Sony Bravia 49" Smart HDR LED TV | KDL49WE663BU

Sony Bravia 49" Smart HDR LED TV | KDL49WE663BU

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High Dynamic Range for lifelike pictures

With High Dynamic Range (HDR), detail lost in the darkest and brightest areas of a picture are preserved, giving a much more dynamic look. See the textures in the shining metal wing of the airplane and the reflections of sunlight on the fuselage.

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More clarity, more detail with Full HD

Experience the exquisite detail, contrast and texture of Full HD 1080p. With an image resolution of 1920 x 1080 pixels, Full HD provides five times more detail than a standard definition picture. Everything you watch is sharper, more defined and more real with minimal noise and maximum impact.

Made to listen: ClearAudio+

Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching.

DSEE restores detail to your digital music

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don't always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

Great entertainment wirelessly with built-in Wi-Fi

Link up easily to your home network. With built-in Wi-Fi, you're free to go online and browse movies, enjoy video channels like YouTube™ and access services such as on-demand TV. Best of all, you can stream entertainment from your wireless home network and the Internet without the clutter of cables.

Product Features:
  • Colour: Black
  • Display Type: LCD
  • Resolution: 1920x1080
  • Speaker Type: Open Baffle Speaker
  • Energy Rating: A+
Brand Sony
Product Type LCD TV
Colour Black
Screen Type LCD
Screen Size 49"
Screen Resolution 1920 x 1080px
TV Features
Key Features
  • HDR
  • Smart TV
TV Size 49"
3D None
Image Quality HD Ready
View Angle 178 °
Digital Tuner Yes
Additional Features
  • Analog Tuner
  • Dynamic Backlight Control
  • HDD Recording
  • Motionflow XR
  • Noise Reduction
  • Power Saving Mode
  • Sleep Timer
  • Table-Top Stand
  • Touch Pad Remote
  • USB Playback
  • X-Reality PRO
Frequency 50 Hz
Power Source AC Adapter
Video Format
  • AVI(MotionJpeg)
  • JPEG
  • MPEG1
  • MPEG4
  • WEBM
  • WMV9
  • MP4
  • MKV
Motion Clarity 400Hz
Video Definition Full HD 1080p
HDMI Standby Passthrough Yes
Audio Decoding Format
  • AVI
  • MP4
  • MPEG 4
  • WAV
  • WMA
  • WMV
Audio Features
  • Clear Voice
  • Digital Audio Output
  • Dolby Digital
  • Dolby Digital Plus
  • Dolby Plus
  • DTS Digital Surround
  • S-Force PRO Front Surround
Number of Speakers 2
Surround Mode
  • Yes
FM Radio Yes
Wireless Connectivity
  • Wi-Fi
Wireless Ready WiFi Built In
Ports & Connections
  • Audio out
  • Digital Audio Out
  • Headphone Output
  • Scart socket
  • Subwoofer Out
  • USB
  • Ethernet
  • HDMI
USB Ports 2
HDMI Ports 2
Compatibility HDR
Operating System Linux
Annual Power Consumption 88 KWh
On-mode Power Consumption 60 W
Power Supply 220 - 240 V
Width 1102 mm
Depth 230 mm
Height 699 mm
Weight 12.1 kg
Dimensions (w/o stand)
Width 1102 mm
Depth 70 mm
Height 650 mm
Weight 11.4 kg
Energy Rating A+
Sony Bravia 49" Smart HDR LED TV | KDL49WE663BU is rated 4.6 out of 5 by 36.
Rated 4 out of 5 by from Fine tv, but could be even better This tv., is a credit to Sony. On h.d, the picture is very good, on s.d., it is reasonable, considering the restricted bandwidth of these signals. The sound is also very clear for this type of unit. A big improvement on my previous tv, which was also a Sony. One or two omissions prevent me giving it five stars. Two HDMI inputs is a bit mean on a modern unit. A proper headphone socket, rather than a shared one, would have been more convenient for me. It was advertised with a Sub-Woofer output, which I have yet to find. I am satisfied with the purchase, as I have pretty much always been with Sony products.
Date published: 2017-11-14
Rated 4 out of 5 by from Nice TV Not happy about having no fixings from tv to stand. This I feel was very poor as I had to go out and purchase these items elsewhere. For something so simple and the amount of money spent I'm sure Sony could do better. This is my only gripe as the tv is very good and I am still trying to follow some of the procedures to get the best out of the product. Maybe go back to being old fashioned and print a 'book of words' especially for us older people who are not all computer literate. My son had to set this product up.
Date published: 2017-10-03
Rated 5 out of 5 by from Best TV I've ever owned. Without a doubt the best TV I've ever owned. The built in features and side by side ps4 compatibility are outstanding.
Date published: 2017-12-27
Rated 3 out of 5 by from Great TV! I bought this a few weeks ago and I’m quite happy with it. The only issue is is that it doesn’t play some formats of films that I loaded onto a pen drive. It says it plays MP4 but only if it’s converted to a certain type of MP4. This would apply to AVI, MKV etc. You would have to do quite a bit of research to find out how and what software to use to convert these file formats to a format that this SONY TV can play.
Date published: 2018-02-19
Rated 4 out of 5 by from Some great feature, with some not-so-good. I bought the 49" version of the TV, which arrived promptly, well packaged and was as described. My previous model had more HDMI connections, as well as SCART and VGA options. 2 HDMI connections wouldn't be enough for a lot of people, although I am only using 2 at the minute. The picture quality is great and the set up was straightforward. You can't watch a different TV channel if you are recording something at the same time, which is disappointing and a bit surprising. This model has a fixed stand, which is also a backward step, in my opinion, as my previous Bravia screen could easily be rotated on the stand, depending on the viewing angle required at the time. The power off button is very small and difficult to find at the back of the TV, also different from the easy position on the side of the TV on my older model. Having said all that, I am very pleased with the TV overall, although I would question some of the 'enhancements' to the product.
Date published: 2017-10-26
Rated 5 out of 5 by from Brilliant Bought as a birthday present I'm so pleased with it I can genuinely tell my family what a great choice it was Sound let's it down a little but not relevant as I play it through my Bose system Would have been nice to have Spotify but for complete mirroring an HDMI lead from my laptop does the job shame is not compatible with my iPhone
Date published: 2018-02-17
Rated 4 out of 5 by from happy with this product i bought this a month ago and im so happy with it but there is a problem this version of sony tv doesn't suppor mp4. i cant watch my photos when i put my usb on it. olso i cant watch my favorite movie online because this product doesn't support adobe flash player for watching video online.
Date published: 2018-04-05
Rated 5 out of 5 by from Overall delighted Wonderful picture, wonder whether sound could be improved as I'm getting a bit deaf. Also although I've connected it to the internet, because it's connected to my Humax, unlike my other Sony, I can't get it stand alone and can't use it to view again. Nonetheless, love it.
Date published: 2017-10-15
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Delivery & Returns
We offer a comprehensive nationwide delivery service; we aim to deliver all orders as quickly as possible.
  • Computers & Electrical – 1 to 3 days on stocked items, non stock product up to 10 days.
  • Furniture & Bedding – 7 days stock items, Non Stock varies with supplier.


  • If delivery is urgent check with the local store, we are here to assist.
  • Locations within 30 km of a store are covered daily.
  • Delivery times for rural areas may vary depending on routes and availability.
Free Pick Up In Store

Can’t wait for delivery or don’t want to pay additional charges? It’s incredibly simple to pick up your online order in store and get your hands on your product quickly and easily. Simply select the free pick up in store option and head to your nearest Harvey Norman store to pick up your order.

  1. During checkout, select “Free pick up in store” and select your preferred store.
  2. After your order is placed, you will receive an “order confirmation email” with your “order confirmation number” (this is usually sent out within 2 hours).
  3. Once the store has confirmed your order and reserved the stock, you will receive an email “Ready for collection”.
  4. Bring your "order confirmation number" to the store you selected for pick up, along with photo ID and the credit card you used to make the order.
  5. Speak to one of our staff and your order should be processed in minutes.
Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by Irish Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).

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You can send us a message to request more information about this product. Just fill in the form below.

Sony Bravia 49" Smart HDR LED TV | KDL49WE663BU

Product Care

Discover all the benefits Product Care brings you.


With Product Care you can relax knowing your purchase comes with additional protection. Product Care covers all parts, labour and call-out fees for an UNLIMITED amount of repairs. Product Care will only use an authorized repairer network which means the job is done right the first time.

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2, 3 or 4 Year Protection Terms Available

You can choose the length of your Product Care to add additional benefits and protection for your product from the end of the manufacturer’s warranty. Choose from either 2, 3 or 4 years.


New for Old Replacement

If we cannot fix the product. We’ll replace it. LIKE for LIKE, SPEC for SPEC.


Coverage for Wear & Tear & Environmental Factors

Product Care covers wear and tear, defects in materials and workmanship. It also covers breakdowns caused by dust and internal overheating.



If you sell your product, or provide it as a gift to someone, your cover and any unredeemed entitlements can be transferred to the new owner. Simply contact us to arrange transfer of ownership.


International Coverage

Product Care covers your products anywhere in the world for up to €150. It also covers you in any country Harvey Norman operate in. These countries include Australia, New Zealand, Singapore, Slovenia and Croatia.



Our range of support options ensure you experience an easy and hassle free process when you need to talk to us about your Product Care Plan. If you are experiencing a fault, we will provide you with guidance and support every step of the way.

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Friendly Customer Care Team

Call 1800 200 503 to speak with our Ireland based Customer Care team who are available to help you with any enquiries or questions you may have.

Our team are available:
Monday to Friday: 9:00am to 5pm
Closed Weekends and Public Holidays


Easy Online or Phone Claim Process

Making a claim is simple and we are here to help you through every step of the process. Simply:

  1. Register your claim online at www.productcareclaims.ie or
    call our Customer Care team on 1800 200 503.
  2. Have your original purchase receipt handy to register the details of your claim.
  3. Let us take care of the rest.


Having Product Care with your purchase means you can enjoy benefits that are exclusive to you, such as cover for Accidental Damage, that will help you to enjoy the experience of your new product even more.

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Accidental Damage Cover

Product Care covers you for accidental drops, spills, cracked screens and unintentional accidents for 12 months.


Food Spoilage Cover

If your product is a fridge or freezer, Product Care will cover up to €150 for any food spoilage that occurs as a result of a covered fault.


Laundry Cover

If your product is a washer or dryer, Product Care will cover up to €50 for laundry expenses if your product is out of service for more than 10 days from the time you notify us of the fault.


No Lemon Guarantee

If your product costs more than €200 and has had two qualified service repairs and requires a third during the term of the plan, your product will be replaced.


Surge Protection Cover

Product Care offers cover against breakdowns from electrical interference, power surges or voltage fluctuations.

  1. Terms and conditions apply. Please visit product care claims website for more details.
  2. Feature relates to purchases made after 01/03/2011.
  3. For all product care cover enquires please consult www.productcareclaims.ie or call 1800 200 503


*2yr replacement plan commences when the manufacturer’s express warranty over the product finishes.

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