Sony Bravia 40" Smart HDR LED TV | KDL40WE663BU

Sony Bravia 40" Smart HDR LED TV | KDL40WE663BU

Protect your products from fault with Product Care® - Food spoilage and laundry cover included

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Be online instantly with one button YouTube

Go straight to YouTube and enjoy all your favourite videos. We have made YouTube faster than ever on this internet ready TV and included a YouTube button on the remote control for easy browsing.

More clarity, more detail with Full HD

Experience the exquisite detail, contrast and texture of Full HD 1080p. With an image resolution of 1920 x 1080 pixels, Full HD provides five times more detail than a standard definition picture. Everything you watch is sharper, more defined and more real with minimal noise and maximum impact.

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High Dynamic Range for lifelike pictures

With High Dynamic Range (HDR), detail lost in the darkest and brightest areas of a picture are preserved, giving a much more dynamic look. See the textures in the shining metal wing of the airplane and the reflections of sunlight on the fuselage.

Rediscover every detail with X-Reality PRO

X-Reality PRO picture processing upscales every pixel for exceptional picture clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise for a picture with incredible realism. The difference is clear with supremely lifelike detail, whatever you're watching.

Made to listen ClearAudio+ 

Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching.

Super multi-format USB play

Enjoy your favourite digital content from any USB stick. Play music, video clips and view photo collections all through your TV with super multi format USB play. Supporting a wide range of codecs, you can experience ultimate format versatility, simply plug in and you're ready to go.

Narrow aluminium look frame

The narrow frame helps the TV look slim and attractive, focusing the eye on the screen for maximum entertainment. Its aluminium effect finish gives a premium look to the TV, whether on or off.

Cable management

Keep wires out of sight. All of your cables can be neatly arranged across the back of the TV and channelled into the stand, so everything looks tidy.

Great entertainment wirelessly with built-in Wi-Fi

Link up easily to your home network. With built-in Wi-Fi, you’re free to go online and browse movies, enjoy video channels like YouTube and access services such as on-demand TV. Best of all, you can stream entertainment from your wireless home network and the Internet without the clutter of cables.

Your smartphone on the big screen

Screen mirroring lets you enjoy content and apps from your smartphone on your Sony TV. Supersize all your memories and enjoy them on the big screen with family and friends.

Turn your TV into a digital recorder USB HDD REC

Store your favourite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.

Product Features:
  • Super Multi-format USB Play
  • Cinematic S-Force Front Surround
  • DSEE restores detail to your digital music
  • Clear Phase for smooth, balanced frequencies
  • Motionflow XR keeps the action smooth
Brand Sony
Product Category
  • TV & Audio
Product Type LED TV
Colour Black
Picture Resolution
  • Full HD
Screen Type LCD
Screen Size 40"
Screen Resolution 1920 x 1080px
TV Features
Key Features
  • HDR
  • Smart TV
TV Size 40"
Image Quality Full HD
View Angle 89 °
Digital Tuner Yes
Additional Features
  • Analog Tuner
  • Motionflow XR
  • Noise Reduction
  • Sleep Timer
  • USB Record & Playback
  • X-Reality PRO
Energy Consumption - Annual 70 kwh
Frequency 50 Hz
Power Source Main
Voltage 220-240 V
Video Format
  • HD
  • JPEG
  • MPEG1
  • WEBM
  • WMV9
  • AVI
  • HEVC
  • MP4
Video Definition Full HD 1080p
Audio Decoding Format
  • MP3
  • WMA
Audio Features
  • Digital Audio Output
  • Dolby Digital
  • Dolby Digital Plus
  • Dolby Plus
  • DTS Digital Surround
Number of Speakers 2
Surround Mode
  • Yes
Wireless Connectivity
  • Wi-Fi
Wireless Ready Yes
Ports & Connections
  • Digital Audio Out
  • Dual Speakers
  • Headphone Output
  • Optical Audio Output
  • Scart socket
  • Subwoofer out
  • USB
  • Ethernet
  • HDMI
  • VGA
USB Ports 2
HDMI Ports 2
Operating System Linux
Annual Power Consumption 70 KWh
On-mode Power Consumption 48 W
Power Supply 220 - 240 V
Width 910 mm
Depth 208 mm
Height 591 mm
Weight 8.7 kg
Dimensions (w/o stand)
Width 910 mm
Depth 70 mm
Height 543 mm
Weight 8.1 kg
Energy Rating A+
Delivery & Returns
We offer a comprehensive nationwide delivery service; we aim to deliver all orders as quickly as possible.
  • Computers & Electrical – 1 to 3 days on stocked items, non stock product up to 10 days.
  • Furniture & Bedding – 7 days stock items, Non Stock varies with supplier.


  • If delivery is urgent check with the local store, we are here to assist.
  • Locations within 30 km of a store are covered daily.
  • Delivery times for rural areas may vary depending on routes and availability.
Free Pick Up In Store

Can’t wait for delivery or don’t want to pay additional charges? It’s incredibly simple to pick up your online order in store and get your hands on your product quickly and easily. Simply select the free pick up in store option and head to your nearest Harvey Norman store to pick up your order.

  1. During checkout, select “Free pick up in store” and select your preferred store.
  2. After your order is placed, you will receive an “order confirmation email” with your “order confirmation number” (this is usually sent out within 2 hours).
  3. Once the store has confirmed your order and reserved the stock, you will receive an email “Ready for collection”.
  4. Bring your "order confirmation number" to the store you selected for pick up, along with photo ID and the credit card you used to make the order.
  5. Speak to one of our staff and your order should be processed in minutes.
Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by Irish Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).

Sony Bravia 40" Smart HDR LED TV | KDL40WE663BU is rated 4.0 out of 5 by 3.
Rated 4 out of 5 by from Happy but..... As a TV everything is fine. Cannot understand why an Indian content app is supplied with an Irish device. On one occasion the TV froze and would not respond to the remote control and the screen went blank. This was only rectified by unplugging the TV and restarting.
Date published: 2017-12-24
Rated 4 out of 5 by from Nice tv Lovely tv, great quality, easy to use. Hard to find a manual on using the product but once I did a bit of digging on the internet I figured it out
Date published: 2018-01-27
Rated 4 out of 5 by from Good upgrade I bought the WE66 fullHDHDR tv to play my PlayStation pro on .I am very happy with the picture quality, my games look better.
Date published: 2018-01-19
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You can send us a message to request more information about this product. Just fill in the form below.

Sony Bravia 40" Smart HDR LED TV | KDL40WE663BU

Product Care

Discover all the benefits Product Care brings you.


With Product Care you can relax knowing your purchase comes with additional protection. Product Care covers all parts, labour and call-out fees for an UNLIMITED amount of repairs. Product Care will only use an authorized repairer network which means the job is done right the first time.

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2, 3 or 4 Year Protection Terms Available

You can choose the length of your Product Care to add additional benefits and protection for your product from the end of the manufacturer’s warranty. Choose from either 2, 3 or 4 years.


New for Old Replacement

If we cannot fix the product. We’ll replace it. LIKE for LIKE, SPEC for SPEC.


Coverage for Wear & Tear & Environmental Factors

Product Care covers wear and tear, defects in materials and workmanship. It also covers breakdowns caused by dust and internal overheating.



If you sell your product, or provide it as a gift to someone, your cover and any unredeemed entitlements can be transferred to the new owner. Simply contact us to arrange transfer of ownership.


International Coverage

Product Care covers your products anywhere in the world for up to €150. It also covers you in any country Harvey Norman operate in. These countries include Australia, New Zealand, Singapore, Slovenia and Croatia.



Our range of support options ensure you experience an easy and hassle free process when you need to talk to us about your Product Care Plan. If you are experiencing a fault, we will provide you with guidance and support every step of the way.

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Friendly Customer Care Team

Call 1800 200 503 to speak with our Ireland based Customer Care team who are available to help you with any enquiries or questions you may have.

Our team are available:
Monday to Friday: 9:00am to 5pm
Closed Weekends and Public Holidays


Easy Online or Phone Claim Process

Making a claim is simple and we are here to help you through every step of the process. Simply:

  1. Register your claim online at www.productcareclaims.ie or
    call our Customer Care team on 1800 200 503.
  2. Have your original purchase receipt handy to register the details of your claim.
  3. Let us take care of the rest.


Having Product Care with your purchase means you can enjoy benefits that are exclusive to you, such as cover for Accidental Damage, that will help you to enjoy the experience of your new product even more.

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Accidental Damage Cover

Product Care covers you for accidental drops, spills, cracked screens and unintentional accidents for 12 months.


Food Spoilage Cover

If your product is a fridge or freezer, Product Care will cover up to €150 for any food spoilage that occurs as a result of a covered fault.


Laundry Cover

If your product is a washer or dryer, Product Care will cover up to €50 for laundry expenses if your product is out of service for more than 10 days from the time you notify us of the fault.


No Lemon Guarantee

If your product costs more than €200 and has had two qualified service repairs and requires a third during the term of the plan, your product will be replaced.


Surge Protection Cover

Product Care offers cover against breakdowns from electrical interference, power surges or voltage fluctuations.

  1. Terms and conditions apply. Please visit product care claims website for more details.
  2. Feature relates to purchases made after 01/03/2011.
  3. For all product care cover enquires please consult www.productcareclaims.ie or call 1800 200 503


*2yr replacement plan commences when the manufacturer’s express warranty over the product finishes.

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