sync Compatible\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eHDR Gaming Without Screen Tearing and Stuttering: Freesync Premium Pro\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eFreeSync Premium Pro: Compatible games and consoles only.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194642223\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About Gaming Experience\u003c\/h5\u003e\n\u003ch5\u003eAdapts to Your Game: Al Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eEffortless Control for Game-changing Moves: Game Bar\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eGame Bar: Applicable to console and PC Gaming only.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eSound\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003eSound, Like the Movies: Dolby Atmos\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eMore About Sound\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eSound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194643994\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eSound That Tracks the Action On-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194644497\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eTV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eDesign\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eElegantly Minimal: LaserSlim Design\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eLaserSlim Design: Design elements including stand design may vary depending on screen size.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eCharge It with Light: Solarcell Remote\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eOne UI Tizen\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003eTailored Recommendations From Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_17.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eEnjoy 7 Years of New TV Experiences\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t7 Years OS Upgrade: Content and services are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_18.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eMore About One UI Tizen\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSamsung TV Plus: Samsung account and internet connection required.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194647121\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eYour Day, on Display: Now Brief\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_19.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSecured by Knox: Applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eLatest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_20.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eSmartThings\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All Your Smart Devices: SmartThings\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\n\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices\u003c\/em\u003e\n\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\u003cem\u003eImage simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.\u003c\/em\u003e\n\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSlim fit wall-mount support\u003c\/li\u003e\n\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam support\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eProcessor: NQ4 AI Gen3 processor\u003c\/li\u003e\n\u003cli\u003eSelf-illuminating pixels\u003c\/li\u003e\n\u003cli\u003eHDR brightness optimizer\u003c\/li\u003e\n\u003cli\u003eEyecomfort mode\u003c\/li\u003e\n\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\n\u003cli\u003eSpeaker type: 2.1ch\u003c\/li\u003e\n\u003cli\u003eAI sound controller pro\u003c\/li\u003e\n\u003cli\u003eSurround sound\u003c\/li\u003e\n\u003cli\u003eSlow button repeat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161023344,"sku":"QE48S90HAEXXU","price":1599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE48S90HAEXXU_6.jpg?v=1781850080"},{"product_id":"samsung-s95h-55-oled-vision-ai-smart-tv-2026-qe55s95hftxxu","title":"Samsung S95H 55\" OLED Vision AI Smart TV (2026) | QE55S95HFTXXU","description":"\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002309\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eStunning Brightness and Detail\u003c\/h5\u003e\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002317\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eIntelligent 4K Processing with AI Upscaling: NQ4 AI Gen3 Processor\n\u003c\/h5\u003e\u003cp\u003e\n\tExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.[1]\u003c\/p\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNo Compromise on Clear Viewing: Glare Free with Real Black \u0026amp; Real Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.[2]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002324\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional OLED Brightness: OLED HDR Pro\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tDiscover the beauty in every moment. OLED HDR Pro delivers vivid highlights, deep blacks, and remarkable contrast, so every scene looks lifelike and true to the director’s vision.[3]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self-emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSamsung Smoothest Motion: Al Motion Enhancer Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed. [4]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002331\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K Clarity and Detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFrom news to classics, Samsung powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience. [5]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002341\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTransform SDR Content into HDR-like Picture Quality: Auto HDR Remastering Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.[6]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAutomatically Adjusts to you: Al Customisation Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSamsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new. Z [7]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBreathing New Life into Dull Colours: Colour Booster Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by PANTONE: PANTONE Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.[8]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee Depth, Just like Real life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePlay Smoother. React Faster. Game Bigger.: Ultimate Gaming Pack\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.[9]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-smooth Motion up to 165Hz: Motion Xcelerator 165Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.[10]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-smooth, Ultra-fast Responsive Gameplay : G-Sync Compatible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.[11]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDR Gaming without Screen Tearing and Stuttering : FreeSync Premium Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.[12]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLevel Up Your Gameplay: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002365\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eGet Wrapped up in 8-speaker Cinematic Sound: Dolby Atmos\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002380\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eDynamic 8-speaker Sound that Moves with the Action: Object Tracking Sound+\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSound, Tailored to you: Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002393\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTV and Soundbar, Perfectly in Sync: Q-Symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002403\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSamsung Slimmest, Seamless Design: Infinity One Design with One Connect Box\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWith Samsung slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away, or even hidden away in a cupboard.[13]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCharge it with Light: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.[14]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations from your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, HBO Max, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.[15]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTV you Know and Love. Just watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWatch channels, live events, and on-demand movies and series [15]. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind. [16]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping your Private Information private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. [17]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002415\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eYour day, On Display: Now Brief\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002423\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All your Smart Devices: SmartThings\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone[17]. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.[18]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eSlim Fit Wall-mount support\u003c\/li\u003e\t\t\t\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\t\t\t\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\u003cli\u003eZigbee \/ Thread Module: Built-in\u003c\/li\u003e\t\t\t\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e1.\nNQ4 AI Gen3 Processor \u0026amp; 4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e2.\nGlare Free with Real Black and Real Colour: Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. Verified ‘Real Black' performance by VDE.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e3.\nThe range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4.\nViewing experience may vary according to types of content and format.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e5.\nNQ4 AI Gen3 Processor \u0026amp; 4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e6.\nAuto HDR Remastering Pro's default setting is Off and requires manual activation: Picture \u0026gt; Expert Settings \u0026gt; Auto HDR Remastering Pro. When in Game Mode, Auto HDR Remastering Pro is automatically activated.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e7.\nSome streaming and VOD services may be limited in the use of this feature according to their policy.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e8.\nPANTONE validation received based on HDR screen.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e9.\nUltimate Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e10.\nMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content. Supports VRR\/4K@120Hz.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e11.\nG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e12.\nFreeSync Premium Pro: Compatible games and consoles only.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e13.\nInfinity One Design: LaserSlim Design without One Connect Box applicable to 48\".\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e14.\nSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e15.\nSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e16.\nSamsung TV Plus: Samsung account and internet connection required.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e17.\nSecured by Knox: Applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e18.\nSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eStorage Share\u003c\/li\u003e\t\t\t\u003cli\u003eKaraoke Mic\u003c\/li\u003e\t\t\t\u003cli\u003eMulti-View: up to 2 Videos\u003c\/li\u003e\t\t\t\u003cli\u003eDaily+\u003c\/li\u003e\t\t\t\u003cli\u003eGame Motion Plus\u003c\/li\u003e\t\t\t\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\t\t\t\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\t\t\t\u003cli\u003eSurround Sound\u003c\/li\u003e\t\t\t\u003cli\u003eMini Map Zoom\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161121648,"sku":"QE55S95HFTXXU","price":2649.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE55S95HFTXXU_7.jpg?v=1781850091"},{"product_id":"samsung-s95h-77-oled-vision-ai-smart-tv-2026-qe77s95hftxxu","title":"Samsung S95H 77\" OLED Vision AI Smart TV (2026) | QE77S95HFTXXU","description":"\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002309\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eStunning Brightness and Detail\u003c\/h5\u003e\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002317\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eIntelligent 4K Processing with AI Upscaling: NQ4 AI Gen3 Processor\n\u003c\/h5\u003e\u003cp\u003e\n\tExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.[1]\u003c\/p\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNo Compromise on Clear Viewing: Glare Free with Real Black \u0026amp; Real Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.[2]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002324\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional OLED Brightness: OLED HDR Pro\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tDiscover the beauty in every moment. OLED HDR Pro delivers vivid highlights, deep blacks, and remarkable contrast, so every scene looks lifelike and true to the director’s vision.[3]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self-emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSamsung Smoothest Motion: Al Motion Enhancer Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed. [4]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002331\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K Clarity and Detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFrom news to classics, Samsung powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience. [5]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002341\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTransform SDR Content into HDR-like Picture Quality: Auto HDR Remastering Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.[6]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAutomatically Adjusts to you: Al Customisation Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSamsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new. Z [7]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBreathing New Life into Dull Colours: Colour Booster Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by PANTONE: PANTONE Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.[8]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee Depth, Just like Real life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePlay Smoother. React Faster. Game Bigger.: Ultimate Gaming Pack\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.[9]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-smooth Motion up to 165Hz: Motion Xcelerator 165Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.[10]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-smooth, Ultra-fast Responsive Gameplay : G-Sync Compatible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.[11]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDR Gaming without Screen Tearing and Stuttering : FreeSync Premium Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.[12]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLevel Up Your Gameplay: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002365\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eGet Wrapped up in 8-speaker Cinematic Sound: Dolby Atmos\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002380\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eDynamic 8-speaker Sound that Moves with the Action: Object Tracking Sound+\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSound, Tailored to you: Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002393\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTV and Soundbar, Perfectly in Sync: Q-Symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002403\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSamsung Slimmest, Seamless Design: Infinity One Design with One Connect Box\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWith Samsung slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away, or even hidden away in a cupboard.[13]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCharge it with Light: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.[14]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations from your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, HBO Max, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.[15]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTV you Know and Love. Just watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWatch channels, live events, and on-demand movies and series [15]. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind. [16]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping your Private Information private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. [17]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002415\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eYour day, On Display: Now Brief\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002423\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All your Smart Devices: SmartThings\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone[17]. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.[18]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eSlim Fit Wall-mount support\u003c\/li\u003e\t\t\t\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\t\t\t\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\u003cli\u003eZigbee \/ Thread Module: Built-in\u003c\/li\u003e\t\t\t\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e1.\nNQ4 AI Gen3 Processor \u0026amp; 4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e2.\nGlare Free with Real Black and Real Colour: Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. Verified ‘Real Black' performance by VDE.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e3.\nThe range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4.\nViewing experience may vary according to types of content and format.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e5.\nNQ4 AI Gen3 Processor \u0026amp; 4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e6.\nAuto HDR Remastering Pro's default setting is Off and requires manual activation: Picture \u0026gt; Expert Settings \u0026gt; Auto HDR Remastering Pro. When in Game Mode, Auto HDR Remastering Pro is automatically activated.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e7.\nSome streaming and VOD services may be limited in the use of this feature according to their policy.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e8.\nPANTONE validation received based on HDR screen.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e9.\nUltimate Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e10.\nMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content. Supports VRR\/4K@120Hz.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e11.\nG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e12.\nFreeSync Premium Pro: Compatible games and consoles only.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e13.\nInfinity One Design: LaserSlim Design without One Connect Box applicable to 48\".\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e14.\nSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e15.\nSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e16.\nSamsung TV Plus: Samsung account and internet connection required.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e17.\nSecured by Knox: Applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e18.\nSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eStorage Share\u003c\/li\u003e\t\t\t\u003cli\u003eKaraoke Mic\u003c\/li\u003e\t\t\t\u003cli\u003eMulti-View: up to 2 Videos\u003c\/li\u003e\t\t\t\u003cli\u003eDaily+\u003c\/li\u003e\t\t\t\u003cli\u003eGame Motion Plus\u003c\/li\u003e\t\t\t\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\t\t\t\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\t\t\t\u003cli\u003eSurround Sound\u003c\/li\u003e\t\t\t\u003cli\u003eMini Map Zoom\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161187184,"sku":"QE77S95HFTXXU","price":4699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE77S95HFTXXU_7.jpg?v=1781850082"},{"product_id":"samsung-s95h-65-oled-vision-ai-smart-tv-2026-qe65s95hftxxu","title":"Samsung S95H 65\" OLED Vision AI Smart TV (2026) | QE65S95HFTXXU","description":"\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002309\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eStunning Brightness and Detail\u003c\/h5\u003e\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\n\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002317\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\u003c\/iframe\u003e\n\u003c\/div\u003e\u003ch5\u003eIntelligent 4K Processing with AI Upscaling: NQ4 AI Gen3 Processor\n\u003c\/h5\u003e\u003cp\u003e\n\tExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.[1]\u003c\/p\u003e\n\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNo Compromise on Clear Viewing: Glare Free with Real Black \u0026amp; Real Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.[2]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002324\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional OLED Brightness: OLED HDR Pro\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tDiscover the beauty in every moment. OLED HDR Pro delivers vivid highlights, deep blacks, and remarkable contrast, so every scene looks lifelike and true to the director’s vision.[3]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self-emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSamsung Smoothest Motion: Al Motion Enhancer Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed. [4]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002331\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K Clarity and Detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFrom news to classics, Samsung powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience. [5]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002341\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTransform SDR Content into HDR-like Picture Quality: Auto HDR Remastering Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.[6]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAutomatically Adjusts to you: Al Customisation Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSamsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new. Z [7]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBreathing New Life into Dull Colours: Colour Booster Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by PANTONE: PANTONE Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.[8]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee Depth, Just like Real life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePlay Smoother. React Faster. Game Bigger.: Ultimate Gaming Pack\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.[9]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-smooth Motion up to 165Hz: Motion Xcelerator 165Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.[10]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-smooth, Ultra-fast Responsive Gameplay : G-Sync Compatible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.[11]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDR Gaming without Screen Tearing and Stuttering : FreeSync Premium Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.[12]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eLevel Up Your Gameplay: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002365\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eGet Wrapped up in 8-speaker Cinematic Sound: Dolby Atmos\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tBring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002380\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eDynamic 8-speaker Sound that Moves with the Action: Object Tracking Sound+\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSound, Tailored to you: Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002393\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eTV and Soundbar, Perfectly in Sync: Q-Symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhy choose between your TV speakers and a soundbar?With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002403\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eSamsung Slimmest, Seamless Design: Infinity One Design with One Connect Box\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWith Samsung slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away, or even hidden away in a cupboard.[13]\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCharge it with Light: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.[14]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations from your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, HBO Max, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.[15]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTV you Know and Love. Just watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWatch channels, live events, and on-demand movies and series [15]. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind. [16]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping your Private Information private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained. [17]\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002415\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eYour day, On Display: Now Brief\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002423\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All your Smart Devices: SmartThings\n\t\t\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone[17]. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.[18]\n\t\t\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eSlim Fit Wall-mount support\u003c\/li\u003e\t\t\t\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\t\t\t\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\u003cli\u003eZigbee \/ Thread Module: Built-in\u003c\/li\u003e\t\t\t\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eNotes:\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e1.\nNQ4 AI Gen3 Processor \u0026amp; 4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e2.\nGlare Free with Real Black and Real Colour: Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. Verified ‘Real Black' performance by VDE.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e3.\nThe range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4.\nViewing experience may vary according to types of content and format.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e5.\nNQ4 AI Gen3 Processor \u0026amp; 4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e6.\nAuto HDR Remastering Pro's default setting is Off and requires manual activation: Picture \u0026gt; Expert Settings \u0026gt; Auto HDR Remastering Pro. When in Game Mode, Auto HDR Remastering Pro is automatically activated.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e7.\nSome streaming and VOD services may be limited in the use of this feature according to their policy.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e8.\nPANTONE validation received based on HDR screen.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e9.\nUltimate Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e10.\nMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content. Supports VRR\/4K@120Hz.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e11.\nG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e12.\nFreeSync Premium Pro: Compatible games and consoles only.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e13.\nInfinity One Design: LaserSlim Design without One Connect Box applicable to 48\".\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e14.\nSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e15.\nSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e16.\nSamsung TV Plus: Samsung account and internet connection required.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e17.\nSecured by Knox: Applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e18.\nSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\n\t\t\t\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eStorage Share\u003c\/li\u003e\t\t\t\u003cli\u003eKaraoke Mic\u003c\/li\u003e\t\t\t\u003cli\u003eMulti-View: up to 2 Videos\u003c\/li\u003e\t\t\t\u003cli\u003eDaily+\u003c\/li\u003e\t\t\t\u003cli\u003eGame Motion Plus\u003c\/li\u003e\t\t\t\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\t\t\t\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\t\t\t\u003cli\u003eSurround Sound\u003c\/li\u003e\t\t\t\u003cli\u003eMini Map Zoom\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161219952,"sku":"QE65S95HFTXXU","price":3599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE65S95HFTXXU_7.jpg?v=1781850090"},{"product_id":"samsung-s90h-55-oled-vision-ai-smart-tv-2026-qe55s90haexxu","title":"Samsung S90H 55\" OLED Vision AI Smart TV (2026) | QE55S90HAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194632591\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBrilliant Colour and True Blacks, Glare Free: Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633563\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eTurn Your Living Room Into The Stadium: Al Football Mode Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633965\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eHear What Matters to You: Al Sound Controller Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eAl Sound Controller Pro: works with selected sources only.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194634458\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eIntelligent 4K Processing with AI Upscaling: NQ4 AI Gen3 Processor\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eNQ4 AI Gen3 Processor: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eUp to 2.0x faster NPU\u003c\/li\u003e\t\t\t\n\u003cli\u003eUp to 4.2x faster GPU\u003c\/li\u003e\t\t\t\n\u003cli\u003eUp to 67% faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality: No Compromise On Clear Viewing: Glare Free with Real Black \u0026amp; Real Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eGlare Free with Real Black and Real Colour: Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. Verified ‘Real Black' performance by VDE.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBold Brightness, Vivid Colours: OLED HDR+\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eOLED HDR+: OLED HDR applicable to 48\" and below.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self-emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore About Picture Quality\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eSamsung Smoothest Motion: Al Motion Enhancer Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\tAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002331\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K Clarity and Detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFrom news to classics, Samsung powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\n\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\u003cem\u003e4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002341\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eTransform SDR Content into HDR-like Picture Quality: Auto HDR Remastering Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cdiv\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eAutomatically Adjusts to You: Al Customisation Mode\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tSamsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eBreathing New Life into Dull Colours: Colour Booster Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eGaming Experience\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003ePlay Smoother. React Faster. Game Bigger: Samsung Ultimate Gaming Pack\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSamsung Ultimate Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eUltra-smooth Motion Up to 165Hz: Motion Xcelerator 165Hz\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content. Supports VRR\/4K@120Hz.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eUltra-smooth, Ultra-fast Responsive Gameplay: G-sync Compatible\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eHDR Gaming Without Screen Tearing and Stuttering: Freesync Premium Pro\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eFreeSync Premium Pro: Compatible games and consoles only.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194642223\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About Gaming Experience\u003c\/h5\u003e\n\u003ch5\u003eAdapts to Your Game: Al Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eEffortless Control for Game-changing Moves: Game Bar\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eGame Bar: Applicable to console and PC Gaming only.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eSound\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003eSound, Like the Movies: Dolby Atmos\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eMore About Sound\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eSound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194643994\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eSound That Tracks the Action On-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194644497\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eTV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eDesign\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eElegantly Minimal: LaserSlim Design\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eLaserSlim Design: Design elements including stand design may vary depending on screen size.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eCharge It with Light: Solarcell Remote\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eOne UI Tizen\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003eTailored Recommendations From Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_17.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eEnjoy 7 Years of New TV Experiences\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t7 Years OS Upgrade: Content and services are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_18.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eMore About One UI Tizen\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSamsung TV Plus: Samsung account and internet connection required.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194647121\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eYour Day, on Display: Now Brief\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_19.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSecured by Knox: Applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eLatest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_20.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eSmartThings\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All Your Smart Devices: SmartThings\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\n\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices\u003c\/em\u003e\n\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\u003cem\u003eImage simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.\u003c\/em\u003e\n\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSlim fit wall-mount support\u003c\/li\u003e\n\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam support\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eProcessor: NQ4 AI Gen3 processor\u003c\/li\u003e\n\u003cli\u003eSelf-illuminating pixels\u003c\/li\u003e\n\u003cli\u003eHDR brightness optimizer\u003c\/li\u003e\n\u003cli\u003eEyecomfort mode\u003c\/li\u003e\n\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\n\u003cli\u003eSpeaker type: 2.1ch\u003c\/li\u003e\n\u003cli\u003eAI sound controller pro\u003c\/li\u003e\n\u003cli\u003eSurround sound\u003c\/li\u003e\n\u003cli\u003eSlow button repeat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161252720,"sku":"QE55S90HAEXXU","price":1949.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE55S90HAEXXU_6.jpg?v=1781850091"},{"product_id":"samsung-s90h-65-oled-vision-ai-smart-tv-2026-qe65s90haexxu","title":"Samsung S90H 65\" OLED Vision AI Smart TV (2026) | QE65S90HAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\u003cdiv class=\"description-inner\"\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194632591\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eBrilliant Colour and True Blacks, Glare Free: Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633563\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eMore About Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eTurn Your Living Room Into The Stadium: Al Football Mode Pro\u003c\/h5\u003e\n\u003cp\u003eThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633965\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eHear What Matters to You: Al Sound Controller Pro\u003c\/h5\u003e\n\u003cp\u003eVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAl Sound Controller Pro: works with selected sources only.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194634458\" width=\"640\" height=\"480\"\u003e\n\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eIntelligent 4K Processing with AI Upscaling: NQ4 AI Gen3 Processor\u003c\/h5\u003e\n\u003cp\u003eExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNQ4 AI Gen3 Processor: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 2.0x faster NPU\u003c\/li\u003e\n\u003cli\u003eUp to 4.2x faster GPU\u003c\/li\u003e\n\u003cli\u003eUp to 67% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_1.jpg\" alt=\"\"\u003e\n\u003ch5\u003ePicture Quality: No Compromise On Clear Viewing: Glare Free with Real Black \u0026amp; Real Colour\u003c\/h5\u003e\n\u003cp\u003eExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGlare Free with Real Black and Real Colour: Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. Verified ‘Real Black' performance by VDE.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_2.jpg\" alt=\"\"\u003e\n\u003ch5\u003eBold Brightness, Vivid Colours: OLED HDR+\u003c\/h5\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOLED HDR+: OLED HDR applicable to 48\" and below.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_3.jpg\" alt=\"\"\u003e\n\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self-emissive Pixels: OLED\u003c\/h5\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMore About Picture Quality\u003c\/h5\u003e\n\u003ch5\u003eSamsung Smoothest Motion: Al Motion Enhancer Pro\u003c\/h5\u003e\n\u003cp\u003eAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002331\" width=\"640\" height=\"480\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K Clarity and Detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003eFrom news to classics, Samsung powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002341\" width=\"640\" height=\"480\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eTransform SDR Content into HDR-like Picture Quality: Auto HDR Remastering Pro\u003c\/h5\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_4.jpg\" alt=\"\"\u003e\n\u003ch5\u003eAutomatically Adjusts to You: Al Customisation Mode\u003c\/h5\u003e\n\u003cp\u003eSamsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002353\" width=\"640\" height=\"480\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eBreathing New Life into Dull Colours: Colour Booster Pro\u003c\/h5\u003e\n\u003cp\u003eSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_5.jpg\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cp\u003e\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_6.jpg\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\u003cp\u003eBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_7.jpg\" alt=\"\"\u003e\n\u003ch5\u003eGaming Experience\u003c\/h5\u003e\n\u003ch5\u003ePlay Smoother. React Faster. Game Bigger: Samsung Ultimate Gaming Pack\u003c\/h5\u003e\n\u003cp\u003eBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSamsung Ultimate Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_8.jpg\" alt=\"\"\u003e\n\u003ch5\u003eUltra-smooth Motion Up to 165Hz: Motion Xcelerator 165Hz\u003c\/h5\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content. Supports VRR\/4K@120Hz.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_9.jpg\" alt=\"\"\u003e\n\u003ch5\u003eUltra-smooth, Ultra-fast Responsive Gameplay: G-sync Compatible\u003c\/h5\u003e\n\u003cp\u003eStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_10.jpg\" alt=\"\"\u003e\n\u003ch5\u003eHDR Gaming Without Screen Tearing and Stuttering: Freesync Premium Pro\u003c\/h5\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFreeSync Premium Pro: Compatible games and consoles only.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194642223\" width=\"640\" height=\"480\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eMore About Gaming Experience\u003c\/h5\u003e\n\u003ch5\u003eAdapts to Your Game: Al Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003eWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_11.jpg\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch5\u003eEffortless Control for Game-changing Moves: Game Bar\u003c\/h5\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGame Bar: Applicable to console and PC Gaming only.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_12.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSound\u003c\/h5\u003e\n\u003ch5\u003eSound, Like the Movies: Dolby Atmos\u003c\/h5\u003e\n\u003cp\u003eBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_13.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMore About Sound\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eSound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194643994\" width=\"640\" height=\"480\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eSound That Tracks the Action On-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194644497\" width=\"640\" height=\"480\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eTV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003eWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\u003c\/p\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_14.jpg\" alt=\"\"\u003e\n\u003ch5\u003eDesign\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003ch5\u003eElegantly Minimal: LaserSlim Design\u003c\/h5\u003e\n\u003cp\u003eAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLaserSlim Design: Design elements including stand design may vary depending on screen size.\u003c\/em\u003e\u003c\/p\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_15.jpg\" alt=\"\"\u003e\n\u003ch5\u003eCharge It with Light: Solarcell Remote\u003c\/h5\u003e\n\u003cp\u003eSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_16.jpg\" alt=\"\"\u003e\n\u003ch5\u003eOne UI Tizen\u003c\/h5\u003e\n\u003ch5\u003eTailored Recommendations From Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_17.jpg\" alt=\"\"\u003e\n\u003ch5\u003eEnjoy 7 Years of New TV Experiences\u003c\/h5\u003e\n\u003cp\u003e7 Years OS Upgrade: Content and services are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_18.jpg\" alt=\"\"\u003e\n\u003ch5\u003eMore About One UI Tizen\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\u003cp\u003eWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSamsung TV Plus: Samsung account and internet connection required.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\u003cdiv class=\"flex-video\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194647121\" width=\"640\" height=\"480\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch5\u003eYour Day, on Display: Now Brief\u003c\/h5\u003e\n\u003cp\u003eStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\u003c\/p\u003e\n\u003cp\u003e\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_19.jpg\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\u003cp\u003eWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSecured by Knox: Applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLatest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\n\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_20.jpg\" alt=\"\"\u003e\n\u003ch5\u003eSmartThings\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch5\u003eOne Place. All Your Smart Devices: SmartThings\u003c\/h5\u003e\n\u003cp\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eImage simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSlim fit wall-mount support\u003c\/li\u003e\n\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\n\u003cli\u003eWebcam support\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eProcessor: NQ4 AI Gen3 processor\u003c\/li\u003e\n\u003cli\u003eSelf-illuminating pixels\u003c\/li\u003e\n\u003cli\u003eHDR brightness optimizer\u003c\/li\u003e\n\u003cli\u003eEyecomfort mode\u003c\/li\u003e\n\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\n\u003cli\u003eSpeaker type: 2.1ch\u003c\/li\u003e\n\u003cli\u003eAI sound controller pro\u003c\/li\u003e\n\u003cli\u003eSurround sound\u003c\/li\u003e\n\u003cli\u003eSlow button repeat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161351024,"sku":"QE65S90HAEXXU","price":2899.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE65S90HAEXXU_6.jpg?v=1781850082"},{"product_id":"samsung-55-oled-s85h-4k-vision-ai-smart-tv-2026-qe55s85haexxu","title":"Samsung 55\" OLED S85H 4K Vision AI Smart TV (2026) | QE55S85HAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195261448\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStep Into OLED. See the Difference\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195262699\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStep Into OLED. See the Difference\u003c\/h5\u003e\n\u003ch5\u003e More About Samsung Vision AI: Follow Every Pass. Catch Every Goal: AI Football Mode\u003c\/h5\u003e\n\u003cp\u003e\n        Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195263761\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e You're in Control of the Conversation: Al Sound Controller\u003c\/h5\u003e\n\u003cp\u003e\n        Al Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eAl Sound Controller: Support and performance may vary depending on viewing content and apps.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU1_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Powerful AI. Exceptional Picture: NQ4 AI Gen2 Processor\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n        Samsung powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eNQ4 AI Gen2 Procesor: Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eUp to 2.0x Faster GPU\u003c\/li\u003e\t\t\t\u003cli\u003eUp to 42% Faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_1.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality: Pure Blacks and Vibrant, True-to-Life Colours for Every Moment: OLED HDR\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                See the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_2.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self Emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED\nOLED technology allows each pixel to be individually controlled - creating\npure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193953639\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e More about Picture Quality: Give Your Watchlist the 4K Treatment: 4K AI Upscaling\u003c\/h5\u003e\n\u003cp\u003e\n        Samsung powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller\ncolour.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4KAI Upscaling: Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193954681\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Transform SDR Content into HDR-like Picture Quality: Auto HDR Remastering\u003c\/h5\u003e\n\u003cp\u003e\n         Enjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAutomatically Adjusts to You: AI Customisation Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Samsung advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195274266\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Breathing New Life into Dull Colours: Colour Booster Pro \u003c\/h5\u003e\n\u003cp\u003e\n         Samsung smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Enjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_5.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNext-Level Gaming Performance from Start to Finish: Premium Gaming Pack\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Unlock the powerful gaming experience with Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003ePremium Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_6.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame up to 4K 120Hz motion: Motion Xcelerator 120Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-Smooth, Ultra-Fast Responsive Gameplay : G-Sync Compatible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_10.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDRS Gaming Without Screen Tearing and St : FreeSync Premium\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eFreeSync Premium: Compatible games and consoles only.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193958383\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e More about Gaming Experience: Adapts to Your Game: AI Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003e\n         Whether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEffortless Control For Game-Changing Moves: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.Game Bar: Applicable to console and PC Gaming only.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE65R95HATXXU3\/MRE65R95HATXXU3_2.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Sound, Like the Movies: Dolby Atmos \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         Bring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore about Sound: Sound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195281615\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Sound that Tracks the Action on-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n         Hear onscreen action amplified from left-to right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193960658\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e TV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003e\n         Why choose between your TV speakers and a soundbar? With Q Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/QE48S85HAEXXU2\/QE48S85HAEXXU2_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Design: A Slim and Elegant Wave Design: Contour Design\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         Capturing the fluid beauty of a wave, Samsung carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_12.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCharge it with Light: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It's a small change that helps reduce waste and keeps your remote ready whenever you need it.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_13.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations from Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_15.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.Samsung TV Plus: Samsung account and internet connection required.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195287934\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Your Day, On Display Now Brief \u003c\/h5\u003e\n\u003cp\u003e\n         Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.Secured by Knox: Applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85HAEXXU\/QE55S85HAEXXU_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e One Place. All Your Smart Devices: SmartThings \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         onnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eSlim fit wall-mount support\u003c\/li\u003e\t\t\t\u003cli\u003eFull motion slim wall mount support (y22)\u003c\/li\u003e\t\t\t\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\u003cli\u003eZigbee \/ thread module\u003c\/li\u003e\t\t\t\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eEyecomfort mode\u003c\/li\u003e\t\t\t\u003cli\u003eAdaptive sound: Adaptive sound pro\u003c\/li\u003e\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u003cli\u003eStorage share\u003c\/li\u003e\t\t\t\u003cli\u003ePower consumption (Stand-by): 0.50 W\u003c\/li\u003e\t\t\t\u003cli\u003ePower consumption (Typical): 75.0 W\u003c\/li\u003e\t\t\t\u003cli\u003eViewing angle: Ultra viewing angle\u003c\/li\u003e\t\t\t\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\t\t\t\u003cli\u003eSpeaker type: 2ch \u003c\/li\u003e\t\t\t\u003cli\u003eMulti-View: Up to 2 videos\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161416560,"sku":"QE55S85HAEXXU","price":1849.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE48S85HAEXXU_6_25s5-rq.jpg?v=1781850085"},{"product_id":"samsung-s90h-83-oled-vision-ai-smart-tv-2026-qe83s90haexxu","title":"Samsung S90H 83\" OLED Vision AI Smart TV (2026) | QE83S90HAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194632591\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBrilliant Colour and True Blacks, Glare Free: Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633563\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eTurn Your Living Room Into The Stadium: Al Football Mode Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633965\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eHear What Matters to You: Al Sound Controller Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eAl Sound Controller Pro: works with selected sources only.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194634458\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eIntelligent 4K Processing with AI Upscaling: NQ4 AI Gen3 Processor\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eNQ4 AI Gen3 Processor: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eUp to 2.0x faster NPU\u003c\/li\u003e\t\t\t\n\u003cli\u003eUp to 4.2x faster GPU\u003c\/li\u003e\t\t\t\n\u003cli\u003eUp to 67% faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality: No Compromise On Clear Viewing: Glare Free with Real Black \u0026amp; Real Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eGlare Free with Real Black and Real Colour: Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. Verified ‘Real Black' performance by VDE.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBold Brightness, Vivid Colours: OLED HDR+\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eOLED HDR+: OLED HDR applicable to 48\" and below.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self-emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore About Picture Quality\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eSamsung Smoothest Motion: Al Motion Enhancer Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\tAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002331\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K Clarity and Detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFrom news to classics, Samsung powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\n\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\u003cem\u003e4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002341\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eTransform SDR Content into HDR-like Picture Quality: Auto HDR Remastering Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cdiv\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eAutomatically Adjusts to You: Al Customisation Mode\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tSamsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eBreathing New Life into Dull Colours: Colour Booster Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eGaming Experience\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003ePlay Smoother. React Faster. Game Bigger: Samsung Ultimate Gaming Pack\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSamsung Ultimate Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eUltra-smooth Motion Up to 165Hz: Motion Xcelerator 165Hz\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content. Supports VRR\/4K@120Hz.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eUltra-smooth, Ultra-fast Responsive Gameplay: G-sync Compatible\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eHDR Gaming Without Screen Tearing and Stuttering: Freesync Premium Pro\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eFreeSync Premium Pro: Compatible games and consoles only.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194642223\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About Gaming Experience\u003c\/h5\u003e\n\u003ch5\u003eAdapts to Your Game: Al Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eEffortless Control for Game-changing Moves: Game Bar\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eGame Bar: Applicable to console and PC Gaming only.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eSound\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003eSound, Like the Movies: Dolby Atmos\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eMore About Sound\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eSound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194643994\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eSound That Tracks the Action On-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194644497\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eTV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eDesign\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eElegantly Minimal: LaserSlim Design\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eLaserSlim Design: Design elements including stand design may vary depending on screen size.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eCharge It with Light: Solarcell Remote\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eOne UI Tizen\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003eTailored Recommendations From Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_17.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eEnjoy 7 Years of New TV Experiences\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t7 Years OS Upgrade: Content and services are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_18.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eMore About One UI Tizen\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSamsung TV Plus: Samsung account and internet connection required.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194647121\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eYour Day, on Display: Now Brief\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_19.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSecured by Knox: Applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eLatest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_20.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eSmartThings\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All Your Smart Devices: SmartThings\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\n\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices\u003c\/em\u003e\n\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\u003cem\u003eImage simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.\u003c\/em\u003e\n\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\t\t\t\t\n\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\t\n\u003cli\u003ePower cable\u003c\/li\u003e\t\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\t\n\u003cli\u003eProcessor: NQ4 AI Gen3 processor\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eSelf-illuminating pixels\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eHDR brightness optimizer\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eEyecomfort mode\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eSpeaker type: 2.1ch\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eAI sound controller pro\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eSurround sound\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eSlow button repeat\u003c\/li\u003e\t\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161449328,"sku":"QE83S90HAEXXU","price":5499.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE83S90HAEXXU_6.jpg?v=1781850087"},{"product_id":"samsung-s90h-77-oled-vision-ai-smart-tv-2026-qe77s90hatxxu","title":"Samsung S90H 77\" OLED Vision AI Smart TV (2026) | QE77S90HATXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194632591\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eBrilliant Colour and True Blacks, Glare Free: Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633563\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About Samsung Vision AI\u003c\/h5\u003e\n\u003ch5\u003eTurn Your Living Room Into The Stadium: Al Football Mode Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tThe roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194633965\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eHear What Matters to You: Al Sound Controller Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tVoices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eAl Sound Controller Pro: works with selected sources only.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194634458\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eIntelligent 4K Processing with AI Upscaling: NQ4 AI Gen3 Processor\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExperience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eNQ4 AI Gen3 Processor: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCompared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eUp to 2.0x faster NPU\u003c\/li\u003e\t\t\t\n\u003cli\u003eUp to 4.2x faster GPU\u003c\/li\u003e\t\t\t\n\u003cli\u003eUp to 67% faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_1.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality: No Compromise On Clear Viewing: Glare Free with Real Black \u0026amp; Real Colour\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eGlare Free with Real Black and Real Colour: Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL. Verified ‘Real Black' performance by VDE.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_2.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eBold Brightness, Vivid Colours: OLED HDR+\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eOLED HDR+: OLED HDR applicable to 48\" and below.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_3.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self-emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore About Picture Quality\u003c\/h5\u003e\n\t\t\t\u003ch5\u003eSamsung Smoothest Motion: Al Motion Enhancer Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\tAl understands what's important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether it's the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002331\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eExceptional 4K Clarity and Detail: 4K AI Upscaling Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tFrom news to classics, Samsung powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. Al intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.\n\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\u003cem\u003e4K AI Upscaling Pro: Upscaling may not apply to PC Connection and Game Mode.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002341\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\u003c\/div\u003e\n\u003ch5\u003eTransform SDR Content into HDR-like Picture Quality: Auto HDR Remastering Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tEnjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cdiv\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_4.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eAutomatically Adjusts to You: Al Customisation Mode\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tSamsung advanced Al processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With Al content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195002353\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eBreathing New Life into Dull Colours: Colour Booster Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tSamsung smart Al Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S95HHEXXU\/QE48S95HHEXXU_5.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tBy enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eGaming Experience\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003ePlay Smoother. React Faster. Game Bigger: Samsung Ultimate Gaming Pack\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tBuilt for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSamsung Ultimate Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eUltra-smooth Motion Up to 165Hz: Motion Xcelerator 165Hz\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content. Supports VRR\/4K@120Hz.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_9.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eUltra-smooth, Ultra-fast Responsive Gameplay: G-sync Compatible\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tStay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_10.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eHDR Gaming Without Screen Tearing and Stuttering: Freesync Premium Pro\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eFreeSync Premium Pro: Compatible games and consoles only.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194642223\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eMore About Gaming Experience\u003c\/h5\u003e\n\u003ch5\u003eAdapts to Your Game: Al Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eEffortless Control for Game-changing Moves: Game Bar\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eGame Bar: Applicable to console and PC Gaming only.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eSound\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003eSound, Like the Movies: Dolby Atmos\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tBring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_13.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eMore About Sound\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eSound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194643994\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eSound That Tracks the Action On-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194644497\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eTV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tWhy choose between your TV speakers and a soundbar? With Q-Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_14.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eDesign\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eElegantly Minimal: LaserSlim Design\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eLaserSlim Design: Design elements including stand design may vary depending on screen size.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_15.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eCharge It with Light: Solarcell Remote\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tSay goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eOne UI Tizen\u003c\/h5\u003e\n\t\t\t\t\t\u003ch5\u003eTailored Recommendations From Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\tSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_17.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eEnjoy 7 Years of New TV Experiences\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t7 Years OS Upgrade: Content and services are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_18.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eMore About One UI Tizen\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\tWatch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSamsung TV Plus: Samsung account and internet connection required.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\t\t\t\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\t\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1194647121\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\t\t\t\u003c\/iframe\u003e\n\t\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eYour Day, on Display: Now Brief\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tStay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_19.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\t\tWith today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eSecured by Knox: Applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\t\u003cem\u003eLatest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\u003c\/em\u003e\n\t\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\t\t\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE42S90HAEXXU\/QE42S90HAEXXU_20.jpg\" alt=\"\"\u003e\n\t\t\t\t\t\u003ch5\u003eSmartThings\u003c\/h5\u003e\n\t\t\t\t\u003c\/div\u003e\n\u003ch5\u003eOne Place. All Your Smart Devices: SmartThings\u003c\/h5\u003e\n\u003cp\u003e\n\t\t\tConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\n\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices\u003c\/em\u003e\n\t\t\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\t\t\u003cem\u003eImage simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.\u003c\/em\u003e\n\t\t\t\t\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\t\n\t\t\t\t\n\u003cli\u003eFull motion slim wall mount support (Y22)\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\t\n\u003cli\u003ePower cable\u003c\/li\u003e\t\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\t\n\u003cli\u003eProcessor: NQ4 AI Gen3 processor\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eSelf-illuminating pixels\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eHDR brightness optimizer\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eEyecomfort mode\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eSpeaker type: 2.1ch\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eAI sound controller pro\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eSurround sound\u003c\/li\u003e\t\t\t\t\n\u003cli\u003eSlow button repeat\u003c\/li\u003e\t\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161482096,"sku":"QE77S90HATXXU","price":3999.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE77S90HATXXU_6.jpg?v=1781850090"},{"product_id":"samsung-65-oled-s85h-4k-vision-ai-smart-tv-2026-qe65s85haexxu","title":"Samsung 65\" OLED S85H 4K Vision AI Smart TV (2026) | QE65S85HAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195261448\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStep Into OLED. See the Difference\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195262699\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStep Into OLED. See the Difference\u003c\/h5\u003e\n\u003ch5\u003e More About Samsung Vision AI: Follow Every Pass. Catch Every Goal: AI Football Mode\u003c\/h5\u003e\n\u003cp\u003e\n        Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195263761\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e You're in Control of the Conversation: Al Sound Controller\u003c\/h5\u003e\n\u003cp\u003e\n        Al Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eAl Sound Controller: Support and performance may vary depending on viewing content and apps.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU1_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Powerful AI. Exceptional Picture: NQ4 AI Gen2 Processor\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n        Samsung powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eNQ4 AI Gen2 Procesor: Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eUp to 2.0x Faster GPU\u003c\/li\u003e\t\t\t\n\u003cli\u003eUp to 42% Faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_1.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality: Pure Blacks and Vibrant, True-to-Life Colours for Every Moment: OLED HDR\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                See the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_2.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self Emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED\nOLED technology allows each pixel to be individually controlled - creating\npure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193953639\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e More about Picture Quality: Give Your Watchlist the 4K Treatment: 4K AI Upscaling\u003c\/h5\u003e\n\u003cp\u003e\n        Samsung powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller\ncolour.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4KAI Upscaling: Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193954681\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Transform SDR Content into HDR-like Picture Quality: Auto HDR Remastering\u003c\/h5\u003e\n\u003cp\u003e\n         Enjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAutomatically Adjusts to You: AI Customisation Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Samsung advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195274266\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Breathing New Life into Dull Colours: Colour Booster Pro \u003c\/h5\u003e\n\u003cp\u003e\n         Samsung smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Enjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_5.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNext-Level Gaming Performance from Start to Finish: Premium Gaming Pack\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Unlock the powerful gaming experience with Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003ePremium Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_6.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame up to 4K 120Hz motion: Motion Xcelerator 120Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-Smooth, Ultra-Fast Responsive Gameplay : G-Sync Compatible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_10.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDRS Gaming Without Screen Tearing and St : FreeSync Premium\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eFreeSync Premium: Compatible games and consoles only.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193958383\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e More about Gaming Experience: Adapts to Your Game: AI Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003e\n         Whether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEffortless Control For Game-Changing Moves: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.Game Bar: Applicable to console and PC Gaming only.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE65R95HATXXU3\/MRE65R95HATXXU3_2.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Sound, Like the Movies: Dolby Atmos \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         Bring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore about Sound: Sound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195281615\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Sound that Tracks the Action on-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n         Hear onscreen action amplified from left-to right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193960658\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e TV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003e\n         Why choose between your TV speakers and a soundbar? With Q Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/QE48S85HAEXXU2\/QE48S85HAEXXU2_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Design: A Slim and Elegant Wave Design: Contour Design\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         Capturing the fluid beauty of a wave, Samsung carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_12.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCharge it with Light: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It's a small change that helps reduce waste and keeps your remote ready whenever you need it.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_13.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations from Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_15.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.Samsung TV Plus: Samsung account and internet connection required.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195287934\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Your Day, On Display Now Brief \u003c\/h5\u003e\n\u003cp\u003e\n         Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.Secured by Knox: Applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85HAEXXU\/QE55S85HAEXXU_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e One Place. All Your Smart Devices: SmartThings \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         onnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eSlim fit wall-mount support\u003c\/li\u003e\t\t\t\n\u003cli\u003eFull motion slim wall mount support (y22)\u003c\/li\u003e\t\t\t\n\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\n\u003cli\u003eZigbee \/ thread module\u003c\/li\u003e\t\t\t\n\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eEyecomfort mode\u003c\/li\u003e\t\t\t\n\u003cli\u003eAdaptive sound: Adaptive sound pro\u003c\/li\u003e\t\t\t\t\t\t\t\t\t\t\n\t\t\t\n\u003cli\u003eStorage share\u003c\/li\u003e\t\t\t\n\u003cli\u003ePower consumption (Stand-by): 0.50 W\u003c\/li\u003e\t\t\t\t\t\t\t\t\t\t\t\n\u003cli\u003ePower consumption (Typical): 90.0 W\u003c\/li\u003e\t\t\t\n\u003cli\u003eViewing angle: Ultra viewing angle\u003c\/li\u003e\t\t\t\n\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\t\t\t\n\u003cli\u003eSpeaker type: 2ch \u003c\/li\u003e\t\t\t\n\u003cli\u003eMulti-View: Up to 2 videos\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161580400,"sku":"QE65S85HAEXXU","price":2749.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE48S85HAEXXU_6_x06x-wh.jpg?v=1781850092"},{"product_id":"samsung-83-oled-s85h-4k-vision-ai-smart-tv-2026-qe83s85haexxu","title":"Samsung 83\" OLED S85H 4K Vision AI Smart TV (2026) | QE83S85HAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195261448\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStep Into OLED. See the Difference\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195262699\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStep Into OLED. See the Difference\u003c\/h5\u003e\n\u003ch5\u003e More About Samsung Vision AI: Follow Every Pass. Catch Every Goal: AI Football Mode\u003c\/h5\u003e\n\u003cp\u003e\n        Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195263761\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e You're in Control of the Conversation: Al Sound Controller\u003c\/h5\u003e\n\u003cp\u003e\n        Al Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eAl Sound Controller: Support and performance may vary depending on viewing content and apps.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU1_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Powerful AI. Exceptional Picture: NQ4 AI Gen2 Processor\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n        Samsung powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eNQ4 AI Gen2 Procesor: Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eUp to 2.0x Faster GPU\u003c\/li\u003e\t\t\t\u003cli\u003eUp to 42% Faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_1.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality: Pure Blacks and Vibrant, True-to-Life Colours for Every Moment: OLED HDR\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                See the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_2.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self Emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED\nOLED technology allows each pixel to be individually controlled - creating\npure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193953639\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e More about Picture Quality: Give Your Watchlist the 4K Treatment: 4K AI Upscaling\u003c\/h5\u003e\n\u003cp\u003e\n        Samsung powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller\ncolour.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4KAI Upscaling: Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193954681\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Transform SDR Content into HDR-like Picture Quality: Auto HDR Remastering\u003c\/h5\u003e\n\u003cp\u003e\n         Enjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAutomatically Adjusts to You: AI Customisation Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Samsung advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195274266\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Breathing New Life into Dull Colours: Colour Booster Pro \u003c\/h5\u003e\n\u003cp\u003e\n         Samsung smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Enjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_5.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNext-Level Gaming Performance from Start to Finish: Premium Gaming Pack\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Unlock the powerful gaming experience with Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003ePremium Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_6.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame up to 4K 120Hz motion: Motion Xcelerator 120Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-Smooth, Ultra-Fast Responsive Gameplay : G-Sync Compatible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_10.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDRS Gaming Without Screen Tearing and St : FreeSync Premium\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eFreeSync Premium: Compatible games and consoles only.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193958383\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e More about Gaming Experience: Adapts to Your Game: AI Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003e\n         Whether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEffortless Control For Game-Changing Moves: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.Game Bar: Applicable to console and PC Gaming only.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE65R95HATXXU3\/MRE65R95HATXXU3_2.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Sound, Like the Movies: Dolby Atmos \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         Bring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore about Sound: Sound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195281615\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Sound that Tracks the Action on-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n         Hear onscreen action amplified from left-to right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193960658\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e TV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003e\n         Why choose between your TV speakers and a soundbar? With Q Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/QE48S85HAEXXU2\/QE48S85HAEXXU2_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Design: A Slim and Elegant Wave Design: Contour Design\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         Capturing the fluid beauty of a wave, Samsung carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_12.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCharge it with Light: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It's a small change that helps reduce waste and keeps your remote ready whenever you need it.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_13.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations from Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_15.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.Samsung TV Plus: Samsung account and internet connection required.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195287934\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Your Day, On Display Now Brief \u003c\/h5\u003e\n\u003cp\u003e\n         Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.Secured by Knox: Applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85HAEXXU\/QE55S85HAEXXU_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e One Place. All Your Smart Devices: SmartThings \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         onnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eSlim fit wall-mount support\u003c\/li\u003e\t\t\t\u003cli\u003eFull motion slim wall mount support (y22)\u003c\/li\u003e\t\t\t\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\u003cli\u003eZigbee \/ thread module\u003c\/li\u003e\t\t\t\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\u003cli\u003eEyecomfort mode\u003c\/li\u003e\t\t\t\u003cli\u003eAdaptive sound: Adaptive sound pro\u003c\/li\u003e\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\u003cli\u003eStorage share\u003c\/li\u003e\t\t\t\u003cli\u003ePower consumption (Stand-by): 0.50 W\u003c\/li\u003e\t\t\t\t\t\t\t\t\t\t\t\u003cli\u003ePower consumption (Typical): 125 W\u003c\/li\u003e\t\t\t\u003cli\u003eViewing angle: Ultra viewing angle\u003c\/li\u003e\t\t\t\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\t\t\t\u003cli\u003eSpeaker type: 2ch \u003c\/li\u003e\t\t\t\u003cli\u003eMulti-View: Up to 2 videos\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161711472,"sku":"QE83S85HAEXXU","price":4249.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE48S85HAEXXU_6_49jl-ew.jpg?v=1781850089"},{"product_id":"samsung-77-oled-s85h-4k-vision-ai-smart-tv-2026-qe77s85haexxu","title":"Samsung 77\" OLED S85H 4K Vision AI Smart TV (2026) | QE77S85HAEXXU","description":"\u003cdiv class=\"description-outer\"\u003e\n\t\u003cdiv class=\"description-inner\"\u003e\n\t\t\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195261448\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStep Into OLED. See the Difference\u003c\/h5\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195262699\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eStep Into OLED. See the Difference\u003c\/h5\u003e\n\u003ch5\u003e More About Samsung Vision AI: Follow Every Pass. Catch Every Goal: AI Football Mode\u003c\/h5\u003e\n\u003cp\u003e\n        Quick passes, surprise goals, and fast movement all need focus. This mode enhances contrast and colour in real time, helping the ball stay clear and easy to follow. From the first whistle to the last, it brings more energy and clarity to every match.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195263761\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e You're in Control of the Conversation: Al Sound Controller\u003c\/h5\u003e\n\u003cp\u003e\n        Al Sound Controller separates voices from effects so you can adjust each to match what you are watching. From action scenes to dialogue rich dramas, find the balance that works for you using the on screen menu or voice commands for clearer, more personal sound.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003eAl Sound Controller: Support and performance may vary depending on viewing content and apps.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU1_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Powerful AI. Exceptional Picture: NQ4 AI Gen2 Processor\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n        Samsung powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eNQ4 AI Gen2 Procesor: Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eUp to 2.0x Faster GPU\u003c\/li\u003e\t\t\t\n\u003cli\u003eUp to 42% Faster CPU\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_1.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003ePicture Quality: Pure Blacks and Vibrant, True-to-Life Colours for Every Moment: OLED HDR\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                See the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_2.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTrue Blacks and Bright Whites, Powered by Self Emissive Pixels: OLED\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\tExperience real-world colours and cutting contrasts with Samsung OLED\nOLED technology allows each pixel to be individually controlled - creating\npure blacks, bright whites and epic contrast.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193953639\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e More about Picture Quality: Give Your Watchlist the 4K Treatment: 4K AI Upscaling\u003c\/h5\u003e\n\u003cp\u003e\n        Samsung powerful 4K Al processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller\ncolour.\n\t\t\u003c\/p\u003e\n\u003cp\u003e\n\t\t\t\u003cem\u003e4KAI Upscaling: Upscaling may not apply to PC connection and Game Mode.\u003c\/em\u003e\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193954681\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Transform SDR Content into HDR-like Picture Quality: Auto HDR Remastering\u003c\/h5\u003e\n\u003cp\u003e\n         Enjoy HDR-like picture quality, even with SDR content. Using Al, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_8.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eAutomatically Adjusts to You: AI Customisation Mode\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Samsung advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195274266\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Breathing New Life into Dull Colours: Colour Booster Pro \u003c\/h5\u003e\n\u003cp\u003e\n         Samsung smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_6.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEnjoy Authentic Colour, Validated by Pantone: Pantone Validated\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Enjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eSee Depth, Just Like Real Life: Real Depth Enhancer\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_5.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eNext-Level Gaming Performance from Start to Finish: Premium Gaming Pack\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Unlock the powerful gaming experience with Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003ePremium Gaming Pack: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_6.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eGame up to 4K 120Hz motion: Motion Xcelerator 120Hz\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eMotion Xcelerator 165Hz: 4K 165Hz is only available with PC connected content.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_7.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eUltra-Smooth, Ultra-Fast Responsive Gameplay : G-Sync Compatible\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eG-Sync Compatible: Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_10.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eHDRS Gaming Without Screen Tearing and St : FreeSync Premium\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Set yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eFreeSync Premium: Compatible games and consoles only.\n\t\t\t\t\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193958383\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e More about Gaming Experience: Adapts to Your Game: AI Gaming Optimiser\u003c\/h5\u003e\n\u003cp\u003e\n         Whether you're deep in strategy or racing to the finish line, every game needs something different. Al Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_11.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eEffortless Control For Game-Changing Moves: Game Bar\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.Game Bar: Applicable to console and PC Gaming only.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE65R95HATXXU3\/MRE65R95HATXXU3_2.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Sound, Like the Movies: Dolby Atmos \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         Bring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must see releases with sound that pulls you into the moment. Don't just see the action - feel it.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/MRE55R85HAUXXU\/MRE55R85HAUXXU_12.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eMore about Sound: Sound, Tailored to You: Al Sound Pro\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195281615\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Sound that Tracks the Action on-screen: Object Tracking Sound Lite\u003c\/h5\u003e\n\u003cp\u003e\n         Hear onscreen action amplified from left-to right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\n\t\t\u003c\/p\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1193960658\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e TV and Soundbar, Perfectly in Sync: Q-symphony\u003c\/h5\u003e\n\u003cp\u003e\n         Why choose between your TV speakers and a soundbar? With Q Symphony, you don't have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/QE48S85HAEXXU2\/QE48S85HAEXXU2_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e Design: A Slim and Elegant Wave Design: Contour Design\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         Capturing the fluid beauty of a wave, Samsung carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_12.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eCharge it with Light: SolarCell Remote\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It's a small change that helps reduce waste and keeps your remote ready whenever you need it.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSolarCell Remote: Must be charged via USB C cable (sold separately) if battery is fully drained.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_13.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTailored Recommendations from Your Favourite Apps: Smart TV Powered by Tizen OS\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSmart TV powered by Tizen OS: Samsung account required to access Samsung network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_15.jfif\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eTV You Know and Love. Just Watch: Samsung TV Plus\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. It's TV with you in mind.Samsung TV Plus: Samsung account and internet connection required.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eCheck out the video:\u003c\/h5\u003e\n\t\t\u003cdiv class=\"flex-video\"\u003e\n\t\t\t\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1195287934\" width=\"640\" height=\"480\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\n\t\t\t\u003c\/iframe\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003e Your Day, On Display Now Brief \u003c\/h5\u003e\n\u003cp\u003e\n         Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.\n\t\t\u003c\/p\u003e\n\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE48S85HAEXXU\/QE48S85HAEXXU_16.jpg\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003eKeeping Your Private Information Private: Samsung Knox Security\u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n                With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.Secured by Knox: Applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Compatible devices must be connected to Samsung TV via SmartThings.\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\t\t\u003cdiv class=\"clearfix\"\u003e\n\t\t\t\u003cimg class=\"img-responsive\" src=\"https:\/\/hnie-assets.s3.eu-west-1.amazonaws.com\/products\/SAMSUNG\/QE55S85HAEXXU\/QE55S85HAEXXU_1.webp\" alt=\"\"\u003e\n\t\t\t\u003ch5\u003e One Place. All Your Smart Devices: SmartThings \u003c\/h5\u003e\n\t\t\t\u003cp\u003e\n         onnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.\n\t\t\t\u003c\/p\u003e\n\t\t\t\u003cp\u003e\n\t\t\t\t\u003cem\u003eSmartThings: Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.\u003c\/em\u003e\n\t\t\t\u003c\/p\u003e\n\t\t\u003c\/div\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eSlim fit wall-mount support\u003c\/li\u003e\t\t\t\n\u003cli\u003eFull motion slim wall mount support (y22)\u003c\/li\u003e\t\t\t\n\u003cli\u003eWebcam support\u003c\/li\u003e\t\t\t\n\u003cli\u003eZigbee \/ thread module\u003c\/li\u003e\t\t\t\n\u003cli\u003ePower cable\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\t\t\n\u003cli\u003eEyecomfort mode\u003c\/li\u003e\t\t\t\n\u003cli\u003eAdaptive sound: Adaptive sound pro\u003c\/li\u003e\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\n\u003cli\u003eStorage share\u003c\/li\u003e\t\t\t\n\u003cli\u003ePower consumption (Stand-by): 0.50 W\u003c\/li\u003e\t\t\t\t\t\t\t\t\t\t\t\n\u003cli\u003ePower consumption (Typical): 111 W\u003c\/li\u003e\t\t\t\n\u003cli\u003eViewing angle: Ultra viewing angle\u003c\/li\u003e\t\t\t\n\u003cli\u003eFilmmaker mode (FMM)\u003c\/li\u003e\t\t\t\n\u003cli\u003eSpeaker type: 2ch \u003c\/li\u003e\t\t\t\n\u003cli\u003eMulti-View: Up to 2 videos\u003c\/li\u003e\t\t\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53926161777008,"sku":"QE77S85HAEXXU","price":3599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/QE48S85HAEXXU_6.jpg?v=1781850086"},{"product_id":"lg-g6-55-oled-evo-ai-4k-smart-tv-2026-oled55g64lw-aei","title":"LG G6 55\" OLED Evo AI 4K Smart TV (2026) | OLED55G64LW.AEI","description":"\u003ch5\u003eSuper Bright and Enhanced Images\u003c\/h5\u003e\n\u003cp\u003e\n\tLG continues to push the boundaries of picture quality, with dazzling brightness thanks to new Brightness Booster Ultra technology, plus LG’s most advanced processing to date with the new α11 AI Processor 4K Gen3. The G6 can reach brightness levels up to 3.9 times brighter than conventional OLED TVs – meaning images look spectacular. Plus every piece of content will look and sound it’s best thanks to processing which is exclusive to, and tailored for OLED technology, delivering an unmatched experience.\n\u003c\/p\u003e\n\u003ch5\u003eCertified Perfect Black \u0026amp; Perfect Colour\u003c\/h5\u003e\n\u003cp\u003e\n\tThe LG G6 features self-lit OLED pixels - the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black and Certified Perfect Colour mean every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.\n\u003c\/p\u003e\n\u003ch5\u003eReflection Free Premium\u003c\/h5\u003e\n\u003cp\u003e\n\tAdvanced anti-reflection technology helps to eliminate distracting reflections which watching in a bright room, whilst still maintaining the inky blacks and remarkable contrast which LG OLED is renowned for. Regardless of bright or dark room, you will always enjoy the most stunning images – to fully enjoy your favourite movies, video games and TV shows.\n\u003c\/p\u003e\n\u003ch5\u003eOne Wall Design - Flush Fit and Ultra Slim\u003c\/h5\u003e\n\u003cp\u003e\n\tLG OLED G6’s One Wall design offers a slim profile and built-in flush fit wall mount providing understated elegance to any space, merging seamlessly into your environment while making a bold statement and powerful focal point. (Wall-mount included.).\n\u003c\/p\u003e\n\u003ch5\u003eExtraordinary Cinema Experience\u003c\/h5\u003e\n\u003cp\u003e\n\tLG OLED G6 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.\n\u003c\/p\u003e\n\u003ch5\u003eSmart webOS Platform\u003c\/h5\u003e\n\u003cp\u003e\n\tLG OLED G6 features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.\n\u003c\/p\u003e\n\u003cp\u003e\n\tWhat’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.\n\u003c\/p\u003e\n\u003ch5\u003eUltimate Gaming Experience\u003c\/h5\u003e\n\u003cp\u003e\n\tLG OLED G6 unleashes the full potential of advanced gaming consoles and heightens your skill. Boost your competitive edge with features such as 4K@165Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED G6 comes loaded with G-Sync, FreeSync, HGiG and Game Optimiser features as well as easy access to cutting-edge cloud gaming through the Gaming Portal.\n\u003c\/p\u003e\n\u003ch5\u003eHyper-real Sport Experience\u003c\/h5\u003e\n\u003cp\u003e\n\tLG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.\n\u003c\/p\u003e\n\u003ch5\u003eOLED Care +\u003c\/h5\u003e\n\u003cp\u003e\n\tLG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the 5 year extended panel warranty and advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come.\n\u003c\/p\u003e\n\u003ch5\u003eExquisite Artwork with Gallery+\u003c\/h5\u003e\n\u003cp\u003e\n\tLG Gallery+ lets you access countless artworks and content from partners like The National Gallery, MOMA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\n\u003c\/p\u003e\n\u003ch5\u003eLG Sound Suite Compatibility\u003c\/h5\u003e\n\u003cp\u003e\n\tPair the G6 with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.\n\u003c\/p\u003e\n\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\n\u003cul\u003e\n\t\u003cli\u003eRemote control \u003c\/li\u003e\n\t\u003cli\u003eBatteries\u003c\/li\u003e\n\t\u003cli\u003eWall mount bracket \u003c\/li\u003e\n\t\u003cli\u003eScrews\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Features:\u003c\/h5\u003e\n\u003cul\u003e\n\t\u003cli\u003eBrightness booster ultra \u0026amp; α11 AI processor\u003c\/li\u003e\n\t\u003cli\u003eCertified perfect black and colour – in bright and dark rooms\u003c\/li\u003e\n\t\u003cli\u003eReflection free premium – perfect picture in any light \u003c\/li\u003e\n\t\u003cli\u003eOne wall design - ultra slim with built-in flush fit wall mount and narrow bezels\u003c\/li\u003e\n\t\u003cli\u003eDolby vision and filmmaker mode for the ultimate cinematic experience \u003c\/li\u003e\n\t\u003cli\u003eSpeaker direction: Down firing\u003c\/li\u003e\n\t\u003cli\u003eSpeaker system: 4.2 Channel\u003c\/li\u003e\n\t\u003cli\u003eWoofer \/ per channel output: WF : 20W, 10W per channel\u003c\/li\u003e\n\t\u003cli\u003eUSB camera compatible\u003c\/li\u003e\n\t\u003cli\u003eOn mode Power\n(SDR): 63.9 W\n\t\u003c\/li\u003e\n\t\u003cli\u003eOn mode power\n(HDR): 182 W\n\t\u003c\/li\u003e\n\t\u003cli\u003eStandby mode\npower: 0.5 W\n\t\u003c\/li\u003e\n\t\u003cli\u003eOperating system version: webOS 26\u003c\/li\u003e\n\t\n\t\u003cli\u003eAudio output: 60W\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53926166102384,"sku":"OLED55G64LW.AEI","price":2499.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED55G64LW_01.jpg?v=1781850129"},{"product_id":"lg-c6-42-oled-evo-ai-4k-ultra-hd-smart-tv-2026-oled42c64la-aei","title":"LG C6 42\" OLED Evo AI 4K Ultra HD Smart TV (2026) | OLED42C64LA.AEI","description":"\u003ch5\u003eα11 AI Processor\u003c\/h5\u003e\u003cp\u003e\n\tLG C6 uses the supremely advanced α11 AI Processor 4K Gen3 – which can upscale and enhance images and sound so you get a super immersive and impressive experience no matter what you watch. This processor has been honed through years of development, and is completely unique – being designed for, and exclusive to LG TVs\u003c\/p\u003e\u003ch5\u003eCertified Perfect Black \u0026amp; Perfect Colour\u003c\/h5\u003e\u003cp\u003e\n\tThe LG C6 features self-lit OLED pixels - the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black and Certified Perfect Colour mean every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.\u003c\/p\u003e\u003ch5\u003eSmart webOS Platform\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED C6 features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.\u003c\/p\u003e\u003cp\u003e\nWhat’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.\u003c\/p\u003e\u003ch5\u003eUltimate Gaming Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED C6 unleashes the full potential of advanced gaming consoles and heightens your skill. Boost your competitive edge with features such as 4K@165Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED C6 comes loaded with G-Sync, FreeSync, HGiG and Game Optimiser features as well as easy access to cutting-edge cloud gaming through the Gaming Portal.\u003c\/p\u003e\u003ch5\u003eExtraordinary Cinema Experience \n\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED C6 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.\u003c\/p\u003e\u003ch5\u003eCutting-edge Design \n\u003c\/h5\u003e\u003cp\u003e\n\tExceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C6 TV merges seamlessly and elegantly into any space in your home.\u003c\/p\u003e\u003ch5\u003e\nHyper-real Sport Experience\n\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.\u003c\/p\u003e\u003ch5\u003eOLED Care\n\u003c\/h5\u003e\u003cp\u003e\n\tLG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come\u003c\/p\u003e\u003ch5\u003eLG Sound Suite Compatibility\n\u003c\/h5\u003e\u003cp\u003e\n\tPair the C6 with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. 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This processor has been honed through years of development, and is completely unique – being designed for, and exclusive to LG TVs\n\u003c\/p\u003e\n\u003ch5\u003eCertified Perfect Black \u0026amp; Perfect Colour\u003c\/h5\u003e\n\u003cp\u003e\n\tThe LG C6 features self-lit OLED pixels - the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black and Certified Perfect Colour mean every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.\n\u003c\/p\u003e\n\u003ch5\u003eSmart webOS Platform\u003c\/h5\u003e\n\u003cp\u003e\n\tLG OLED C6 features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.\nWhat’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.\n\u003c\/p\u003e\n\u003ch5\u003eUltimate Gaming Experience\u003c\/h5\u003e\n\u003cp\u003e\n\tLG OLED C6 unleashes the full potential of advanced gaming consoles and heightens your skill. Boost your competitive edge with features such as 4K@165Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED C6 comes loaded with G-Sync, FreeSync, HGiG and Game Optimiser features as well as easy access to cutting-edge cloud gaming through the Gaming Portal.\n\u003c\/p\u003e\n\u003ch5\u003eExtraordinary Cinema Experience \n\u003c\/h5\u003e\n\u003cp\u003e\n\tLG OLED C6 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.\n\u003c\/p\u003e\n\u003ch5\u003eCutting-edge Design \n\u003c\/h5\u003e\n\u003cp\u003e\n\tExceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C6 TV merges seamlessly and elegantly into any space in your home.\n\u003c\/p\u003e\n\u003ch5\u003e\nHyper-real Sport Experience\n\u003c\/h5\u003e\n\u003cp\u003e\n\tLG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.\n\u003c\/p\u003e\n\u003ch5\u003eOLED Care\n\u003c\/h5\u003e\n\u003cp\u003e\n\tLG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come\n\u003c\/p\u003e\n\u003ch5\u003eLG Sound Suite Compatibility\n\u003c\/h5\u003e\n\u003cp\u003e\n\tPair the C6 with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. 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All of the screen's pixels are self-lit allowing for perfect contrast and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black means every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.\u003c\/p\u003e\u003ch5\u003eIntelligent Processor for Optimised Pictures and Sound\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED B6E features the new α8 AI Processor 4K Gen3, the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.\u003c\/p\u003e\u003ch5\u003eSmart WebOS Platform\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED B6E features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.\u003c\/p\u003e\u003cp\u003e\n\tWhat’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.\u003c\/p\u003e\u003ch5\u003eIncredible Gaming Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED B6E is designed for advanced gaming consoles, boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B6E is loaded with all the pro-tools you need to dominate, such as 4K 120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to cloud gaming through the Gaming Portal.\u003c\/p\u003e\u003ch5\u003eIntense Cinema Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED B6E delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.\u003c\/p\u003e\u003ch5\u003eExceptional Sport Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.\u003c\/p\u003e\u003ch5\u003eCutting-edge Design\u003c\/h5\u003e\u003cp\u003e\n\tExceptional technology and incredible viewing experiences expertly housed in an extremely thin design. The LG B6E TV merges seamlessly and elegantly into any space in your home.\u003c\/p\u003e\u003ch5\u003eOLED Care\u003c\/h5\u003e\u003cp\u003e\n\tLG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come\u003c\/p\u003e\u003ch5\u003eLG Sound Suite Compatibility\u003c\/h5\u003e\u003cp\u003e\n\tPair the B6E with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. 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Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.\u003c\/p\u003e\u003ch5\u003eWhat'sin the Box:\u003c\/h5\u003e\u003cul\u003e\n\t\u003cli\u003eRemote control\u003c\/li\u003e\t\u003cli\u003eBatteries\u003c\/li\u003e\t\u003cli\u003eStand\u003c\/li\u003e\t\u003cli\u003eScrews\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eProduct Features:\u003c\/h5\u003e\u003cul\u003e\n\t\u003cli\u003eOLED motion\u003c\/li\u003e\t\u003cli\u003eAuto calibration\u003c\/li\u003e\t\u003cli\u003eCertified perfect black – in bright and dark rooms\u003c\/li\u003e\t\u003cli\u003eα8 AI processor – smart processing for optimised pictures and sound\u003c\/li\u003e\t\u003cli\u003eSmart webOS platform with advanced AI functionality plus intuitive AI Magic Remote\u003c\/li\u003e\t\u003cli\u003eIncredible gaming experience\u003c\/li\u003e\t\u003cli\u003eDolby vision and filmmaker mode for true-to-cinema pictures\u003c\/li\u003e\t\u003cli\u003eBuilt-in AI magic remote\u003c\/li\u003e\t\u003cli\u003eAudio output: 20W\u003c\/li\u003e\t\u003cli\u003eWoofer \/ per channel output: 10W per Channel\u003c\/li\u003e\t\u003cli\u003eSpeaker system: 2.0 channel\u003c\/li\u003e\t\u003cli\u003eWi-fi 5\u003c\/li\u003e\t\u003cli\u003eUSB input: 1ea (v 2.0)\u003c\/li\u003e\t\u003cli\u003eStandby power consumption: Under 0.5W\u003c\/li\u003e\t\u003cli\u003eOn mode power (SDR): 90 W\u003c\/li\u003e\t\u003cli\u003eOn mode power (HDR): 153 W\u003c\/li\u003e\t\u003cli\u003eStandby mode power: 0.5 W\u003c\/li\u003e\t\u003cli\u003eNetwork standby mode power: 2\u003c\/li\u003e\t\u003cli\u003eStand design: Blade stand (2 Pole)\u003c\/li\u003e\t\u003cli\u003eStand material: Plastic\u003c\/li\u003e\t\u003cli\u003eScreen design: 4 Side cinema display\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53926166561136,"sku":"OLED65B6ELC.AEI","price":1399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED65B6ELC_01.jpg?v=1781850141"},{"product_id":"lg-b6-55-oled-ai-4k-ultra-hd-smart-tv-2026-oled55b6elc-aei","title":"LG B6 55\" OLED AI 4K Ultra HD Smart TV (2026) | OLED55B6ELC.AEI","description":"\u003ch5\u003eCertified Perfect Black\u003c\/h5\u003e\u003cp\u003e\n\tThe LG B6E features self-lit OLED pixels - the pinnacle of TV technology. 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This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.\u003c\/p\u003e\u003ch5\u003eSmart WebOS Platform\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED B6E features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.\u003c\/p\u003e\u003cp\u003e\n\tWhat’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.\u003c\/p\u003e\u003ch5\u003eIncredible Gaming Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED B6E is designed for advanced gaming consoles, boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B6E is loaded with all the pro-tools you need to dominate, such as 4K 120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to cloud gaming through the Gaming Portal.\u003c\/p\u003e\u003ch5\u003eIntense Cinema Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED B6E delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.\u003c\/p\u003e\u003ch5\u003eExceptional Sport Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.\u003c\/p\u003e\u003ch5\u003eCutting-edge Design\u003c\/h5\u003e\u003cp\u003e\n\tExceptional technology and incredible viewing experiences expertly housed in an extremely thin design. The LG B6E TV merges seamlessly and elegantly into any space in your home.\u003c\/p\u003e\u003ch5\u003eOLED Care\u003c\/h5\u003e\u003cp\u003e\n\tLG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come\u003c\/p\u003e\u003ch5\u003eLG Sound Suite Compatibility\u003c\/h5\u003e\u003cp\u003e\n\tPair the B6E with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.\u003c\/p\u003e\u003ch5\u003eWhat'sin the Box:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003eRemote control\u003c\/li\u003e\t\n\u003cli\u003eBatteries\u003c\/li\u003e\t\n\u003cli\u003eStand\u003c\/li\u003e\t\n\u003cli\u003eScrews\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eProduct Features:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003eOLED motion\u003c\/li\u003e\t\n\u003cli\u003eAuto calibration\u003c\/li\u003e\t\n\u003cli\u003eCertified perfect black – in bright and dark rooms\u003c\/li\u003e\t\n\u003cli\u003eα8 AI processor – smart processing for optimised pictures and sound\u003c\/li\u003e\t\n\u003cli\u003eSmart webOS platform with advanced AI functionality plus intuitive AI Magic Remote\u003c\/li\u003e\t\n\u003cli\u003eIncredible gaming experience\u003c\/li\u003e\t\n\u003cli\u003eDolby vision and filmmaker mode for true-to-cinema pictures\u003c\/li\u003e\t\n\u003cli\u003eBuilt-in AI magic remote\u003c\/li\u003e\t\n\u003cli\u003eAudio output: 20W\u003c\/li\u003e\t\n\u003cli\u003eWoofer \/ per channel output: 10W per Channel\u003c\/li\u003e\t\n\u003cli\u003eSpeaker system: 2.0 channel\u003c\/li\u003e\t\n\u003cli\u003eWi-fi 5\u003c\/li\u003e\t\n\u003cli\u003eUSB input: 1ea (v 2.0)\u003c\/li\u003e\t\n\u003cli\u003eStandby power consumption: Under 0.5W\u003c\/li\u003e\t\n\u003cli\u003eOn mode power (SDR): 74.7 W\u003c\/li\u003e\t\n\u003cli\u003eOn mode power (HDR): 122 W\u003c\/li\u003e\t\n\u003cli\u003eStandby mode power: 0.5 W\u003c\/li\u003e\t\n\u003cli\u003eNetwork standby mode power: 2\u003c\/li\u003e\t\n\u003cli\u003eStand design: Blade stand (2 Pole)\u003c\/li\u003e\t\n\u003cli\u003eStand material: Plastic\u003c\/li\u003e\t\n\u003cli\u003eScreen design: 4 Side cinema display\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53926166593904,"sku":"OLED55B6ELC.AEI","price":899.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED55B6ELC_01.jpg?v=1781850136"},{"product_id":"lg-g6-77-oled-evo-ai-4k-smart-tv-2026-oled77g64lw-aei","title":"LG G6 77\" OLED Evo AI 4K Smart TV (2026) | OLED77G64LW.AEI","description":"\u003ch5\u003eSuper Bright and Enhanced Images\u003c\/h5\u003e\u003cp\u003e\n\tLG continues to push the boundaries of picture quality, with dazzling brightness thanks to new Brightness Booster Ultra technology, plus LG’s most advanced processing to date with the new α11 AI Processor 4K Gen3. The G6 can reach brightness levels up to 3.9 times brighter than conventional OLED TVs – meaning images look spectacular. Plus every piece of content will look and sound it’s best thanks to processing which is exclusive to, and tailored for OLED technology, delivering an unmatched experience.\u003c\/p\u003e\u003ch5\u003eCertified Perfect Black \u0026amp; Perfect Colour\u003c\/h5\u003e\u003cp\u003e\n\tThe LG G6 features self-lit OLED pixels - the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black and Certified Perfect Colour mean every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.\u003c\/p\u003e\u003ch5\u003eReflection Free Premium\u003c\/h5\u003e\u003cp\u003e\n\tAdvanced anti-reflection technology helps to eliminate distracting reflections which watching in a bright room, whilst still maintaining the inky blacks and remarkable contrast which LG OLED is renowned for. Regardless of bright or dark room, you will always enjoy the most stunning images – to fully enjoy your favourite movies, video games and TV shows.\u003c\/p\u003e\u003ch5\u003eOne Wall Design - Flush Fit and Ultra Slim\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6’s One Wall design offers a slim profile and built-in flush fit wall mount providing understated elegance to any space, merging seamlessly into your environment while making a bold statement and powerful focal point. (Wall-mount included.).\u003c\/p\u003e\u003ch5\u003eExtraordinary Cinema Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.\u003c\/p\u003e\u003ch5\u003eSmart webOS Platform\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6 features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more. \u003c\/p\u003e\u003cp\u003eWhat’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.\u003c\/p\u003e\u003ch5\u003eUltimate Gaming Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6 unleashes the full potential of advanced gaming consoles and heightens your skill. Boost your competitive edge with features such as 4K@165Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED G6 comes loaded with G-Sync, FreeSync, HGiG and Game Optimiser features as well as easy access to cutting-edge cloud gaming through the Gaming Portal.\u003c\/p\u003e\u003ch5\u003eHyper-real Sport Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.\u003c\/p\u003e\u003ch5\u003eOLED Care +\u003c\/h5\u003e\u003cp\u003e\n\tLG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the 5 year extended panel warranty and advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come.\u003c\/p\u003e\u003ch5\u003eExquisite Artwork with Gallery+\u003c\/h5\u003e\u003cp\u003e\n\tLG Gallery+ lets you access countless artworks and content from partners like The National Gallery, MOMA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\u003ch5\u003eLG Sound Suite Compatibility\u003c\/h5\u003e\u003cp\u003e\n\tPair the G6 with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.\u003c\/p\u003e\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\u003cul\u003e\n\t\u003cli\u003eRemote control \u003c\/li\u003e\t\u003cli\u003eBatteries\u003c\/li\u003e\t\u003cli\u003eWall mount bracket \u003c\/li\u003e\t\u003cli\u003eScrews\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eProduct Features:\u003c\/h5\u003e\u003cul\u003e\n\t\u003cli\u003eBrightness booster ultra \u0026amp; α11 AI processor\u003c\/li\u003e\t\u003cli\u003eCertified perfect black and colour – in bright and dark rooms\u003c\/li\u003e\t\u003cli\u003eReflection free premium – perfect picture in any light \u003c\/li\u003e\t\u003cli\u003eOne wall design - ultra slim with built-in flush fit wall mount and narrow bezels\u003c\/li\u003e\t\u003cli\u003eDolby vision and filmmaker mode for the ultimate cinematic experience \u003c\/li\u003e\t\u003cli\u003eSpeaker direction: Down firing\u003c\/li\u003e\t\u003cli\u003eSpeaker system: 4.2 Channel\u003c\/li\u003e\t\u003cli\u003eWoofer \/ per channel output: WF : 20W, 10W per channel\u003c\/li\u003e\t\u003cli\u003eUSB camera compatible\u003c\/li\u003e\t\u003cli\u003eOn mode power\n(SDR): 92.7 W\n\t\u003c\/li\u003e\t\u003cli\u003eOn mode power\n(HDR): 334 W\n\t\u003c\/li\u003e\t\u003cli\u003eStandby mode\npower: 0.5 W\n\t\u003c\/li\u003e\t\u003cli\u003eOperating system version: webOS 26\u003c\/li\u003e\t\t\u003cli\u003eAudio output: 60W\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53926166626672,"sku":"OLED77G64LW.AEI","price":4599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED77G64LW_01.jpg?v=1781850140"},{"product_id":"lg-g6-65-oled-evo-ai-4k-smart-tv-2026-oled65g64lw-aei","title":"LG G6 65\" OLED Evo AI 4K Smart TV (2026) | OLED65G64LW.AEI","description":"\u003ch5\u003eSuper Bright and Enhanced Images\u003c\/h5\u003e\u003cp\u003e\n\tLG continues to push the boundaries of picture quality, with dazzling brightness thanks to new Brightness Booster Ultra technology, plus LG’s most advanced processing to date with the new α11 AI Processor 4K Gen3. The G6 can reach brightness levels up to 3.9 times brighter than conventional OLED TVs – meaning images look spectacular. Plus every piece of content will look and sound it’s best thanks to processing which is exclusive to, and tailored for OLED technology, delivering an unmatched experience.\u003c\/p\u003e\u003ch5\u003eCertified Perfect Black \u0026amp; Perfect Colour\u003c\/h5\u003e\u003cp\u003e\n\tThe LG G6 features self-lit OLED pixels - the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black and Certified Perfect Colour mean every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.\u003c\/p\u003e\u003ch5\u003eReflection Free Premium\u003c\/h5\u003e\u003cp\u003e\n\tAdvanced anti-reflection technology helps to eliminate distracting reflections which watching in a bright room, whilst still maintaining the inky blacks and remarkable contrast which LG OLED is renowned for. Regardless of bright or dark room, you will always enjoy the most stunning images – to fully enjoy your favourite movies, video games and TV shows.\u003c\/p\u003e\u003ch5\u003eOne Wall Design - Flush Fit and Ultra Slim\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6’s One Wall design offers a slim profile and built-in flush fit wall mount providing understated elegance to any space, merging seamlessly into your environment while making a bold statement and powerful focal point. (Wall-mount included.).\u003c\/p\u003e\u003ch5\u003eExtraordinary Cinema Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.\u003c\/p\u003e\u003ch5\u003eSmart webOS Platform\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6 features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.\u003c\/p\u003e\u003cp\u003e What’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.\u003c\/p\u003e\u003ch5\u003eUltimate Gaming Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6 unleashes the full potential of advanced gaming consoles and heightens your skill. Boost your competitive edge with features such as 4K@165Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED G6 comes loaded with G-Sync, FreeSync, HGiG and Game Optimiser features as well as easy access to cutting-edge cloud gaming through the Gaming Portal.\u003c\/p\u003e\u003ch5\u003eHyper-real Sport Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.\u003c\/p\u003e\u003ch5\u003eOLED Care +\u003c\/h5\u003e\u003cp\u003e\n\tLG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the 5 year extended panel warranty and advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come.\u003c\/p\u003e\u003ch5\u003eExquisite Artwork with Gallery+\u003c\/h5\u003e\u003cp\u003e\n\tLG Gallery+ lets you access countless artworks and content from partners like The National Gallery, MOMA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\u003ch5\u003eLG Sound Suite Compatibility\u003c\/h5\u003e\u003cp\u003e\n\tPair the G6 with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.\u003c\/p\u003e\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\u003cul\u003e\n\t\u003cli\u003eRemote control \u003c\/li\u003e\t\u003cli\u003eBatteries\u003c\/li\u003e\t\u003cli\u003eWall mount bracket \u003c\/li\u003e\t\u003cli\u003eScrews\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eProduct Features:\u003c\/h5\u003e\u003cul\u003e\n\t\u003cli\u003eBrightness booster ultra \u0026amp; α11 AI processor\u003c\/li\u003e\t\u003cli\u003eCertified perfect black and colour – in bright and dark rooms\u003c\/li\u003e\t\u003cli\u003eReflection free premium – perfect picture in any light \u003c\/li\u003e\t\u003cli\u003eOne wall design - ultra slim with built-in flush fit wall mount and narrow bezels\u003c\/li\u003e\t\u003cli\u003eDolby vision and filmmaker mode for the ultimate cinematic experience \u003c\/li\u003e\t\u003cli\u003eSpeaker direction: Down firing\u003c\/li\u003e\t\u003cli\u003eSpeaker system: 4.2 Channel\u003c\/li\u003e\t\u003cli\u003eWoofer \/ per channel output: WF : 20W, 10W per channel\u003c\/li\u003e\t\u003cli\u003eUSB camera compatible\u003c\/li\u003e\t\u003cli\u003eOn mode Power\n(SDR): 77.4 W\n\t\u003c\/li\u003e\t\u003cli\u003eOn mode power\n(HDR): 262 W\n\t\u003c\/li\u003e\t\u003cli\u003eStandby mode\npower: 0.5 W\n\t\u003c\/li\u003e\t\u003cli\u003eOperating system version: webOS 26\u003c\/li\u003e\t\n\t\u003cli\u003eAudio output: 60W\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53926166790512,"sku":"OLED65G64LW.AEI","price":3199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED65G64LW_01.jpg?v=1781850138"},{"product_id":"lg-w6-77-oled-evo-ai-4k-uhd-smart-tv-2026-oled77w69la-aek","title":"LG W6 77\" OLED Evo AI 4K UHD Smart TV (2026) | OLED77W69LA.AEK","description":"\u003ch5\u003eWallpaper Design with Zero Connect Box\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED W6 features a super-thin Wallpaper design – at only 9.95mm depth – which combines with built-in wall-mount brackets for a fit which is flush to your wall, providing the most sleek and sophisticated installation in your living room. Not only this, but the W6 features LG’s advanced and redesigned Zero Connect box - the hub for your peripheral devices such as games consoles, set-top box and more – which can be placed up to 10 metres away from the screen, and will transmit images and sound to the screen with no compromise in quality. Enjoy a cable-free design (except for the power cable) for a clutter-free look.\u003c\/p\u003e\u003ch5\u003eSuper Bright and Enhanced Images\u003c\/h5\u003e\u003cp\u003e\n\tLG continues to push the boundaries of picture quality, with dazzling brightness thanks to new Brightness Booster Ultra technology, plus LG’s most advanced processing to date with the new α11 AI Processor 4K Gen3. The W6 can reach brightness levels up to 3.9 times brighter than conventional OLED TVs – meaning images look spectacular. Plus every piece of content will look and sound it’s best thanks to processing which is exclusive to, and tailored for OLED technology, delivering an unmatched experience.\u003c\/p\u003e\u003ch5\u003eCertified Perfect Black \u0026amp; Perfect Colour\u003c\/h5\u003e\u003cp\u003e\n\tThe LG W6 features self-lit OLED pixels - the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black and Certified Perfect Colour mean every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.\u003c\/p\u003e\u003ch5\u003eReflection Free Premium\u003c\/h5\u003e\u003cp\u003e\n\tAdvanced anti-reflection technology helps to eliminate distracting reflections which watching in a bright room, whilst still maintaining the inky blacks and remarkable contrast which LG OLED is renowned for. Regardless of bright or dark room, you will always enjoy the most stunning images – to fully enjoy your favourite movies, video games and TV shows.\u003c\/p\u003e\u003ch5\u003eExtraordinary Cinema Experience\u003c\/h5\u003e\u003cp\u003e\nLG OLED W6 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.\u003c\/p\u003e\u003ch5\u003eSmart webOS Platform\u003c\/h5\u003e\u003cp\u003e\nLG OLED W6 features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more. \u003c\/p\u003e\u003cp\u003eWhat’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version.\u003c\/p\u003e\u003ch5\u003eOLED Care+\u003c\/h5\u003e\u003cp\u003e\nLG has spent over 13 years perfecting the art of OLED TV, and advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come.\u003c\/p\u003e\u003ch5\u003eUltimate Gaming Experience\u003c\/h5\u003e\u003cp\u003e\nLG OLED W6 unleashes the full potential of advanced gaming consoles and heightens your skill. Boost your competitive edge with features such as 4K@165Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED W6 comes loaded with G-Sync, FreeSync, HGiG and Game Optimiser features as well as easy access to cutting-edge cloud gaming through the Gaming Portal.\u003c\/p\u003e\u003ch5\u003eHyper-Real Sport Experience \u003c\/h5\u003e\u003cp\u003e\nLG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.\u003c\/p\u003e\u003ch5\u003eExquisite Artwork with Gallery+\u003c\/h5\u003e\u003cp\u003e\nLG Gallery+ lets you access countless artworks and content from partners like The National Gallery, MOMA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\u003ch5\u003eLG Sound Suite Compatibility\u003c\/h5\u003e\u003cp\u003e\nPair the W6 with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.\u003c\/p\u003e\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\u003cul\u003e\n\t\u003cli\u003eZero connect box\u003c\/li\u003e\t\u003cli\u003eRemote control\u003c\/li\u003e\t\u003cli\u003eBatteries\u003c\/li\u003e\t\u003cli\u003eWall mount brackets\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003e\nProduct Features:\n\u003c\/h5\u003e\u003cul\u003e\n\t\u003cli\u003eAnti reflection\u003c\/li\u003e\t\u003cli\u003ePicture processor: α11 AI Processor 4K Gen3\u003c\/li\u003e\t\u003cli\u003eNumber of CPUs: Quad\u003c\/li\u003e\t\u003cli\u003eAI picture pro\u003c\/li\u003e\t\u003cli\u003eAI upscaling: α11 AI super upscaling 4K\u003c\/li\u003e\t\u003cli\u003eFilmmaker mode\u003c\/li\u003e\t\u003cli\u003eHigh frame rate: 4K 120 fps (HDMI, RF, USB)\u003c\/li\u003e\t\u003cli\u003eAuto low latency mode\u003c\/li\u003e\t\u003cli\u003eVariable refresh rate: Up to 165Hz\u003c\/li\u003e\t\u003cli\u003eHome hub: Google home, LG ThinQ\u003c\/li\u003e\t\u003cli\u003eScreen mirroring: Android \/ iOS\u003c\/li\u003e\t\u003cli\u003eAudio output: 60W\u003c\/li\u003e\t\u003cli\u003eUSB camera compatible\u003c\/li\u003e\t\u003cli\u003eWoofer \/ per channel output: WF : 20W, 10W per Channel\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53926166823280,"sku":"OLED77W69LA.AEK","price":5599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED77W69LA_1.jpg?v=1781850135"},{"product_id":"lg-g6-83-oled-evo-ai-4k-smart-tv-2026-oled83g64lw-aei","title":"LG G6 83\" OLED Evo AI 4K Smart TV (2026) | OLED83G64LW.AEI","description":"\u003ch5\u003eSuper Bright and Enhanced Images\u003c\/h5\u003e\u003cp\u003e\n\tLG continues to push the boundaries of picture quality, with dazzling brightness thanks to new Brightness Booster Ultra technology, plus LG’s most advanced processing to date with the new α11 AI Processor 4K Gen3. The G6 can reach brightness levels up to 3.9 times brighter than conventional OLED TVs – meaning images look spectacular. Plus every piece of content will look and sound it’s best thanks to processing which is exclusive to, and tailored for OLED technology, delivering an unmatched experience.\u003c\/p\u003e\u003ch5\u003eCertified Perfect Black \u0026amp; Perfect Colour\u003c\/h5\u003e\u003cp\u003e\n\tThe LG G6 features self-lit OLED pixels - the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black and Certified Perfect Colour mean every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.\u003c\/p\u003e\u003ch5\u003eReflection Free Premium\u003c\/h5\u003e\u003cp\u003e\n\tAdvanced anti-reflection technology helps to eliminate distracting reflections which watching in a bright room, whilst still maintaining the inky blacks and remarkable contrast which LG OLED is renowned for. Regardless of bright or dark room, you will always enjoy the most stunning images – to fully enjoy your favourite movies, video games and TV shows.\u003c\/p\u003e\u003ch5\u003eOne Wall Design - Flush Fit and Ultra Slim\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6’s One Wall design offers a slim profile and built-in flush fit wall mount providing understated elegance to any space, merging seamlessly into your environment while making a bold statement and powerful focal point. (Wall-mount included.).\u003c\/p\u003e\u003ch5\u003eExtraordinary Cinema Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.\u003c\/p\u003e\u003ch5\u003eSmart webOS Platform\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6 features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.\u003c\/p\u003e\u003cp\u003e\n\t What’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.\u003c\/p\u003e\u003ch5\u003eUltimate Gaming Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED G6 unleashes the full potential of advanced gaming consoles and heightens your skill. Boost your competitive edge with features such as 4K@165Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED G6 comes loaded with G-Sync, FreeSync, HGiG and Game Optimiser features as well as easy access to cutting-edge cloud gaming through the Gaming Portal.\u003c\/p\u003e\u003ch5\u003eHyper-real Sport Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.\u003c\/p\u003e\u003ch5\u003eOLED Care +\u003c\/h5\u003e\u003cp\u003e\n\tLG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the 5 year extended panel warranty and advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come.\u003c\/p\u003e\u003ch5\u003eExquisite Artwork with Gallery+\u003c\/h5\u003e\u003cp\u003e\n\tLG Gallery+ lets you access countless artworks and content from partners like The National Gallery, MOMA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\u003ch5\u003eLG Sound Suite Compatibility\u003c\/h5\u003e\u003cp\u003e\n\tPair the G6 with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.\u003c\/p\u003e\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003eRemote control \u003c\/li\u003e\t\n\u003cli\u003eBatteries\u003c\/li\u003e\t\n\u003cli\u003eWall mount bracket \u003c\/li\u003e\t\n\u003cli\u003eScrews\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eProduct Features:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003eBrightness booster ultra \u0026amp; α11 AI processor\u003c\/li\u003e\t\n\u003cli\u003eCertified perfect black and colour – in bright and dark rooms\u003c\/li\u003e\t\n\u003cli\u003eReflection free premium – perfect picture in any light \u003c\/li\u003e\t\n\u003cli\u003eOne wall design - ultra slim with built-in flush fit wall mount and narrow bezels\u003c\/li\u003e\t\n\u003cli\u003eDolby vision and filmmaker mode for the ultimate cinematic experience \u003c\/li\u003e\t\n\u003cli\u003eSpeaker direction: Down firing\u003c\/li\u003e\t\n\u003cli\u003eSpeaker system: 4.2 Channel\u003c\/li\u003e\t\n\u003cli\u003eWoofer \/ per channel output: WF : 20W, 10W per channel\u003c\/li\u003e\t\n\u003cli\u003eUSB camera compatible\u003c\/li\u003e\t\n\u003cli\u003eOn mode Power\n(SDR): 98.1 W\t\n\t\u003c\/li\u003e\t\n\u003cli\u003eOn mode power\n(HDR): 345 W\n\t\u003c\/li\u003e\t\n\u003cli\u003eStandby mode\npower: 0.5 W\n\t\u003c\/li\u003e\t\n\u003cli\u003eOperating system version: webOS 26\u003c\/li\u003e\t\n\t\n\u003cli\u003eAudio output: 60W\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53926166856048,"sku":"OLED83G64LW.AEI","price":6499.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED83G64LW_01.jpg?v=1781850137"},{"product_id":"lg-c6-55-oled-evo-ai-4k-ultra-hd-smart-tv-2026-oled55c64la-aei","title":"LG C6 55\" OLED Evo AI 4K Ultra HD Smart TV (2026) | OLED55C64LA.AEI","description":"\u003ch5\u003eα11 AI Processor\u003c\/h5\u003e\u003cp\u003e\n\tLG C6 uses the supremely advanced α11 AI Processor 4K Gen3 – which can upscale and enhance images and sound so you get a super immersive and impressive experience no matter what you watch. This processor has been honed through years of development, and is completely unique – being designed for, and exclusive to LG TVs\u003c\/p\u003e\u003ch5\u003eCertified Perfect Black \u0026amp; Perfect Colour\u003c\/h5\u003e\u003cp\u003e\n\tThe LG C6 features self-lit OLED pixels - the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black and Certified Perfect Colour mean every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.\u003c\/p\u003e\u003ch5\u003eSmart webOS Platform\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED C6 features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.\u003c\/p\u003e\u003cp\u003eWhat’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.\u003c\/p\u003e\u003ch5\u003eUltimate Gaming Experience\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED C6 unleashes the full potential of advanced gaming consoles and heightens your skill. Boost your competitive edge with features such as 4K@165Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED C6 comes loaded with G-Sync, FreeSync, HGiG and Game Optimiser features as well as easy access to cutting-edge cloud gaming through the Gaming Portal.\u003c\/p\u003e\u003ch5\u003eExtraordinary Cinema Experience \n\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED C6 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.\u003c\/p\u003e\u003ch5\u003eCutting-edge Design \n\u003c\/h5\u003e\u003cp\u003e\n\tExceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C6 TV merges seamlessly and elegantly into any space in your home.\u003c\/p\u003e\u003ch5\u003e\nHyper-real Sport Experience\n\u003c\/h5\u003e\u003cp\u003e\n\tLG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.\u003c\/p\u003e\u003ch5\u003eOLED Care\n\u003c\/h5\u003e\u003cp\u003e\n\tLG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come\u003c\/p\u003e\u003ch5\u003eLG Sound Suite Compatibility\n\u003c\/h5\u003e\u003cp\u003e\n\tPair the C6 with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.\u003c\/p\u003e\u003ch5\u003eWhat's in the Box:\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003eRemote control\u003c\/li\u003e\t\n\u003cli\u003eBatteries\u003c\/li\u003e\t\n\u003cli\u003eStand\u003c\/li\u003e\t\n\u003cli\u003eScrews\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003e\nProduct Features:\n\u003c\/h5\u003e\u003cul\u003e\n\t\n\u003cli\u003eCertified perfect black and colour – in bright and dark rooms\u003c\/li\u003e\t\n\u003cli\u003eDisplay type: OLED\u003c\/li\u003e\t\n\u003cli\u003ePicture processor: α11 AI Processor 4K Gen3\u003c\/li\u003e\t\n\u003cli\u003eNumber of CPUs: Quad\u003c\/li\u003e\t\n\u003cli\u003eSimultaneous audio output\u003c\/li\u003e\t\n\u003cli\u003eSpeaker direction: Down firing\u003c\/li\u003e\t\n\u003cli\u003eAI picture pro\u003c\/li\u003e\t\n\u003cli\u003eWoofer \/ per channel output: WF : 20W, 10W per channel\u003c\/li\u003e\t\n\u003cli\u003eSpeaker system: 2.2 channel\u003c\/li\u003e\t\n\u003cli\u003eAuto brightness control\u003c\/li\u003e\t\n\u003cli\u003eFilmmaker mode\u003c\/li\u003e\t\n\u003cli\u003eALLM (Auto low latency mode)\u003c\/li\u003e\t\n\u003cli\u003eGoogle home \/ hub\u003c\/li\u003e\t\n\u003cli\u003eOn mode power\n(SDR): 77.4W\n\t\u003c\/li\u003e\t\n\u003cli\u003eOn mode power\n(HDR): 190W\n\t\u003c\/li\u003e\t\n\u003cli\u003eStandby power consumption: Under 0.5W\u003c\/li\u003e\t\t\n\u003cli\u003eOperating system version: webOS 26\u003c\/li\u003e\t\n\u003cli\u003eScreen mirroring: Android \/ iOS\u003c\/li\u003e\t\n\u003cli\u003eUSB camera compatible\u003c\/li\u003e\t\n\u003cli\u003eAudio output: 40W\u003c\/li\u003e\t\n\u003cli\u003eProduct colour: Dark titan silver\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53926166987120,"sku":"OLED55C64LA.AEI","price":1799.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/2191\/8576\/files\/OLED55C64LA_1.jpg?v=1781850138"}],"url":"https:\/\/www.harveynorman.ie\/collections\/oled-tvs.oembed?page=11","provider":"Harvey Norman Ireland","version":"1.0","type":"link"}