Sony Alpha a7 & 28-70mm Lens

Sony Alpha a7 & 28-70mm Lens

Perfection for All

Meet the full-frame, palm-sized a7 portability and capability in one. Packing a 24.3MP 35mm Full Frame sensor into a body half the weight of leading DSLRs, this is an exciting new landmark in the market.

Great Images Await

With 24.3 megapixels, the a7's 35 mm full-frame Exmor sensor rivals that of leading DSLRs. And with Sony's latest BIONZ X processor and most advanced autofocus, the a7 offers outstanding detail, sensitivity and quality. Get ready for performance that will propel your photography to new heights.

Check out the video:
24.3 MP Full Frame Sensor

This remarkable new sensor has all the elements for world-class images: high-resolution, top sensitivity, extreme dynamic range, unsurpassed detail and low noise.

Superior Processing

Expect superlative results with Sony’s latest processing engine truer colour rendering, better noise reduction and faster burst mode shooting.

Beauty Starts Here

Get up close with the world-class Exmor sensor. Exmor sensor: higher speed from parallel signal processing, lower noise, faster signal conversion. Low noise, wider dynamic range + rich gradations, provides the detail even for large-format prints.

Natural Results in Any Light

Enhanced detail reproduction + diffraction reducing technology produce more natural outlines + reduce blur from light points. Noise reduction on every image + 16-bit processing + 14-bit RAW output.

Beautiful Form Robust Function

Expert engineering from every angle. In designing the a7, Sony strove to balance the precise control working photographers need, with the ergonomics they want. The result is carefully-crafted knobs and dials, robust functions, extensive customisation potential and recording and connectivity options, all in a durable, lightweight body 25% smaller than leading DSLRs.

Full Frame, Compact Form

At just 416g with battery, the a7 is about half the weight of leading DSLRs. And being less bulky as well, there’s no more giving up quality for portability.

Built Light, Built to Last

Crafting the a7 from magnesium, the world’s lightest structural metal, means that the camera you carry with you today will also be with you tomorrow.

Where Speed Meets Precision

The refined Spatial Object Detection Algorithm gives an AF speed with the world’s fastest cameras. Plus more accurate eye detection, lock-on autofocus for moving subjects + autofocus area setting options.

Stop the Action Beautifully

New faster, more accurate autofocus tracking uses powerful predictive algorithms and subject recognition technology to track every move with greater speed and precision.

New Eye Autofocus

For perfect portraiture, this function creates sharp focus on faces even when partially turned away from the camera with a shallow depth of field, thanks to enhanced eye detection that can prioritise a single pupil.

Lock-on Autofocus

Easily keep moving subjects in focus with this updated technology, which adjusts target frame size based on subject characteristics and makes use of a wide AF area to ensure usage of the optimal focus point.

Autofocus Setting Options

With the Flexible Spot AF area setting, you can select different-size autofocus area to match your subject, and help ensure the camera focuses on the intended area. Wide and Zone focus area settings are also available.

XGA OLED Tru Finder

Smarter viewfinder, better photos. With 100% frame coverage, 1024x768 resolution, high contrast, real-time settings updates and accurate bokeh, the OLED (XGA) Tru-Finder is not merely a composition accessory, but an enhancement. Completing the professional-grade features are five display modes and colour temperature and brightness adjustment. Clear subjects, compelling stories

The Advantage of Accurate Boken Display

Unlike a traditional optical viewfinder (OVF), which distorts bokeh through the focusing screen, Sony’s electronic viewfinder (EVF) presents the image directly from the sensor, so you see exactly what the finished image will be. Change your f-stop. You’ll see the depth of field shift in the viewfinder.

Full HD Video Formats

Find the perfect expression for your vision with AVCHD at 60fps for an ultra-smooth look, or shoot 24p for classic cinema feel.

Share Something Great

The a7 has two forms of wireless sharing; NFC One-touch allows image transfer with a single tap to any NFC-compatible smartphone, tablet or laptop. Wi-Fi allows quick uploading from many locations.

Product Features:
  • AVCHD progressive
  • 3” LCD screen
  • XGA OLED true finder electronic
  • Wi-Fi NFC
Camera Features
Brand Sony
Colour Black
Width 126.9 mm
Depth 48.2 mm
Height 94.4 mm
Weight 0.474 kg
Camera Resolution 24.3 MP
Screen Type TFT LCD
Screen Size 3"
Lens Features
Lens Range 28 - 70 mm
Camera Functions
ISO Sensitivity 25600
Self-Timer 10 Secs
Photo Features
Image Processor BIONZ X
Video Features
Video Resolution 1080p
Battery & Power
Battery Life 340 Pictures
Sony Alpha a7 & 28-70mm Lens is rated 4.7 out of 5 by 105.
Rated 5 out of 5 by from Small camera with the big image Compact - just like my SLR bought in 1972 I like its ergonomics Well built and handles beautifully Electronic viewfinder - I am very happy with it. It has lots of useful information that can be easily read without glasses. What is most noticeable is its size - just like that of 35mm cameras of yesterday year. This is a photographer's camera. Really for the discerning type. Criticisms of its shutter noise - not an issue for me. I am beginning to think I should have bought the A7R - for its 36mp sensor - but I expect that is me just being greedy. As a pro I would definitely go for the 36mp sensor. The images are just the best I have ever seen from that sensor. Probably best camera that I have ever owned
Date published: 2014-08-08
Rated 5 out of 5 by from Best thing i ever did Mirror less is the way to go, compact , light, have used in the wet with on problems, i like that i can use high iso's with very little noise, like all the information available to me in the view finder. Kit lens is of a good quality, use it 80% of the time
Date published: 2016-11-23
Rated 5 out of 5 by from Great camera and great size Bought this to replace my DSLR as I wanted something more compact but with similar or better image quality. Initially looked at a few options until I came across the A7 with its full frame sensor; the full frame sensor immediately caught my attention. I went and had a look/play about with it at my local camera shop and was sold on it immediately; feels good in the hand, well balanced, and the image quality is very very good. Overall very happy with it and will now need to save up and build up a selection of lenses for it; bought with kit 28-70mm which is a good lens for a kit lens as well as a 50mm. Great value for money.
Date published: 2017-09-21
Rated 5 out of 5 by from Great full frame camera Only had this camera for 4 weeks already in love with it, I have been shooting with the 77mk2 which I love, but wanted to move onto full frame this was the ideal move up for me as the a99 is out of my price range. What a great camera full of great features abosolutley love the focus assist for manual focus. Great sensor with good coulor render creating true images clear and pin sharp, I also brought the Sony adapter so I can use my a mount lenses which is fantastic the focus is fast quiet and shrap no problems what so ever love it, also had the camera grip which helps if you have big hands like me as the a7 is small and light.
Date published: 2018-07-29
Rated 5 out of 5 by from Superb camera I made the switch from Nikon to Sony a few months ago. The Sony A7 is a fantastic camera! The most important thing for me is IQ and colour rendition. Both are off the charts. I purchased the unbelievably sharp, Sony Carl Zeiss 55mm f/1.8 and the 35mm f/2.8. I'm stunned by the images I get from these lenses. The Sony 28-70mm f/3.5-5.6 is also very good kit lens. I sold my Nikon D7100 and all my Nikon glass happily after I compared the results. The tilt screen on the A7 with all the most important controls, shutter speed, aperture and iso, etc make this a masterpiece and allows you to focus on photography. To be able to see what your exposure will be before you've even pressed the shutter is simply brilliant. The remote app (Play Memories) is just a joy to use with the A7, which allows you to touch focus and dial in your aperture, shutter speed and ISO, all with a live preview on you smart phone or tablet.!!! Props to Sony for making a fantastic small, aesthetically pleasing, high IQ camera!
Date published: 2014-10-11
Rated 5 out of 5 by from Great little camera I have always wanted a good, mid range camera for night photography and all round quality photos. I asked at my local photo store which camera is good and they suggested the Sony A7. After much research, 2 weeks ago i bought the A7 and was not disappointed. Sharp photos, great at low light and small and light makes it easy to carry and use outside. The kit lens is good for a starter but I can't wait to buy a good, wide lens for the nights sky and a good prime. Sony have made a lovely, high quality camera and i am so, so happy i took the advice and bought one, its the best camera i have ever owned.
Date published: 2016-02-09
Rated 4 out of 5 by from Sony A7 from Canon 5D Part exchanged a Canon 5D II for this. Big difference in weight and lens combination- so I am able to carry it on long treks without any problems. The display is smaller and not bright. The electronic viewfinder is not great either- but the ability to see same information as the back screen is a bonus. The control wheels and customisable buttons are good easily reachable. The menu system is not as bad as it is reputed to be. The layout out is intuitive and logical. Glad I made the switch. The 28-70 is nearly as sharp as the Canon 24-105L it replaced.
Date published: 2017-06-19
Rated 5 out of 5 by from Great little full-frame camera at a great price! Bought this with the 28-70mm kit lens. I have a full-sized, full frame camera with a professional (big and heavy) lens and was tired carrying it in the heat on a visit to China. I wanted a full-frame camera that was smaller and lighter to carry around but would give me quality pictures, hence the purchase of the Sony a7. As I am used to cameras allowing such a combination of settings, it wasn't difficult to find my way around the Sony a7. I love the custom buttons but more so the Fn button which gives me immediate access to a range of settings of my choice. On using the camera's wifi to transfer 31 photos to my phone, I was blown away at the speed they transferred; literally a few seconds! Incredible! I like the fact they transfer at 2Mb/photo thus saving valuable space on your phone. However, you do have the option to send full-size photos but you'd need a phone with a lot of storage. If you are new to photography or to this kind of camera, take your time reading the on-line manual which you can download to your lap-top, computer etc as you will get so much more out of this camera. Loving it so far!
Date published: 2016-01-10
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  1. During checkout, select “Pickup” and select your preferred store.
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If you feel your product has failed a Consumer Guarantee (as defined by Irish Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).

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Sony Alpha a7 & 28-70mm Lens

Product Care

Discover all the benefits Product Care brings you.


With Product Care you can relax knowing your purchase comes with additional protection. Product Care covers all parts, labour and call-out fees for an UNLIMITED amount of repairs. Product Care will only use an authorized repairer network which means the job is done right the first time.

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2, 3 or 4 Year Protection Terms Available

You can choose the length of your Product Care to add additional benefits and protection for your product from the end of the manufacturer’s warranty. Choose from either 2, 3 or 4 years.


New for Old Replacement

If we cannot fix the product. We’ll replace it. LIKE for LIKE, SPEC for SPEC.


Coverage for Wear & Tear & Environmental Factors

Product Care covers wear and tear, defects in materials and workmanship. It also covers breakdowns caused by dust and internal overheating.



If you sell your product, or provide it as a gift to someone, your cover and any unredeemed entitlements can be transferred to the new owner. Simply contact us to arrange transfer of ownership.


International Coverage

Product Care covers your products anywhere in the world for up to €150. It also covers you in any country Harvey Norman operate in. These countries include Australia, New Zealand, Singapore, Slovenia and Croatia.



Our range of support options ensure you experience an easy and hassle free process when you need to talk to us about your Product Care Plan. If you are experiencing a fault, we will provide you with guidance and support every step of the way.

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Friendly Customer Care Team

Call 1800 200 503 to speak with our Ireland based Customer Care team who are available to help you with any enquiries or questions you may have.

Our team are available:
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Easy Online or Phone Claim Process

Making a claim is simple and we are here to help you through every step of the process. Simply:

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Having Product Care with your purchase means you can enjoy benefits that are exclusive to you, such as cover for Accidental Damage, that will help you to enjoy the experience of your new product even more.

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Accidental Damage Cover

Product Care covers you for accidental drops, spills, cracked screens and unintentional accidents for 12 months.


Food Spoilage Cover

If your product is a fridge or freezer, Product Care will cover up to €150 for any food spoilage that occurs as a result of a covered fault.


Laundry Cover

If your product is a washer or dryer, Product Care will cover up to €50 for laundry expenses if your product is out of service for more than 10 days from the time you notify us of the fault.


No Lemon Guarantee

If your product costs more than €200 and has had two qualified service repairs and requires a third during the term of the plan, your product will be replaced.


Surge Protection Cover

Product Care offers cover against breakdowns from electrical interference, power surges or voltage fluctuations.

  1. Terms and conditions apply. Please visit product care claims website for more details.
  2. Feature relates to purchases made after 01/03/2011.
  3. For all product care cover enquires please consult www.productcareclaims.ie or call 1800 200 503


*2yr replacement plan commences when the manufacturer’s express warranty over the product finishes.

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