Sony 49" 4K Ultra HD Smart LED Android TV | KD49XE8396BU

Sony 49" 4K Ultra HD Smart LED Android TV | KD49XE8396BU

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Rediscover every detail in 4K
4K X-Reality™ PRO

4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analysed and images sharpened and refined in real time. See the detail appear in buildings and trees.

Uncover the detail with 4K HDR
4K High Dynamic Range

For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.

Designed to keep your focus on the picture

Maximise your space, minimise your cables. This slimline TV is edged in a narrow aluminium frame for beautiful looks, allowing it to seamlessly blend into your living space. Clever cable management keeps wires hidden at the front and rear.

Just talk, a fun way to explore new worlds

Find all the entertainment you can dream of, as fast as you can talk. With a voice activated TV remote, this 4K Android TV™ brings you movies and TV shows from apps or broadcast in an instant.

Our Android 4K TVs are recommended by Netflix

Netflix have created an easy way for you to identify TVs with better performance, easier app access, and new features that make for a better smart TV. Netflix Recommended TVs help you to enjoy popular shows and movies with a dedicated button and voice control.

Product features:
  • Available in 108 cm (43”), 123 cm (49''), 139 cm (55")
  • 4K High Dynamic Range
  • TRILUMINOS™ Display
  • 4K X-Reality™ PRO
  • Android TV™
Brand Sony
Product Category
  • TV & Audio
Product Type LED TV
Screen Type LED
Screen Size 49"
Screen Resolution 3840 x 2160px
TV Features
Key Features
  • 4K
  • Android TV
  • Smart TV
TV Size 49"
Additional Features
  • Web Browser
  • Chromecast Built-In
  • Motionflow XR
  • TV to Mobile Mirroring
  • USB Record & Playback
  • X-Reality PRO
Energy Consumption - Annual 97 kwh
Power Source AC
Voltage 220-240 V
Audio Features
  • Dolby Digital
  • Dolby Digital Plus
  • Dolby Pulse
  • DTS Digital Surround
  • S-Force Front Surround
FM Radio No
Wireless Connectivity
  • Bluetooth
Ports & Connections
  • Headphone Output
  • Miracast
  • Ethernet
  • HDMI
USB Ports 3
HDMI Ports 4
Operating System Android
Length 109 cm
Width 56.7 cm
Depth 5.7 cm
Weight 12.2 kg
Sony 49" 4K Ultra HD Smart LED Android TV | KD49XE8396BU is rated 4.5 out of 5 by 206.
Rated 5 out of 5 by from Great tv Bought this tv when it was reduced in curry’s and it is great value for money. Picture is fantastic and the sound is really good considering how thin the tv is. Most importantly when hooked up to my PS4 the games play fantastic and there is no problem with input lag games run smoothly just need to get a pro now to take advantage of the 4K/hdr features. Only downside is that there is a cable that plugs into the back of the tv then into the power box this is quite short then from the power box another cable that plugs into mains. Both cables are quite short and once I finally get round to putting the tv on the wall it could be a little tricky hiding the power box from sight.
Date published: 2018-01-10
Rated 3 out of 5 by from Great picture quality - Software issues I bought this TV 1 month ago. It has a brilliant picture for the money I paid but it as some issues with software. The software is very complicated to configure as you want, and I am not a beginner. There are some important issues with some of the apps. For example in Netflix, all movies changed to 16/9 ratio which is not good for some movies at all. I tried a lot to resolve this problem but I was was not "always" successful. I searched the forum and saw lots of people have similar problems. Remote control has no button for aspect ratio (Wide), and "display" and "Wide" controllers don't work with Netflix.
Date published: 2018-01-12
Rated 3 out of 5 by from lovely picture I bought this a month ago and I am not as happy as I could be. The funcionallity lags the same as a slow computer,which it effectivley is. Compared to my old 40" which is still in good order its not as good. I am annoyed there is no way of plugging my Sony headphones without chopping off the tv speakers. I now told I have to buy new bluetooth ones.My son bought a tv this size for less than half the price, but as good. Paying for a name which dissapoints is daft.No instruction manual is difficult to find anything out, you have to ring a call centre spend ages with security and speak to someone you cant understand, or spend hours on forums and get nowhere,frustrating. The experiance should be better.
Date published: 2018-02-11
Rated 4 out of 5 by from A good start The colours are generally quite bright but the black is not quite deep. Sound is fine and great once hooked up to a sound bar. Well implemented remote control with large, well spaced and marked keys. The overall impression is of a well designed product though the response to key presses can take some getting used to...sometimes there's a delay and other times multiple key presses required. Users also need to have direct line of sight to effectively use the remote. Sony marriage with Android makes this TV a very good product. The 4K movies and videos are stunning!
Date published: 2017-12-08
Rated 5 out of 5 by from A leading product. The store advised us that the Sony televisions were the best of the mid-price models. We noticed that it had the brightest display and consequently would have the whitest whites.Other makes had slightly tinted screens, towards blue or grey, even pink.We were also advised that the TV was among the best at upscaling standard DVD's . The sound is good and the picture stunning. With all the features and incredible 4K, this is a sound buy.
Date published: 2017-09-22
Rated 2 out of 5 by from Ok but our 7 year old Sony KDL-40EX503 is better! I have been backwards and forwards through all of the picture settings and can not get the motion blur to an acceptable level. We purchased this as we also have a 7 year old Sony KDL-40EX503 which we are really happy with, this has an amazing picture. We were convinced by the sales chap that the 400htz XE8 series would be a great buy at its price point which is about the same as we spent on our previous TV. With 7 years more technology development, I am prey disappointed that the motion blur is as it is. If I'd spent £200-£300, I would have expected it, but not on a mid priced Sony! We have a number of Sony products and are generally very happy with them all, hence being relatively brand faithful. This has really frustrated me!
Date published: 2017-12-08
Rated 5 out of 5 by from Brilliant Fantastic looking TV. Great value for money, amazing 4K picture quality. Total luxury. Would recommend to anyone.
Date published: 2017-10-08
Rated 5 out of 5 by from Beautiful picture Had the TV for a couple of weeks now and I'm pleased with most things, the main complaint I have, and I should have checked before buying was the TVs ability to read from a portable hard drive. Instead of a DVD player, I've put loads of film's/TV shows on to a portable HDD, I've since discovered that Sony only likes Sony, who'd have thought..... So if you like watching via a HDD be warned. Apart from that it's an android TV, so connects with your smartphone, very nice design, looks good on the wall, exceptional picture.
Date published: 2017-08-28
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Delivery & Returns
We offer a comprehensive nationwide delivery service; we aim to deliver all orders as quickly as possible.
  • Computers & Electrical – 1 to 3 days on stocked items, non stock product up to 10 days.
  • Furniture & Bedding – 7 days stock items, Non Stock varies with supplier.


  • If delivery is urgent check with the local store, we are here to assist.
  • Locations within 30 km of a store are covered daily.
  • Delivery times for rural areas may vary depending on routes and availability.
Free Pick Up In Store

Can’t wait for delivery or don’t want to pay additional charges? It’s incredibly simple to pick up your online order in store and get your hands on your product quickly and easily. Simply select the free pick up in store option and head to your nearest Harvey Norman store to pick up your order.

  1. During checkout, select “Free pick up in store” and select your preferred store.
  2. After your order is placed, you will receive an “order confirmation email” with your “order confirmation number” (this is usually sent out within 2 hours).
  3. Once the store has confirmed your order and reserved the stock, you will receive an email “Ready for collection”.
  4. Bring your "order confirmation number" to the store you selected for pick up, along with photo ID and the credit card you used to make the order.
  5. Speak to one of our staff and your order should be processed in minutes.
Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by Irish Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).

Ask us

You can send us a message to request more information about this product. Just fill in the form below.

Sony 49" 4K Ultra HD Smart LED Android TV | KD49XE8396BU

Product Care

Discover all the benefits Product Care brings you.


With Product Care you can relax knowing your purchase comes with additional protection. Product Care covers all parts, labour and call-out fees for an UNLIMITED amount of repairs. Product Care will only use an authorized repairer network which means the job is done right the first time.

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2, 3 or 4 Year Protection Terms Available

You can choose the length of your Product Care to add additional benefits and protection for your product from the end of the manufacturer’s warranty. Choose from either 2, 3 or 4 years.


New for Old Replacement

If we cannot fix the product. We’ll replace it. LIKE for LIKE, SPEC for SPEC.


Coverage for Wear & Tear & Environmental Factors

Product Care covers wear and tear, defects in materials and workmanship. It also covers breakdowns caused by dust and internal overheating.



If you sell your product, or provide it as a gift to someone, your cover and any unredeemed entitlements can be transferred to the new owner. Simply contact us to arrange transfer of ownership.


International Coverage

Product Care covers your products anywhere in the world for up to €150. It also covers you in any country Harvey Norman operate in. These countries include Australia, New Zealand, Singapore, Slovenia and Croatia.



Our range of support options ensure you experience an easy and hassle free process when you need to talk to us about your Product Care Plan. If you are experiencing a fault, we will provide you with guidance and support every step of the way.

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Friendly Customer Care Team

Call 1800 200 503 to speak with our Ireland based Customer Care team who are available to help you with any enquiries or questions you may have.

Our team are available:
Monday to Friday: 9:00am to 5pm
Closed Weekends and Public Holidays


Easy Online or Phone Claim Process

Making a claim is simple and we are here to help you through every step of the process. Simply:

  1. Register your claim online at www.productcareclaims.ie or
    call our Customer Care team on 1800 200 503.
  2. Have your original purchase receipt handy to register the details of your claim.
  3. Let us take care of the rest.


Having Product Care with your purchase means you can enjoy benefits that are exclusive to you, such as cover for Accidental Damage, that will help you to enjoy the experience of your new product even more.

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Accidental Damage Cover

Product Care covers you for accidental drops, spills, cracked screens and unintentional accidents for 12 months.


Food Spoilage Cover

If your product is a fridge or freezer, Product Care will cover up to €150 for any food spoilage that occurs as a result of a covered fault.


Laundry Cover

If your product is a washer or dryer, Product Care will cover up to €50 for laundry expenses if your product is out of service for more than 10 days from the time you notify us of the fault.


No Lemon Guarantee

If your product costs more than €200 and has had two qualified service repairs and requires a third during the term of the plan, your product will be replaced.


Surge Protection Cover

Product Care offers cover against breakdowns from electrical interference, power surges or voltage fluctuations.

  1. Terms and conditions apply. Please visit product care claims website for more details.
  2. Feature relates to purchases made after 01/03/2011.
  3. For all product care cover enquires please consult www.productcareclaims.ie or call 1800 200 503


*2yr replacement plan commences when the manufacturer’s express warranty over the product finishes.

For More Information Please Visit


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