Sony 55" 4K Ultra HD Smart LED TV Android TV | KD55XE8396BU

Sony 55"  4K Ultra HD Smart LED TV Android TV | KD55XE8396BU

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2 Month Entertainment Pass
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Just choose your pass and add it to your cart. It will be discounted from your order total at checkout. Promotion only applies to TVs over €299 and ends 30th June 2018. See NOWTV.com for more details.

Rediscover every detail in 4K
4K X-Reality™ PRO

4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analysed and images sharpened and refined in real time. See the detail appear in buildings and trees.

Uncover the detail with 4K HDR
4K High Dynamic Range

For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.

Designed to keep your focus on the picture

Maximise your space, minimise your cables. This slimline TV is edged in a narrow aluminium frame for beautiful looks, allowing it to seamlessly blend into your living space. Clever cable management keeps wires hidden at the front and rear.

Just talk, a fun way to explore new worlds

Find all the entertainment you can dream of, as fast as you can talk. With a voice activated TV remote, this 4K Android TV™ brings you movies and TV shows from apps or broadcast in an instant.

Our Android 4K TVs are recommended by Netflix

Netflix have created an easy way for you to identify TVs with better performance, easier app access, and new features that make for a better smart TV. Netflix Recommended TVs help you to enjoy popular shows and movies with a dedicated button and voice control.

Product features:
  • Available in 108 cm (43”), 123 cm (49''), 139 cm (55")
  • 4K High Dynamic Range
  • TRILUMINOS™ Display
  • 4K X-Reality™ PRO
  • Android TV™

Included in this price is a contribution to recycling costs of €5.

Brand Sony
Product Category
  • TV & Audio
Product Type LED TV
Screen Type LED
Screen Size 55"
Screen Resolution 3840 x 2160px
TV Features
Key Features
  • 4K
  • HDR
  • Android TV
  • Smart TV
TV Size 55"
Additional Features
  • Web Browser
  • Chromecast Built-In
  • Motionflow XR
  • TV to Mobile Mirroring
  • USB Record & Playback
  • X-Reality PRO
Energy Consumption - Annual 97 kwh
Power Source AC
Voltage 220-240 V
Audio Features
  • Dolby Digital
  • Dolby Digital Plus
  • Dolby Pulse
  • DTS Digital Surround
  • S-Force Front Surround
Wireless Connectivity
  • Bluetooth
Ports & Connections
  • Headphone Output
  • Miracast
  • Ethernet
  • HDMI
USB Ports 3
HDMI Ports 4
Operating System Android
Length 123.2 cm
Width 71.6 cm
Depth 5.7 cm
Weight 17.6 kg
Sony 55" 4K Ultra HD Smart LED TV Android TV | KD55XE8396BU is rated 4.4 out of 5 by 139.
Rated 3 out of 5 by from Slow response and not much difference from Samsung I recently bought this TV based on the recommendation from the store, however, after using the TV for 2 weeks, I can confirm that this TV is an average and similar to Samsung TV. Secondly, you will find that this TV is slow in responding to remote and takes time for each menu options. And if you are the NowTV customer, you will find that you cannot add the NowTV app to the TV as it is not supported by SKY. Overall, I would rate this TV average and not something that will excite you when you try to watch 4K program. You have to be careful with this TV when you are using on Stand as its a bit flimsy and prone to an accident if you have young kids.
Date published: 2018-01-10
Rated 3 out of 5 by from Nice TV but poor software Great picture, nice aesthetic design. Bought this as it is supposed to have a built-in chromecast however so far we are getting more errors and crashes than with an actual chromecast. Also the apps like netflix and bbc iplayer don't perform as well as on an android phone or tablet. The worst point is that there is a malware program on there called samba tv which starts playing a load of rubbish movie trailers if you press the wrong button and it's difficult to turn it off. If you try to disable the app then you just get an error message that comes up every 30 seconds
Date published: 2017-11-06
Rated 4 out of 5 by from Sony 4K HDR TV I chose a Sony Tv because of the excellent display and because the sound is so good I did not have to buy a sound bar. I can hear most of the sound despite being partially deaf, but, VERY disappointingly there is no audio out for my hearing aid loop system. There is an audio out socket but this cuts off the television speaker so other viewers cannot hear the Tv. No doubt there is a way around this but to my mind, Tv manufacturers should fit a 3.5 mm plug in their Tv's. A minor annoying thing is that when trying to select the input to the Tv the display disappears fairly rapidly so that I don't have sufficient time to choose the appropriate input. Having had my say, the picture was the best of of the Tv's on display and the sound is very clear.
Date published: 2017-11-11
Rated 5 out of 5 by from Fantastic quality picture and features This TV is great. It negates the need for an android box or firestick. Everything is to hand on the device, which also means you have control with one remote, (plus our sky - when we use it). Netflix, etc, is easily accessible. By far the best TV we have owned. The 4K picture is superb. We thought the price was great value too in comparison to others in the shop. We were confused as to why it was priced so low to be honest!
Date published: 2017-09-22
Rated 5 out of 5 by from Easy set up, great frame quality, nature picture I've had this Tv for two weeks, and it has ticked everything I'd hoped. Granted, trying to work out Sony's (and any other TV brand) model coding is virtually impossible, so I went with one with 4k, 55 inch and an aparent high frame rate. And I love it. I have only every had Sonys. I like the nature cinema style picture, and can't bear that superimposed look that some other super HDs have. This doesn't. Whilst it isn't in suite yet (on the wall) the stand has meant we've got time to make a decision. The sound is incredible despite no sound bar!
Date published: 2017-10-01
Rated 5 out of 5 by from Better Than The Rest I read a lot of reviews on various well known websites regarding latest technology before buying a product. I was adamant I would go for either a Samsung or an LG based on how the market is currently. But I’m glad I used my instinct and ignored the reviews and went on reputation and knowing how Sony Bravia products have been consistently better. This TV is packed with features picture quality second to none and connects to my WiFi effortlessly. Not the cheapest out there for a 55” 4K Ultra HD, but certainly better than the rest.
Date published: 2017-12-23
Rated 5 out of 5 by from Picture is amazing Wasn’t going to buy a Sony, but when we asked for advice in the shop the adviser asked us to look at all the tv’s on display. He said that they were all playing the same feed and to tell him which ones had the best picture. We pointed out a number of tv’s from afar then he asked us to look at all of the labels. They were ALL Sony. Every one we picked no exceptions! We were instantly sold! We walked away with the TV and we have not been disappointed! UHD content looks amazing! Would recommend Sony to anyone looking for a new TV!
Date published: 2018-03-25
Rated 4 out of 5 by from Well specified for the price. Bought and received in early January 2018, I was impressed by how many features this TV has. As an Android user, having the same OS on the TV has been very useful and made setting up even easier. Picture quality is excellent, even in SD material, which upscales very well. Built in Netflix / Amazon Video / BBC iplayer apps are easy to use. My only gripe would be that the homescreen needs more customisation so that youtube suggested videos, and other unneeded apps, could be moved from the top of the page to the bottom.
Date published: 2018-01-14
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Delivery & Returns
We offer a comprehensive nationwide delivery service; we aim to deliver all orders as quickly as possible.
  • Computers & Electrical – 1 to 3 days on stocked items, non stock product up to 10 days.
  • Furniture & Bedding – 7 days stock items, Non Stock varies with supplier.


  • If delivery is urgent check with the local store, we are here to assist.
  • Locations within 30 km of a store are covered daily.
  • Delivery times for rural areas may vary depending on routes and availability.
Free Pick Up In Store

Can’t wait for delivery or don’t want to pay additional charges? It’s incredibly simple to pick up your online order in store and get your hands on your product quickly and easily. Simply select the free pick up in store option and head to your nearest Harvey Norman store to pick up your order.

  1. During checkout, select “Free pick up in store” and select your preferred store.
  2. After your order is placed, you will receive an “order confirmation email” with your “order confirmation number” (this is usually sent out within 2 hours).
  3. Once the store has confirmed your order and reserved the stock, you will receive an email “Ready for collection”.
  4. Bring your "order confirmation number" to the store you selected for pick up, along with photo ID and the credit card you used to make the order.
  5. Speak to one of our staff and your order should be processed in minutes.
Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by Irish Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).

Ask us

You can send us a message to request more information about this product. Just fill in the form below.

Sony 55" 4K Ultra HD Smart LED TV Android TV | KD55XE8396BU

Product Care

Discover all the benefits Product Care brings you.


With Product Care you can relax knowing your purchase comes with additional protection. Product Care covers all parts, labour and call-out fees for an UNLIMITED amount of repairs. Product Care will only use an authorized repairer network which means the job is done right the first time.

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2, 3 or 4 Year Protection Terms Available

You can choose the length of your Product Care to add additional benefits and protection for your product from the end of the manufacturer’s warranty. Choose from either 2, 3 or 4 years.


New for Old Replacement

If we cannot fix the product. We’ll replace it. LIKE for LIKE, SPEC for SPEC.


Coverage for Wear & Tear & Environmental Factors

Product Care covers wear and tear, defects in materials and workmanship. It also covers breakdowns caused by dust and internal overheating.



If you sell your product, or provide it as a gift to someone, your cover and any unredeemed entitlements can be transferred to the new owner. Simply contact us to arrange transfer of ownership.


International Coverage

Product Care covers your products anywhere in the world for up to €150. It also covers you in any country Harvey Norman operate in. These countries include Australia, New Zealand, Singapore, Slovenia and Croatia.



Our range of support options ensure you experience an easy and hassle free process when you need to talk to us about your Product Care Plan. If you are experiencing a fault, we will provide you with guidance and support every step of the way.

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Friendly Customer Care Team

Call 1800 200 503 to speak with our Ireland based Customer Care team who are available to help you with any enquiries or questions you may have.

Our team are available:
Monday to Friday: 9:00am to 5pm
Closed Weekends and Public Holidays


Easy Online or Phone Claim Process

Making a claim is simple and we are here to help you through every step of the process. Simply:

  1. Register your claim online at www.productcareclaims.ie or
    call our Customer Care team on 1800 200 503.
  2. Have your original purchase receipt handy to register the details of your claim.
  3. Let us take care of the rest.


Having Product Care with your purchase means you can enjoy benefits that are exclusive to you, such as cover for Accidental Damage, that will help you to enjoy the experience of your new product even more.

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Accidental Damage Cover

Product Care covers you for accidental drops, spills, cracked screens and unintentional accidents for 12 months.


Food Spoilage Cover

If your product is a fridge or freezer, Product Care will cover up to €150 for any food spoilage that occurs as a result of a covered fault.


Laundry Cover

If your product is a washer or dryer, Product Care will cover up to €50 for laundry expenses if your product is out of service for more than 10 days from the time you notify us of the fault.


No Lemon Guarantee

If your product costs more than €200 and has had two qualified service repairs and requires a third during the term of the plan, your product will be replaced.


Surge Protection Cover

Product Care offers cover against breakdowns from electrical interference, power surges or voltage fluctuations.

  1. Terms and conditions apply. Please visit product care claims website for more details.
  2. Feature relates to purchases made after 01/03/2011.
  3. For all product care cover enquires please consult www.productcareclaims.ie or call 1800 200 503


*2yr replacement plan commences when the manufacturer’s express warranty over the product finishes.

For More Information Please Visit


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