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Sony Alpha a7 & 28-70mm Camera

ILCE7KB.CE
1,399
Was:1,499

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Description
Perfection for all

Meet the full-frame, palm-sized α7: portability and capability in one. Packing a 24.3MP 35mm Full Frame sensor into a body half the weight of leading DSLRs, this is an exciting new landmark in the market.

Great images await

With 24.3 megapixels, the α7's 35 mm full-frame Exmor® sensor rivals that of leading DSLRs. And with Sony's latest BIONZ X processor and most advanced autofocus, the α7 offers outstanding detail, sensitivity and quality. Get ready for performance that will propel your photography to new heights.

24.3 MP Full Frame sensor

This remarkable new sensor has all the elements for world-class images: high-resolution, top sensitivity, extreme dynamic range, unsurpassed detail and low noise.

Superior processing

Expect superlative results with Sony’s latest processing engine: truer colour rendering, better noise reduction and faster burst mode shooting.

Beauty starts here

Get up close with the world-class Exmor sensor. Exmor™ sensor: higher speed from parallel signal processing, lower noise, faster signal conversion. Low noise, wider dynamic range + rich gradations, provides the detail even for large-format prints.

Natural results in any light

Enhanced detail reproduction + diffraction-reducing technology produce more natural outlines + reduce blur from light points. Noise reduction on every image + 16-bit processing + 14-bit RAW output.

Beautiful form. Robust function.

Expert engineering from every angle. In designing the a7, Sony strove to balance the precise control working photographers need, with the ergonomics they want. The result is carefully-crafted knobs and dials, robust functions, extensive customisation potential and recording and connectivity options, all in a durable, lightweight body 25% smaller than leading DSLRs.

Full frame, compact form

At just 416g with battery, the α7 is about half the weight of leading DSLRs. And being less bulky as well, there’s no more giving up quality for portability.

Built light, built to last

Crafting the α7 from magnesium, the world’s lightest structural metal, means that the camera you carry with you today will also be with you tomorrow.

Where speed meets precision

The refined Spatial Object Detection Algorithm gives an AF speed with the world’s fastest cameras. Plus more accurate eye detection, lock-on autofocus for moving subjects + autofocus area setting options.

Stop the action beautifully

New faster, more accurate autofocus tracking uses powerful predictive algorithms and subject recognition technology to track every move with greater speed and precision.

New Eye Autofocus

For perfect portraiture, this function creates sharp focus on faces even when partially turned away from the camera with a shallow depth of field, thanks to enhanced eye detection that can prioritise a single pupil.

Lock-on Autofocus

Easily keep moving subjects in focus with this updated technology, which adjusts target frame size based on subject characteristics and makes use of a wide AF area to ensure usage of the optimal focus point.

Autofocus setting options

With the Flexible Spot AF area setting, you can select different-size autofocus area to match your subject, and help ensure the camera focuses on the intended area. Wide and Zone focus area settings are also available.

XGA OLED TRU-FINDER™

Smarter viewfinder, better photos. With 100% frame coverage, 1024x768 resolution, high contrast, real-time settings updates and accurate bokeh, the OLED (XGA) Tru-Finder™ is not merely a composition accessory, but an enhancement. Completing the professional-grade features are five display modes and colour temperature and brightness adjustment. Clear subjects, compelling stories

The advantage of accurate bokeh display

Unlike a traditional optical viewfinder (OVF), which distorts bokeh through the focusing screen, Sony’s electronic viewfinder (EVF) presents the image directly from the sensor, so you see exactly what the finished image will be. Change your f-stop. You’ll see the depth of field shift in the viewfinder.

Full HD video formats

Find the perfect expression for your vision with AVCHD at 60fps for an ultra-smooth look, or shoot 24p for classic cinema feel.

Share something great

The α7 has two forms of wireless sharing; NFC One-touch allows image transfer with a single tap to any NFC-compatible smartphone, tablet or laptop. Wi-Fi allows quick uploading from many locations.

Product Features
  • 24.3 Megapixel
  • 35mm Full Frame Exmor CMOS Sensor
  • 24-70mm f/3.5-5.6 Lens
  • 1080p Full HD Video – AVCHD Progressive
  • 3” LCD Screen
  • XGA OLED Tru-Finder Electronic Viewfinder
  • Wi-Fi & NFC
Specs
General
Brand Sony
Product Type Mirrorless Camera
Colour Black
Camera Features
Camera Resolution 24.3 MP
Display
Screen Type TFT LCD
Screen Size 3"
Lens Features
Lens Range 28 - 70 mm
Camera Functions
ISO Sensitivity 25600
Self-Timer 10 Secs
Photo Features
Image Processor BIONZ X
Video Features
Video Resolution 1080p
Battery & Power
Battery Life 340 Pictures
Dimensions
Width 126.9 mm
Depth 48.2 mm
Height 94.4 mm
Weight 0.474 kg
Delivery & Returns
Delivery
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Free Pick Up In Store

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  1. During checkout, select “Free pick up in store” and select your preferred store.
  2. After your order is placed, you will receive an “order confirmation email” with your “order confirmation number” (this is usually sent out within 2 hours).
  3. Once the store has confirmed your order and reserved the stock, you will receive an email “Ready for collection”.
  4. Bring your "order confirmation number" to the store you selected for pick up, along with photo ID and the credit card you used to make the order.
  5. Speak to one of our staff and your order should be processed in minutes.
Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by Irish Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).

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Sony Alpha a7 & 28-70mm Camera

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