The new standard of brilliance

Incredible contrast, real-life colours and exceptional 4K detail. Enjoy our most realistic picture ever, from regular broadcast to 4K HDR content, thanks to unique Sony technologies.

High Dynamic Range (HDR) is a new video signal format which can deliver a wider range of brightness and colour.

That means Movies and TV Shows will look more realistic, more true to life and much closer to what we actually see in “real life”.

4K Clarity

Images are sharpened and refined in real time, using advanced noise reduction, detail enhancement and upscaling technology to achieve remarkable clarity.

4K Colour

Colours are as rich and vivid as nature’s own thanks to the TRILUMINOS™ Display and advanced colour processing technology.

4K Contrast

Experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.

Slice of Living

Pure and Simple

Composed of slate shapes, stands that seem sliced from walls or the floor and screens that recall pictures or windows; 2016 BRAVIA TVs resonate with living room design. Not only are they slim but they are also free from any distracting elements.

Across the new line-up cables can be routed through the stand, concealing them from view on all sides. Here, we haveset a new standard in elegant TV design that keeps your living room comfortable.

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